• Title/Summary/Keyword: 소비자건강정보

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The Effect of the 'Silver Consumer's Product Satisfaction and Knowledge on the Health Functional Consumer's Well-being (실버소비자의 건강기능 제품에 대한 만족과 지식이 웰빙에 미치는 영향)

  • Lee, Soon-Keum;Kim, Yong-Man
    • Journal of Distribution Science
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    • v.9 no.2
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    • pp.131-140
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    • 2011
  • On 1 July 2000, as the over-65 year-old population numbered 3,371,000 and accounted for over 7.1% of Korea's total population, an aging society was revealed. The over-65 percentage climbed to 11.0% by late 2010. A truly aged society is expected soon, by 2019. This aging society requires marketing research concerning the consumer behaviour and well-being of the elderly, because the 'silver generation' is emerging as a large part of the consumer market. The purpose of this study is to empirically analyse one effect among several satisfaction factors in the consuming cycle of various health functional products on consumer's well-being and the effect of product knowledge on the relationship between product satisfaction and well-being. To achieve this purpose, we established a research model after reviewing previous studies on product satisfaction, product knowledge, and consumer's well-being. The following hypotheses were developed from the research model. Hypothesis 1: When elderly consumers' satisfaction with health functional products increases, their well-being will increase. Hypothesis 2: The effect of their satisfaction with health functional products on their well-being will be strengthened according to the level of their knowledge of the products. Those hypotheses were tested by multiple and moderated regressions to the empirical data through a questionnaire survey. As a result, Hypothesis 1 was totally adopted, and Hypothesis 2 was only partially adopted. The study has many practical implications for well-being marketing. First, in order to heighten the elderly consumer's well-being, the level of his or her satisfaction with the health functional products has to be raised in every stage: during the acquisition, preparation, use, maintenance, and disposition of the consumption cycle. Moreover, promoting positive emotional experiences while diminishing negative ones requires effort because a consumer's well-being is made up of various needs. Second, the marketing of health functional products should be invigorated in order to raise the level of elderly consumers' knowledge of them. In other words, it is important to give them an expertise in the health functional products through different channels. A statistical analysis showed, however, that their knowledge has a decisive effect on only two satisfaction stages, preparation and maintenance. Nevertheless, this merely confirmed the intuitive assumption that the knowledge of health functional products is most relevant to their preparation and maintenance. In conclusion, this study is timely because few empirical studies exist on the relationships between silver consumer behaviour and well-being marketing. It contributes to our understanding of this subject by revealing the causality between the silver consumer's satisfaction and his or her well-being in the consumption cycle and by discovering the moderating influence of knowledge in that process.

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An Analyzing of the Current CHI Services in Korean Public Libraries (국내 공공도서관의 소비자건강정보 제공현황 조사분석 연구)

  • Noh, Young-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.2
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    • pp.415-437
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    • 2011
  • The increased interest in consumer health information(CHI) has brought about a rapid increase in CHI resources. There are diverse means for obtaining such information, and one CHI acquisition route is the public library. In the U.S. public libraries, the demand for CHI reference services is increasing, and a variety of projects to promote these services are in progress. On the other hand, Korean public library services for CHI is at a very basic level, and thus a very small amount of such research could be found. This study drew suggestions from a literature review of research studies in the U.S. and Canada, and analyzed public library CHI services in Korea. The findings are as follows. 1) Only 17.25% of public libraries in Korea provided CHI service, and it evidences very low needs and awareness for CHI services in Korea. 2) Only three kinds of services including CHI-related websites, users training, and promotional and marketing were provided, and only 13(1.74%) of libraries surveyed offered more than two kinds of services. 3) There were no CHI librarians, nor did any librarians receive CHI-related education. 4) ILL services, outreach services, and cooperation with CHI- and medical-related institutions for CHI services were not found. Therefore, this study suggests that more research on delivery strategies for CHI services should be conducted in the future.

Health-related Courses' Topics and Contents of ALA-accredited Library and Information Science Programs (문헌정보학 건강 관련 과목의 주제 및 내용 분석: ALA 인가를 받은 프로그램을 중심으로)

  • Oh, Sanghee;Kim, Soojung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.29 no.4
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    • pp.69-89
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    • 2018
  • This study aims to examine the current status of health-related courses at the graduate level from American Library Association-accredited LIS programs and to identify the core topics and contents that have been covered in those courses by analyzing the course syllabi. Findings reveal that 44 out of 61 Library and Information Science (LIS) programs were offering at least one health-related course and the three most offered courses were 'health information resources', 'health informatics', and 'consumer health information (CHI)'. We collected a total of 21 course syllabi available online in the three areas and further analyzed their course descriptions, weekly topics, readings, and assignments. The findings of the study could be valuable for instructors who want to design or upgrade health-related courses in LIS programs.

An Analysis of Users' Perception of Providing CHI Services in Public Libraries (공공도서관의 소비자건강정보서비스에 대한 이용자인식 조사연구)

  • Noh, Young-Hee;Oh, Sang-Hee
    • Journal of Korean Library and Information Science Society
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    • v.42 no.3
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    • pp.45-77
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    • 2011
  • In this study, by performing a survey targeting public libraries' users, we analyzed the most common path to acquire health information, the users' perception about if public libraries are needed to provide CHI services, and the factors that affect users' perceptions. The results are as follows: 1) About 90% of Korean public libraries' users do not take into account public libraries as the acquisition path for CHI resources. 2) About 60% of users thought that public libraries are needed to provide CHI services. 3) The factors that affect users' perception for the necessity of public libraries providing CHI services, were their interest in health and hours of using the internet per day. 4) In addition, we analyzed differences in perception between librarians and patrons about the necessity of public libraries providing the CHI services. The result showed that there was no significant difference in their perceptions, and both groups strongly felt that public libraries must provide the CHI services.

