• International Commerce and Information Review
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• v.13 no.4
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• pp.3-21
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• 2011

In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.127-138
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• 2013

The age of social network has arrived. Social media is the various online media for sharing of opinions and experiences and open for internet users' participation. As the new communication tools, social media has been in the limelight, threatening the traditional media as alternative media. In globalization, country image is seen as the source of competitiveness of a country. The goal of this study is to examine what impact does the utilization of social media has on country image, and we conducted our analysis in two aspects of social media utilization, usage volume and usage diversity. In addition, we examined the impact of factors that form the country image on purchase intention. The analytical results show that media usage volume positively affects country image, people image, political image and media usage diversity has significant effects on economical image, people image and political image.

• 프린팅코리아
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• v.13 no.2
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• pp.122-123
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• 2014

소설미디어의 폭발적인 증대는 마케팅 분야에서 가장 뜨거운 이슈의 하나가 됐다. 미디어 환경의 변화를 이끄는 한편, 호기심과 도전, 두려움과 방어라는 숙제를 인쇄업체에게 안겨줬다. 하루가 다르게 진화하는 수많은 사용자 편의 프로그램을 선보이는 페이스북, 트위터, 링크드인 등의 수많은 소셜미디어가 인쇄업계에게 '이래도 보고만 있을 텐가'라며 화두를 던지고 있다.

• It's Smart Media
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• v.1 no.2
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• pp.15-17
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• 2012

• Broadcasting and Media Magazine
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• v.22 no.4
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• pp.26-33
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• 2017

소셜 미디어는 대중들의 관심있는 생각, 정보, 이슈들을 공유하는 공개 미디어 플랫폼이다. 이를 통해 개인의 관심있는 텍스트, 이미지, 동영상, 음악 등 다양하고 거대한 콘텐츠가 재생산되고 공유되었다. 콘텐츠의 중심이 채널기반 단향 방송 중심에서 사회 다수를 위한 양방향 소셜 환경으로 이동한 것이다. 소셜 미디어의 장점은 관심사나 관계의 내용을 공유함으로써 양방향 의사 소통이 가능하고, 상호 연관성에 따라 새롭게 정의된 의미있는 정보를 기반으로 콘텐츠를 제공하는 소셜 서비스가 가능하다는 점이다. 이에 본 논문에서는 지난 수년간 인터넷과 방송 환경에서 방송과 웹 콘텐츠를 접목시키기 위해 개발된 다양한 기술 및 서비스에 대해 살펴본다. 또한, 기존의 다양한 웹 콘텐츠를 분석하여 소셜 브로드 캐스팅 서비스의 운영을 지원하는 자동 지식 기반 구축시스템에 대해 소개한다.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.97-109
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• 2014

Social media is a general term for online services by which users share opinions, perspectives, and experiences. It supports interactions between users in sharing contents on it and weak ties among them play an important role in the process. This exploratory study attempts to identify crucial factors of establishing weak ties between social media users in the perspective of social network theory and uncertainty reduction theory. We collected data through diary study and in-depth interview and analyzed it following grounded theory approach. As a result, social media users more actively interacted each other or shared contents based on weak ties, compared to strong ties. In addition, similarity, self-disclosure, and relevance appeared to facilitate establishment of weak ties, by reducing psychological distance between social media users and perceived uncertainty of them.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.119-128
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• 2012

The changing paradigm due to the emergence of smart phone and the rapid spread of internet-based social media usage is considerably impacting the politics, economy, society, culture and many other fields. As the new communication tools, social media is receiving spotlight for its advantage of low cost but high efficiency. With the accelerating of the fulfillment of knowledge-based economy, country image is more and more recognized as the core competitiveness of a country. Therefore, it is very important to grasp the factors that affect country image. In this study, a literature review on the factors provided was conducted and affecting factors on country image were analyzed. In addition, on the assumption that social media, which are widely used on current days, have meaningful effects on country image and purchasing intention, features of social media are added as variables and analyzed. The results of analysis show that social media has meaningful effects on the country image and purchasing intention.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.242-251
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• 2011

Social media in the press is often described as a future oriented and pioneering image. These press reports have played an important role in the proliferation of social media. This paper investigates social implications of social media discourse through the analysis of the press's reports. As a result, social media in the press was described as wave of an irresistible social changes. Corporations, governments, politicians and even the general public were reported to have shown a positive attitude towards using social media. It means that people accept disciplinaire needed for the time for progress toward a new future.

• Journal of Korean Society of Archives and Records Management
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• v.22 no.2
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• pp.1-25
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• 2022

Today, most archives provide recording services through social media; however, their effectiveness is very low. This study aimed to analyze the causes of insufficient social media recording service, focusing on Gyeongnam Archives and Seoul Metropolitan Archives, which are permanent records management institutions and local government archives, and design ways to create synergy by mutual growth with classical recording service. Through literature research, the characteristics and mechanisms of each social medium were identified, and the institutions' current status of social media operations and internal documents were reviewed to analyze the common problems. An in-depth analysis was conducted by interviewing the person in charge of recording services at each institution. In addition, a plan that can be applied to archives was proposed by reviewing the cases of social media operations of domestic-related institutions and overseas archives. Based on this, a new recording service process was established, strategic operation plans for each social medium were proposed, and a plan to mutually grow with the existing recording service was designed.

• Design Convergence Study
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• v.14 no.4
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• pp.209-221
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• 2015

This study investigates in depth of the new marketing trend, in which social media, an effective marketing tool for promoting a new product, and gamification technic of engaging consumers in communication, are combined. Although gamification has been applied to various fields for a long time, conventional way of applying gamification is different from when it is combined with socialmedia. Therefore, this study examines the background and characteristics of the convergence phenomena between the social media and gamification based on the theoretical consideration of the social media and gamification. Then, the cases of social media marketing utilizing gamification are analyzed and classified into general participation, active participation, creative behavior, networking, and experiential type according to the user's different levels and ways of participation. As a result, when the social media and gamification are combined, the change of an aspect is found to be more meaningfully influential to today's consumers as in competition - achievement - relationship, compared to the conventional way of game mechanics. This study has significance in the way that it established a useful basis for the marketing strategy through the study of the new game mechanics that has been applied to social media marketing utilizing gamification.