• Title/Summary/Keyword: 소비자심리

Search Result 401, Processing Time 0.02 seconds

Construction of Consumer Confidence index based on Sentiment analysis using News articles (뉴스기사를 이용한 소비자의 경기심리지수 생성)

  • Song, Minchae;Shin, Kyung-shik
    • Journal of Intelligence and Information Systems
    • /
    • v.23 no.3
    • /
    • pp.1-27
    • /
    • 2017
  • It is known that the economic sentiment index and macroeconomic indicators are closely related because economic agent's judgment and forecast of the business conditions affect economic fluctuations. For this reason, consumer sentiment or confidence provides steady fodder for business and is treated as an important piece of economic information. In Korea, private consumption accounts and consumer sentiment index highly relevant for both, which is a very important economic indicator for evaluating and forecasting the domestic economic situation. However, despite offering relevant insights into private consumption and GDP, the traditional approach to measuring the consumer confidence based on the survey has several limits. One possible weakness is that it takes considerable time to research, collect, and aggregate the data. If certain urgent issues arise, timely information will not be announced until the end of each month. In addition, the survey only contains information derived from questionnaire items, which means it can be difficult to catch up to the direct effects of newly arising issues. The survey also faces potential declines in response rates and erroneous responses. Therefore, it is necessary to find a way to complement it. For this purpose, we construct and assess an index designed to measure consumer economic sentiment index using sentiment analysis. Unlike the survey-based measures, our index relies on textual analysis to extract sentiment from economic and financial news articles. In particular, text data such as news articles and SNS are timely and cover a wide range of issues; because such sources can quickly capture the economic impact of specific economic issues, they have great potential as economic indicators. There exist two main approaches to the automatic extraction of sentiment from a text, we apply the lexicon-based approach, using sentiment lexicon dictionaries of words annotated with the semantic orientations. In creating the sentiment lexicon dictionaries, we enter the semantic orientation of individual words manually, though we do not attempt a full linguistic analysis (one that involves analysis of word senses or argument structure); this is the limitation of our research and further work in that direction remains possible. In this study, we generate a time series index of economic sentiment in the news. The construction of the index consists of three broad steps: (1) Collecting a large corpus of economic news articles on the web, (2) Applying lexicon-based methods for sentiment analysis of each article to score the article in terms of sentiment orientation (positive, negative and neutral), and (3) Constructing an economic sentiment index of consumers by aggregating monthly time series for each sentiment word. In line with existing scholarly assessments of the relationship between the consumer confidence index and macroeconomic indicators, any new index should be assessed for its usefulness. We examine the new index's usefulness by comparing other economic indicators to the CSI. To check the usefulness of the newly index based on sentiment analysis, trend and cross - correlation analysis are carried out to analyze the relations and lagged structure. Finally, we analyze the forecasting power using the one step ahead of out of sample prediction. As a result, the news sentiment index correlates strongly with related contemporaneous key indicators in almost all experiments. We also find that news sentiment shocks predict future economic activity in most cases. In almost all experiments, the news sentiment index strongly correlates with related contemporaneous key indicators. Furthermore, in most cases, news sentiment shocks predict future economic activity; in head-to-head comparisons, the news sentiment measures outperform survey-based sentiment index as CSI. Policy makers want to understand consumer or public opinions about existing or proposed policies. Such opinions enable relevant government decision-makers to respond quickly to monitor various web media, SNS, or news articles. Textual data, such as news articles and social networks (Twitter, Facebook and blogs) are generated at high-speeds and cover a wide range of issues; because such sources can quickly capture the economic impact of specific economic issues, they have great potential as economic indicators. Although research using unstructured data in economic analysis is in its early stages, but the utilization of data is expected to greatly increase once its usefulness is confirmed.

