• Korean Journal of Forensic Psychology
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• v.13 no.2
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• pp.147-167
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• 2022

This study was conducted to find out the difference in judgment of murder cases by participants' generation according to the type of murder. 196 adults in their 20s and older were randomly assigned to one of the scenarios of parricide, filicide, and murder, then responded to the judgment(ex. judgment of the perpetrator, degree of deviation from social norms, and judgment of victim responsibility). Finally, 128 responses were used in the analysis. As a result, it was found that the main effect of the murder type and the interaction effect of the generation and the murder type were not shown in all dependent variables. However, the difference between generations was statistically significant in the judgment of the perpetrator (e.g., perpetrator blame, perpetrator responsibility, intentional crime, etc.), indicating that millennials made unfavorable judgments to the perpetrator. Especially, in the case of parricide, it was found that millennials made unfavorable judgments to perpetrators than older generations. Also, it was found that the participants of the older generation tended to make unfavorable judgments toward the perpetrator of murder rather than the perpetrator of parricide. Finally, based on these results, this study proposed the need to reconsider the 'victim of survivors' factor, which is considered as a weighing of an offense for special sentencing factors.

• Korean Journal of Human Ecology
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• v.17 no.4
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• pp.693-705
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• 2008

본 연구는 인터넷 사용동기에 근거한 온라인 시장을 세분화하고자 하였다. 표본은 미국 남서부지역의 대학생으로 총 219명의 Y세대 소비자로 구성되었다. 자료분석을 위해 군집분석(Cluster Analysis)과 분산분석(ANOVA)을 사용하였다. 군집분석결과, 온라인소비자는 3개의 세분시장 즉, "쾌락적 소비자", "실용적 소비자", "비능동적 소비자" 집단으로 분류되었다. 개인적 특성 중, 성별과 연령에 따라 세 집단별 유의한 차이가 없었으나, 능동적 소비자 집단 (쾌락적소비자, 실용적 소비자)이 비능동적 소비자 집단보다 인터넷 사용시간과 온라인쇼핑에 드는 비용을 더 많이 소비하는 것으로 나타났다. 온라인구매성향에 있어서, 전반적으로 충동구매성향이 낮지만, 세 집단별 통계적으로 유의한 차이를 보여, 쾌락적 소비자가 가장 높았고, 다음은 실용적 소비자, 비능동적 소비자 순이었다. 계획구매성향은 전반적으로 높았으며, 쾌락적 소비자와 실용적 소비자 두 집단이 비능동적 소비자보다 계획구매성향이 더 높게 나타났다. 또한, 온라인구매의도는 실용적소비자가 가장 높았으며, 다음은 쾌락적 소비자, 비능동적 소비자 순이었다. 구체적으로 상품군별 구매의도차이를 검증한결과, 실용적소비자는 "책 또는 잡지", "액세서리와 보석"에 대한 온라인 구매의도가 가장 높은 반면, 쾌락적 소비자는 "여행티켓 또는 예약", "오락 및 여가상품"에 대한 온라인 구매의도가 가장 높은 경향을 보였다. 따라서, Y세대 소비자를 위한 온라인 시장세분화에 따른 차별화된 마케팅 전략이 논의되었다.

• 대학교육
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• s.71
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• pp.66-71
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• 1994

요즈음 우리 사회에 유행하는 신세대론은 사회적 실체에 기반을 둔 분석적인 개념이라기보다는 상당 부분 매스컴이 만들어내는 가상현실에 기반하여 만들어진 것이라 할 수 있다. 어느 사회, 어느 시대에서나 존재하는 세대차이를 신세대라는 범주로 묶으려는 것은 바로 시장을 세대별로 세분화하여 상품의 영역을 확대함으로써 이윤을 극대화하려는 자본주의 시장논리이다. 이러한 맥락에서 신세대라는 개념이 등장하게 되었고 뒤이어 미시족, 체크족, 트윈 X세대 등 여러 용어로 범주화되는 유사 세대개념들이 등장하며 또 이 개념들이 매스컴의 스포트라이트를 받고 있는 것이다. 따라서 우리는 신세대론에 매몰되어 그들을 도덕적으로 판단하기보다는 변화되는 사회환경의 분석과 함께 그들의 문화를 이해하고 포용하여 눈높이를 맞추려는 노력을 기울일 필요가 있다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.405-415
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• 2011

The primary purpose of this paper is to identify the influencing factors on the new products adoption between countries and generations. For this purpose, a research is developed based on the relevant literature reviews. Data have been collected from 524 persons and were tested by t-test and various statistical methods. The results of this empirical study are summarized as follows. In the cultural factors, the groupism has high discretion in China old generation. The materialism and shopping preference have high discretion in two young generations. There is no difference between the two groups in the distance of power. In innovativeness of personality, Korea and China young generation have high discretion. Innovativeness has high discretion in Korea and China youngs. Cognition and sensory innovativeness are has low discretion in Korea old. In the social risk perception, physiological, functional general and financial risk has high discretion in China old. In risk reducing behavior, the normative taking level and ad, new product adoption has high discretion in Korea and China youngs. But, the influence of others has high discretion in China old generation. The safety and brand reputation are no influences. The findings have a several marketing strategies in generation and countries.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1145-1160
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• 2012

