• Review of Culture and Economy
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• v.21 no.3
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• pp.31-58
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• 2018

In this study, we empirically investigated the antecedents of crowdfunding success in the arts and cultural field using the case of Tumblbug in Korea. We collected data on 494 projects listed on Tumblebug in the arts and culture category that includes feature film, documentary, short film, animation, and Web series, as of June 2018. We analyzed the factors associated with the final amount raised via crowdfunding on Tumblbug using the hierarchical regression method. We find that the social capital accumulated by a focal entrepreneur (i.e., the proposer/designer of a focal project) through prior participation in other related projects and social communication activities carried out during the funding period, respectively, have positive effects on the final amount raised. More interestingly, we also find that the intensity of social communication plays a central role in the funding success of arts and culture-related projects by supplementing the lack of the entrepreneur's social capital and the reward features including a given project.

• Journal of Intelligence and Information Systems
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• v.18 no.2
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• pp.107-130
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• 2012

In Twitter, a user can post a message below 140 characters on his/her account, and can also repost a message of other users who the user follows. The message posted by the user in turn can be seen and reposted by other users who follow the user, which is called Re-tweet (RT). While some messages spread widely, other messages have relatively less or no RT. What factors cause these quantity variances of RT originated from original messages? How can the messages become influential in online social networks? As an effort to answer the above questions, we focused on information vividness, message characteristics, and originator characteristics. In perspective of managerial implication, we expect that the findings of this paper will provide corporations with helpful insight on the Word-of-Mouth (WOM) effect for efficient and effective advertisements and communications when they send a message of new products or services through Social Network Services. In perspective of academic implication, we identify the effect of contents of a message on WOM, which has been dealt with by few social network researches.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.8B
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• pp.962-970
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• 2011

This paper describes an advanced unified communication system. The advanced unified communications mean a service that integrates basic communications such as call, SMS, email, and chatting with social networking service considered as a new communication channel, presenting a unified user interface. The advanced unified communication system is composed of advanced UC(Unified Communications) applications, open UC service platform, and UC back-end servers. The advanced UC applications consist of web-based application and smart phone application. The open UC service platform provides a variety of service components that enable the third party applications to access basic communications and social network services within an enterprise. The UC back-end servers provide server functionalities for call, SMS, email, and chatting.

• Information Systems Review
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• v.16 no.1
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• pp.17-35
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• 2014

Social collaboration and knowledge sharing among experts are the key characteristics of information system development projects. But the difficulty and complexity of communication may be the cause of the project failures. This study analyzes the influence of on-line social networking as communication system in information system development projects. A model has been developed to relate system, knowledge and social factors of on-line social networking to the performance of project members. Transactive Memory System (TMS), describing knowledge sharing process in human relationship, is used as a mediator. The analysis concludes that knowledge and social characteristics have positive effect on the members' performance, implying that the use of mobile devices and PCs as a social communication tool can be an effective way to enhance the possibility of project success.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.74-85
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• 2019

This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.

• TTA Journal
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• s.133
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• pp.168-169
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• 2011

유명 예능 프로그램 방송작가가 한 인기 아이돌그룹을 비난한 트윗을 놓고 네티즌들의 설전이 벌어졌다. 핵심은 트위터가 무슨 말이든 쓸 수 있는 개인의 공간이냐, 아니냐는 것. 개인만의 공간이라면 어떤 비난을 한들 '당사자의 생각'일 뿐이고, 사회적 공간이라면 자신의 위치와 역할을 감안한 '의도적 행태'라는데 의견이 모아졌다. 결론은 아직 내리지 못했다. 그러나 이미 많은 이해집단들은 트위터, 페이스북, 미투데이 등 소셜 네트워크를 '소셜' 단어 자체에서 나오는 공유, 커뮤니케이션, 관계 노출, 영향력에 집중하며, 이를 통해 새로운 비즈니스 시장을 만들어내고 있다.

• Journal of Korean Library and Information Science Society
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• v.45 no.2
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• pp.261-281
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• 2014

In light of the recent advancement in networking and information technology, the direct information request through website has increasingly proven to be the preferred means over visiting physical archives. Thus, the proper utilization of a communication tool capable of sufficiently capturing user feedback and requests is an absolute necessity. This paper examines the availability and utilization of alternative user participatory communication tools in government websites with particular focus on the archives in South Korea, the United States, the United Kingdom, Canada, China, and Japan. In assessing the use of alternative user participatory communication tools in these archives, we examined the availability of communication mediums other than the online forums, email, and telephone with particular focus on social media tools that may offer a degree of familiarity for the user. Our research indicates that the most frequently utilized social media tool is Facebook while the archive offering the greatest variety of alternative user participatory communication tools was the United States archive.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.449-454
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• 2015

This study is done to analyze the social function of social games, propose a development model, and demonstrate predisposing factors and consequences on the model. Therefore, the predisposing variables on social functions of social games are explored through related theory and previous studies to propose the social function developing model of social games. Social function model of social games are classified in detail in terms of emotional ties, open communication, sense of belonging to a community and interaction to derive a measure for social function improvement, to prove social function improvement elements through various social network services and social game theories and to propose a social game development model.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.242-251
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• 2011

Social media in the press is often described as a future oriented and pioneering image. These press reports have played an important role in the proliferation of social media. This paper investigates social implications of social media discourse through the analysis of the press's reports. As a result, social media in the press was described as wave of an irresistible social changes. Corporations, governments, politicians and even the general public were reported to have shown a positive attitude towards using social media. It means that people accept disciplinaire needed for the time for progress toward a new future.

• Journal of Korean Library and Information Science Society
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• v.39 no.2
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• pp.169-186
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• 2008

Social Network has been known as friendship basis human relation service in online network. But a broad sense of Social Network can be explained as a mechanism which makes web evolve to information-ecosystem by human relation and network data which has been generated by the mass of people's cooperation and interchange. Social Network has been expanding their domain from friendship basis relation service to broad social relationship focus of matter of concern. It has been applied to diverse domain. Library community begins to take an interest in Social Network concept to apply user's interchange for information. This paper considers the concept of Social network and it's appliance to a library service. For the more, suggest basic element for vitalizing library user's Social network.