A Study on Constructing Collaborative Network Systems for Vitalizing CHI Services (CHI서비스 활성화를 위한 협력네트워크시스템 구축에 관한 연구)

  • Noh, Younghee
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.2
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    • pp.265-291
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    • 2013
  • Because of the increased interest in health, medical care, and wellness, the utilization of health-related information resources, especially those found on the Internet, has been rapidly increasing. In addition, despite encountering an increasing number of health and medical-related reference questions in public libraries, public librarians feel limitations in their ability to perform these types of reference services. Therefore, this study proposed the cooperative network system model for vitalizing CHI Services, meaning that all the related agencies, including public libraries, medical libraries, medical institutions, and the health and medical community collaboratively provide consumer health information service. This study presented in detail the key elements of the cooperation model, the subject of cooperation, target sources for cooperation, the content of cooperation, operations of CHI-providing sites, operations and roles of Cooperation Centers, and directions for cooperating with commercial institutions.

파워인터뷰 - 장승진 축산물품질평가원장

  • 한국오리협회
    • Monthly Duck's Village
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    • s.201
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    • pp.18-21
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    • 2020
  • '닭·오리·계란 이력제'가 지난 1월 1일 시행됐다. 닭·오리·계란 이력제는 생산단계부터 소비자 판매에 이르는 각 단계별 정보를 기록·관리해 국민 건강에 위해를 줄 수 있는 문제 발생시 방역의 효율성을 높여 신속한 이력추적과 회수를 가능하게 한다. 또한 소비자에게는 농장에서 식탁에 이르는 정보를 제공, 가금산물에 대한 소비자의 신뢰를 높이는데 기여하는 제도이다. 장승진 축산물품질평가원장으로부터 닭·오리·계란 이력제 준수사항, 효과 등을 자세히 들어봤다.

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꿀의 기능화와 생산방법

  • 오동환
    • The Korea Beekeeping Bulletin
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    • s.299
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    • pp.29-37
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    • 2005
  • 기능성 꿀 및 그 생산에 대하여 관심이 있다면 우선 벌과 꽃과 꿀의 등식관계(벌=꽃=꿀)를 이해하고 벌꿀의 이용역사를 고찰하여 향후 이용 변화추위에 따라 소비자을이 선호하는 꿀을 생산하여야 할 것으로 본다. 인간에 대한 의학이 발달은 꿀에 대한 소비자들의 인식을 변화시키고 있으며, 건강 증진 및 장수를 위한 well-being 생활의 추구에 따라 식생활도 변화하고 있기 때문에 꿀에 대한 재평가가 요구되고 있다. 따라서 수명과 관련하여 건강증진에 유익한 기능성 꿀 생산은 매우 적절한 대응전력이라고 생각한다. 기능성 꿀벌 생산하려면 꿀에 대한 성분과 특성을 이해하고 기능성물질의 탐색과 더불어 벌을 통한 생산방법을 개발하여 가치 있는 기능성 꿀을 생산하여야 함으로 기능성 꿀 및 생산에 관한 정보를 제공하고자 한다.

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The Analyses of Confidence and Satisfaction for Domestic Health Information Web-Sites (국내 건강정보 웹사이트의 신뢰성과 만족도 현황분석)

  • Woo, Young-Woon;Cho, Kyoung-Won
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.426-429
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    • 2006
  • We analyzed 18 representative domestic health information related web-sites for assessing confidence and satisfaction degrees using 19 assessment criteria and 5 important elements. The 18 representative web-sites are selected by rank information of a ranking web-site for domestic web-sites. In the results, we found out the presented state of confidence and satisfaction degrees of domestic health information web-sites and we presented methods for utilizing these result for web-site administrators and medical consumers.

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Factors Affecting Consumers' Experience of Using Smart Healthcare Focusing on Health Literacy and Personal Characteristics (건강정보이해능력과 개인의 특성이 스마트 헬스케어 이용 경험에 미치는 요인 분석)

  • Kim, Ga Eun;Park, Hyun Jun
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.41-53
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    • 2019
  • As the paradigm of healthcare shifts from the center of treatment to the center of prevention, products and services related to disease prevention are emerging at domestic and abroad. The government considers the smart healthcare industry as a solution to healthcare problems such as an increase in the number of chronic illnesses and an increase in the burden of medical expenses. The purpose of this study is to explore the factors affecting the use of smart healthcare products and services focusing on Health Literacy and health related personal characteristics and to provide policy implications. The subjects of the questionnaire are 1,027 adults over 20 in the nation, and conducted an online survey. In addition, the factors were analyzed by decision tree method. As a result, most of the respondents(76.9%) did not have experience using Smart Healthcare products and services. However, in the Health Literacy question, there was a difference in use experience depending on the degree of difficulty in using the mass media information. Other factors were the degree of intention to use new technology, the understanding of counseling about family members and friends, and health checkups. In order to enable self-healthcare through smart healthcare products and services, the ability of consumers to explore and utilize health information from the mass media should be improved. In addition, government and enterprise efforts are needed to achieve this.