• Title/Summary/Keyword: 소비수준

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The Effect of Reference Price Advertisements of Service on Consumers' Perception (서비스의 준거가격광고가 소비자 지각에 미치는 영향에 관한 연구)

  • Kim, Young-Man;Kim, In-Sub
    • Journal of Global Scholars of Marketing Science
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    • v.10
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    • pp.91-110
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    • 2002
  • The purpose of this research is as follows; First, the reference price ads are to investigate how the price cues and prior knowledge of service products have an effect on consumers' perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing managers for price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2$\times$2$\times$2 among the subject factorial design in which the factors were present in price cue presentation (presentation/non- presentation), the level of prior knowledge(high/low), and the type of information(positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the consumers' perception value by level of price cues(hypothesis 1). Second, there are some significant statistical differences in the consumers' price-quality perception by level of price cues(hypothesis 2). Third, there are some significant statistical differences in the price-quality perception by the level of prior knowledge and the type of information(hypothesis 3).

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An Analysis of Energy Consumption and GHG Emission per Unit of Rail and Road Transportation (철도와 도로 수송부문의 에너지 소비 및 온실가스 배출 원단위 분석)

  • Kim, Byung-Kwan;Lee, Jin-Sun;Kim, Hyoun-Ku;Lee, Jae-Young
    • Journal of the Korean Society for Railway
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    • v.17 no.3
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    • pp.216-222
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    • 2014
  • In general, the rail transportation recognized as a better transportation mode than road transportation in terms of the environment. However, due to a lack of quantitative analysis based on Korean data, foreign cases for environmental advantages of the railway have often been cited in Korea. To address this issue, we estimated the energy consumption of passenger and freight transportation using certified activity data from Korea Railroad Statistics and the Electrical Work Report for railway and the Energy Consumption Survey for road. We estimated the Green House Gas emission of passenger and freight transportation on a Tier 1 level by applying the IPCC 2006 Guideline. Finally, we calculated the energy consumption unit and GHG emission unit to determine the environmental impact of rail and road transportation. We also compared the analyzed results of high-speed rail and auto as typical means of rail and road transportation.

Development Plan of Beach Management: Cases of East Coast of Gangwon Province (해변운영 활성화 방안에 관한 연구: 강원 동해안을 중심으로)

  • Kim, Jin-Dong
    • Korean Business Review
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    • v.23 no.1
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    • pp.107-128
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    • 2010
  • The east coast area of Gangwon province in Korea is famous for natural beauty, many perfect sights and various kinds of tourist attractions. Especially beaches are one of the most attractive and clean tourist attractions in Gangwon province, when compared to the west and south coast of Korea, the natural environment is more prominent. But there are many problems concering the east coast beaches of Gangwon province, such as environmental disruption, collecting fees for offering services, crowdedness, lack of main convenient facilities, decrease of consumption, unseasonably cool temperatures etc. This study examined several problems as to the beach management of Gangwon province that has been suggested over several years. Finally, the author suggested several improvements to solve the problems as mentioned above.

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Study on Emission Reduction with Injection Strategy and Exhaust-Gas Recirculation in Gasoline Direct Injection Engine (직접분사식 가솔린 엔진의 분사전략 변경 및 EGR 적용을 통한 배기저감에 관한 연구)

  • Park, Cheol-Woong;Kim, Hong-Suk;Woo, Se-Jong;Kim, Yong-Rae
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.36 no.3
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    • pp.335-342
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    • 2012
  • Nowadays, automobile manufacturers are focusing on the reduction of exhaust-gas emissions because of the harmful effects on humans and the environment, such as global warming by greenhouse gases. Gasoline direct injection (GDI) combustion is a promising technology that can improve fuel economy significantly compared to conventional port fuel injection (PFI) gasoline engines. In the present study, ultra-lean combustion with an excess air ratio of over 2.0 is realized with a spray-guided-type GDI combustion system, so that the fuel consumption is improved by about 13%. The level of exhaust-gas emissions and the operation performance with the multiple injection strategy and exhaust-gas recirculation (EGR) are examined in comparison with the emission regulations and from the point of view of commercialization.

