• Title/Summary/Keyword: 소셜 데이터 분석

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Modeling Twitter Follower's Behavior Analysis (트위터에서 팔로워의 행태분석 모델)

  • Jeong, Kwang-Yong;Seol, Jae-Wook;Lee, Kyung-Soon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.11a
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    • pp.604-607
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    • 2012
  • 소셜 네트워크 서비스의 하나인 트위터는 팔로우를 통하여 사용자 간의 관계를 맺을 수 있다. 트위터 사용자들은 다양한 팔로워들이 존재한다. 이 팔로워들은 사용자에 대한 호감을 가지고 팔로우 하거나, 맹목적으로 추종하거나, 부정적인 의견을 지니고 사용자의 행동과 글을 관찰하기 위해 팔로우할 수도 있다. 본 논문에서 사용자에게 팔로워들이 어떠한 목적으로 그 사용자를 팔로워의 행태를 분석하는 모델을 제안한다. 대상사용자의 영향력 있는 팔로워를 추출하고, 팔로워의 리트윗 정보, 프로파일, 최신 트윗의 감정분석을 통해 지지자, 중립, 비지지자로 분류한다. 제안 방법의 유효성을 검증하기 위해 트윗 데이터에서 정치인과 언론인 5 명의 팔로워들 중 무작위로 3 만명을 추출하여 실험하였다. 실험 결과 영향력 있는 사용자 추출을 통한 지지 팔로워 추출이 효과적임을 알 수 있다.

An Efficient Graph Cycle Detection Technique based on Pregel (프리겔 기반의 효율적인 그래프 순환 검출 기법)

  • Kim, Taeyeon;Kim, Hyunwook;Park, Kisung;Lee, Young-Koo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2013.11a
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    • pp.152-154
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    • 2013
  • 페타 바이트 이상의 규모의 빅 데이터 분석은 다양한 분야에서 연구되고 있다. 최근 소셜 네트워크, XML 등과 같은 구조적인 정보를 갖는 대용량의 그래프들을 분석하는 기술이 활발히 연구되고 있다. 이러한 대용량의 그래프를 분석하기 위한 연산중의 하나로 순환 그래프가 사용되고 있다. 대용량의 그래프 환경에서 순환을 검출하는 연산은 단일 컴퓨팅 시스템에서 처리가 불가능하거나 많은 시간 비용이 발생하여 분산처리가 필요하다. 본 논문에서는 그래프 처리에 효율적인 프리겔 프레임워크를 이용하여 효율적으로 순환을 검출하고, 중복 순환을 제거하기 위해 정규 순환 코드를 제안한다. 실험을 통하여 제안하는 기법이 대용량 그래프에서 효율적으로 순환을 찾을 수 있음을 보인다.

A Study on Structural Holes of Privacy Protection for Life Logging Service as analyzing/processing of Big-Data (빅데이터 분석/처리에 따른 생활밀착형 서비스의 프라이버시 보호 측면에서의 구조혈 연구)

  • Kang, Jang-Mook;Song, You-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.189-193
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    • 2014
  • SNS (Social Network Service) has evolved to life-friendly service with the combination of local services. Unlike exsiting mobile services, life-friendly service is expected to be personalized with gathering of local information, location information and social network service information. In the process of gathering various kinds of information, Big-data technology and Cloud technology is needed. The effective algorithem has researched for this already, however the privacy protection model hasn't researched enough in life-friendly service or big-data using circumstance. In this paper, the privacy issue is dealt with in terms of 'Structure hole', and the privacy issue comes from big-data technology of life-friendly service.

