• Title/Summary/Keyword: 소셜 데이터 분석

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Constructing an Evaluation Set for Korean Sentiment Analysis Systems Incorporating the Category and the Strength of Sentiment (감성 강도를 고려한 감성 분석 평가집합 구축)

  • Kim, Do-Yeon;Wu, Yong;Park, Hyuk-Ro
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.30-38
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    • 2012
  • Sentiment analysis is concerned with extracting and analyzing different kinds of user sentiment expressed in a variety of social media such as blog and twitter. Although sentiment analysis techniques are actively studied for these days, evaluation sets are not developed yet for Korean sentiment analysis. In this paper, we constructed an evaluation set for Korean sentiment analysis. To evaluate sentiment analysis systems more throughly, each sentence in our evaluation set is tagged with the polarity of the sentiment as well as the category and the strength of the sentiment. We divide kinds of sentiment into 7 positive categories and 15 negative categories. Each category is given the strength of the sentiment from 1 to 3. Our evaluation set consists of 3,270 sentences extracted from various social media. For each sentence, 5 human taggers assigned the category and the strength of the sentiment expressed in the sentence. The ratio of inter-taggers agreement was 93% in the polarity, 70% in the category, 58% in the strength of sentiment. The ratio of inter-taggers agreement our evaluation set is a bit higher than other evaluation sets developed for German and Spanish. This result shows our evaluation set can be used as a reliable resource for the evaluation of sentiment analysis systems.

Assessment of Visual Landscape Image Analysis Method Using CNN Deep Learning - Focused on Healing Place - (CNN 딥러닝을 활용한 경관 이미지 분석 방법 평가 - 힐링장소를 대상으로 -)

  • Sung, Jung-Han;Lee, Kyung-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.51 no.3
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    • pp.166-178
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    • 2023
  • This study aims to introduce and assess CNN Deep Learning methods to analyze visual landscape images on social media with embedded user perceptions and experiences. This study analyzed visual landscape images by focusing on a healing place. For the study, seven adjectives related to healing were selected through text mining and consideration of previous studies. Subsequently, 50 evaluators were recruited to build a Deep Learning image. Evaluators were asked to collect three images most suitable for 'healing', 'healing landscape', and 'healing place' on portal sites. The collected images were refined and a data augmentation process was applied to build a CNN model. After that, 15,097 images of 'healing' and 'healing landscape' on portal sites were collected and classified to analyze the visual landscape of a healing place. As a result of the study, 'quiet' was the highest in the category except 'other' and 'indoor' with 2,093 (22%), followed by 'open', 'joyful', 'comfortable', 'clean', 'natural', and 'beautiful'. It was found through research that CNN Deep Learning is an analysis method that can derive results from visual landscape image analysis. It also suggested that it is one way to supplement the existing visual landscape analysis method, and suggests in-depth and diverse visual landscape analysis in the future by establishing a landscape image learning dataset.

A Study on the Analysis of Park User Experiences in Phase 1 and 2 Korea's New Towns with Blog Text Data (블로그 텍스트 데이터를 활용한 1, 2기 신도시 공원의 이용자 경험 분석 연구)

  • Sim, Jooyoung;Lee, Minsoo;Choi, Hyeyoung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.52 no.3
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    • pp.89-102
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    • 2024
  • This study aims to examine the characteristics of the user experience of New Town neighborhood parks and explore issues that diversify the experience of the parks. In order to quantitatively analyze a large amount of park visitors' experiences, text-based Naver blog reviews were collected and analyzed. Among the Phase 1 and 2 New Towns, the parks with the highest user experience postings were selected for each city as the target of analysis. Blog text data was collected from May 20, 2003, to May 31, 2022, and analysis was conducted targeting Ilsan Lake Park, Bundang Yuldong Park, Gwanggyo Lake Park, and Dongtan Lake Park. The findings revealed that all four parks were used for everyday relaxation and recreation. Second, the analysis underscores park's diverse user groups. Third, the programs for parks nearby were also related to park usage. Fourth, the words within the top 20 rankings represented distinctive park elements or content/programs specific to each park. Lastly, the results of the network analysis delineated four overarching types of park users and the networks of four park user types appeared differently depending on the park. This study provides two implications. First, in addition to the naturalistic characteristics, the differentiation of each park's unique facilities and programs greatly improves public awareness and enriches the individual park experience. Second, if analysis of the context surrounding the park based on spatial information is performed in addition to text analysis, the accuracy of interpretation of text data analysis results could be improved. The results of this study can be used in the planning and designing of parks and greenspaces in the Phase 3 New Towns currently in progress.

