• Korean Business Review
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• v.14
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• pp.95-128
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• 2001

The entry of large discount stores such as LG-mart, E-mart into small cities such as Choonchun or Wonju have had a profound impact on the business of small-sized retailers. The impact of the entry by large discount store is too big compared to that of the entry by department store. Now, it becomes the matter of survival for small-sized retailers. Regulation and protection are not the best solutions to solve these problems. It cannot solve the fundamental problems. Consumer buy products based on their needs not retailers' problems. Without satisfying consumers' various needs and wants, retailers can not survive. Therefore, it is extremely important to understand retail competition from the perspective of consumers and investigate overall retail competition not competition between two different types of retailers. In this study, we analyze the relationship between products and purchasing places, the competitive relationship among retailers. As a result, we get big picture of retail market and discuss the revitalization of conventional retailers. In addition, we propose new solutions to conventional retailers' problems from the perspective of consumers.

• Journal of the Economic Geographical Society of Korea
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• v.7 no.1
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• pp.97-115
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• 2004

The purpose of this study is to investigate the spatial pattern of retail services and the consumer behaviors. For the purpose we select Jeju Island as the study area, because it retains relatively little distorted retail service systems by it's locational isolation. The retail service systems comprise three types: large-scale modern marts, conventional markets, and periodic markets. This study attempts to examine the interrelationships between these three different types, of retail services, and to figure out the spatial characteristics of consumer behaviors for each of them. We performed questionnaire surveys for getting the data of consumer behaviors. We applied several statistical methods to analyze the survey data. Most of retail services are located in two urban centers, Jeju City and Seoguipo City. We found that the locations of retail services are determined strongly by population size. The selection of market type and the location to go for shopping are related strongly with the types of goods. However, there is a wide difference in the consumer behaviors according to the consumer's socio-economic characteristics. Young wives tend to go shopping to large-scale marts in Jeju City which is the higher level central place, while old wives go shopping to conventional markets and periodic markets. They also show different shopping behaviors according to the household income levels. Low income groups prefer to go conventional markets located near to their residence, middle income groups go to large-scale marts in Jeju, and high income group go out of the Jeju Island. However, the consumer behavior does not show big difference according to the size of family. There are also no difference in the selection for shopping location according to the consumer's resident locations.

• Journal of Distribution Research
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• v.10 no.1
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• pp.107-122
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• 2005

The purpose of this research is to find out what factors have an effect on the retailer's performance. Most of the former researches in the similar fields performed their study based on the customers reasons for revisiting or store loyalty. But this research has been done not based on the customer but based on the retailers. It means that the data was collected from individual retailer. Considering the former research and characteristics of the franchisee retailers, size of temporal population around the retailers, visibility of the retailer, competition situation, out-door promotion, street shelf, size of the retailer were selected as factors affecting on the retailers performance. As a performance variable, number of visitors happened to observation period. Data collection was performed through the observation of the retail circumstance and interview with the retailers owner. As meaningful variables affecting on the retailers performance, size of temporal population around the retailers, visibility of the retailer were found in the 5% significance level, and out-door promotion, street shelf, size of the retailer in the 10% significance level, whereas competition situation did not have effect on retailers performance. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.12 s.138
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• pp.1617-1624
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• 2004

The visual environment of the retail store is an important factor to attract consumers to the store, to satisfy consumers, and finally to increase retailers' profits. This study focused on store visual environment influencing consumer behavior. First, how store environment influenced time that consumers spent in a retail store was examined. Next, visual environment elements of the store that consumers perceived important were identified and the elements of store visual environment preferred by consumers characteristics were examined. Through the result of this study, retailers can realize importance of store visual environment and can also use the findings to establish a new visual merchandising policy of the store or to improve the store environment newly.

• Environmental and Resource Economics Review
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• v.21 no.1
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• pp.93-127
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• 2012

We estimate how much KEPCO can save their loss and how much social welfare can be increased by applying the real-time pricing instead of current regulated retail price in the electricity market in order to analyze the problem of the regulated retail price which is fixed below the marginal cost. We estimate the demand functions of peak time and off-peak time in summer (June to August) and winter (December to February). We construct the supply function based on hourly step-wise linear marginal cost functions, too. We find that the increase of social welfare will be 67 billion won in summer if the fixed retail price is changed into the real-time pricing scheme. The total 705 billion won will be transferred from consumer surplus to producer surplus and the rest (67 billion won) will be saved from the reduction of deadweight loss among KEPCO's loss. In winter, the increase of social surplus will be 225 billion won and 1,174 billion won of KEPCO's loss will be transferred from consumer surplus. As a result, we conclude that the regulation of the retail price in the electricity market induces the social welfare loss and KEPCO suffers a huge loss.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.22-24
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• 2004

유통시장의 개방과 경제 성장 등으로 우리나라의 유통업계는 많은 변화를 겪고 있다. 이러한 환경 속에서 소매점이 생존하고 성장하기 위한 전략은 소비자의 관점에 근거를 둔 서비스 품질의 향상에 있다고 할 수 있다. 다른 소매업과는 달리 의류점포는 상품과 서비스의 판매가 동시에 이루어지는 곳이며, 의류제품과 같은 패션 상품은 개인의 주관성이 많이 개입되는 제품군으로 다른 제품과는 달리 기능적 속성들의 비교평가에서 얻어지는 이점만으로는 제품의 만족이 충족되지 않는다. (중략)

