• Title/Summary/Keyword: 소비자 욕구

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The Applied Effect of Image using Design Tools in the Internet Shopping Mall (인터넷 쇼핑몰에서 디자인 툴을 이용한 이미지 적용효과)

  • Choi, Hyun-Sook
    • Proceedings of the Korean Information Science Society Conference
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    • 2005.11a
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    • pp.589-591
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    • 2005
  • 전자상거래분야는 시공간을 넘은 소비자의 취향 및 요구에 따라 보다 효율적인 서비스 지원을 위하여 급속히 변화되고 있다. 이는 오프라인 매장 중심의 판매활동인 촉각이 우선 되던 패턴에서 벗어나 시각이 우선 되는 것을 의미한다. 따라서 소비자의 다양한 욕구에 부응하고 이에 맞는 컨텐츠의 개발을 통한 쇼핑몰의 구축으로 물품구매까지 연결시킬 수 있어야 한다. 본 연구에서는 포토샵, 일러스트레이터등을 사용하여 상품 컨텐츠를 보다 시각화하여 게시함으로서 구매자로 하여금 깨끗하고 산뜻한 이미지를 나타내고, 쇼핑 물품에 대하여 쉽게 이해할 수 있도록 하여 구매욕구를 증가시키도록 하였다. 이러한 적용결과는 쇼핑몰 방문자들로부터 쇼핑을 컨텐츠의 이미지에 대한 느낌을 설문조사를 통하여 그 반응을 살펴봄으로서, 다양한 이미지 효과들이 쇼핑몰의 이미지에 많은 영향이 있음을 보였다.

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The Method of Human-Robot Interaction by User Modeling (사용자 모델링을 통한 인간-로봇 상호작용 방안)

  • Choi, Byung-Gi;Kwak, Byul-Sam;Lee, Jae-Ho
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06c
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    • pp.339-342
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    • 2011
  • 지능형 로봇산업은 인간의 생활에 지대한 영향을 끼치는 미래 산업으로 손꼽히는 분야이다. 향후 소비자들의 욕구를 충족시키기 위해서는 다양한 플랫폼을 개발하고 사용자의 편의성을 만족시킬 필요가 있다. 이 논문에서는 사용자에게 효율적으로 정보를 전달하기 위한 작업 정보 스키마의 정의 및 이용자의 성향에 따른 차별화된 정보 전달 방법을 제안한다. 정형화된 작업 정보를 통해 다양한 플랫폼의 상호작용을 일원화 하고, 이를 전달하기 위해 사용자 모델을 이용한 차등적 정보제공을 통해 다양한 소비자의 욕구를 충족시키는 것이야 말로 미래 산업의 경쟁력을 확보하기 위한 한 방향을 제시할 것이다.

Public Telephone Design by Approach Method of Human Sensibility (감성적 접근방법에 의한 공중전화기 디자인에 대한 연구)

  • 홍현주;정석길;이상도
    • Archives of design research
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    • v.11 no.3
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    • pp.35-44
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    • 1998
  • Acording to the trend of highly increasing the public telephone, understanding consumer's design sensibility is based on designing consumer products reflecting user's identity and it comes out as a result of wore competitive products. For this study, consumer's desirous sensibility of the public telephone has been measured in checkable numbers. First of all, 35 sensible words are narrowed down from 168 whole sensible(adjective) words using the SD method. By this result, 7 scale form the SD method is applied to reserch on 10 current distributed products form 30 male and female university students. Element factor analysis is used to group the selected sensible words, duster analysis is used yo dassify them, and finally discriminant analysis is used to predict the relationship between design elements and the sensible words. As a result, words of human sensibility is known to divide into 3 factors; esthetics, functionality and safety, and the correlation of design factor is closely related with the the telephone's body, handset, dial board, dial button, ontrol button, color and material. To sum up, better public telephone design comes out from scientific and systematic consumer's desire analysis not designer's design technique.

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Quality estimation metrik development of u-health SW reliability (u-health SW 신뢰성의 품질평가 메트릭 개발)

  • Kang, Bae-Keun;Lee, Ha-Yong;Yang, Hae-Sool
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.798-801
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    • 2009
  • 인구의 고령화와 정보통신 기술의 발전이 맞물리면서 의료비 지출에 대한 절감의 필요성과 편리한 의료 서비스를 이용하고자 하는 소비자의 욕구, 병원에 구축된 IT인프라의 효과를 극대화 시키고자하는 공급자의 욕구 등이 부합되면서 그 기반이 조성된 것으로 볼 수 있다. 본 연구에서는 u-health 소프트웨어의 분야의 기반 기술을 조사하고 u-health 소프트웨어 시장과 표준화 동향을 조사하며 u-health 소프트웨어 신뢰성의 품질평가 메트릭을 개발하였다.

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귀뚜라미보일러 2002년 가을 신제품

  • 전국보일러설비협회
    • 보일러설비
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    • s.105
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    • pp.99-101
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    • 2002
  • 40년동안 오직 보일러만을 만들어온 귀뚜라미 보일러는 그동안 소비자의 다양한 욕구를 충족시켜 줄 수 있는 보일러 제품을 내놓고 있는데, 2002년도 가을을 맞아 용도와 장소에 따라 각기 사용 될 수 있는 전기기기 신제품을 대거 내 놓았다. 이에 본지는 신제품 및 특성을 소개한다.

