• Journal of the Korean Physical Therapy Association
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• v.7 no.1
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• pp.49-56
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• 1986

• Journal of Global Scholars of Marketing Science
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• v.4
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• pp.53-86
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• 1999

오늘날 기업간 M & A가 활발히 진행되면서 브랜드 자산가치에 대한 연구는 학계와 실무계에 있어 커다란 관심이 집중되면서 브랜드의 역할에 대해서 다양한 새로운 관점이 제시되고 있다. 브랜드 자산가치와 관련한 기존의 연구들은 주로 평가에 관한 것이 대부분이었으나 최근에 와서 브랜드 자산가치의 중요성이 부각됨으로써 브랜드 자산가치의 형성에 대한 영향요인의 연구가 활발히 이루어 지고 있다. 하지만 이틀 연구의 대부분은 제품 품질과 광고톨 중심으로 한 기업의 통제 변수인 마케팅믹스-4P(product, price, place, promotion)-에 연구의 초점을 맞추고 있다. 하지만, 오늘날 기술혁신에 힘입어 규모의 경제성이나 경험효과에 의한 비용 우위는 거의 기대될 수 없게 되었고, 품질에서도 기업간의 격차가 현저히 줄어들었다. 그러고 막대한 비용의 문제로 인하여 매스미디어등의 광고를 통한 브랜드 자산가치의 형성이 결코 쉬운 일이 아니다. 특히 오늘의 국내의 기업현실을 감안하면 더욱 어려운 실정이다. 따라서, 본 연구에서는 기존의 연구에서 다루지 않았던 고객만족 실현를 위한 핵심개념인 내부마케팅과 다양한 소비자 욕구에 있어 신속히 대응하는 브랜드 수의 증가를 브랜드 자산가치의 형성에 대한 새로운 영향요인으로 선정하여 마케팅믹스 요인과 더불어 이들의 영향성을 실증분석을 통하여 검증하였다. 본 연구의 결론을 이용하여 다음과 같은 브랜드 자산가치에 대한 마케팅에 있어서 전략적 시사점을 제안한다. 첫째, 브랜드 자산가치톨 형성 내지 강화하기 위해서는 내부마케팅 요인, 브랜드수의 증가요인, 마케팅믹스 요인중에서 어느 한 요인만으로 한계가 있기 때문에 3가지 요인을 동시에 활용하여 시너지 효과를 노려야할 것이다. 아울러 다양화, 세분화되어 가고 있는 소비자 니즈에 신속히 대용하기 위해서는 브랜드의 수의 증가를 통한 마케팅전략으로의 실천이 시의 적절한 방법중 하나라고 판단된다. 둘째, 기존의 많은 연구에서 알 수 있듯이 그동안 브랜드 자산가치의 구성요소에 대한 영향 요인으로 마케팅믹스적 요인을 주로 다루어 왔는데, 본 연구 결과에 의하면 내부마케팅요인과 브랜드수의 증가요인도 브랜드 자산가치의 구성요소에 많은 영향을 미치는 것으로 나타났기 때문에 기업들은 이들 요인에 대한 세밀한 검토와 관심이 요구된다. 셋째, 기업들은 향후 브랜드 자산가치를 증대하기 위한 장기적이고 전략적인 관리방안이 요구된다.

• Asia Marketing Journal
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• v.6 no.3
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• pp.99-121
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• 2004

Using Keller's customer-based brand equity framework, we attempt to understand and analyze marketing efforts that Pigeon has made to build the most valuable brand in the fabric softner marketing over the last 25 years. Our analysis revealed that first, Pigeon has developed and executed its brand system, brand elements, and marketing programs in a consistent and complementary way. Second, Pigeon's dedication to R&D as well as to customer needs has enabled it to offer a series of successful products with high quality and great value. Third, Pigeon has made good use of both scientific and intuitive approaches in the strategic management process. Lastly, the power leadership of the top management and its emphasis on personnel made a significant contribution to the success of Pigeon.

