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A Study of Market Segmentation of Optical Shop Based on Customer's Values (고객의 가치관에 따른 안경원의 시장세분화에 관한 연구)

Lee, Jung-Kyu;Cha, Jung-Won
- Journal of Korean Ophthalmic Optics Society
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- v.20 no.4
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- pp.405-414
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- 2015
Purpose: We analyse characteristics of optical shop customer's segmented market by using clustering analysis, and we expect it would be a useful indicator of marketing strategy for optical shops. Methods: Survey was conducted from March 10 to March 31, 2015. The survey asked customers who have visited optical shops in Seoul and Northern Gyeonggi-do regions, and analyzed by utilizing SPSS v.10.0 statistical package program. The analysing methods are frequency analysis, factor analysis about variable of values, clustering analysis for market segmentation, and crosstabs. Results: The market is segmented based on values. In the process of establishing marketing strategy, it is useful to establish strategy by classifying customers into 3 types of cluster; "middle level value oriented cluster", "high level value oriented cluster", "high level value oriented and non-religious cluster". In marketing strategy of progressive lenses, it turned out that the most important strategy is to target self-employed person in "middle level value oriented cluster". Conclusions: As a result of market segmentation by using clustering analysis, it was classified into 3 types of cluster, and we found that most important customer for progressive lenses is self-employed person in "middle level value oriented cluster" who is more than 41 years old.
https://doi.org/10.14479/jkoos.2015.20.4.405 인용 PDF KSCI

A Study on the Lava Terraces with Different Elevation in Jeju (해발에 따른 제주도 용암류대지 지형의 세분화에 관한 연구)

Hyun, Byung-Keun;Jug, Yeon-Tae;Hyun, Geun-Soo;Moon, Kyung-Hwan;Song, Kwan-Cheol;Sonn, Yeon-Kyu;Zhang, Young-Seon;Park, Chan-Won;Hong, Suk-Young;Kim, Lee-Hyun;Choi, Eun-Young;Jang, Byeong-Chun
- Korean Journal of Soil Science and Fertilizer
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- v.42 no.2
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- pp.88-97
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- 2009
This study was conducted to obtain the basic information to increase the practical use of soil survey data through the subdividing of lava shapes with soil sequences due to different elevations in Jeju. The numbers of soil series of lava topography had occupied many of whole soil series in Jeju. When its topography subdivide, it give more detailed soil information. The obtained results are as follows; The lava topography to subdivide lava topography were studied with 38 soil series according to elevation in Jeju. Division of elevation are less than 50m, 50m to 200m, and 200m to 400m and more than 400m. Name the depending on elevation, less than 50m is called lower part of lava, 50m to 200m is called middle part of lava, and 200m to 400m and more than 400m are called upper part of lava. The characteristics of lava subdivide are as follows; soil family texture of lower part of lava is fine silty to clayey, drainage classes are various, average of available soil depth is 75.3cm, average of gravely contents are 11.6%, average of slopeness is 7.2%, limiting factor are various and soil order are various. soil family texture of middle part of lava is fine silty to coarse silty, drainage classes are well to very well, average of available soil depth is 65.9cm, average of gravely contents are 14.7%, average of slopeness is 11.3%, limiting factor are ashy and soil order are Andisols and Inceptisols. Soil family texture of upper part of lave is fine silty, drainage classes are well, average of available soil depth is 72.8cm, average of gravely contents are 16.0%, average of slopeness is 14.9%, limiting factor are ashy and skeletal, and order are Andisols.
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