Christian Dior의 재조명 -패턴제작방식 중심-

  • 채수경;천종숙
    • Proceedings of the Costume Culture Conference
    • /
    • 2003.04a
    • /
    • pp.78-80
    • /
    • 2003
  • 꾸띄리에 부띄끄의 시초는 주문자의 요구를 그대로 수용해 주는 형태로, 신분과 지위의 상징으로 시작되었으나, 2차 세계대전으로 인하여 디자이너의 이름보다는 실제적으로 유용한 것이 주목받게 되면서 기성복의 출현이 나오게 되었고 꾸띄리에는 축소되어갔다. 그러나 전쟁으로 인해 사회에 진출하는 여성과 사회적으로 출세한 여성들의 숫자가 늘어나게 되면서 전쟁말기의 소비자 심리와 병합하여 다시 꾸띄리에가 주목받기 시작하였다. (중략)

  • PDF

`절전형 가전` 기술전쟁 시작됐다

  • 한국전기제품안전진흥회
    • Product Safety
    • /
    • s.70
    • /
    • pp.30-32
    • /
    • 1999
  • 지난 4월부터 절전제품에 대해 공공기관에서 우선 구매한다는 정부방침 이후 절전제품들이 대거 등장하고 있다. 또한 IMF이후 줄일 수 있는 부분을 과감히 줄이는 소비자의 구매심리도 한몫을 하여 같은 성능이라면 기왕 에너지절약제품을 구입하려고 한다. 이에 따라 가전 3사에서는 에너지 효율이 높은 제품을 개발하기 위한 기술전쟁이 한창이다.

  • PDF

Create New Service for Hometown Mart (부산지역 홈마트 신개념 서비스창출에 관한 연구)

  • Lee, Seong-Pil;Hyeong, Seong-Eun
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2008.10a
    • /
    • pp.155-158
    • /
    • 2008
  • 오늘날 다양해지는 산업구조에서 가장 핵심적인 분야로 떠오르고 있는 서비스는 국가의 미래전략사업으로 현재 각 국가들은 서비스를 중요한 이슈로 타 학문과의 연계 가능성에 대한 연구가 진행되고 있다. 서비스란 국가의 생활환경과 문화 수준에 따라 현저한 차이를 보이고 있지만 신 개념의 서비스는 접근방법에 있어서 소비자가 원하는 요구조건을 개인의 특성에 맞는 맞춤형서비스라는 공통된 방식으로 진행되고 있다. 동양에서의 서비스란 단순히 무료로 가치를 보상받지 않고 육체적, 물리적 가치를 상대에게 제공한다는 의미로 해석되고 있는 반면, 서양에서 서비스 개념은 가치를 제공함 으로서 합당한 대가를 돌려받는다는 의미로 해석된다. 이러한 서비스의 개념은 디자인을 서비스라는 시각에서 볼 때 소비자에게 가치의 제공이라는 개념으로 지금까지 많은 기업 및 산업체에서는 디자인을 실시하는 행위가 소비자를 위한 서비스 제공이라는 개념으로 생각하지만 실제 디자인에서 서비스 접근방법은 명확한 기준과 근거가 부족한 편이다. 따라서 본 연구에서는 기존 연구에서 밝혀진 부산 관광자원의 중요 요소인 쇼핑환경을 개선하기 위해 소비자의 이용 빈도가 높은 부산시 마트(Mart)를 중심으로 이용자에게 좀더 편리한 쇼핑환경을 제공하기 위한서비스디자인 방법을 연구하고자 한다. 연구방법에 있어서는 실제 마트(Mart)를 이용하는 소비자의 심리분석과 문제점, 행동분석을 통해 쇼핑환경을 개선하고 이용자에게 편리한 제품디자인 방법을 연구하여 마트(Mart)의 서비스 디자인 방법을 찾아본다.

  • PDF

Collective Psychological Ownership and Organizational Performance in Co-operatives: The Mediator Effect of Shared Leadership (협동조합 이사회의 공동심리소유권과 조직성과: 공유리더십의 매개효과를 중심으로)

  • Park, Ji-A;Lee, Sun-Hee;Shin, Hyo-Jin;Lee, Sang-Youn
    • Korean small business review
    • /
    • v.43 no.3
    • /
    • pp.43-73
    • /
    • 2021
  • The purpose of this study is to examine the effect of the collective psychological ownership (CPO) of the board of directors of cooperatives on organizational performance, and to find out the mediator effect of shared leadership between CPO and organizational performance. In this study, we collected a data set of the survey of 453 directors from 78 local consumer cooperatives of iCOOP Korea. The study found that the CPO of the board of directors of consumer cooperatives had a positive impact on the social performance and activity performance of the organization. More importantly, the mediator effect of shared leadership between CPO and performance was statistically significant. These results suggest that strengthening CPO on the board is necessary for the performance of co-operatives, and that shared leadership is an important medium for linking CPO to performance.

