• 제목/요약/키워드: 소규모의류소매업체

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소규모 의류소매업체의 경영실패에 관한 질적 연구 (The Qualitative Research on Managerial Failure in Small Apparel Retailers)

  • 황연순;구양숙
    • 대한가정학회지
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    • 제43권7호
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    • pp.159-170
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    • 2005
  • The purpose of this study was to investigate the causes of managerial failure in small apparel retailers by using the qualitative research method. The study was performed by interviews from thirteen owners/managers who experienced failure as small apparel retailers from November 2003 to February 2004. The causes of failure in the small apparel businesses were human related problems, marketing strategy problems, marketing mix, weak managerial ability, and business environment related problems. Of special interest was causes such as incomplete legal documents with franchisers, unexpected tax investigation from the office of National Tax Administration(NTA), sexual discrimination for women owners, and incapable risk management. It is interesting to note that tax investigation by NTA and sexual discrimination in the business custom were shown as the main causes of business failure in Korea.

소규모 의류 소매업체의 도산 원인에 관한 연구 (A Study on the Causes of Bankruptcy in Small Apparel Stores)

  • 구양숙;황연순
    • 대한가정학회지
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    • 제41권10호
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    • pp.199-209
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    • 2003
  • The purpose of this study was to investigate the causes of bankruptcy in small apparel stores. Data were collected from 153 apparel retail store owners who experienced failure in small apparel stores in Busan. The results showed as follows; The internal factors that caused bankruptcy in small apparel stores were the problems related with employees, capital, investment, weak marketing strategies, inadequate management, and characteristics of store owners. The external factors were economic condition, unexpected incidents, and the condition of market. There were significant differences in the perception of factors which caused the store bankruptcy according to prior business experience before opening apparel stores, the level of education, and the period between store opening and closing.

소규모 의류소매업체의 실패극복방안에 관한 연구 (A Study on Overcoming Plan for Managerial Failure in Small Apparel Stores)

  • 황연순;구양숙
    • 대한가정학회지
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    • 제43권10호
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    • pp.81-90
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    • 2005
  • The purpose of this study was to investigate the successful managerial strategy based on managerial failure in small apparel stores by using the qualitative research method. Data were collected by face to face interviews with 15 owners/managers who experienced failure in small business operation in January and February 2004. The entrepreneurship, supply chain management and managerial cleanness/QR(quick response) related weak management were shown to be important managerial points.