A Study on User's Purchasing Pattern based on Text mining and Location awareness for T-Commerce (T-Commerce를 위한 위치인식 및 텍스트마이닝 기반 사용자 구매 패턴 연구)

  • Song, HyeJin;Kim, Jin-Ah;Lee, Sunmin;Moon, Nammee
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2016.11a
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    • pp.134-136
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    • 2016
  • 최근 TV시청은 다양한 매체를 통해서 이루어지고 있으며, 특히 스마트폰을 통한 시청률이 늘고 있는 상황이다. 광고시장에서도 TV시청 중에 스마트기기를 함께 이용하는 멀티태스킹 사용자가 급증하고 있으며 특히 10~30대의 사용이 적극적이다. TV시청 중 스마트 기기의 사용분야는 메신저, 정보검색, SNS 순이며 스마트 기기사용 내용 중 69%는 시청하던 TV 시청과 관련된 것이었다. 이 중에 75%는 TV에 등장한 제품, 브랜드, 장소에 관한 것이다[1]. TV를 시청하는 상황에 스마트기기의 소셜 활동의 문자를 분석하는 것은 사용자 의도를 파악할 수 있는 의미가 있으며, 시청자의 현재 위치를 파악함으로써 시청자의 의도에 반영되는 상황을 파악할 수 있다. T-Commerce 구매 의도는 사용자의 현재 상황에 대한 순간 의도를 파악하는것이 중요하며, 이와 같은 구매의도를 파악하기 위해서 본 연구에서는 GPS와, Wi-Fi 기반 Fingerprinting 측위기법을 사용하여 특별한 도구나 장비의 설치 없이 현재위치와 멀티태스킹 데이터를 분석하여 구매의도를 파악한다. T-Commerce 소비환경 패턴이 바뀜에 따라, 다양한 소비 환경 데이터 분석은 효율적인 광고 제공과 만족도를 높일 것으로 기대된다.

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A Survey on Deep Learning-based Analysis for Education Data (빅데이터와 AI를 활용한 교육용 자료의 분석에 대한 조사)

  • Lho, Young-uhg
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.240-243
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    • 2021
  • Recently, there have been research results of applying Big data and AI technologies to the evaluation and individual learning for education. It is information technology innovations that collect dynamic and complex data, including student personal records, physiological data, learning logs and activities, learning outcomes and outcomes from social media, MOOCs, intelligent tutoring systems, LMSs, sensors, and mobile devices. In addition, e-learning was generated a large amount of learning data in the COVID-19 environment. It is expected that learning analysis and AI technology will be applied to extract meaningful patterns and discover knowledge from this data. On the learner's perspective, it is necessary to identify student learning and emotional behavior patterns and profiles, improve evaluation and evaluation methods, predict individual student learning outcomes or dropout, and research on adaptive systems for personalized support. This study aims to contribute to research in the field of education by researching and classifying machine learning technologies used in anomaly detection and recommendation systems for educational data.

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An Approach Toward Image Access Points based on Image Needs in Context of Everyday Life (일상생활 맥락 정보요구 기반의 이미지 접근점 확장에 관한 연구)

  • Chung, EunKyung;Chung, SunYoung
    • Journal of the Korean Society for information Management
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    • v.29 no.4
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    • pp.273-294
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    • 2012
  • Images have been substantially searched and used due to not only the advanced internet and digital technologies but the characteristics of a younger generation. The purpose of this study aims to discuss the ways on expanding the access points to images by analyzing the needs of users in context of everyday life. In order to achieve the purpose of this study, 105 questions of image seeking in NAVER, which is one of social Q&A services in Korea, were analyzed. For the analysis, a two-dimensional framework with image uses and image attributes were utilized. The findings of this study demonstrate that considerable use purposes on data oriented pole, such as information processing, information dissemination and learning are identified. On the other hand, image attributes from the needs of image show that non-visual aspects including contextual attributes are recognized substantially in addition to the traditional semantic attributes.