A Study on the Package Design as Special Products of a Region- Focused on Dried Seafoods- (지역특산물로서의 포장디자인에 관한 연구 -건어물을 중심으로-)

  • 신인식
    • Archives of design research
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    • v.20
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    • pp.219-229
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    • 1997
  • Today seafoods, such as fisheries and clams, have become an important part of our diet. But processing and storing these perishable seafoods for a long period of time present a serious problem. Only a few years ago, the seafood consumption was minimal. However, an improvement in our diet has enabled us to enjoy seafoods more often than before. Moreover, the recent trend toward the concentration of the popuration to the metropolitan area and the improvement in the standards of living have accelerated a change in our food consumption pattern-preference for the convenient foods over time consuming cooking. Judging from these changes, we can easily predict that the demand for the covenient, dried seafoods will rise sharply in the coming days. The development for an innovative and attractive way to package and market these products are on the way. Research and development of the distribution channel and package design of the dried seafoods will offer a wide array of opportunities to increase the sales volume of the dried seafoods. In addition, by associating the image of Pusan, as a prime oceanic city, with the dried seafoods on the package will certainly draw the attention of many prospective consumers. Consequently it will make the dried seafoods special products of Pusan, and eventually contribute to the prosperity of the city.

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새해기상도 - 2017년 거시경제 전망

  • Min, Seong-Hwan;Gang, Du-Yong
    • The Optical Journal
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    • s.167
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    • pp.19-23
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    • 2017
  • 최근 국내 실물경기는 수출 부진이 지속되는 가운데 건설투자 중심으로 내수가 완만하게 증가하는 추이를 보이고 있다. 내수는 설비투자가 부진한 반면 건설투자가 높은 증가세를 보이면서 전체 성장을 주도하고 있고, 민간소비는 완만한 증가세를 지속하고 있다. 수출은 전년에 이어 감소세가 지속 중이나, 금년들어 감소폭이 줄어들고 있다. 전체적으로 수출 부진에 따른 성장 둔화를 건설투자가 보전하는 구조로, 경제성장의 건설투자 의존이 심화되는 특징을 보이고 있다. 2017년 세계경제는 완만한 회복세가 이어지면서 전년보다 소폭 높은 성장을 보일 것으로 예상된다. 선진권의 경우 비교적 꾸준하고 완만한 성장세가 이어질 것이나, 중국은 완만한 성장 둔화 추이가 이어질 전망이다. 유가는 세계경제의 소폭 개선과 OPEC의 감산 합의 등으로 2017년 중 평균 배럴당 50달러 내외로 높아질 전망이며, 원/달러 환율은 연중 비교적 높은 변동성을 보이겠지만, 연평균 기준으로 전년과 비슷한 수준(1,150원대)이 예상된다. 2017년 국내경제는 수출 부진이 다소 완화되겠지만, 2016년 경제성장을 견인해 온 건설투자 증가세가 크게 둔화되고 구조조정 등이 민간소비 증가를 제약하면서 전년보다 약간 낮은 2.5% 내외 성장을 보일 것으로 예상된다. 전기비로는 상${\cdot}$하반기 비슷한 성장이 예상되지만, 전년 패턴의 기저효과로 전년동기비 성장률은 소폭의 上低下高 흐름이 예상된다. 대외적으로는 미국 신정부의 정책 기조와 연준의 금리인상, 중국의 성장 둔화 폭 확대 가능성 등이, 국내적으로는 가계부채 문제와 구조조정 여파 등이 주요 변수로 작용할 전망이다. 부문별로 살펴보면 민간소비는 유가 반등에 따른 소득 증가세 둔화, 가계부채 부담, 구조조정 여파 등이 제약요인으로 작용하면서 전년보다 소폭 낮은 연간 2% 내외의 증가세가 예상된다. 설비투자는 수출 부진의 완화에 힘입어 소폭 증가세가 예상되며, 건설투자는 전년의 높은 증가에 따른 기저효과와 건설규제 등에 따라 증가세가 크게 둔화될 전망이다. 수출은 세계경제의 소폭 개선과 유가 반등에 따른 단가 하락세 진정 등으로 증가세로 돌아설 것이나, 매우 완만한 흐름이 예상된다. 2017년 수출은 2.1%, 수입은 3.6% 증가하면서 무역수지는 전년보다 약간 줄어든 857억 달러의 흑자를 보일 전망이다.

