• Title/Summary/Keyword: 성향

Search Result 4,428, Processing Time 0.028 seconds

Risk Propensity and Marketing Strategies for Wrap Account Customers (랩 어카운트 고객 위험성향과 마케팅전략에 관한 연구)

  • Noh, Jeon-Pyo
    • Korean Business Review
    • /
    • v.17
    • /
    • pp.137-151
    • /
    • 2004
  • Wrap accounts are customized financial services for which investment companies and stock brokers manage investors assets based on their preferences. The success of wrap accounts depend upon the accurate understanding of investment risk propensity and the proper designing of financial portfolio. To this end investment companies should accurately measure investors investment risk propensity with calibrated measures. There, unfortunately, exist few highly calibrated measures of investment risk propensity. Therefore the practices of marketing strategies and customer management often turn out to be less effective and fragile to competition. The purposes of this present study aim to understand the investment risk propensity of wrap accounts customers, to help classify the customers based on the degree of the investment risk propensity, and to implement relevant marketing strategies for different groups of customers. Based on previous studies, two hypotheses were delineated and verified. The findings of the study should help differentiate prospective customers into unique and accessible segments for further targeting and positioning wrap account markets.

  • PDF

Blackconsumer Tendency upon Demographic Characteristics and the Effect of Blackconsumer Tendency on Retaliation Intention and Self-justification (인구통계적 특성에 따른 블랙컨슈머 성향과 성향이 보복의도와 자기정당성에 미치는 영향)

  • Shin, Bong-Sup
    • The Journal of the Korea Contents Association
    • /
    • v.15 no.7
    • /
    • pp.379-388
    • /
    • 2015
  • Due to misbehavior of blackconsumer, companies bear higher financial burden and innocent consumers are also damaged. This study identified the characteristics of blackconsumer and their differences by demographics. Also this study scrutinizes the effects of blackconsumer characteristics on retaliation intention and self-justification. The analyses results identified three factors composing blackconsumer, namely deliberation, recidivism and persistency. Ages of 50s and 40s showed higher in persistency and 40s and 30s are higher in recidivism. Also the results showed that deliberation has a significant influence on self-justification where as recidivism and persistency have on both retaliation intention and self-justification.

An Evaluative Study on the Integrated Support Program for Children with ADHD Tendencies and Their Social Support System (ADHD성향 아동과 지지체계를 대상으로 한 통합적 지원 프로그램에 대한 평가 연구)

  • Choi, Goeun;Kwon, Jisung
    • Korean Journal of Social Welfare
    • /
    • v.65 no.3
    • /
    • pp.207-238
    • /
    • 2013
  • The purpose of this study was to evaluate the integrated support program for children with ADHD tendencies and their social support system. The program, including individual art therapy, group life skills programs, culture experiences, individual counseling programs and regular network meetings between parents and teachers were carried out to children with ADHD tendencies in order to build environmental support systems. As results, the psychological and emotional behaviors of children with ADHD tendencies have changed. This study, also, was able to verify the possibility of positive changes for the children with ADHD. Based on these results, the practical guidelines for building the support systems of children with ADHD tendencies were suggested.

  • PDF

Effects of Communication Competence and Motivations on Self-presentation (커뮤니케이션 능력이 개인의 동기요인을 매개로 자기제시 성향에 미치는 영향)

  • Hwang, Yoo-Sun;Kim, Min-Gyu;Kim, Joo-Han
    • Korean journal of communication and information
    • /
    • v.48
    • /
    • pp.257-279
    • /
    • 2009
  • The purpose of the current study is to examine the structural relationship between communication competence and self-presentation through motivational perspectives. The present study hypothesized structural model to examine the effects of autonomy, relatedness, and life satisfaction along with communication competence on the self-presentation. We investigated how these effects were influenced by differences in the structural relationships of males and females. The data with the sample of 361 college students adequately fit to the hypothesized model. Through latent mean analysis, gender differences of the constructs were examined. The female students appeared to have higher levels of relatedness than the male students. The results showed that autonomy and relatedness are important factors to self-presentation mediating communication competence.

  • PDF

Structural relationships among achievement goal orientation, self-leadership and sport motivation of skating athletes (빙상선수의 성취목표성향과 셀프리더십 및 스포츠 동기의 구조적 관계)

  • Nam, Jung Hoon
    • Journal of the Korean Data and Information Science Society
    • /
    • v.24 no.3
    • /
    • pp.453-464
    • /
    • 2013
  • This study was to verify the structural relationships among achievement goal orientation, self-leadership and sport motivation of skating athletes. The data were collected out of skating athletes in Seoul and Gyonggi area, and total 369 copies of data were utilized in this study. To verify the relationships among achievement goal orientation, self-leadership and sport motivation, the construct validity and reliability for each factor were analyzed using SPSS18.0 and AMOS18.0 program. And the relationships among three factors were analyzed using covariance structural analysis. The results were as follows. First, the achievement goal orientation of skating athletes had positive effects on self-leadership. Second, the achievement goal orientation of skating athletes had positive effects on sport motivation. Third, the self-leadership of skating athletes had positive effects on sport motivation.

