• International Area Studies Review
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• v.12 no.2
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• pp.251-274
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• 2008

This article investigated competitiveness evaluation of Korean product in German market that it is the most difficult to entry among EU countries in order to gain the upper hand against other MNCs. Specially, this empirical study analyzed product evaluation by using country image, corporate image and purchase experience. As the empirical results, Korean economy image and general image are significant. This means that German consumers have good image for economic, social and cultural image, so these factors influence product evaluation through halo effect. Also, we analyzed the effect of brand purchase experience and knowledge for Korea on product evaluation of German consumer. The results that country competitiveness and image play a role into product evaluation provide implication that we should make not only country image but also developed political, cultural image.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.590-601
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• 2021

The current study explored how robot's persuasive intent and its' physical distance affect consumers' evaluaton on the robot and the product that the robot advertises. This study administered a 2 (level of pursasion intent: low vs. high) × 2 (physical distance: normal vs. close) between-subjects factorial design experiment. The findings revealed that consumers evaluated the robot' expertise and trustworthiness more negatively and reported lower intentions to buy the produce when they perceived robot's persasive intent saliently high. Consumers were also found to show more negative attitude toward the robot and lower intentions to buy the produce when the robot approached to their personal space more closely. The theoretical and practical implications about human-robot interaction in marketing context were discussed.

• Journal of the Korean Applied Science and Technology
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• v.40 no.5
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• pp.1043-1054
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• 2023

Amidst the rapid growth of the vegan cosmetics market, consumer orientation towards environmental and ethical values has been intensifying. However, research on this subject remains limited. This study delves into the relationship between consumer value perception, environmental motivations, and perceived barriers influencing the purchase intentions of vegan cosmetics. Conducting a PLS-SEM analysis on a sample of 300 women with experience using vegan cosmetics, it was discerned that monetary value, social value, brand value, emotional value, quality value, and environmental knowledge play significant roles in influencing purchase intentions. The moderating effect analysis highlighted image barriers and value barriers as crucial factors. Through Importance-Performance Map Analysis, emotional value emerged as a pivotal element in strategizing to strengthen the purchasing intentions for vegan cosmetics. This research contributes both theoretically and practically to enhancing the competitive edge of the vegan cosmetics market and promoting sustainable consumption behavior.

• Journal of the Korean Society of Food Science and Nutrition
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• v.37 no.3
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• pp.317-324
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• 2008

This study was performed in order to investigate perceptions on environment and environment-friendly agricultural products, knowledge level and opinion about these products. The subjects were 387 college students in Seoul and Incheon area. This survey was conducted by self-administered questionnaire. The statistical analysis was conducted using the SPSS 12.0 program. Male subjects were 53.2% and female subjects were 46.8%. 52.9% of the subjects have knowledge about environment-friendly agricultural products. Also 50.9% of the subjects knew certification label of environment-friendly agricultural products whereas 13.4% knew certification authority of environment-friendly agricultural products. The average scores of 'image of environment-friendly agricultural products', 'attitude towards environment', 'attitude towards agrichemical' were $3.84{\pm}0.68,\;3.51{\pm}0.73\;and\;3.58{\pm}0.87$, respectively. In regard to 'image of environment- friendly agricultural products', the scores were significantly affected by gender (p<0.05), self-recognition of health status (p<0.05) and self-knowledge about environment-friendly agricultural products (p<0.001). In regard to 'attitude towards environment', the scores were significantly affected by self-recognition of health status (p<0.05), self-knowledge about environment-friendly agricultural products (p<0.001), and information about environment friendly agricultural products certificate authority (p<0.01). In regard to 'attitude towards agrichemical', the scores were significantly affected by gender (p<0.001), self-recognition of health status (p<0.05), supplements for health (p<0.05) and self-knowledge about environment-friendly agricultural products (p<0.001). Therefore, various education programs on environment-friendly agricultural products are necessary for college students to make right food choices.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.319-329
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• 2021

This study aims to investigate Korean fashion-related research trends and knowledge structures on digital transformation through information-based approaches. Accordingly, we first identified the current status of the relevant research in Korean academic literature by year and journal; subsequently, we derived key research topics through network analysis, and then analyzed major research trends and knowledge structures by time. From 2010 to 2020, we collected 159 studies published on Korean academic platforms, cleansed data through Python 3.7, and measured centrality and network implementation through NodeXL 1.0.1. The results are as follows: first, related research has been actively conducted since 2016, mainly concentrated in clothing and art areas. Second, the online platform, AR/VR, appeared as the most frequently mentioned topic, and consumer psychological analysis, marketing strategy suggestion, and case analysis were used as the main research methods. Through clustering, major research contents for each sub-major of clothing were derived. Third, major subject by period was considered, which has, over time, changed from consumer-centered research to strategy suggestion, and design development research of platforms or services. This study contributes to enhancing insight into the fashion field on digital transformation, and can be used as a basic research to design research on related topics.

