• KOREAN POULTRY JOURNAL
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• v.33 no.7 s.381
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• pp.84-87
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• 2001

우리나라에서는 어린이 설사, 위염을 치료하고 충치를 예방할 수 있는 달걀이 지난해말 개발되어 시중에 시판되고 있다. 이러한 기능성 계란은 한국식품개발연구원과 에그바이오텍, 시트리 등 바이오 업체 중심으로 개발되어 다한영농법인, 강남농장, 에그원, 가농바이오 등 농장에서 생산하여 소비자에게 공급하고 있다. 그러나 이러한 기능성계란은 인체용으로 사용되어 왔고 가축 질병 치료제로 사용되지는 못했다. ㈜단$\cdot$바이오텍(대표 김정우)은 첨단 생물공학기술을 이용하여 동물생체에 친화적인 고품질의 신생물질(면역항체, lgY)의 생산을 산업화함으로써 동물과 사람의 치료시 화학제제 및 항생제의 장기복용 및 오$\cdot$남용으로 인해 발생되는 제반 문제점을 해결한다는 사명감을 가지고 지난해 10월 출범하여 업계의 관심이 집중되고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.1
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• pp.47-56
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• 2012

The main goal of this study is to investigate the importance of trust as a mediator between shopping experience and shopping value. Previous studies on utilitarian shopping value and hedonic shopping value have focused on the antecedents and outcomes of those shopping values. Also, although the role of trust has been studied a lot in the series of studies on online shopping mall, most of them focus on the relationship with intention to shop or use and there are few studies on the mechanism in which consumers get to have shopping value. This study tries to see how trust can boost utilitarian shopping value and hedonic shopping value which can lead to consumer's loyalty to the shopping mall. A structural equation model is proposed and examined through a survey research to investigate the role of trust in forming perceived shopping value. One model included the trust variable as a mediator and the other excluded it. The comparison of R2 verified that the first model had a better fit. The results of the study show that the level of experience has a significant impact on both utilitarian and hedonic shopping values in the case of the model without the mediator. But experience has an insignificant or a partially significant effect on utilitarian and hedonic shopping values when trust mediates experience and shopping values. Finally, the implications and limitations are further discussed.

• Journal of Service Research and Studies
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• v.11 no.2
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• pp.21-36
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• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.810-824
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• 2007

The purpose of this study was to examine the women consumers' pursued clothing images and consumption values according to the value system. The data was obtained from questionnaires filled out by 305 women living in Seoul and Gyung-gi. For data analysis, factor analysis, cronbach's alpha, ANOVA and cluster analysis were used. The results of this study were as follows: First, value, pursued clothing images and clothing consumption values were consisted of various factors. Second, women's values influenced on the pursued clothing images and clothing consumption values. Third, according to value factors, women classified into four groups, And they showed different pursued clothing images and consumption values. Also they were differentiated with shopping frequency and age. Therefore, value system was the important factor which can suggest the women's pursued clothing images and consumption values and marketer should know the value system of targeting consumers.

• Proceedings of the KAIS Fall Conference
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• 2009.12a
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• pp.973-976
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• 2009

본 논문은 인터넷에서 이뤄지는 콘텐츠의 생성과 유통 활동을 마이클 포터의 가치사슬 모델을 이용하여 2계층 8개 기능으로 설명한다. 2개의 계층은 콘텐츠 생산과 유통 계층, 관리 계층이다. 8개의 기능은 (1) 인터넷관리, (2)콘텐츠 생성, (3)콘텐츠 수집, (4)웹 호스트, (5)인터넷 서비스 제공, (6)검색과 네비게이션, (7)사용자 장치, (8) 인터넷 사용으로 구분한다. 인터넷 가치 사슬 모형의 8개 기능에 대해 (i) 인터넷에서 콘텐츠를 생성 유지 관리하는 활동의 범위와 역할 (ii) 인터넷 가치 사슬의 각 단계에 있는 활동들이 인터넷 상의 소비자 보호에 공헌할 수 있는 가능성의 관점에서 연구를 수행하였다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2005.11a
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• pp.279-282
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• 2005