An Exploratory Study on Success Model for Smart-Phone Game Applications According to Users' Cultural Difference: Focusing on Uncertainty Avoidance and Power Distance (스마트폰 게임 애플리케이션 환경에서 불확실성 회피성향과 권력거리 문화적 성향에 따른 품질 결정 요인에 대한 연구)

  • Choi, Hun;Choi, YooJung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.2
    • /
    • pp.62-70
    • /
    • 2013
  • This study proposes smart-phone game applications success model based on mobile internet success model and investigates the effects of cultural propensities especially, uncertainty avoidance and power distance at the individual level. To achieve our research purposes, the study conducted survey in Korea and a total of 221 people participated in the survey. We classified user types by cultural difference as a moderating variable. User's cultural propensity classified two groups: high uncertainty avoidance and high power distance, low uncertainty avoidance and low power distance. This study results reveal that the impact of quality factors on user satisfaction have difference according to cultural propensities.

A Path Planning Scheme Using the Moving Tendencies of Users in Road Network Environments (도로 네트워크 환경에서 사용자의 이동 성향을 고려한 경로 생성 기법)

  • Hwang, Dong-Gyo;Park, Hyuk;Kim, Dong-Joo;Li, He;Park, Jun-Ho;Park, Yong-Hoon;Bok, Kyoung-Soo;Yoo, Jae-Soo
    • Proceedings of the Korean Information Science Society Conference
    • /
    • 2012.06c
    • /
    • pp.169-171
    • /
    • 2012
  • 일반적인 경로 생성 기법에서는 거리가 가장 짧은 최단경로 및 시간이 적게 소요되는 빠른 경로와 같이 사용자의 이동 성향을 고려하지 않고 경로를 생성하였다. 하지만 사용자들은 시간, 거리, 도로 혼잡도와 같은 속성들에 의해 선호하는 경로가 있기 때문에 사용자의 이동 성향에 맞는 경로를 생성하는 기법들이 필요하다. 기존의 기법들은 이동 성향을 고려하여 경로를 생성하기 위해서는 사용자의 이동 성향 정보를 추가적으로 입력하여야 한다. 하지만 네비게이션 및 모바일 장치의 불편한 인터페이스 특성상 이러한 정보 입력은 거의 하지 않고 출발지와 목적지만을 입력하여 경로를 추천 받는 경향이 있다. 따라서 본 논문에서는 추가적인 이동 성향에 대한 정보 입력 없이 과거 궤적 데이터를 통해 사용자의 이동 성향을 암시적으로 추출하고 이동 성향에 맞는 경로를 생성하는 기법을 제안한다. 성능평가를 통해 최소 시간 경로나 최단 거리 경로와 비교하여 제안하는 기법이 사용자의 이동 성향을 고려한 경로가 생성됨을 입증한다.

Relationship between Exercise Participation Attitudes, Self-esteem and Achievement Goal Orientation of College Students Majoring Physical Education (체육전공계열 대학생의 운동참여태도와 자아존중감 및 성취목표성향의 관계)

  • Lee, Young-Ik
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.5
    • /
    • pp.323-331
    • /
    • 2019
  • The purpose of this study is to investigate the relationship between exercise participation attitude, self- esteem and achievement goal orientation of college students majoring physical education. In order to achieve the purpose of study, a survey was conducted with 385 college students majoring physical, and the data collected from the survey were processed for frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and standard multiple regression analysis using SPSS Version. 15.0. The following results were drawn from these analyses. First, it was found that all the sub-variables between exercise participation attitude and self-esteem of college students majoring physical education are related. Second, it was found that all the sub-variables between exercise participation attitude and achievement goal orientation of college students majoring physical education are related. Third, it was found that all the sub-variables between self-esteem and achievement goal orientation of college students majoring in physical education are related.

Commitment to environment, consumer typology, and quality of life: with emotional dimension as a independent (환경몰입, 소비자 유형 및 삶의 질: 선행변수로서 감정구조의 역할)

  • Lee, Il-Han;Hahn, Ju-Hee
    • Proceedings of the KAIS Fall Conference
    • /
    • 2009.12a
    • /
    • pp.245-248
    • /
    • 2009
  • The aim of the study is to look at the relationships among emotional dimensions, commitment to environment, consumer typology, and quality of life. For this study, 303 students completed the questionnaires and SPSS and Amos 4 were employed. The findings are: First, positive emotion increases commitment to environment. Second, commitment to environment encourages green consumer behaviors and quasi-green consumer behaviors while it reduces non-green consumer behaviors. Third, green consumer behaviors increase quality of life while quasi-green consumer behaviors and non-green consumer behaviors do not have any influence on quality of life. Some practical implications are included.

  • PDF

A Study on the Difference in the Perception of Information and Attitude by Individual Cultural Disposition (개인 문화성향에 따른 정보 인식과 태도 차이에 대한 연구)

  • Kim, Ji-Hyun
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.25 no.3
    • /
    • pp.59-76
    • /
    • 2014
  • The purpose of this study is to investigate the effect of individual cultural disposition on the perception of contextual information and attitude toward contextual material, and to provide the effective ways of delivering information. To investigate individual cultural disposition, this study employed Triandis(1988)'s cultural scale that classified people into four categories using individualism/collectivism and vertical/horizontal dimensions. The results revealed that Korean college students had higher horizontal collectivism than other cultural dispositions, but only a few Korean college students had vertical individualism. The results using regression analysis revealed that Korean college students with vertical collectivism significantly perceived more contextual information than other groups.