A Study on Personal Experience Knowledge Evaluation Model for Knowledge Service (지식서비스를 위한 개인경험지식 분석 평가 모델 연구)

  • Kim, Yu-Doo;Joo, In-Hak;Park, Yun-Kyung;Moon, Il-Young;Kwon, Oh-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.8
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    • pp.1865-1872
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    • 2013
  • The social network services are grown rapidly through dissemination of smart devices. Therefore, increasing the data exponentially because many people use web services. Using these big data, it will be needed study of providing customized knowledge. So in this paper, we had collected data of 40 people for implementation of knowledge service using big data during one month. Based on these data, we had inferred information of location and moving type, and evaluated accuracy. Through that we had studied personal experience knowledge evaluation model for knowledge service.

A Suggestion for Spatiotemporal Analysis Model of Complaints on Officially Assessed Land Price by Big Data Mining (빅데이터 마이닝에 의한 공시지가 민원의 시공간적 분석모델 제시)

  • Cho, Tae In;Choi, Byoung Gil;Na, Young Woo;Moon, Young Seob;Kim, Se Hun
    • Journal of Cadastre & Land InformatiX
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    • v.48 no.2
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    • pp.79-98
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    • 2018
  • The purpose of this study is to suggest a model analysing spatio-temporal characteristics of the civil complaints for the officially assessed land price based on big data mining. Specifically, in this study, the underlying reasons for the civil complaints were found from the spatio-temporal perspectives, rather than the institutional factors, and a model was suggested monitoring a trend of the occurrence of such complaints. The official documents of 6,481 civil complaints for the officially assessed land price in the district of Jung-gu of Incheon Metropolitan City over the period from 2006 to 2015 along with their temporal and spatial poperties were collected and used for the analysis. Frequencies of major key words were examined by using a text mining method. Correlations among mafor key words were studied through the social network analysis. By calculating term frequency(TF) and term frequency-inverse document frequency(TF-IDF), which correspond to the weighted value of key words, I identified the major key words for the occurrence of the civil complaint for the officially assessed land price. Then the spatio-temporal characteristics of the civil complaints were examined by analysing hot spot based on the statistics of Getis-Ord $Gi^*$. It was found that the characteristic of civil complaints for the officially assessed land price were changing, forming a cluster that is linked spatio-temporally. Using text mining and social network analysis method, we could find out that the occurrence reason of civil complaints for the officially assessed land price could be identified quantitatively based on natural language. TF and TF-IDF, the weighted averages of key words, can be used as main explanatory variables to analyze spatio-temporal characteristics of civil complaints for the officially assessed land price since these statistics are different over time across different regions.

Visualization analysis using R Shiny (R의 Shiny를 이용한 시각화 분석 활용 사례)

  • Na, Jonghwa;Hwang, Eunji
    • Journal of the Korean Data and Information Science Society
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    • v.28 no.6
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    • pp.1279-1290
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    • 2017
  • R's {shiny} package provides an environment for creating web applications with only R scripts. Shiny does not require knowledge of a separate web programming language and its development is very easy and straightforward. In addition, Shiny has a variety of extensibility, and its functions are expanding day by day. Therefore, the presentation of high-quality results is an excellent tool for R-based analysts. In this paper, we present actual cases of large data analysis using Shiny. First, geological anomaly zone is extracted by analyzing topographical data expressed in the form of contour lines by analysis related to spatial data. Next, we will construct a model to predict major diseases by 16 cities and provinces nationwide using weather, environment, and social media information. In this process, we want to show that Shiny is very effective for data visualization and analysis.

A Deep Learning-based Depression Trend Analysis of Korean on Social Media (딥러닝 기반 소셜미디어 한글 텍스트 우울 경향 분석)