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농장탐방 - 의령농원

  • Im, Seol-Hui
    • KOREAN POULTRY JOURNAL
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    • v.52 no.7
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    • pp.122-125
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    • 2020
  • 소비자들의 건강에 대한 욕구와 이에 대한 선택의 폭이 넓어진 현대사회에 발맞춰 신기술을 접목해 축산물 신제품을 출시해 부가가치를 창출하기 위한 농가들의 노력이 계속되고 있다. 이에 본지는 직접 개발한 사료로 기능성 계란을 생산 및 유통하고 있는 경남 의령에 위치한 '의령농원'의 박수민 대표를 찾았다.

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A Study on the Depiction of Concept in User Centered for the Supporting Shopping Robot Design Development (쇼핑 서비스 지원로봇 디자인개발을 위한 사용자 중심의 컨셉 도출 연구)

  • Jang, Young-Joo
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.287-297
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    • 2006
  • Human-being's craving for wealthy life and a change of a culture to consume have created mega discount, stores. Therefore, a convenience for use has been required when people shop at the stores. There is tome inconvenience that customers have to find out goods and to purchase them by themselves. This is the fundamental elements for this study about a Robot design which is able to resolve that kinds of problems when shopping at mega discount stores. This study proposes guidelines for Robot design to help shopping business service. It is based on research material by analysis of consumer behavior and its questionnaire.

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A Study on the Directions for Development of the On-Line Shopping Mall Designs Reflecting the Progress of Personalization and Consumers' Expectations (e-쇼핑몰 디자인 개발을 위한 고객 맞춤화 전략의 실행수준과 소비자 기대수준의 현황 분석)

  • Kim Gyo-Wan;Hong Su-Jung
    • The Journal of the Korea Contents Association
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    • v.6 no.9
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    • pp.132-140
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    • 2006
  • As a competition of the internet shopping mall is getting worse, the manager of the internet shopping mall has to know about the internet shoppers. To know about the internet shoppers is an important and difficult task. Accordingly, this paper is designed to take a look at the direction and the patterns of the development of new products as well as changes in the needs of clients in the concepts of client-satisfaction administration executed in the administration of enterprises. In order to outlive from these economic situation and struggle for existence, we are in need of detailed strategies and service for only a customer, and differential goods from other items. The purpose of this study was to review the gap between the progress of individualization and consumrirs' expectations on the Internet shopping malls centering around the apparel shopping malls - which are most obliged to satisfy the consumers who are extremely individualized - and thereupon, explore the directions for development of on-line shopping mall designs.

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Cultural Value of Traditional Pattern in the Eyewear Design (안경디자인에 있어서 전통문양의 문화적 의미 연구)

  • Kim, Dae-Nyoun;Jang, Jun-Young;Lee, Kyoung Sook
    • Journal of Korean Ophthalmic Optics Society
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    • v.13 no.4
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    • pp.13-17
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    • 2008
  • Purpose: Study the method to attach to traditional pattern for the demands of eyeglasses' function which is becoming extended to cultural psychological and social aspects. Methods: To understand the symbolic characteristic of traditional pattern, especially through using palmette, embroidery, and practicing it on glasses' temple and cleaner. Results: Globalization stimulates crossing-consumption cultural trend rapidly. Thus, new glasses pattern involving Korean ethnic feature is a new source that could well adapt to this tendency. This report presents new aspect which corresponds to the demand of modern consumers. By modernizing Traditional pattern and method, we could discover the cultural value of glasses design. Conclusions: Glasses imply social position of users and became a measure that reveal a part of style that presents modern psychological language. Thus, the glasses design using traditional pattern makes a chance to change the beauty sense from western style to oriental one. And it achieves the desire of cultural consumption through glasses design.

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Development of Collaborative Filtering based User Recommender Systems for Water Leisure Boat Model Design (수상레저용 보트 설계를 위한 협력적 필터링 기반 사용자 추천시스템 개발)

  • Oh, Joong-Duk;Park, Chan-Hong;Kim, Chong-Soo;Seong, Hyeon-Kyeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.413-416
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    • 2014
  • Recently, demand for various leisure sports gradually increases, as people's sense of values changes into leisure-centered one according to the change of given social circumstance and the change of customer needs all over the world. The actual condition is that an interest and participation rate especially in water leports during the summer increases. And needs for various hull design of standardized boat for water leisure increase. Therefore, this paper is intended to develop a recommendation system to design a boat for water leisure by using the collaborative filtering technique in order to make it possible to actively cope with the change of various customer needs for hull design. To this end, emotion relating to kayak design was selected through consumer survey, and emotion was derived by factor analysis and assessment, and then a kayak design layout in the aspect of customer's emotional preference was presented. Besides, an analysis was made according to the elements such as hull, body, and propulsion system of kayak in order to select emotional words according to the kayak design reflecting user's preference, and then a boat model for water leisure in conformance with user's preference was presented.

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