• 프린팅코리아
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• v.14 no.7
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• pp.66-68
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• 2015

대한인쇄문화협회(회장 조정석)는 지난 5월 27일부터 29일까지 미국의 뉴욕 자비츠센터에서 열린 2015 뉴욕국제도서전(2015 BEA)에 한국인쇄문화관을 설치하고 인쇄물 수출 지원 및 2016년 세계인쇄회의 홍보활동을 적극 전개했다.

• Korean Security Journal
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• no.45
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• pp.65-86
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• 2015

The purpose of this study was aimed to identify the relationship between service quality and behavior by spectators participating security exhibition. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 350 samples were selected by convenience sampling for subject of this study. 320 out of 350 surveys, excluded 30 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and multitiple regression analysis by using SPSS statistic package version of 18.0 Through the above research method and procedure, the results were as followings. First, the relationship between service quality and behavior after participating exhibition appeared positively. It was found that there was high relationship between service quality and behavior. Second, analyzing relationship of factors between service quality and behaviors resulted to effect perceived environment, human services, and product on word of mouth. Third, analyzing relationship of factors between service quality and behaviors resulted to effect perceived environment, product, and price on re-participation.

• Proceedings of the KAIS Fall Conference
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• 2012.05a
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• pp.158-161
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• 2012

본 연구는 뉴스레터는 자사의 소식이나 정보를 제공한다. 그리고 고객은 거기에서 필요한 정보를 받고 거기에 반응을 하므로 정보를 효과적으로 고객에게 신속하고 정확하게 보내는 것은 중요하다. 정보의 송신자(Source)로부터 수신자에게 채널(Channel)을 통하여 전달된다. 채널을 이용하기 위해서 송신자는 채널에 알맞은 기호로 송신자의 의도를 바꾸어야 한다. 2012여수세계박람회 뉴스레터가 주요하게 전달하고자 한 내용은 지난 호 보기 링크, 엑스포사이트 링크, BIE사이트 링크, 입장권 예매 싸이트 링크, 참가국 현황 링크, 유튜브 동영상 링크, 남도 바로가기 링크, 알려드립니다 바로가기 링크, 네이버 블로그 이벤트 링크 등이다. 뉴스레터의 시각적 측면에서 이미지의 트렌드, 레이아웃의 정렬, 일러스트레이션, 사진, 카피 등의 조화와 정보적 측면에서 링크의 통일성, 경로 예측, 언어적 접근성을 분석하였다.

• The Optical Journal
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• s.141
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• pp.36-38
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• 2012

국내외 광산업 최신동향을 한눈에 파악할 수 있는 '2012 국제 Light 비전 엑스포(International Light Vision Expo 2012)'가 오는 10월 9일부터 11일까지 광주광역시 서구에 위치한 김대중컨벤션센터에서 개최된다. 지식경제부와 광주광역시가 주최하고 한국광산업진흥회가 주관하며 한국무역협회가 후원하는 이번 엑스포는 2012 국제광산업전시회, 한국광전자학회 및 한국전기전자재료학회 컨퍼런스, 부대행사로 꾸며질 예정이며, 미국과 일본, 중국, 러시아 등 200여 개의 광관련 기업이 참여해 광산업 관련 최신기술과 신제품을 선보인다. 이 행사는 대기업과 중소기업의 상생 협력 방안 마련에 중점을 두고 있으며 대기업과 중소기업은 물론 광관련 연구기관과 기업지원기관 등이 대거 참여해 2001년 제1회 이후 가장 규모가 큰 행사가 될 전망이다.

• Korean Security Journal
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• no.40
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• pp.35-56
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• 2014

The purpose of this study was aimed to identify the relationship between pursuit benefit and behavior by spectators participating security exhibition. The result of study is significant because it may provide more effective and aggressive marketing strategies to the future companies participating security exhibition, and suggest developmental direction by actively responding spectators' needs. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 300 samples were selected by convenience sampling for subject of this study. 283 out of 300 surveys, excluded 17 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and regression by using SPSS statistic package version of 18.0. Through the above research method and procedure, the results were as followings. First, the relationship between pursuit benefit and behavior after participating exhibition appeared positively. It was found that there was high relationship between pursuit benefit and behavior. Second, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect information exploration, good use of spare time, and product purchase on word of mouth. Third, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect good use of spare time, information exploration, and product purchase on re-participation.