• Korean Association of Arts Management
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• no.54
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• pp.59-93
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• 2020

The development of digital technology has made consumers more knowledgeable about products than ever before. In this regard, experts have defined consumers in the digital age as knowledge seekers and pointed out that they are proficient in acquiring and sharing product knowledge prior to purchase. For service goods such as musicals, product prior knowledge executes strong effect due to such characteristics as intangibility, inseparabilit y,and heterogeneity. Prior studies in the field of performing arts, including musicals, have revealed that the prior knowledge of the audience has a positive effect on the satisfaction of the audience and WOM(word-of-mouth) intention. However, studies in the marketing field argue that consumers' high prior knowledge may have a negative impact on customer satisfaction and product evaluation depending on conditions, as they are more likely to compare, review, and expect products more closely. Therefore, in this study, we tried to identify under what conditions the musical prior knowledge enhances audience satisfaction and WOM intention. According to the results of previous studies, a mediating effect model was established in which the musical prior knowledge enhances the WOM intention through the mediation of the audience satisfaction. Then, Transportation was introduced as a mediation variable and it was verified whether the level changed the audience satisfaction and WOM intention. The reason for the introduction of the transportation construct reflects the results of previous research that the story is important component of musical. The results showed that the musical prior knowledge has a significant effect on WOM intention through the mediation of audience satisfaction. The moderating effect of transport was also significant on the relationship between musical prior knowledge and audience satisfaction. Lastly, through moderated-mediation analysis, it was confirmed that transportation moderates the mediating effect that prior knowledge affects on the WOM intention through audience satisfaction. Based on the results, we demonstrated that a musical story is fairly important to satisfy audiences with high prior knowledge. This study could contribute to the related filed in that it introduced the transportation construct for the first time, thereby broadening the understanding of the musical audiences in the era of smart consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.125-137
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• 2013

This study investigated the conceptual constructs of ethical consumption beliefs and their impacts on the consumer attitudes toward eco-friendly faux leather apparel goods. The mediating roles of perceived consumer effectiveness and apparel environmental knowledge were examined in this research. A survey was conducted on female consumers between the ages of 20 and 50; subsequently, 300 responses were analyzed. The results of this study were follows: 1) The results of factor analysis and the reliability test on ethical consumption beliefs clearly showed factorial structures that include Social Responsibility, Eco-friendly Consumption, Animal Welfare, and Individual Enhancement. 2) The results of the mean scores of ethical consumption beliefs showed that respondents tended to consider Social Responsibility more important than the other three factors. Ethical consumption beliefs showed a significantly positive influence on consumer attitudes toward eco-friendly faux leather apparel products; in addition, Social Responsibility had the highest effect on product attitudes among the four factors of ethical consumption beliefs. 3) The perceived consumer effectiveness and environmental knowledge of apparel had important medicating roles in the relation-ship between ethical consumption beliefs and attitudes towards eco-friendly faux leather apparel products. This study highlighted a potential marketability of eco-friendly faux leather apparel products and that ethical consumption beliefs, perceived consumer effectiveness, and apparel environmental knowledge should be promoted among consumers to increase favorable attitudes towards these products.

• Knowledge Management Research
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• v.21 no.3
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• pp.161-176
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• 2020

Numerous products have been created in a digital format in the era of digitization. At an early stage, such products were provided in the format of individual digital file, requiring the individuals to own products by downloading them on the personal devices. With the development of Internet network, people began to consume digital goods in a new mode called 'streaming.' Streaming is a service provided through access-based consumption mode based on Internet network. Rather than downloading each file, individuals can utilize such product and services by connecting the network to their own devices. Access-based digital goods are distinguished from traditional ownership-based digital goods such as downloaded contents, in that permanent ownership is not allowed. Taken this into account, this study attempts to investigate how individuals' perception toward digital goods, the psychological ownership, differs according to the consumption mode. The results show that individuals feel less psychological ownership toward access-based digital goods than ownership-based digital goods. Our study provides several avenues to both theory and practice.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.109-118
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• 2015

The main purpose of this study is to get insight into the essential cognitive basis of local food purchase behavior based on Ajzen's (1991) theory of planned behavior. By asking open-ended questions using an online survey, participants' (n=163) salient behavioral, normative, and control beliefs in regard to local food purchase were assessed and analyzed. The most salient advantage was supporting local economy, followed by freshness, knowledge of where the food came from and how it was handled, environmental benefits, and health benefits. Assessing to consumers' normative beliefs found that local businesses, local farmers, family, local people, and friends were the most frequently mentioned individuals or groups who would approve consumers' local food purchasing. In contrast, the most salient barrier was inconvenient store location and time, followed by higher prices, limited availability and variety, and limited knowledge about where to buy local food.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1644-1654
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• 2004

As globalization has been accelerating in recent years, more people have opportunities to live abroad for an extended period of time, which is known to have strong influence on consumers. The main purposes of this study were to examine if and how sojourning experience could bring changes to people in general and in clothing styles with focus on Korean adults. The researchers conducted in-depth interviews on a total of thirty-six women and twenty-one men who lived in foreign countries more than two years and have been back in Korea longer than one year. The major results indicated that in addition to personalities, age, length of stay, activities during stay, gender, and cultural distances played important roles in bringing long-term changes on people. Re-established self-identity, changes in values, and openness toward diversity were major common changes observed in the interviewees. In addition, they became educated consumers with good knowledge of diverse brands and prices, and emphasized value as opposed to price. Changes in clothing styles were noted mainly among women. They placed high importance on having their own style, coordination and appropriateness, which were consistent with the general changes. Influences of different cultures were also noted.