• Title/Summary/Keyword: 세분화 접근

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The Influence of Consumer Independence on Attitudes and Purchase Intention Towards Advertisements that Depict Consensus Claims (소비자의 독립성이 합의된 주장 광고 태도 및 구매의도에 미치는 영향)

  • Jeon, Sooji;Jeong, Hyewook
    • The Journal of the Korea Contents Association
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    • v.18 no.9
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    • pp.555-568
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    • 2018
  • This study has expanded the existing studies on the characteristics of consumers using the personal level of cultural dimensions and self-construal. As Korean are becoming more individualistic and independent, we have focused on consumer independence in self-construal. The purpose of this study was to investigate the effects of consumer independence on consumers' attitudes and purchase intention toward consensus claim in ads. We hypothesized that individuals with higher in independence are more likely to show negative attitudes and the purchase intention towards the ads focused on consensus claim. Two experiments revealed that consumers higher in independence, depicting consensus claim in ads reduces consumers' attitudes and purchase intention. Based on the results, we suggest that for individuals higher in independence, consensus claims in product advertisement are less effective advertising strategy which ultimately lower consumers' purchase intentions. Important theoretical and practical implications are discussed.

A Study on SoC Platform Design Supporting Dynamic Cooperation between Hardware and Software Modules (하드웨어 및 소프트웨어 모듈간의 동적 협업을 지원하는 SoC 플랫폼 설계에 관한 연구)

  • Lee, Dong-Geon;Kim, Young-Mann;Tak, Sung-Woo
    • Journal of Korea Multimedia Society
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    • v.10 no.11
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    • pp.1446-1459
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    • 2007
  • This paper presents and analyzes a novel technique that makes it possible to improve the performance of low-end embedded systems through SoC(System-on-a-Chip) platform supporting dynamic cooperation between hardware and software modules. Traditional embedded systems with limited hardware resources have the poor capability of carrying out multi-tasking jobs including complex calculations. The proposed SoC platform, which provides dynamic cooperation between hardware and software modules, decomposes a single specific system into tasks for given system requirements. Additionally, we also propose a technique for efficient communication and synchronization between hardware and software tasks in cooperation with each other. Several experiments are conducted to illustrate the application and efficiency of the proposed SoC platform. They show that the proposed SoC platform outperforms the traditional embedded system, where only software tasks run, as the number of memory access is increased and the system become more complex.

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Reconstructing Web Broadcasting Information based on User Retrieval Pattern (무선 환경에서 사용자 검색 성향을 반영한 웹 방송 정보 재구성 기법)

  • Kim, Won-Cheol;Lee, Soo-Cheol;Hwang, Een-Jun;Byeon, Kwang-Jun
    • The KIPS Transactions:PartD
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    • v.11D no.5
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    • pp.1149-1158
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    • 2004
  • Today the fastest growing communities of web users are mobile visitors who browse web page with wireless PDAs and cellular phones. However, most web pages are optimiaed exclusively for desktop clients on the broadband network and are inconvenient to users with small screen mobile devices. They display only a few lines of text and cannot run client-side programs or scripts due to lack of system resource. Even worse, their connections are usually slow to support most of the data-intensive applications. In this paper, we propose a pageslet scheme that makes it feasible to browse ordinary web pages on small screen mobile devices. It extracts broadcasting sections of user preference from broadcasting web pages and automatically reorganizes the extracted sections for convenient browsing on mobile devices.

Design of E-Document Management System Using Dynamic Group Key based on OOXML (OOXML기반의 동적 그룹키를 이용한 전자문서 관리 시스템의 설계)

  • Lee, Young-Gu;Kim, Hyun-Chul;Jung, Taik-Yeong;Jun, Moon-Seog
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.34 no.12B
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    • pp.1407-1417
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    • 2009
  • We propose a e-document management system that can provide segmented page information on a document according to different levels of authority from access control environment. The proposed system creates hierarchy identifier using a one-way hash chain and therefore does not need to own key information for all users as in existing system. Also by creating group keys by compounding hash chain hierarchy identifier with randomly formed group identifier, the system can flexibly respond to dynamic changes from group member movements while at the same time resolving the problems of key formation and management in document encoding technique using symmetric key for each page. Lastly as a result of comparative analysis through an experiment with existing e-document management systems, the proposed system showed superiority in the efficiency of encoding and decoding document and the speed of encoding and decoding by the pages.