• Cartoon and Animation Studies
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• s.33
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• pp.503-529
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• 2013

The commemorative AR postage stamps which are the world first presented at The YEOSU EXPO 2012 has had meaning of communicating with future in this present from a convergence that the most analog medium is using now and that the AR is cutting edge of digital technology. The AR stamps printed 10 kind out of 33 commemorative stamps. These have great significance that is artistic value than that is world first. The applied AR images are not only expressed 3D real images but also artic represented and signifying each stamp images from visualized creativity process, and build 'new art space' that is new concept between on real(analog) and virtual(digital). This study analyzes meaning of images and then makes concept of AR contents design. The processing is designed and considered the meaning of architectures and environments, and the regional specific feature of the Yeosu with surrealistic graphic concept. The 10 of deducted images were expressed after AR coding such as visual arts. This study realized markerless 3D image tracking AR stamps and deducted research result are; the first, it was able to figure out how to realize AR in the process of registering the reference images, coordinating transformation, and hybriding AR on the stamps for the mobile devices. The second, it was able to be seeked a possibility of new virtual exhibition space. The third, it was able to know possibility of satisfaction of immersing with visual formativeness and usability with informativity.

• The Optical Journal
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• s.116
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• pp.52-56
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• 2008

지난 6월 한 달 동안 산업 각 분야의 부품.소재에서부터 IT를 융합한 광전자기기 및 솔루션, 빛과 디스플레이에 이르기까지 미래를 이끌어갈 첨단 산업 전시회가 그 어느 때보다 풍성하게 열렸다. 산업 각 분야의 부품.소재를 한 자리에 모은 '2008 국제 부품.소재 산업전(IMAC 2008)'이 경기도 일산 킨텍스에서 6월 10일부터 13일까지 나흘간 열린 것을 시작으로, 'World IT Show 2008'이 서울 코엑스에서 국내외 340여 개 IT기업과 기관이 참가한 가운데 17일부터 20일까지 열렸으며, 21세기 빛과 디스플레이의 향연인 '국제 LED EXPO & FPD KOREA 2008'이 지난 24일부터 27일까지 일산 킨텍스에서 화려하게 펼쳐졌다.

• Journal of Korea Port Economic Association
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• v.30 no.4
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• pp.1-28
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• 2014

The purpose of this study is to look through the progress of Yeosu Exposition ex-post facto service, to survey the cognition degree of the general public for it, and to estimate the nonmarket value. For such a reason, this paper examines the planning direction and enforcement situation of ex-post facto service first and then conducts a cognition degree survey of the 900 general public in the nation. Also, this paper carries out the nonmarket value of Yeosu EXPO ex-post facto service using CVM. Estimation results is that the annual value of it is 50.8 billion won and the total value for 5 years is 217.1 billion won. These results mean that there is nonmarket high value besides general market value for Yeosu EXPO ex-post facto service, and government should consider this to determine the future of it.

• Archives of design research
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• v.11 no.3
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• pp.58-67
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• 1998

Exposition primarily reguires the basic understanding of the mutual effect between the conventional culture and the future-oriented change of society.A number of fundamental and general research articles exist which are related to the exhibition planning and design. Unfortunately, the concrete research works dealing with the large-scale international expositions are hardly found in the literature. In this connection, this research was particularly focused on the special exposition display and planning. The International Exposition, the World Design Exposition and the International Garden and Greenery Exposition were chosen in order to examine the conceptual characteristics as the proper examples creating the fantastic space and developing the new exposition display technigue. The Government Pavilion in the Taejon Expo , 93 was chosen as an example for the exposition planning. An overall research concerning the basic direction and structure of the exposition design, the exposition display and the special system technigue was carried out in order to represent the basic spirit and theme with the most efficient way.

• The Journal of Korean Medical History
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• v.24 no.2
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• pp.135-143
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• 2011

The market of conferences and expos of traditional/ complementary and alternative medicine has not been mature enough while interests in those medicines are growing fast. Meanwhile, some related events in Europe, North America, and Asia, held on regular basis, have reached to the international level in size, such as CAMExpo The Complementary, Natural & Healthcare Show in Europe, Integrative Healthcare Symposium in North America, Ayurveda Congress & Arogya Expo in India, International Conference and Exhibition of the Modernization of Chinese Medicine & Health Products in Hong Kong. Those events have been held for 10 years or so, initiated their own features, and secured their own regular booth exhibitors and visitors. They open the homepage on the internet one or two years before their events are held and vigorously advertise their events on yearly basis. To succeed in, and bear fruits from, the 2013 World Traditional Medicine Expo in Sancheong, it is needed to analyze strong points of the events above and benchmark a practical timeline and technical road map to the 2013 Expo from them.