• Proceedings of the Korean Society of Computer Information Conference
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• 2021.01a
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• pp.321-322
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• 2021

정부의 지속적인 소상공인 지원정책에도 불구하고 코로나-19 발생 및 계속되는 경기침체로 소상공인 점포의 매출액 급감 등 소상공인의 생존권을 위협하는 소매업 초유의 위기 상황이 발생하였다. 본 연구는 경기지역 소상공인이 보다 경쟁력 있는 점포를 선정하기 위한 선택요인을 도출하고 이들의 상대적 중요도를 AHP를 이용하여 파악하고자 하였다. 소상공인 관련 프로젝트를 담당하는 컨설턴트를 대상으로 AHP를 실시한 결과 소상공인 점포를 이용하는 소비자는 낮은 가격으로 질 좋은 서비스 받기를 원하고 점포입지와 배달서비스가 소비자 점포선택에 있어 크게 영향을 미치는 것으로 나타났다. 즉 소비자가 점포선택에 있어 상품과 편의성 보다는 서비스를 가장 크게 고려한다는 유의적 의미의 결과가 나타났다. 이는 코로나-19 발생 상황 및 디지털 기기의 급속한 발전이 소비자의 점포선택에 있어 크게 영향을 준 것이다.

• Journal of the Korean Data and Information Science Society
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• v.11 no.1
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• pp.111-126
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• 2000

Small area estimation is becoming important in survey sampling due to a growing demand for reliable small area statistics. In estimating means, totals, and other parameters for small areas of a finite population, samplie sizes for small areas are typically small because the overall sample size is usually determined to provide specific accuracy at a much higher level of aggregation than that of small area. The usual direct estimators that use the only information which is gotten from the sample in a given small area provide unreliable estimates. However, indirect estimators utilize the information from the areas related with a given small area, that is, borrow strength from other related areas, and so give more accurate estimates than direct estimators. In this paper we investigate small area estimation methods such as synthetic, composite and empirical best linear unbiased prediction estimator, and apply them to real domestic data which is from the Survey of Hotels and Restaurants in In-Chon as of 1996 and then evaluate the performance of these methods by measuring average squared errors. This evaluation shows that indirect estimators, which are small area estimation methods, are more efficient than direct estimator.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.2
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• pp.523-528
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• 2008

Franchising is a business sector which can be enlarged to a large scale in retailing business. Franchising has expanded its realm of business into realestate business and education business, starting from hospitality business. In franchising, the management of customers is a critical issue, so many franchising companies actively implement the CRM system to improve customer relationship. Therefore, this research focuses on the intention of franchising companies about the implementation of the CRM system. The information system used for managing franchising business is defined as Franchising Information Systems(FIS). In this research, the impact of technological level, educational level and utilization strategy of FIS on the ability of FIS use were analyzed. In addition, the impact of the ability of FIS use on the intention of franchising companies about the implementation of the CRM system was analyzed. The results from the research reveal that the utilization strategy of FIS does not affect the ability of FIS use, but technological level and educational level have an effect on the ability of FIS use. The ability of FIS use has influence on the intention of franchising companies about the implementation of the CRM system.

• Journal of Distribution Science
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• v.4 no.2
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• pp.41-64
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• 2006

The research is focused on planning the politic direction and on establishing an activating planning for retailer shops such as traditional market, super supermarket, discount store in Daejeon. The empirical study shows that the consumers most satisfied with discount store, meanwhile least with traditional market. Especially, it is proved that parking facility is the most important factor affecting consumer's satisfaction. This study also suggests some important strategic implications through IPA (important- performance analysis). Those are, first, the traditional market needs to improve for six categories of IPA factors, however the super supermarket for four, and the discount store for three. Second, the discount store has eight prominent advantages of the factors, however the super supermarket has seven, and the traditional market has five. Finally, the traditional market has to concentrate facility improvement for consumer's convenience in the long term.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.31 no.3
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• pp.221-228
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• 2013

In areas such as trade area analysis and urban planning, the maturity assessment of central places is important information to be taken into account for rational decision-making. In this study, 3 business areas, typical retail businesses (retail, personal service, food and beverage), are extracted from year 2004 and 2009 phone books, and centrality index and location quotients for 3 business areas are calculated. Using these outputs growth, declination, and maturation of central places are figured out, then comparing and analyzing these results assessment method for central places is proposed. As a result, it is known that the maturity of central place, such as growing, declining, and maturing, can be assessed by comparing the location quotients of 3 retail business areas. In growing central place, location quotient of food and beverage business is much higher than others, and in maturing central place, that of retail business is much higher than others. Assessment results of central places are very useful, as an important index, to determine branch opening or select business area, in trade area analysis.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.403-427
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• 2001

The purpose of this study is to deeply understand consumer characteristics of department stores in pusan to cope with intensive competition of distribution channels. To complete this purpose, literature study was done through secondary data, than statistical research was conducted from 23th April to 17th May, 2001, through interview with 600 consumers of Hyundai department store in Pusan. Consumers of department stores earn more money than average, and they purchase fashion goods rather than necessities at department stores. Thus to deal with discount store, department stores need to lay stress on prestigious image and fashion goods. And to deal with other competitive department stores, they have to develope more distinctive and superior marketing mix than counter part. These days distribution situations of pusan are changed owing to prohibition of shuttle bus, opening of second section of subway line 2, and opening of Lotte department store at Dongrae. Thus departments stores also have to investigate the change of shopping behavior of consumers.