  • Park, Seojeong;Lee, Soobin;Kim, Woo Jung;Song, Min
    • Journal of the Korean Society for information Management
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    • v.39 no.1
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    • pp.91-117
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    • 2022
  • The number of depressed patients in Korea and around the world is rapidly increasing every year. However, most of the mentally ill patients are not aware that they are suffering from the disease, so adequate treatment is not being performed. If depressive symptoms are neglected, it can lead to suicide, anxiety, and other psychological problems. Therefore, early detection and treatment of depression are very important in improving mental health. To improve this problem, this study presented a deep learning-based depression tendency model using Korean social media text. After collecting data from Naver KonwledgeiN, Naver Blog, Hidoc, and Twitter, DSM-5 major depressive disorder diagnosis criteria were used to classify and annotate classes according to the number of depressive symptoms. Afterwards, TF-IDF analysis and simultaneous word analysis were performed to examine the characteristics of each class of the corpus constructed. In addition, word embedding, dictionary-based sentiment analysis, and LDA topic modeling were performed to generate a depression tendency classification model using various text features. Through this, the embedded text, sentiment score, and topic number for each document were calculated and used as text features. As a result, it was confirmed that the highest accuracy rate of 83.28% was achieved when the depression tendency was classified based on the KorBERT algorithm by combining both the emotional score and the topic of the document with the embedded text. This study establishes a classification model for Korean depression trends with improved performance using various text features, and detects potential depressive patients early among Korean online community users, enabling rapid treatment and prevention, thereby enabling the mental health of Korean society. It is significant in that it can help in promotion.

Risk Issue Analysis of Disaster Vulnerable Groups -Focusing on Cases of Children and Pregnant Women (재난취약계층의 위험이슈분석 -어린이, 임산부 사례를 중심으로-)

  • Kim, Shin Hye;Kwon, Seol A
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.291-303
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    • 2021
  • In the modern society, the number of people in disaster vulnerable groups is rapidly increasing such as the elderly, the disabled, foreigners, and children. The common characteristics of the groups vulnerable to disasters are that they live in residence types that are exposed to disasters because they are impoverished and if they are exposed to disasters, recovery is a slow process. The purpose of this study is to identify the new risk issues by performing risk issue analysis on the targets of disaster vulnerable group and provide base data for the development of the policies. For the research method, this study centered on the cases of children and pregnant women out of the disaster vulnerable groups and focused on the issue data of social media throughout the past 10 years ('10~'19) and performed social network analysis. As a result, first, the development of the issue showed relevance in the occurrence of specific cases. Second, the awareness about the types, targets, and management method of crisis management was analyzed. Third, an analysis was performed on the sentiment words that considered the solution measures of risk issues or the characteristics of the targets and it was analyzed that there were word that triggered negative emotions. Therefore, it is anticipated for the base data to be used for the government and also for the local government to build an effective crisis management system of the rapidly changing disaster environment on the basis of the sentiment analysis performed on the people of the nation as well as public awareness.

Research on Methods for Processing Nonstandard Korean Words on Social Network Services (소셜네트워크서비스에 활용할 비표준어 한글 처리 방법 연구)

  • Lee, Jong-Hwa;Le, Hoanh Su;Lee, Hyun-Kyu
    • Journal of Korea Society of Industrial Information Systems
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    • v.21 no.3
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    • pp.35-46
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    • 2016
  • Social network services (SNS) that help to build relationship network and share a particular interest or activity freely according to their interests by posting comments, photos, videos,${\ldots}$ on online communities such as blogs have adopted and developed widely as a social phenomenon. Several researches have been done to explore the pattern and valuable information in social networks data via text mining such as opinion mining and semantic analysis. For improving the efficiency of text mining, keyword-based approach have been applied but most of researchers argued the limitations of the rules of Korean orthography. This research aims to construct a database of non-standard Korean words which are difficulty in data mining such abbreviations, slangs, strange expressions, emoticons in order to improve the limitations in keyword-based text mining techniques. Based on the study of subjective opinions about specific topics on blogs, this research extracted non-standard words that were found useful in text mining process.

Influencer Marketing: The Role of Product-Influencer Congruence between Social Distance, Perceived Authenticity and Attitude toward Ads (유튜브 인플루언서 마케팅: 사회적 거리, 지각된 진정성 및 광고태도의 관계에서 제품-인플루언서 일치성의 역할)

  • Gun, Choi;Byunghwa, Yang
    • Journal of Advanced Technology Convergence
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    • v.1 no.2
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    • pp.27-35
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    • 2022
  • We investigated the role of product-influencer congruence between social distance, perceived authenticity and attitude toward ads. In particular, we focused on the mediating effect of perceived authenticity on the relationship between social distance and attitude toward ads. Also, we interested in the conditional indirect effect of product-influencer congruence on the mediation process. For our purposes, data were collected from a convenience sample of 340 undergraduate students at a large university in South Korea. Our results indicated that social distance is directly related to the perceived authenticity and, consequently, affects attitude toward ads. Also, an indirect effect of the perceived authenticity was significant on the low level of product-influencer congruence and not in the high level. Our findings suggest that marketing managers should consider the social media influencer's authenticity and congruence between the product and the influencer.