• Journal of Digital Convergence
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• v.12 no.7
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• pp.177-187
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• 2014

In this paper, representative social network services(SNS) of Korea, China, and America such as Cyworld, Renren and Facebook were analyzed in regards to their business strategies and successful factors. From the analysis results, it was found that their common business strategies are strengthening a sense of belonging by providing differentiated customer services and by increasing customer satisfaction and this kind of strategies were naturally connected to the corporate marketing. So, Maintaining their own differentiated services, SNS companies should make a constant efforts to meet customers' needs on the base of success factors. Companies which will carry out marketing with SNS should also improve their images through communication with customers, utilizing services provided by SNS companies which match well with companies using SNS as a means of marketing. As various extensive researches are being conducted on SNS which enabled online networking, such findings will be usefully referred for similar researches and will provide theoretical basis and practical guidelines for future researches.

• Journal of Service Research and Studies
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• v.3 no.1
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• pp.17-31
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• 2013

With the advent of smart phones, there are increasing demands from customers to connect to the social media services at any time and at any place without restraint. As a result, many foreign companies have lately been able to pursue two-way communication with customers through social media which has enabled them to see the reaction and the needs of customers immediately and respond timely. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• International Commerce and Information Review
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• v.15 no.3
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• pp.411-430
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• 2013

Overseas marketing before the conclusion of a contract is a huge obstacle to enter the global market because it has needed the company's maximum capacities which are some cost, time and human resources. Thus it required a reestablishment about the education fields and research schemes. Due to the advancements in ICT and internet, a subject of e-trade is becoming a critical issue with a subject of a practice of international trade. However, since the mid-2000s, e-trade research articles and educational materials such as textbooks, research papers are being gradually reduced. Therefore the purpose of this study, from an oversea marketing point of view among the various e-trade fields, is to measure an education performance and an academic research scheme. And this study will suggest direction of improvement about research scheme and educational performance in the overseas marketing. According to the result, to establish the education and research scheme about SEM(Search Engine Marketing), SEO(Search Engine Optimization) and SNA(Social Network Analysis) which are introduced in the industry among the education and research field related the e-trade is urgent. And some subjects need a capstone-design reconcile theory and practice.

• Journal of Convergence for Information Technology
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• v.7 no.2
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• pp.17-24
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• 2017

As the fourth industrial revolution era, lots of new convergence products are being launched but most of them are disappearing due to intense competition. In particular, small and medium-sized businesses(SMBs) don't have a lot of management capabilities, so they focus on performance and quality rather than considering specific marketing strategies when planning a product. However, if the strategy isn't included when new convergence products are planned, it can be difficult to enter the initial market and mainstream market. In this paper, we examined the risk factors that may occur in the process of transition from the initial market to the mainstream market, from chasm marketing perspective. Through this analysis, to launch new convergence product and go beyond chasm at the same time, we have analyzed the chasm marketing and social network perspective, and then suggested four marketing strategies. When SMBs make new convergence product enter into mainstream market, these marketing strategies will be favorable to them which want to position at the dominant advantage of the market in the fierce competition.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06d
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• pp.289-291
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• 2011

스마트폰의 보급 확산과 웹2.0의 확대로 개인들의 정보 생산과 소비활동이 쉽게 이뤄지면서 참여, 공개, 대화, 커뮤니티 연결의 특성을 기반으로 한 소셜미디어의 등장과 활용빈도가 크게 증가되고 있다. 이러한 정보 통신 기술의 발전으로 '물리적인 지점망 = 영업력'이라는 등식이 더 이상 유효하지 않는 시대가 도래됨에 따라 고객을 '기다리는 영업'에서 '찾아가는 영업'으로 영업방식에 대한 새로운 접근법이 필요한 시점이다. 이에 본 논문에서는 기존 단방향성의 독점적인 '전달'에서 벗어나 양방향적인 정보흐름이 가능한 '소통'을 지원하는 온라인 관계 마케팅의 필요성을 살펴보고, CRM시스템과 연계하여 고객과 영업점 직원 창구단말기간 1:1 소통할 수 있는 새로운 마케팅 채널로서 SNS을 활용한 스마트 채널의 구축방안을 제시하고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.01a
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• pp.191-192
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• 2018