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.179-214
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• 1999

현대화된 새로운 개념의 패션쇼핑몰(Fashion Shopping Mall)이 동대문 시장을 중심으로 속속 개발되면서 국내 유통시장의 큰 변화와 함께 동대문 드림의 신화를 탄생시켰다. 특히 '98. 8. 밀리오레와 '99. 2. 두산타워의 등장은 도,소매가 혼재된 젊음의 패션특구로 신세대의 폭발적인 인기에 힘입어 기존 백화점과 의류 군집상가 등을 위협하는 존재가 되고 있다. 동대문의 재래의류시장 재개발(redevelopment) 붐은 동대문 상권을 도매기능은 동부의 디자이너 클럽, 팀 204 등이 주도하고 있으며, 소비자에게 널리 알려진 서부의 소매상권은 밀리오레, 두산타워, 프레야타운이 함께 트리오 시대를 열어가고 있다. (중략)

• Asia Marketing Journal
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• v.2 no.1
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• pp.42-64
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• 2000

유통시장 개방과 더불어 점포의 국적과 관련된 변수가 소비자들의 점포 태도 형성에 영향을 미칠 것으로 예견되고 있다. 본 연구는 소비자들의 자민족중심주의, 지각된 토착화, 지각된 기여도 등이 국내 및 외국 점포에 대한 태도 형성에 어떻게 영향을 미치며 이들의 상호 관계는 어떠한지를 알아보고자 하는 것이다. 연구 결과에 의하면 자민족중심주의와 지각된 기여도는 높을수록 외국 점포에 대한 태도에는 부정적인(-) 영향을 미치고 국내 점포에 대한 태도에는 긍정적인(+) 영향을 미치는 것으로 나타났다. 지각된 토착화의 정도는 커질수록 외국 점포에 대한 태도에 긍정적인(+) 효과를 나타내는 것으로 나타났다.

• Journal of Distribution Research
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• v.15 no.5
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• pp.1-18
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• 2010

Recent rapid growth of Super-Supermarket(SSM) may be the last process of penetration of big retailers' into the grocery market where small supermarkets have dominated for the past several decades. Anti-SSM movement led by small supermarket owners is mainly due to the fear of shaky viability. The authors believe that the ultimate solution should be strengthening the competitiveness of small retailers. This study concludes that satisfying customers will make small retailers more sustainable. The study suggests the improvement of merchandising and customer services. In particular, the study performed an ideation survey for developing services suitable for supermarket customers. The study suggests service alternatives optimal for small retailers through confirmation survey of 300 consumers.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.154-156
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• 2016

이 연구의 목적은 소비자의 구매의도를 자극하고, 판매를 촉진시켜주는 구매시점광고(POP Ad: Point Of Purchase Advertising)의 소매판매 유통점 활용영역에서 정보전달형태 변화에 따른 광고효과 차이가 있는지를 연구하는데 있다. 연구의 배경과 방법은 통상의 구매시점광고가 정보전달 방법에 있어서 소비자 구매활동 장소 내 외에서 단순 비치, 설치된 상태로서 기능과 역할을 수행하고 있음을 착안, 광고소구형태를 시각, 청각 그리고 인적판매원이 관여된 혼합(시각, 청각)형으로 분류하여 정보를 전달 한 후 소비자의 태도 및 매출 비교를 위해 실증적 실험을 했다. 본 연구의 핵심 가설은 '인적판매원이 개입된 혼합형(시각, 청각) 구매시점광고가 소비자 태도(신뢰도/호감도/구매의도) 및 매출( + / -)영향도가 더욱 높게 나타날 것이다'이다. 이는 소비자에게 시각, 청각이 동시에 전달되는 혼합소구유형은 정보전달력이 우수하고, 광고 효과성이 높을 것이다를 검증하기 위한 것이다. 본격 연구 전에 실시한 1차 사전적 실증 실험결과 소비자가 지각하는 관점에 따라 시각형(광고의 정보내용을 인쇄물로 제공), 청각형(광고의 정보내용을 소리전달형태로 제공), 시각, 청각 혼합형(인적판매원이 시각형 정보를 활용 광고내용을 직접 전달)분류한 3가지 유형간 정보전달 효과의 차이는 없는 것으로 나왔다. 하지만, 본 연구는 생계형 소매유통 창업현장에서 활동하고 있는 소상공인들이 구매시점광고를 광고의 활용측면에서 능동형 마케팅 활동 도구로 사용할 수 있는지에 대한 실증적 사례 분석을 했다는 것에 의의를 두고자 한다. 업종별 차이는 있지만 대부분의 소상공인들의 마케팅 환경은 열악하다. 마케팅 전담 인력의 부재, 마케팅 지식의 부족, 전방위적 마케팅 전개 시간의 한계 등으로 인해 체계적으로 마케팅활동을 펼 칠 수 없는게 현실이다. 이에 현장 활용성이 높은 효율적이고 효과적인 구매시점광고의 광고정보전달 연구 및 개발이 요구된다고 보며, 이에 관한 지속적인 후행적 연구와 노력이 필요하다고 사료된다.