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Dissolved Oxygen Budget in Floating Net Cage of Fish Farm at the Coastal Area -In case of yellow tail farm in Konli-Do- (해산 어류 양식장 가두리의 DO수지 -곤리도 방어 양식장의 경우-)

  • KIM Yong Sool
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.21 no.1
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    • pp.30-34
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    • 1988
  • In roastal fish farms the farmers, especialy engaging in dealing with the floating cage culture, going to know about relationships between holding capacity and water quality in cage. Some of water quality managers and specialists studing physiological ecology understand that the key of water quality management concerned fish farming is budget of dissolved oxygen. This paper deals with oxygen budget in floating cage of the yellow tail farms at southern coastal area in Korea. The sampling station is located at Konli-Do fish farm near Chungmu, and the data is collected for 24 hours from 3:00 p.m. 8th September 1987. In result, the needed oxygen coming after the consumption by the rearing fish had been supplied with the tide current exchange, the sum of oxygen produced by phytoplankton photosynthesis and diffused from atmosphere are no more that $43\%$ for the needs of sea water consumption included respiration of planktons and decomposition of organic matters. The optimum holding capacity of cage is possible to compute with the calculation of minimum diurnal water exchange rate $[Qin{\cdot}V^{-1}\;(C-\bar{c})]$ through net mesh of cage.

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철도의 환경 친화성 분석에 대한 연구;대기오염물질 배출량 및 에너지 소비율 중심으로

  • Kim, Hui-Man
    • Proceedings of the Korean Environmental Sciences Society Conference
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    • 2006.11a
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    • pp.34-39
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    • 2006
  • 1. 철도, 도로, 항공, 해운 등 교통수단별 현황을 조사한 결과, 현재까지의 교통정책이 도로교통 우선 위주였기 때문에 철도는 뛰어난 환경성 및 경제성을 가지고 있음에도 불구하고 수송분담율이 비교적 저조한 편이었다. 그러나, 향후 정부의 사회기반시설 구축에 있어서 국가 기간 철도망 확대와 대도시 지하철 및 경량전철 건설을 통한 도심철도망과 간선철도망의 연결 등을 통하여 철도의 이용이 훨씬 용이해질 것으로 보이며 이에 따라 철도의 이용률도 크게 상승할 것으로 예상된다. 2. 교통수단별 일반현황은 다음과 같다. 1) 철도교통은 여객수송량이 다소 증가하고 있는 추세였는데, 2004년 KTX의 개통으로 인하여 여객수송량이 급증하였으나, 화물수송은 약간 감소하는 추세이다. 2) 도로교통은 공로의 경우 이용량이 크게 감소하고 있으나, 자가용의 경우에는 승용차의 급증에 의하여 도로의 분담률이 증가하고 있다. 그러나, 도로망의 확충이 자동차의 증가량을 따르지 못하는 것과 자동차가 도시에 밀집됨에 따른 교통체증에 따라 자가용 차량의 1일 평균 주행거리가 짧아지는 등 수송량이 크게 증가하지는 않고 있다. 3. 각 교통수단별 환경경제성을 조사한 결과는 다음과 같았다. 1) 단위수송량당 에너지 소비율은 여객의 경우 철도가 75.97kcal/인 km에 불과한 반면에 버스는 415.43, 택시는 1,192.24kcal/인 km에 달하여 각각 철도의 5.5배 및 15.7배나 많은 에너지를 소비하는 것으로 나타났다. 화물의 경우에도 철도는 105.98kcal/톤 km에 불과한 반면에 도로는 1,674.21kcal/톤 km에 달하여 철도의 무려 15.8배의 에너지를 사용하는 것으로 나타나, 철도가 에너지 효율성 면에서 도로 교통수단보다 월등히 앞서는 친환경적이면서 경제적인 교통수단임을 알 수 있다. 2) 도로와 철도의 단위수송량 당 CO의 배출량은 도로가 1,531.2kg/백만인 km로 철도의 167.4kg/백만인 km에 비하여 9배나 되었다. 그러나, 탄화수소의 경우는 도로가 216.5kg/백만인 km으로 철도의 68.0kg/백만인 km의 3배를 넘는다. 미세먼지의 경우는 도로가 철도보다 약간 더 많은 수준이었으나, NOx와 $SO_2$는 오히려 철도가 오히려 약간 더 높게 나타났다.

