• Journal of Fashion Business
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• v.10 no.2
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• pp.40-59
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• 2006

The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men's wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was 'Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.9
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• pp.310-320
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• 2020

BTS has established itself as a leading Korean popular music group in the global mainstream music market. In addition, BTS's fashion style is receiving so much attention that it is featured in the social networks of foreign media and the public. The purpose of this study considers BTS' fashion trends based on the analysis of their fashion styles. The methods and scope of this study have been combined with theoretical studies related to the fashion impact of BTS and BTS, as well as content analysis studies based on the image of BTS over the last five years. The results of this study are as follows. First, it was found that they pursue classic and modern styles through suits that emphasize straight silhouettes, the use of achromatic colors, and simplified decorations. Second, it has been shown that BTS prefers a casual style of free-spirited and comfortable sensibility by matching a jacket with a round shoulder line, toned-down skinny jeans, hood T-shirts, lettering patterns, and vivid colors. Third, BTS pursues a dynamic and active sporty style by utilizing the sleeveless basketball shirts, round neckline baseball shirts and shorts, training pants, and overfit sweatshirts with an emphasis on lettering patterns.

• Journal of Fashion Business
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• v.10 no.1
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• pp.164-177
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• 2006

The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men's fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men's wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group and Renoma group.

• Journal of Fashion Business
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• v.10 no.4
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• pp.1-15
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• 2006

The purpose of this study was to analyze the image perception of dress shirts according to perceiver's residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men's aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is 'Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen' coordination technic and fabric knowledge, and store management with story attracting customers.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.123-134
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• 2014

Sensibilities to the clothing components such as style and color tone of fashion product are considered important to the consumers in fashion industry today. So the combinational study of clothing sensibility and proper end-use style are needed to improve the product refinements in developing process through scientific research method. The purpose of this study is to measure the sensibilities of the blouse type as a clothing component for it is a representative garment of women and to look for the best matching color tone according to blouse type. We surveyed the questionnaire to two hundred college students and found that there was a meaningful relational consistency between blouse type and color tone. Blouses have been told the best if they are of Bright color tone. They preferred Shirt blouse type and Bright color tone best of all. They are fond of Vivid color tone but they think Vivid tone is not so proper to the blouses. Each blouse has 1~2 best-fit color tones, and color sensibility affect the harmony of blouse style and color tone. The sensibilities of blouse type and color tone are deeply correlated each other regardless of subject's major or gender except a few cases.