디지털TV라는 진화된 매체와 방송, 통신 융합이 라는 새로운 패러다임의 등장으로 인해 T-Commerce는 그 잠재성에 많은 기대를 받고 있는 시장이다. 그러나 현재까지 국내에서는 양방향 데이터 방송이 보편화된 상황이 아니며, 성공 사례도 부족하여, 비즈니스 모델에 대한 구체적인 연구가 요구되고 있다. 본 연구에서는 T-Commerce 비즈니스 모델에 있어 고객 만족도에 영향을 미치는 고객 가치를 도출하고자 한다. 이를 위해서 우선, e-비즈니스 모델과 고객 만족도에 영향을 미치는 가치에 대한 선행연구들을 통해서 e-Commerce의 고객 가치 요인들을 분석하였다. 선행연구 분석결과를 T-Commerce 프로세스와 접목하여 6가지의 주요 요인을 채택하여, 홈 네트워크 시범단지의 포커스 그룹을 대상으로 실시된 T-Commerce 소비자 조사 결과를 바탕으로 타당성을 검증하였다.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.272-277
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• 2008

무선통신망의 망고도화로 3세대 이동통신 서비스가 개시됨에 따라 소비자들은 다양한 서비스와 콘텐츠를 제공받을 수 있게 되었다. 현재의 모바일 무선인터넷은 네트워크를 소유하고 있는 이동통신사들이 사실상 전권을 행사하고 있어 폐쇄적 성격이 짙다. 하지만, 작년 Google이 개방형 모바일 플랫폼 "안드로이드"를 공개한데 이어, 최근 LGT의 무선인터넷서비스 "OZ"의 런칭으로 무선인터넷 활성화에 대한 기대감이 높아지고 있다. 기존의 무선인터넷 산업에 대한 연구는 선형적인 가치사슬에 기반하여 해석되었기 때문에, 복잡한 네트워크로 진화해가는 해당 산업에 대한 명확한 분석을 할 수가 없었다. 따라서, 본 연구에서는 가치네트워크 개념을 도입하여 모바일 플랫폼의 개방이 이동통신 가치네트워크에 미치는 영향에 대하여 연구한다.

• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.1-11
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• 2012

The purpose of this paper is to estimate 'willingness to pay' for mobile data service by using contingent valuation method with double bounded dichotomous choice question. The findings are as follows.: First, the willingness to pay of mobile data service is considerably lower than current retail price. Second, the perceived degree of mobile data service such as awareness and benefit recognition is positively related to the willingness to pay of mobile data service. Our results suggest that active promotion and strengthening of the content of mobile data service are needed in order to enhance the profitability of mobile operators. The analysis results will be used to set the mobile operator's pricing strategy and to build up a successful communication policies in the mobile ecosystem.

• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.191-196
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• 2018

Recently, consumers' taste has been diversified, consumption pattern has changed, and product package design has been gradually developed. The product packaging design should be made to be able to know the contents accurately, and it should have the charm that attracts consumers' attention and makes them want to buy the goods. In addition, product design should motivate consumers to buy according to brand naming, package layout, content expression method, taste color, as well as graphic elements that induce visual effects.The graphic elements that express the image of the contents in a package design of the product at a glance are the most essential elements to enhance the value added of the product and to induce the purchase motivation and rationalization of the consumer. This study is a study on visual image symbol image using visual information metadata in livestock products. It examines cases of various livestock packages and presents graphical elements that can visualize livestock images at a glance as metadata elements. We will pursue the premiumization of livestock products, raise brand value, and offer differentiating design strategies for economic benefits as well as potential for revitalizing the livestock market.

• Journal of Energy Engineering
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• v.21 no.3
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• pp.301-308
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• 2012

This paper attempts to estimate the demand function for the transport LPG and to analyze long-run and short-run price and income elasticities. In addition, the paper measures consumer surplus and economic value ensuing from the transport LPG consumption by utilizing the estimated long-run price elasticity. The price and the income data are the monthly real transport LPG price and the monthly composite index adjusted by real transport LPG price from 2003 to 2012. Unit root test, co-integration test and error correction model are to take the procedure of estimation of demand curve. The demand for transport LPG is considered to be inelastic and the long-run demand is more elasticity than that of short-run. Price elasticity of demand estimate here is -0.422, and the estimated consumer surplus and economic value in 2010/03 are 966 and 1,781 billion won, respectively.