• Journal of the Korean Society of Food Culture
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• v.22 no.2
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• pp.261-265
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• 2007

The antidepressant effects of Cirsium japonicum was revealed in previous studies using open field test and forced swimming test. The contents of total flavonoids and apigenin of Cirsium japonicum were analyzed and sensory evaluation of Cirsium japonicum tea was performed in order to develop Cirsium japonicum tea as an antidepressant. Among the different plant parts of Cirsium japonicum, leaves had the highest level of total flavonoids and apigenin contents and were followed by flowers and stems. Drying method affected total flavonoids and apigenin content of Cirsium japonicum, but regular pattern was not revealed. In sensory evaluation, overall acceptance of Cirsium japonicum flower-leaf mix tea was higher than those of Cirsium japonicum leaf tea. Also purchase intention of Cirsium japonicum flower-leaf mix tea was higher than those of Cirsium japonicum leaf tea.

• The Journal of the Convergence on Culture Technology
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• v.10 no.5
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• pp.751-757
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• 2024

This study evaluates the effectiveness of advertising copywriting using the artificial intelligence language model, ChatGPT, and explores its potential applications and limitations within the advertising industry. We established five key research questions and conducted in-depth focus group interviews (FGI) with university students in Busan. The findings reveal that there was no significant preference difference between copies written by ChatGPT and human copywriters. However, ChatGPT's copies were particularly effective in age-targeted advertising but showed limitations in gender targeting and reflecting cultural contexts. Additionally, consumer acceptance of AI copywriting was generally positive, though concerns were raised about the creativity and naturalness of AI-generated copies. This research provides practical insights into how AI can be utilized in advertising content creation and stimulates discussion on the appropriate use of AI technology and ethical considerations within the industry. These results offer important implications for both advertising professionals and the academic community.

• Culinary science and hospitality research
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• v.15 no.2
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• pp.57-69
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• 2009

This study was conducted the physicochemical and sensory characteristics of fish paste with yam powder(0~5%). The pH of the samples ranged from 6.89 to 7.02, and moisture content ranged from 79.53 to 80.44%. Increasing the amount of yam powder in the fish paste tended to decrease the lightness(L) in Hunter color value while increasing the redness(a) and yellowness(b). For the textural characteristics, the addition of yam powder increased strength, gumminess, cohesiveness and springiness. Fish paste with 3~5% yam powder had good flexibility and wasn't broken even after 4 times folds. In sensory evaluation, the addition of 2% yam powder had the best score in color, taste and overall preference. Therefore, this results suggest that 2% yam powder can be applied to fish paste for the purpose of high quality, preference and functionality.

• Journal of Intelligence and Information Systems
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• v.26 no.1
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• pp.151-166
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• 2020

A recommender system is a system that recommends products or services that best meet the preferences of each customer using statistical or machine learning techniques. Collaborative filtering (CF) is the most commonly used algorithm for implementing recommender systems. However, in most cases, it only uses purchase history or customer ratings, even though customers provide numerous other data that are available. E-commerce customers frequently use a search function to find the products in which they are interested among the vast array of products offered. Such search keyword data may be a very useful information source for modeling customer preferences. However, it is rarely used as a source of information for recommendation systems. In this paper, we propose a novel hybrid CF model based on the Doc2Vec algorithm using search keywords and purchase history data of online shopping mall customers. To validate the applicability of the proposed model, we empirically tested its performance using real-world online shopping mall data from Korea. As the number of recommended products increases, the recommendation performance of the proposed CF (or, hybrid CF based on the customer's search keywords) is improved. On the other hand, the performance of a conventional CF gradually decreased as the number of recommended products increased. As a result, we found that using search keyword data effectively represents customer preferences and might contribute to an improvement in conventional CF recommender systems.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.443-450
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• 2016

Korean biopharmaceutical industry is a high value-added industries of the country as a key business strategy of the country. The overseas market is accelerating rapidly due to drug demand according to population aging, new drug R&D investment performance visualization, changes in biopharmaceutical R&D center, strategic foreign technology exports, and the active support of government. Therefore, the domestic pharmaceutical companies also should enhance the competitiveness as global pharmaceutical companies and need to build the image of their own company that can be trusted by consumers. This study compared and analyzed visual characteristics shown in the CI symbol mark and age-specific preferences of domestic pharmaceutical companies recognizing the importance of CI as a marketing tool. As a result, preference for the symbol mark had been shown to be significantly higher preference of the old logotype as the age group is higher being proportional to awareness. In addition, the picture-type symbol mark was totally preferred rather than the word mark. Among the picture-type symbol mark, the form of the nature was strongly preferred rather than abstract form. The company also requires a sense of responsibility for recognizing changes in the mass to the globalization. It is hoped that this study will help to develop symbol mark direction as the basis for the identity strategies to improve the image of domestic pharmaceutical companies with global competitiveness.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.157-165
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• 2013