• Education of Primary School Mathematics
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• v.20 no.1
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• pp.101-115
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• 2017

This study was to analyze motivations in the mathematics lessons from the perspectives of preservice elementary school teachers. The participants were three groups of 62 preservice elementary teachers who were sophomore or junior students in Seoul city in Korea. Two groups of the students were enrolled at teaching and learning mathematics courses, whereas one group of students were at mathematics problem solving course. They were randomly assigned to elementary schools for their student teaching. They were required to observe mathematics lessons focusing on motivations during their participating at the two-week student teaching period. The preservice teachers were asked to observe and submit the reports of the observation in the mathematics lesson. The researcher suggested a guideline of observation and analyzed the reports according to the categories those were suggested in the guideline. The results of the analysis on the reports are summarized as follows. First, the preservice elementary school teachers considered the purpose of motivations as attracting students' interest. Second, the major ratio of motivations were attracting students' attention in the mathematics lessons. Third, the duration average time was 5 minutes 50 seconds and only limited materials for the motivations. At last, most mathematics lessons need to stimulate students' curiosity that fits to the objectives of the lessons. The researcher suggests that we need to develop various motivations in mathematics lessons with which teachers should subtlely connected to the objectives of the lessons.

• Korean Journal of Food Science and Technology
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• v.47 no.1
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• pp.63-69
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• 2015

The aim of this study was to investigate the deformation of packaging materials used for ready-to-eat (RTE) foods after the retort process and microwave heating. From the multilayer films consisting of polyethylene terephthalate (PET), polyamide (PA), and cast polypropylene (CPP) in a stand-up pouch form used for RTE foods, some deformation of the CPP layer, which was in direct contact with the food, was observed after the retort process and microwave heating. The damage was more severely caused by microwave heating than by the retort process. This may be attributed to diverse factors including the non-uniform heating in a microwave oven, the sorption of oil into the packaging film, and the different characteristics of food components such as viscosity, salt and water content. The development of heat-resistant packaging materials and systems suitable for microwave heating of RTE foods is required for the safety of consumers.

• Journal of the Korean Association of Geographic Information Studies
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• v.27 no.3
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• pp.99-114
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• 2024

Recently, the concept of neighborhood unit plan has been receiving attention due to expectations of balanced development and sustainable development through resolving regional gaps and reflecting regional characteristics. Accessibility to essential living facilities that can support daily life is considered an important factor in neighborhood unit plan. Therefore, this study analyzed accessibility from facilities based on the living facilities and access range set in the neighborhood unit plan, and analyzed spatial accessibility inequality in connection with the neighborhood unit plan and spatial clustering. As a result of analyzing accessibility in Busan Metropolitan City, various accessibility ranges were found depending on the facility. In addition, as a result of analyzing in connection with spatial clustering, regional inequality was found, such as hotspot areas in Gangdong, old downtown, Dongrae, and Haeundae, and coldspot areas in Gangseo and Gijang, and spatial inequality was found in which hotspots and coldspots exist simultaneously within the same neighborhood unit. Considering these spatial characteristics, detailed planning and policy establishment are necessary for facilities lacking in small-size neighborhood units, and the results of the analysis are expected to be meaningful in realizing the urban policy of balanced development that has been recently promoted.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.201-209
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• 2014

The purpose of this study is to analyze subjective and objective factors for the successful operation of One-Person Creative Firms and find significant variables in accordance with the sales and net profit that are representing business performances. Additionally, we were trying to find that what One-Person Creative Firms have had a government assistance need the supports in order to achieving a good performance in sales and net profit. In the result of this study, the sales volume is related that two(2) subjective(Judgment, Planning) and four(4) objective factors(Patent Application, Patent Registration, Business Duration, Initial Capital). The net profit is related that Challenging Spirits in subjective factors and Run-up to the Business, Business Duration, Initial Capital in objective factors. Ultimately, these factors are important variables for the sales and net profit in relationship both the positive(+) and negative(-). This is an exploratory nature of the study rather than the rigorous hypothesis testing. Therefore, a rigorous hypothesis test study model to derive a more detailed study is needed based on the results of this study in the future.

