• Title/Summary/Keyword: 셀프서비스 기술

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Determinants of Users Acceptance of Technology-Based Self-Service (기술기반 셀프서비스 사용자 수용 요인에 관한 연구)

  • Min, Byung-Kwon;Park, Jeong-Yong
    • Journal of Korea Technology Innovation Society
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    • v.13 no.1
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    • pp.204-230
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    • 2010
  • The accelerating growth in Technology-Based Self-Service (TBSS) today is giving rise to questions about the acceptance of such forms of service delivery by all kinds of consumers. Using the Technology Acceptance Model (TAM) and TBSS quality evaluation model as a theoretical framework, this study investigates the effects of perceived usefulness, perceived easy of use, enjoyment of users acceptance of TBSS and self-monitoring as a individual variable. The results lend support to the hypothesist. Implications for service practitioners as well as directions for future research are discussed.

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The Effects of Technology Readiness and Situational Influences on Attitude and Usage Intention of Self-Service Technology (기술준비도와 상황적 영향이 셀프서비스기술 태도 및 사용의도에 미치는 영향)

  • Mun, Cheon-Su;Shin, Yong-Ho
    • Journal of the Korea Society for Simulation
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    • v.25 no.2
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    • pp.93-100
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    • 2016
  • The purpose of this study is to investigate the impacts of individual difference toward technology and situational influences on use intention of Self-Service Technology. While the previous research related to SSTs focuses on individual tendency toward technology, little research has been done on the impact of situational influences on usage intention of SSTs. This study proposed Technology Readiness Index for measuring individual tendency toward technology and categorized situational influences into two dimensions: location convenience, employee presence. The empirical testing of the research was conducted on 20' users who have prior experience in using SSTs except for ATMs in bank. This study demonstrated that the people who are favorable emotions positively affect SSTs. Also this study confirmed that it is effective to build strategies to form favorable attitude and usage intention of knowledge of SSTs rather than method through service employees. Finally, SSTs were distributed for customers.

The Effect of Technology Difficulty and Safety Perception on Customer Value Perception and Intention to Use Self-Service Technologies (셀프서비스기술 환경에서 기술난이도와 안전성 지각이 고객가치인식과 지속사용의도에 미치는 영향)

  • Bu, Shaoyang;Liu, Tianyuan;Koh, Joon
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.47-67
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    • 2022
  • Computer and Internet information technologies(ICTs) have changed the modern service industry and people's life style. In particular, the global spread of COVID-19 has attracted more attention to contact service types such as self-service technology. With the increase in labor costs and the enhancement of consumer self-awareness, more and more companies transfer part of their work to customers through their own service technology. This study seeks to answer the following questions. (1) Do technology difficulty and safety perception affect customer value recognition in the self-service technologies? (2) Does customer value recognition influence the intention to use such technologies continuously? This study conducted an empirical analysis with 327 samples to validate the influence of self-service characteristics(technology difficulty and safety perception) on customer value recognition and continuous utilization intentions. Also, it analyzes the moderating effects of age and frequency of use on the relationship between self-service characteristics and customer value recognition. The study results show that the technology difficulty does not affect the customer's perceived value recognition; and the higher the customer's value recognition, the higher the intention of continuous use.

How do Consumers Decide to Engage in Digital Shadow Work in Self-service Environment?: Grounded Theory Methodology Research (소비자들은 셀프서비스 환경에서 디지털 그림자노동 참여를 어떻게 결정하는가?: 근거이론접근)

  • Tingting Liu;Joon Koh
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.89-109
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    • 2024
  • The development of digital technology has given rise to a new service model: self-service. This model introduces the concept of "digital shadow work", in which consumers conduct unpaid behind-the-scenes digital tasks instead of employees. While consumers are engaging in increasingly more digital shadow work in self-service environments, they are unaware of their unpaid labor. This raises concerns about consumer rights and businesses' long-term sustainability and health. This study aims to reveal the psychological awareness factors that influence consumers' decisions to engage in digital shadow work in self-service environments. This exploratory qualitative study utilizes a grounded theory approach and semi-structured interviews to reveal the psychological awareness factors that contribute to consumers' decision to engage in digital shadow work. By revealing the psychological awareness of decision-making factors, this study enhances consumer's understanding and awareness of digital shadow work, which helps increase their awareness of self-protection in the context of self-service technologies. Additionally, understanding consumers' decision-making psychology is crucial for non-face-to-face self-service technology companies and provides a theoretical basis for sustainable and healthy business development.

The Effect of Technology Readiness and Customer Participation on Service Quality, Customer Satisfaction and Service Repurchase Intention - Focused on Family Restaurants (기술준비도와 고객참여가 서비스품질, 고객만족, 서비스 재구매의도에 미치는 영향 - 패밀리레스토랑을 중심으로)

  • Kim, Hyo-Jin;Han, Sang-Lin
    • Journal of Digital Convergence
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    • v.11 no.9
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    • pp.67-78
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    • 2013
  • The purpose of this research is to draw family restaurant's strategic operation plan by seeking factors in diverse angles that can affect consumer's evaluation on the service of family restaurant that executes SST(Self Service Technology). For this purpose the research investigated the relationship among technology readiness, customer participation, service quality, customer satisfaction and service repurchase intention. As a result, First optimism and innovation in technology readiness positively affected service quality. Second, emotional participation and physical participation in customer participation positively affected service quality, but informational participation did not positively affect service quality. Third, service quality positively affected customer satisfaction, and customer satisfaction positively affected service repurchase intention. Therefore, this research confirmed marketing effectiveness of technology readiness and customer participation and proved the possibility of service quality, customer satisfaction and service repurchase intention as antecedent variables.