우리나라는 소상공인 및 자영업에 대한 비중이 매우 높은 가운데, 대형마트 및 SSM(Super Super Market), 편의점 등 기업형 유통 판매점의 확대로 인해서 위기감이 심화되고 있다. 본 논문에서는 다양한 사람들이 무의식적으로 생성해내는 빅데이터의 특성과 많은 유동인구흐름이 많은 전통시장의 특성을 빅데이터로 분석하여 마케팅 정보까지 제공하여 전통시장에서 유익하게 사용될 수 있는 시스템을 제안한다.

• Proceedings of the Korean Society for Information Management Conference
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• 2014.08a
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• pp.209-212
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• 2014

본 연구는 한국 공공도서관의 소셜 미디어 마케팅이 실제로 어떤 효과를 나타내고 있는지를 실증적으로 검토하기 위해 수행되었다. 분석에는 공공도서관의 2012년 트위터 사용 데이터, 국가도서관 통계를 사용하였다. 트위터를 활용한 그룹과 활용하지 않은 그룹 간의 대출량 및 이용자량 변화에 대한 t검정, 트위터 활동 데이터와 대출량 및 이용자량 변화 간의 선형 회귀분석이 수행되었으며, 그 결과 두 분석 모두 유의한 결과를 도출하지 못하였다. 이를 기반으로 표본 문제, 트위터 계정 활용 문제, 성과 지표 문제를 제시하였다.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.387-388
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• 2015

본 연구에서는 스마트미디어를 사용하여 캘리그래피 활용을 나타낸다. 스마트기기를 이용한 SNS로 트위터, 페이스북 등 다양한 수단을 이용하여 캘리그래피를 CI, BI, 영화 포스터, 책 표지타이틀, 전시, 마케팅 전략 등 기업의 수익 모델과 개인 작품 활동들을 공유함으로써 다양한 정보제공과 영상으로 그 효과는 매우 크다 따라서 이러한 스마트기기를 활용한 캘리그래피는 앞으로도 더 많은 정보 제공과 수익 모델을 창출하며 그 영향력은 매우 증대될 것으로 사료한다.

• The Optical Journal
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• s.132
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• pp.28-33
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• 2011

점점 고기능화 다양화 되는 콤팩트 디카와 DSLR 그리고 2010년부터 시장에 돌풍을 몰고 온 미러리스 카메라까지, 바야흐로 디지털 카메라의 춘추전국시대이다. 2009년부터 콤팩트 디카 시장이 마이너스 성장으로 돌아선 가운데 일찌감치 카메라업체들의 신규시장을 창출하려는 의지와 새롭고 다양한 기능의 카메라에 대한 소비자들의 기대심리가 맞물리면서 현재 카메라 시장은 '신기술의 경연장'으로 불릴 만큼 하루가 다르게 다양한 제품들이 시장에 쏟아져 나오고 있다. 지난해에 이어 2011년에도 미러리스 카메라의 고공행진이 계속되는 가운데 더욱 막강해진 중 보급형 DSLR의 꾸준한 상승세와 소셜 네트워크 환경에 초점을 맞춘 고기능성의 콤팩트 디카의 성장이 맞물리면서 카메라 시장은 그 어느 때 보다 치열한 각축전이 예상된다.

• Agribusiness and Information Management
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• v.1 no.2
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• pp.81-94
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• 2009

Recently, social network service is developing rapidly as technology changes with new mobile dimensions and features creating positive opportunities and benefits to all users and companies. Social network services are allowing companies to expand their businesses and brands by utilizing it as a marketing tool to reach customers. This research is intended to identify major online social network services and their trends while enhancing the understanding of food service business expansion through social networking.