The mid-20th century witnessed a wide spread of Korean culture in Japan, China and Southeast Asia and China now has become the biggest trade partner and export market, as well as the No. 1 source of import and the biggest investment country of Korea. With the spreading of the Korean popular culture in China, brand loyalty to Korean products is improved. Taking the Chinese market as the basis, this research aims to make an analysis of the implications of 'Korean Wave', Korean advertisements and the image of Korea on brand loyalty to cosmetics made in Korea. To achieve the research aim, questionnaires were used in conducting the survey, mainly in Beijing. Excluding the invalid ones, altogether 180 questionnaires were collected, based on which an empirical analysis was carried out on the correlation between 'Korean Wave', effects of Korean advertisements, image of Korea, brand recognition, and brand loyalty to products made in Korea. The major analyzing tools are SPSS 20.0 and AMOS 20.0. The findings are as follows: 1. Korean films, dramas, and attachment for Korean movie stars (representative of 'Korean Wave') all have a positive influence on brand loyalty. Recognition of the country image of Korea, to some extent, also has positive implications on brand recognition. 2. Empirical analysis assists in the testing of the degree of recognition and attachment of cosmetics made in Korea, as well as brand loyalty to them.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.1-19
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• 2003

Typicality is usually defined as the degree to which an item is perceived to represent a category. Typicality has been a important subject in consumer behavior because it is related closely with brand preference, awareness and top of mind. The past studies about typicality have focused on brand and store in off-line environment. At the point of time internet shopping mall industry becomes mature, we can expect that most internet users are accustomed to it. So the study about typicality of internet shopping mall is timely. The antecedents and outcomes of typicality of internet shopping mall are mainly studied in this paper. Also, I investigated the influence of the type of internet shopping mall on typicality and the influence of typicality on preference and purchase intention. The followings are the results of this study. Firstly, frequency of exposure and attribute structure explained perceived typicality. Secondly, the type of internet shopping mall was found to be a moderator of the relationship between attribute structure and typicality. Thirdly, there is a positive correlation between typicality and preference. Finally, there is a positive correlation between typicality and purchase intention.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.61-70
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• 2021

Because the educational significance of reading activities for growing children is so great, the importance of reading cannot be overemphasized. While the reading volume of elementary school students in Korea is very high, as they go up to middle school, the reading volume falls rapidly. This study examined a more effective way to resolve this middle school reduction in reading volume. Middle school freshmen were surveyed on their reading habits and preferences in the sixth grade of elementary school, after which the groups were divided into two groups based on their averages; groups with high/low reading habits and groups with high/low reading preferences). Participants also wrote reading reports for six weeks, kept a record of the days of the week they read for more than 20 minutes, and noted down the time they read in minutes. It was found that 75% of participants did not read one book a week when in the sixth grade of elementary school and it was confirmed that reading many books and liking to read were elements that had different dimensions. For example, about 35% of the participants said they liked books but rarely read them. It was also confirmed that the reading habits formed in elementary school were a strong variable that affected the number of days that and the reading time of middle school students rather than the reading preferences formed in elementary school. This study concluded that a subjective attitude toward reading and actually reading were completely different problems, which suggested that 'habits' could have a greater influence than 'preferences' when performing tasks to achieve goals.

• Journal of the Korean Society of Food Culture
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• v.30 no.2
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• pp.241-248
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• 2015

The purpose of this study was to investigate the perception of health functional foods and preference for desired onion peel products. Questionnaires were distributed to 582 adults (34.2% male, 65.8% female) living in Gyeongnam province. The major information sources on biological effects of onions cited by respondents were TV/radio (37.1%), followed by nearby people (32.8%) and Internet (11.0%), in that order. Reducing cholesterol effect was the most important factor in terms of perception and concerns relating to biological function of onions. Over 73% of subjects had experience of eating processed onion products, and among all types of onion products, onion juice (53.5%) was the most frequently eaten. The most considered factors for processing onion peel-derived functional foods were taste & odor (29.6%), convenience of eating (28.9%), and nutrition value (27.1%), in that order.

• Journal of Korean Home Economics Education Association
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• v.12 no.2
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• pp.107-122
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• 2000

The purposes of this study were to investigate the decision making process & preference for imported products and to suggest the systematic education programs for adolescent consumers. The data for this research were attained from 426 middle & high school students in Pohang. The data were analyzed by frequency distribution. mean standard deviation analysis of variance t-test, χ(sup)2-test and Pearson’s correlation with SAS program. The results of this study were as follows: 1. preference for imported products was significantly different according to sex, amount of pocket money, region. T.V advertising, friends and the attitude of their mothers. 2. Decision making process was composed of 4 dimensions in this study; information sources criteria for products problem experience of consumption and type of problem solving. In case of information sources there was a signifiant difference according to sex. grade level of parents’education. Criteria for products were significantly different according to sex grade. level of father’s education type of father’s job amount of pocket money and how they gained their pocket money. Consumption problem experience & type of problem solving were significantly different according to sex and grade. 3. Preference for imported products was significantly different according to criteria for products and consumption problem experience out of adecision making process.