How Does the Negative Response to Digital Shadow Work Influence the Continuous Use Intention of Users?: The Moderating Effect of Gratification Delay Ability (디지털 그림자노동에 대한 부정적 반응은 지속사용의도에 어떻게 영향을 미치나?: 만족지연능력의 조절효과)

  • TingTing Liu;Woong-Kyu Lee;Joon Koh
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.173-193
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    • 2023
  • Digital transformation and the COVID-19 pandemic have facilitated the rapid development and dissemination of non-face-to-face technologies such as self-service technologies (SSTs). This research investigates how motivation factors affect consumers' negative responses to digital shadow work (DSW) in SSTs which decreases their continuous use intention of SSTs. Also, we examine whether the grafication delay ability moderates the relationship between consumers' negative responses to DSW and their continuous use intention of SSTs. By an analysis of usable 450 user respondents via SmartPLS 4.0, perceived benefits was found to significantly influence consumers' negative responses to DSW. Also, consumers' negative responses to DSW can significantly decrease their intention to continue using SSTs. Further, the effect of negative responses to DSW on continuous use intention of SSTs is stronger in case of consumers with low gratification delay ability than in case of consumers with high gratification delay ability. The study findings contribute to providing some strategies for companies operating SSTs by examining the effects of consumer's responses to DSW and gratification delay ability on the continuous usage intention of SSTs.

Research on Technology-Based Self-Service Quality of Airline Customers (항공사 고객의 기술기반 셀프서비스 품질 연구)

  • Seon-Hee Ko
    • Journal of Industrial Convergence
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    • v.22 no.1
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    • pp.117-125
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    • 2024
  • The purpose of this study is to investigate the impact of airline customers' technology readiness on TBSS quality and intention to use. Data were collected from 153 outbound customers waiting for kiosk self-check-in and self-bag drop. For data analysis, CFA and correlation analysis were conducted to test reliability and validity, and the hypothesis was tested using SEM. The results are as follows. Among the technology readiness factors, optimism and innovativeness were found to have a significant positive effect on TBSS quality. Discomfort was found to have no effect on TBSS quality, and insecurity was found to have a significant negative effect on TBSS quality. Second, TBSS quality was found to have a significant positive effect on intention to use. Third, optimism and innovativeness were found to have a significant positive effect on intention to use, while discomfort and insecurity had no effect. Therefore, optimism and innovativeness are important to improve TBSS quality and intention to use.

Research on the Personal Characteristics on Airline Self-Service Technology: Using Extended Technology Acceptance Model (확장된 기술수용모델을 활용한 항공사 셀프서비스기술 연구)

  • Ko, Seon-Hee
    • Journal of the Korea Convergence Society
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    • v.10 no.10
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    • pp.241-248
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    • 2019
  • This study intended to examine how customers of self-service technology of airlines perceive and adopt the technology, and how such perceptions affect their willingness to use it. The findings of analysis are as follows. First of all, self-efficacy, a personal characteristics variable, has significant effects on both perceived usefulness and ease of use (H1). Second, though personal innovation which accepts new information technology more positively and challenge to use it before others has significant effect on perceived usefulness (H 2-1), it does not have significant effect on ease of use (H 2-2). Third, perceived ease of use has effect on perceived usefulness. Forth, both perceived usefulness and ease of use have positive effects on willingness to use.

A Study on Usage Intention of Technology-based Airlines self-service Based on UTAUT2 Model (확장된 통합기술수용(UTAUT2) 모형을 적용한 항공사 정보기술 기반 셀프서비스의 이용 의도에 관한 연구)

  • Kim, Ha-Young;Kim, Geun-Su
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.26 no.4
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    • pp.54-63
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    • 2018
  • Airlines are promoting self-service based technology by introducing mobile check-in, Kiosk and self-back drop systems, which will help customer satisfaction and efficiency. This study is about the usage intension to use Technology-based Airline Self-Service, the purpose of this study is to examine the key variables affecting Unified Theory of Acceptance (UTAUT2) in using Technology-based Airline Self-Service. According to the results of the ANOVA, there was a significant difference among the groups according to the experience of the self-service device. And analysis results using Structural Equation Model(SEM) was suggested that the performance expectation and hedonic motive of UTAUT2 model were found to have significant influence on initial trust. Also, initial trust affects the intention to use. There are some moderating effects on the structural equation by groups according to the experience of the self-service device. This research has significance in that it can help establish a marketing strategy of airlines to expand the self-service based on the airline technology.

클라우드 보안 인증 스킴과 해결과제

  • Shin, Jongwhoi
    • Review of KIISC
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    • v.22 no.6
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    • pp.29-33
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    • 2012
  • 클라우드는 IT를 직접 소유하기 보다는 제3자가 제공하는 규격화된 요소들(소프트웨어, 플랫폼, 인프라구조 등)을 필요에 따라 셀프서비스 방식으로 사용하고 그에 따른 경비를 지불하는 모델을 포괄적으로 일컫는 용어이다. 그러나, 클라우드는 데이터를 집중 관리하므로 규모의 경제를 달성하는 데 용이하지만 악의적인 공격자에게는 더 매력적인 공격대상으로 간주되기도 한다. 이러한 모든 특징으로 인해 클라우드는 기존의 IT 환경에 비해 더 높은 수준의 보안 프로세스, 기술 및 의식을 요구하고 있다. 본 논문에서는 클라우드 서비스를 보호하기 위한 각종 보안 인증 스킴을 살펴보고, 아울러 클라우드 솔루션을 평가, 구현, 관리, 유지할 때 필요한 규정준수와 위험관리, 사용자 확인과 액세스 제어, 서비스 무결성, 종단점 무결성, 정보보호 등 핵심 보안 고려사항 5가지를 제안하였다.