• Korean Journal of Heritage: History & Science
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• v.54 no.2
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• pp.216-239
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• 2021

Inlay (入絲), a poetic technique of digging grooves in the surface of crafts and decorating them with metal materials, was used throughout the royal daily routines, ceremonies and government officials of the Joseon Dynasty. The government-owned handicraft industry in the Joseon Dynasty was composed of craftsmen belonging to central and local government offices and was operated mainly by government-owned craftsmen. The inlay craftsman was transferred to the central government office and was in charge of inlay poetry for crafts. The current records of Korean inlay craftsmen are concentrated in the state-owned handicraft industry. In the state-owned handicraft industry, the government offices of inlay craftsmen can be divided into Kongjo (工造), Sangeuiwon (尙衣院), and the military. Here the election of a temporary government office for airspace is added. The government offices and military inlay craftsmen who use inlay crafts are assigned, and the inlay craftsmen are placed separately in the temporary office where the fine division of labor is developed. It can be made by utilizing craftsmen. The operation of these production systems was indispensable in pre-modern Korean society, where crafts had to be produced by hand. In this paper, we investigated the roles and job types of craftsmen in the state-owned handicraft industry during the Joseon Dynasty, focusing on inlay craftsmen. Although the details applied to the characteristics and materials of the field, labor supply and demand, etc. are different, Korea pursued crafts for various purposes through craftsmanship within the framework of the basic state-owned handicraft policy . The institutional equipment for implementation was almost common. We believe that adding and analyzing some literature records and relics will help us to study the crafts of the Joseon era in more detail.

• Journal of the Korean earth science society
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• v.26 no.1
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• pp.9-29
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• 2005

By analyzing and integrating established geological field study instances, this study offered a new geological field excursion teaching model with several steps: unifying question raising. excursion generalization. intensive field direction, searching, primary conclusion, re-searching, group discussion. adjustment, and excursion summarizing. Then by Qualitatively assaying the responses which students showed after applying this teaching model, a concrete teaching plan was sought for earth science teachers who were planning to begin geological field excursion classes. Students evaluated very highly on the unifying question and excursion generalization because these items provided a sense of direction and an overall theme for geological excursion in advance. Also. since the students had little to none geological knowledge and field excursion experience, the intensive field direction gave them a lot of help with their field excursion activities. Students thought that coming up with a primary conclusion based on the summary of what they had observed in their activities was original. and highly valued the process of sharing different opinions in group discussions and drawing out a final conclusion. Teachers should help students develop a friendly atmosphere, by organizing group activities and continuously feedlng them with uniting questions and excursion generalization within the groups. Also they should prepare enough contents for intensive field direction and ways to get their points across. In the process, they should arrange beforehand detailed instructions for every outcome, with the intention of solving the question. Furthermore. teachers should follow carefully how conclusions are drawn. instruct students not to reach conclusions based on mere assumptions, and be aware of misconceptions students have toward geological phenomenon in advance, so that the discussion can be lead in the right direction.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.4
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• pp.787-794
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• 2018

The various natural disasters such as floods and localized heavy rains are increasing due to the global warming. If a natural disaster can be detected and analyzed in advance and more effectively, it can prevent enormous damage of natural disasters. Recent development in visual sensor technologies has encouraged various studies on monitoring environments including rivers. In this paper, we propose a method to detect water regions from river images which can be exploited for river surveillance systems using video sensor networks. In the proposed method, we first segment a river image finely using the minimum spanning tree algorithm. Then, the seed regions for the river region and the background region are set by using the preliminary information, and each seed region is expanded by merging similar regions to segment the water region from the image. Experimental results show that the proposed method separates the water region from a river image easier and accurately.