Package Modeling Change in Age of Feeling -Based on Solid Chocolate Package Structure by -√3 Proportion- (Feeling 시대의 Package 조형 변화 -√3 비례에 의한 판 초콜릿 Package 구조를 중심으로-)

  • Kwon, Il-Hyun;Nam, Young-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.7 no.8
    • /
    • pp.163-173
    • /
    • 2007
  • As present generation live in the age of feeling after been through age of need or age of want, we analyzed Signification based on consumer psychology, sociocultural variation. Based on above, we first built basic modeling from a regular triangle by $\sqrt{3}$ proportion and then approached to substantial modeling of products that enable us to distribute and sell. Furthermore, we built recycle modeling which enables us to create a variety of forms with joy after using products. This means a lot to us in terms of package modeling creation from sans code. Besides, we studied on not only materialistic or functional value of package modeling, but also appropriate semiotics that enable psychological and sociocultural function of package modeling to respond to consumer identity.

A Study on Headline Typography in Newspaper & Magazine Advertisement (신문.잡지광고에 있어서 헤드라인 서체의 활용에 따른 비교 연구)

  • 문영만
    • Archives of design research
    • /
    • v.21
    • /
    • pp.77-86
    • /
    • 1997
  • Modern society has created the age of mass media image. Advertising media strongly stimulate and influence the image contact and the frequency of receivers by visual communication media in everyday life. Until today no consciousness concerning the necessity of typographic visual image and it's selection for newspaper advertising has been developed. The necessity of headline typography visual image in newspaper advertising and it's selection should be considered a problem that must be solved by a more reasonable and logical approach, like it is done in the case of advertising copy, in order to increase the efficiency of advertising for the consumer.

  • PDF

The Moderating Effect of Perceived Values on The Luxury Brand Preference Depending on Consumers' Regulatory Focus (소비자 조절초점이 명품브랜드의 가치와 브랜드태도의 관계에 미치는 조절효과)

  • Suh, Yong-Han
    • Management & Information Systems Review
    • /
    • v.30 no.4
    • /
    • pp.73-92
    • /
    • 2011
  • The purpose of this study was to investigate the differences of influence between luxury brand value and preferences according to consumers' regulatory focus. For data collection, research questionnaires were responded by females consumers living in Pusan and Ulsan. The collected data were analyzed according to the frequency-factor analysis using SPSS 14.0 for windows Package, the factor analysis using Varimax, reliability analysis, T-test, multi-regression analysis, and chow-test. The results were as follows: First, Based on an independent samples t-test, It was found that prevention-oriented respondents were significantly more qualify value and economic value than promotion-oriented respondents, promotion-oriented respondents were significantly more aesthetic value than prevention-oriented respondents. Second, concerning the worth of luxury brands that aesthetic value, qualify value, economic value, conspicuous value, and emotional value significantly affected the consumers' preference about luxury brand. On the other hand, only social value of the luxury brand did not have a significant effect on the consumers' preference about luxury brand. Second, the study was to investigate whether the luxury brand value has an effect on the brand preference depending on the consumer's regulatory focus. The results showed that there were different perceived values of luxury brand preference between the promotion-focused and the prevention-focused consumers. The promotion focus group had the effect on conspicuous value and emotional value, while the prevention focus group had the effect on quality value and economic value for luxury brand preference.

  • PDF

The Impact of CSV on Brand Image and Consumers' Behavioral Intentions: Focussing on CSV Intentionality and Company -Consumer Identification (기업의 CSV활동이 브랜드 이미지와 소비자행동의도에 미치는 영향 : CSV의도성과 기업 -소비자 동일시를 중심으로)

  • Hwang, Yoon-Hwan;Seo, Young-Wook
    • Journal of Digital Convergence
    • /
    • v.17 no.9
    • /
    • pp.105-114
    • /
    • 2019
  • This study examined the causal relationship between CSV and brand image and consumers' behavioral intentions by structural equation model using psychological variables such as CSV intentionality and company-consumer identification. 198 questionnaires were used to test 8 hypotheses using Smart PLS 2.0. Results are as follows: First, two hypotheses were rejected that CSV had a negative effect on CSV intentionality and CSV intentionality had a negative effect on brand image. Second, CSV has a positive effect on company-consumer identification and company-consumer identification has a positive effect on brand image, purchase intention, and willingness to pay. This study suggests the necessity of enhancing customer participation and communication for the company to establish CSV strategies.