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Feasibility Test of LPG Vehicles by Using DME-LPG Blends (DME-LPG 혼합연료를 사용한 LPG 차량의 실증평가)

  • Youn, Jumin;Lee, Minho;Park, Cheonkyu;Hwang, Inha;Ha, Jonghan;Kang, Yong
    • Journal of Energy Engineering
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    • v.24 no.4
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    • pp.33-41
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    • 2015
  • Dimethyl ether (DME) can be used as a clean diesel alternative fuel due to the high cetane number and low emission, it can also be applied to automotive fuel as a blended liquefied petroleum gas (LPG) because physical properties are similar to those of LPG. In this study, feasibility test of LPG vehicle using blended DME-LPG fuel was investigated. Three types of fuel supply such as LPLi (Liquid phase LPG injection), LPGi (Liquid phase gas injection) and mixer type were selected to consider the LPG fuel-injection system. The performance characteristics of LPG vehicle were examined by using LPG and blended DME-LPG fuel in order to compare the exhaust emissions (CO, THC, $NO_X$) and fuel economy. The emissions and fuel economy of DME-LPG blend fuel were comparable to those of LPG with increasing driving distance.

Sustainability of Spending and Adjustable Level of Consumption According to a Step-by-step Use of Retirement Assets : Focused on Overspending Households of Single Retired Elderly (자산의 단계적 사용에 따른 생활유지가능성과 조정가능 소비수준 : 초과지출을 하는 1인 은퇴노인가계를 대상으로)

  • Kim, Min-Jeung
    • Journal of Family Resource Management and Policy Review
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    • v.16 no.4
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    • pp.45-68
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    • 2012
  • This study performed an analysis to determine if an individual can maintain the current consumption, in the case of a single retired elderly person's household using the accumulated assets. Assets are divided into three types, based on the behavioral economics life cycle hypothesis : financial assets, real assets excepting residential assets, and residential assets, and it is assumed that these assets were used on a step-by-step basis. Also, if the assets were sufficient, the maximum withdrawal amount was calculated. The results of the analysis are as follows. First, the monetary assets were sufficient to cover the cost of living for 2.7 years, 6.4 years by using the real assets of the non-occupied housing, and 26.3 years in the case of residential property. Second, in the case of preferentially using the financial assets, 4.4% of the sample households were able to cover the cost of living. Households that were not able to cover the cost of living used the next-stage assets, real assets of the non-occupied housing. Households that were not able to cover the cost of living by financial assets liquidated the real assets with the exception of residential assets and used these to cover the cost of living. A total of 4.8% of the households were able to maintain the current cost of living through the second stage and 25.5% supplemented their funds by using residential assets. That is to say, 35% of the sample households were able to maintain the current level of living by using their assets.

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