This study empirically compared generational differences in responses between baby boomers, Generation X, and Generation Y groups as measured by key variables related to advertisement. The respondents in this study were consumers throughout Korea, with 914 survey questionnaires used for the final analyses. Eight of the original 10 hypotheses were validated and two were rejected. Both baby boomer consumers and Generation Y consumers showed more positive responses to affective advertisements than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards humorous advertisements than their baby boomer and Generation X counterparts. The effect of advertising models on the evaluation of advertisements was greater among Generation Y consumers than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards storytelling-type marketing than their baby boomer and Generation X counterparts. Baby boomer consumers showed more positive attitudes towards symbolic advertisements than their Generation X and Generation Y counterparts. Generation X consumers showed more positive attitudes towards functional advertisements than the baby boomer and Generation Y groups. There were significant differences in attitudes towards two types (symbolic and functional) of advertisements in both baby boomer consumers and Generation X consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.313-322
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• 2019

This study poses a question on whether the Jangmadang Generation, which has been the focus of the sociological interest, can form an actual generation by transcending the social classes, status of students, ethnicity, and gender, etc. Therefore, in this study, the author compared the consciousness of the Jangmadang Generation in terms of politics, education, society, compliance with law, and education with their preceding generations. The data used in this study were gathered from the North Korean defectors who defected within the past five years over the period from November to December 2016. A total of 200 questionnaires were used for data analysis, which was conducted using SPSS 20.0, in order to show differences between groups and perform frequency analysis. The analysis results showed that the consciousness of the Jangmadang Generation in politics, society, compliance, and education was lower, while the economic consciousness was significantly higher compared to earlier generations. As their objective generational status, the Jangmadang Generation had experienced the 'March of Ordeal' and 'Collapse of Public Education' while they were still teenagers. Such a difference in their generational status influenced the formation of different consciousness as a generation compared to the earlier generations. Compared to the earlier generations who received 'proper public education,' the Jangmadang Generation, who did not receive 'decent public education' shows a generally lower level of consciousness compared to the earlier generations. As such, the Jangmadang Generation has the potential to form a separate generation with a different generation consciousness from that of earlier generations.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.250-266
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• 2015

This study concentrated on the dining out consumption behaviors, dining out selection attributes, and changes in eating habits of silver generation. Total 216 residents in metropolitan area were employed for statistical analysing. The results are as follows. First, as the result of t-test and ANOVA showed that female and higher academic background tended to regularly take high level of fruits, vegetables, meat, and fish eating habits. These results identified that dining out culture and dietary lifestyle are closely linked. Second, as the result of difference in dining out consumption attitudes on eating habit of silver generation, consumers who have better eating behaviors tended to consider the physical environment, variety of menu, and service quality when they choose a restaurant. Third, as the result of analysis on changes in dining out consumption behavior based on eating behavior of silver consumers, groups differences were found from only the source for information on dining out business and standard variable in selection of dining out business. Fourth, physical environment, variety of menu, business quality, and service were indicated as significant selection attributes of dining out among silver peoples. Fifth, dining out consumption behaviors of silver consumers were developed through newspapers, magazines, and previous visiting experiences. In conclusion, the results of present study showed that silver consumers tend to select a restaurant based on word-of-mouth and various factors related to experiences. Hence, various promotional activities are necessary for the business succession.

• Journal of Digital Convergence
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• v.12 no.2
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• pp.69-78
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• 2014

This study aims to analyze the current state and causes of digital media literacy divide according to its sub-factors. The effects of the generation and the economic status, among other variables, have been explored using empirical data from a large-scale survey of 2,171 media users including children, adolescents, adults and the elderly. The results showed that the effects of generation and economic status varied according to 8 components of digital media literacy. The economic status of media users has also been found to influence the divide among adults group and through the interaction effect with the generation factor. Policy suggestions for the solution of digital media literacy divide were discussed in conclusion.

• 대학교육
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• s.66
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• pp.106-108
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• 1993

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.711-720
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• 2010

This study is aimed to compare choices on interaction problems, and to consider the reason of the choices. It was expected that the interaction problems are influenced from national culture, age, gender and so on. The first interaction problem in this study is default answer button when user operates to delete all messages on SMS in-box. Second one is action when pop-p window warning dangerousness of install showed on web browsing. The third one is type(analog/digital) and information expression of control panel on soup maker. 639 Korean data and 784 data from China, Japan and the Netherlands are analyzed through cross-tabulation and chi-square test. In the results, many Japanese choose 'No' answer at SMS delete problem, while many Dutch choose 'Yes'. The result suggests that uncertainty avoidance effect on interaction problems. On warning pop-up, Younger generation and men choose actively 'install' than older one and women. On type of control panel, Dutch subjects preferred analog type than other countries' subjects. On expression of control panel, older generation and individualistic subjects relatively preferred text style than other style.