Design of K-Band Radar Transceiver for Tracking High Speed Targets (고속 표적 추적을 위한 K-대역 레이다 송수신기 설계)

  • Sun, Sun-Gu;Lee, Jung-Soo;Cho, Byung-Lae;Lee, Jong-Min
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.21 no.11
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    • pp.1304-1310
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    • 2010
  • This study is to design FMCW radar transceiver of K-band which is used to detect and track approaching high speed targets with low altitude. The transmitter needs high output power due to small RCS targets and wide beamwidth of transmit antenna. Multi-channel receivers are required to detect and track targets by interferometer method. Transmitter consists of high power amplifier, waveguide switch, and frequency up-converter. Receiver is composed of five channel receivers, up and down converters, X-band local oscillator and waveform generator. Before manufacturing it, the proposed architecture of transceiver is proved by modeling and simulation using several parameters. Then, it is manufactured by using industrial RF components. The performance parameters are measured through experiment. In the experiment, transmitting power and receiver gain were measured with 39.64 dBm and 29.1 dB, respectively. All other parameters in the specification were satisfied as well.

Genetics of Hereditary Peripheral Neuropathies (유전성 말초신경병의 유전학)

  • Cho, Sun-Young;Choi, Byung-Ok
    • Journal of Genetic Medicine
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    • v.6 no.1
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    • pp.25-37
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    • 2009
  • Hereditary peripheral neuropathies can be categorized as hereditary motor and sensory neuropathies (HMSN), hereditary motor neuropathies (HMN), and hereditary sensory neuropathies (HSN). HMSN, HMN, and HSN are further subdivided into several subtypes. Here, we review the most recent findings in the molecular diagnosis and therapeutic strategy for hereditary peripheral neuropathies. The products of genes associated with hereditary peripheral neuropathy phenotypes are important for neuronal structure maintenance, axonal transport, nerve signal transduction, and functions related to the cellular integrity. Identifying the molecular basis of hereditary peripheral neuropathy and studying the relevant genes and their functions is important to understand the pathophysiological mechanisms of these neurodegenerative disorders, as well as the processes involved in the normal development and function of the peripheral nervous system. These advances and the better understanding of the pathogenesis of peripheral neuropathies represent a challenge for the diagnoses and managements of hereditary peripheral neuropathy patients in developing future supportive and curative therapies.

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Issue-Tree and QFD Analysis of Transportation Safety Policy with Autonomous Vehicle (Issue-Tree기법과 QFD를 이용한 자율주행자동차 교통안전정책과제 분석)

  • Nam, Doohee;Lee, Sangsoo;Kim, Namsun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.15 no.4
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    • pp.26-32
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    • 2016
  • An autonomous car(driverless car, self-driving car, robotic car) is a vehicle that is capable of sensing its environment and navigating without human input. Autonomous cars can detect surroundings using a variety of techniques such as radar, lidar, GPS, odometry, and computer vision. Advanced control systems interpret sensory information to identify appropriate navigation paths, as well as obstacles and relevant signage. Autonomous cars have control systems that are capable of analyzing sensory data to distinguish between different cars on the road, which is very useful in planning a path to the desired destination. An issue tree, also called a logic tree, is a graphical breakdown of a question that dissects it into its different components vertically and that progresses into details as it reads to the right.Issue trees are useful in problem solving to identify the root causes of a problem as well as to identify its potential solutions. They also provide a reference point to see how each piece fits into the whole picture of a problem. Using Issue-Tree menthods, transportation safety policies were developed with autonompus vehicle in mind.