• Journal of Distribution Research
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• v.9 no.2
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• pp.101-122
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• 2004

In this study, two alternative models are developed and tested in order to investigate the relationship between retailer image and its private brand attitude. The halo effect model hypothesizes that retailer image is related as a halo in private brand evaluation and the summary construct model hypothesizes that retailer image functions as a summary construct of private brand evaluation. The results indicate there are moderating effects of 1) familiarity with a private brand and 2) the characteristics of a product category High familiarity is related with the summary construct model and low familiarity the halo effect model. In private brand food, the summary construct model fits better and explains more adequately that private brand evaluation influences retailer image as a summary construct. In private brand clothes, however, the halo effect model performs better in explaining the relationship between retailer image and private brand attitude.

• The Korean Journal of Financial Studies
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• v.3 no.2
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• pp.203-233
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• 1996

본고(本稿)는 우리나라, 미국 그리고 일본의 장외시장에 등록된 기업의 특성을 업종별, 규모별, 소유자별, 주가 수준 및 상승률 등의 측면에서 살펴보았다. 우리나라의 주식장외시장 등록기업의 자본금 규모는 매우 적어 거래소 시장에 상장된 기업의 평균 자본금 규모의 1/8수준에 머물고 있으며 주가 수준도 매우 낮은 것으로 조사되었다. 첨단기술집약형 벤처기업이 많이 상장되어 있는 미국과는 대조적으로 우리나라 장외시장에는 건설업 및 금융업 관련 기업이 많이 등록되어 있다. 그리고 장외시장 등록기업의 평균주가는 거래소 상장기업의 절반 수준에 머물고 있는 것으로 조사되었다. 미국의 장외시장에 등록된 기업은 주로 정보기술 (소프트웨어 및 하드웨어), 통신, 의약품, 생명공학 등의 업종과 관련한 기업이 많으며 또한 금융업(은행 및 보험 포함)과 관련된 기업도 많은 것으로 조사되고 있다. 그리고 NASDAQ시장에서 주가 상승률 등의 기준에서 좋은 성과를 나타내고 있는 기업도 대부분 컴퓨터 및 생명공학 관련 기업인 것으로 밝혀졌다. 특히 지난 5년 동안 높은 주가 상승률을 기록한 기업의 조사에서 상위 10개 기업에 NASDAQ시장 기업이 5개나 포함되어 있기도 하여 미국의 장외시장은 투자자들에게 고수익을 제공하는 시장으로서도 충분히 인식되고 있다. 그런데 미국에 비해 장외시장이 기업의 자금조달 창구로서 그 역할이나 기능이 미흡한 일본의 장외시장은 도소매업 및 서비스의 기업이 많이 등록되어 있어 미국의 현황과는 대비를 이루고 있다. 자본금 규모면에서 보면 10억엔에서 20억엔에 해당되는 기업이 가장 많으며 장외시장 등록기업의 소유자별 분포를 주식수 기준으로 보면 사업법인과 금융기관이 소유하고 있는 비율이 49.5%를 시현하고 있다. 그리고 주가 수준은 1,000엔과 3,000엔 사이에서 주로 형성되고 있는 것으로 나타났다.

• Journal of Labour Economics
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• v.26 no.3
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• pp.77-114
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• 2003

Analyses of the special data sets constructed from the National Longitudinal Survey of Youth and the Panel Study of Income Dynamics reveal that, compared with an annual wage measure, survey week wages are significantly counter-cyclically biased due to selecting workers with strong labor market attachment. We also find that survey week wages are more counter-cyclically biased in high-wage industries than in low-wage industries, that is, inter-industry gaps of survey week wages are counter-cyclically biased. Unlike existing longitudinal studies, the current study concludes that real wages are much more procyclical in high-wage industries than in low-wage industries, which is attributed to our adoption of annual wages that is less subject to the selectivity bias. Our finding is consistent with the empirical regularity that real wages are much more procyclical for men than for women, as men are overrepresented in industries with greater real wage procyclicalities. Overall, current results do not support the predictions of segmented labor market theories for the cyclicality of real wages.

• Management & Information Systems Review
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• v.30 no.4
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• pp.511-537
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• 2011

The start-up program of service company is able to give the positive effect to the job creation and growth but actually the rate of success for start-up program in service industry low and thus the effective support program is required. Recently, it is required that entrepreneurial spirit for success of start-up program in service industry. We examined entrepreneurial spirit between participation motivation in service industry. The results are as follows. As a result of survey for education program participant, it was found that 4 causes of Entrepreneurial Spirit such as innovation thought, market-oriented thought and art-oriented thought, management thought are all significant and especially, the effect of management thought showed somewhat high level in entrepreneurial spirit. Hereafter, this study may help to guide the motivation of preliminary entrepreneurs as food & beverage, restaurant business, retailer, other service industry.