The effect of mutual cooperation between the Patent applicants on the Technological Innovation in ICT (특허 출원인 간 상호협력이 기술혁신에 미치는 영향)

  • Ju, Seong-Hwan
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.83-93
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    • 2016
  • In this paper, I study to determine the effect on patent applicants across the network characteristics of innovation in the ICT sector in Korea. For that, I use the Social Network Analysis(SNA) and the Negative Binomial Regression(NBR). The results about the innovation network in Korea ICT is very dense type. And the degree centrality and the closeness centrality had such a positive effect on innovation performance. Also, the efficiency had not reached a significant effect and the constraint was found to have a negative effect on innovation performance. In the future, based on these results, we need to plan a proper policy of the Korea Technology Innovation Policy.

Analysis of interest in non-face-to-face medical counseling of modern people in the medical industry (의료 산업에 있어 현대인의 비대면 의학 상담에 대한 관심도 분석 기법)

  • Kang, Yooseong;Park, Jong Hoon;Oh, Hayoung;Lee, Se Uk
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.11
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    • pp.1571-1576
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    • 2022
  • This study aims to analyze the interest of modern people in non-face-to-face medical counseling in the medical industrys. Big data was collected on two social platforms, 지식인, a platform that allows experts to receive medical counseling, and YouTube. In addition to the top five keywords of telephone counseling, "internal medicine", "general medicine", "department of neurology", "department of mental health", and "pediatrics", a data set was built from each platform with a total of eight search terms: "specialist", "medical counseling", and "health information". Afterwards, pre-processing processes such as morpheme classification, disease extraction, and normalization were performed based on the crawled data. Data was visualized with word clouds, broken line graphs, quarterly graphs, and bar graphs by disease frequency based on word frequency. An emotional classification model was constructed only for YouTube data, and the performance of GRU and BERT-based models was compared.

Automatic Classification of Department Types and Analysis of Co-Authorship Network: Focusing on Korean Journals in the Computer Field

  • Byungkyu Kim;Beom-Jong You;Min-Woo Park
    • Journal of the Korea Society of Computer and Information
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    • v.28 no.4
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    • pp.53-63
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    • 2023
  • The utilization of department information in bibliometric analysis using scientific and technological literature is highly advantageous. In this paper, the department information dataset was built through the screening, data refinement, and classification processing of authors' department type belonging to university institutions appearing in academic journals in the field of science and technology published in Korea, and the automatic classification model based on deep learning was developed using the department information dataset as learning data and verification data. In addition, we analyzed the co-authorship structure and network in the field of computer science using the department information dataset and affiliation information of authors from domestic academic journals. The research resulted in a 98.6% accuracy rate for the automatic classification model using Korean department information. Moreover, the co-authorship patterns of Korean researchers in the computer science and engineering field, along with the characteristics and centralities of the co-author network based on institution type, region, institution, and department type, were identified in detail and visually presented on a map.

Prediction of Onion Purchase Using Structured and Unstructured Big Data (정형 및 비정형 빅데이터를 이용한 양파 소비 예측)

  • Rah, HyungChul;Oh, Eunhwa;Yoo, Do-il;Cho, Wan-Sup;Nasridinov, Aziz;Park, Sungho;Cho, Youngbeen;Yoo, Kwan-Hee
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.30-37
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    • 2018
  • The social media data and the broadcasting data related to onion as well as agri-food consumer panel data were collected and investigated if the amount of money spent to purchase onion in year 2014 when onion price plunged latest were correlated with the frequencies of onion-related keywords in the social media data and the broadcasting programs because onion price in year 2018 is expected to plunge due to overproduction and there has been needs to analyze impacts of social media and broadcasting program on onion purchase in the previous similar events, and identify potential factors that can promote onion consumption in advance. What we identified from our study include a) broadcasting news programs mentioning words "onion," were correlated with onion purchase with 3 - 6 weeks in advance; b) broadcasting entertainment programs mentioning words "onion and health," were correlated with onion purchase with 11 weeks in advance; c) blog mentioning words "onion and efficacy," were correlated with onion purchase with 5 weeks in advance. Our study provided a case on how social media and broadcasting programs could be analyzed for their effects on consumer purchase behavior using big data collection and analysis in the field of agriculture. We propose to use the findings from the study may be applied to promote onion consumption.