An Exploratory Study on the Classified by Cluster Analysis of the Internet Shopping Mall Users (인터넷쇼핑몰 이용자의 I-VALS 군집분류에 관한 탐색적 연구)

  • 심완섭
    • The Journal of Information Technology
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    • v.5 no.1
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    • pp.39-50
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    • 2002
  • In order for Internet Shopping Mall to be successful, it must have a theoretical framework that considers the characteristics of the Internet shopping mall users. But as of yet, there is virtually no such framework. The purpose of this study is to provide internet shopping mall in our country with the suggestive point in the marketing strategy for coping with our continuously changing environment on the basis of data gained through the following results of my research work. Hitting upon this situation, this research intends to classified by Cluster Analysis the I-VALS in Internet Shopping Mall. As a result, the purpose of this research is to supply useful data on establishing Department Internet Showing Mall. We used two methods. The first method was directly distributing questionnaires to cyberconsumers by use of one researcher who has been trained in people. The second method was sending E-mails, Fax, Mail designed to induce participation in questionnaires. Through these methods, we were able to obtain participation of people from across the country. Using 179 responses, we derived statistics by means of SPSS Win Version 10.0. The result of Empirical analysis is as follow : first, to pick out 9 factors from I-VALS of users of internet shopping mall. Second, as the result of there was a statistically significant difference between the I-VALS of internet shopping mall. As the result of the Cluster Analysis, I could see there classified 3 factors from I-VALS of users of internet shopping mall. We have know segmentation of internet shopping malls on the standard of user life, and partially significant difference with respect to using internet shopping mall information of I-VALS.

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A study on the performance-based design methodology for tunnels through case study on the tunnel built by the prescribed design (사양중심의 터널 설계 사례 연구를 통한 성능기반 터널 설계 방안에 관한 고찰)

  • Hur, Jin-Suk;Kim, Seung-Ryull;Hwang, Je-Don;Seo, Young-Wook;Jung, Myung-Keun
    • Journal of Korean Tunnelling and Underground Space Association
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    • v.15 no.4
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    • pp.415-429
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    • 2013
  • Performance-based design is becoming a key word for structure design in architectural and civil engineering spheres. In this paper, the need of the performance-based design, especially for tunnels, was enhanced by case study on the largely deformed cut-and-cover arch tunnel built by the prescribed design. In addition, this paper introduces effective method of subdivision on tunnel performance to help field engineer's comprehension. Case study dealing with the issue of typical backwards problem in geotechnical engineering was examined. First of all, the outline of the damaged culvert as well as the surrounding embankment is in detail described. The background, together with the cause of damage, is discussed based on the results of site investigation. Secondly, it was attempted to elucidate the deformation mechanism of the embankment by means of numerical analysis, and the countermeasures are proposed. Finally, the stability of the embankment with the countermeasures was evaluated.

Finding the Direction to the Research for Improvement of Mathematics Anxiety (수학불안증 감소를 위한 연구동향 탐색)

  • Choi-Koh, Sang-Sook;Lee, Chang-Yeon
    • Journal of the Korean School Mathematics Society
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    • v.17 no.4
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    • pp.589-611
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    • 2014
  • Since most people experience mathematics anxiety(MA), the research on mathematics anxiety has been the main theme in the research of mathematics education. The study of brain science related to MA has recently been begun due to the advent of apparatuses so this study might have revisited MA as time passed and aimed to obtain realistic implications for the future study. For this purpose, we analyzed previous studies how to measure MA and how to develop the intervention to reduce MA. As the result, the researchers based on brain science studied the relevance of specific parts of the brain according to the degree of MA using only simple computational tasks. The research for developing the MA scale has upgraded how to measure both the cognitive and affective domains with more efficient ways. The research on intervention for MA has developed the programs using systematic desensitization, clinical counseling, STAD teaching method, writing methods, etc. However, we realized that more specified and reliable studies to solve the MA must be done in the future.

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