• Journal of KIISE:Computing Practices and Letters
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• v.15 no.3
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• pp.178-188
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• 2009

A blog is a personal website where its owner publishes his/her articles for others. A blog can have relationships with other blogs. In this paper, we define a network that is composed of blogs connected together with such relationships as a blog network. Blog networks can have two different propensities characterized by the articles published in the blogs: information-valued propensity and friendship-valued propensity. The degree of each propensity of a blog network plays an important role in deciding business policies for blog networks. In this paper, we address the problem of determining the degrees of two propensities of a given blog network. First, we determine the degree of the propensity of every relationship, a basic unit of a blog network, by using classification that is one of data mining functionalities. Then, by utilizing the result thus obtained, we compute the degrees of two propensities of the whole blog network. Also, we propose a method to solve the problem that the degree of propensities depends on the size of blog networks. To verify the superiority of the proposed approach, we perform extensive experiments using a huge volume of real-world blog data. The results show that our approach provides high accuracy of around 93% in determining the degrees of both propensities of relationships between arbitrary two blogs. We also verify the applicability of the proposed approach by showing that if determines the degrees of the information-valued and friendship-valued propensities correctly in real-world blog networks.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.448-456
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• 2012

The purpose of this study was to examine the relationship of sensation seeking tendency and sports satisfaction among college students and analyze the effects of individual characteristics of sensation seeking tendency on sports satisfaction. A total of 302 college students participating in physical education classes were selected for this study. Main findings were as follows; First, sensation seeking tendency of college students participating in physical education classes had statistical relationship with social stratification, emotional satisfaction, Physical satisfaction, environmental satisfaction, and educational satisfaction. Second, thrill and adventure seeking among sensation seeking tendency factors affected more male students' educational satisfaction than female students'. And experience seeking affected more female students' educational stratification than male students'.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.230-240
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• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• Survey Research
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• v.10 no.3
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• pp.21-36
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• 2009

This study suggests the applicability of web surveys regarding elections in order to contact a great number of young people. The propensity weighting model was estimated using the demographic variables and the covariate variables collected during the 2007 presidential election surveys. In order to adjust the internet survey to the telephone survey, we used the propensity score method. Propensity score weighting made the internet survey results closer to the telephone survey results. This shows that an internet survey with propensity weighting model is a potential alternative survey method in the prediction of elections.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.84-92
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• 2014

Unlike traditional advertising practice, product placement(ppL) has several advantages such as avoiding zapping and working as celebrity endorsement. Previous research has been mainly focused on the presentation style of the PPL. However, to understand the effect of the PPL process properly, it is necessary to study the audience's personality. Therefore, this study attempted to investigate the relationship between audience's consumption tendency and the effect of the PPL. More specifically: the current study examined the influence of the brand consciousness and impulsive buying tendency on the attitude toward the PPL. The results showed that people considered to be highly brand conscious and impulsive buying tendency seem to have more favorable attitude toward the PPL. Indeed, self-esteem have a positive influence on the attitude toward the PPL. Therefore, consumer's personality is related to their response to the PPL.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.140-150
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• 2009

Difference of individual character is defined Cerebral Hemispheric Model(CHM) to develop individual intellectual abilities in this paper. Component of preferred online-game is surveyed in accordance with individual character, and investigated for possible applications. An individual is classified with 2 modes of CHM that take charge of intellectual abilities; abilities is character, taste, personality decision-making and behavior patterns; that is closely related to creativity. Difference of game component could be investigated with correlation table of cerebral preference patterns (CPP) that was drawn up with survey. Individual brain preferences (IBP) became clear through preference of individual in the investigation, and suggested concept guide-line to develop other brain preferences. Thus, this study is able to realize from education game to a great variety of contents that base on the development of thinking-faculties as optimization of user preference, can be the basic data of self-development, to improve intellectual faculties as development of individual thinking preference.

• Korean Educational Research Journal
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• v.40 no.1
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• pp.43-57
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• 2019

The purpose of this study is to analyze the relationship between parental perfectionism, academic stress, and life satisfaction among high school students. For this purpose, 290 high school students from the P region were surveyed. We performed a t-test to see if there were significant differences in students' life satisfaction and perceived academic stress between the low parental perfectionism group and the high parental perfectionism group. The results of the study are as follows. First, the low parental perfectionism group reported a significantly higher level of life satisfaction than high parental perfectionism group. Second, the relationship between perceived parental perfectionism and students' academic stress was significant, which shows that the high parental perfectionism group perceived a higher level of academic stress than the low parental perfectionism group. The results indicate that parents' perfectionistic tendencies can lead to higher levels of academic stress of their children, which also can reduce their life satisfaction.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.762-770
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• 2021

This study aims to identify the relationship between stress and feeling of happiness among high school students, and to examine the double mediating model of subjective well-being and gratitude disposition on that relationship. Participants of this study were 245 male and female high school students. Perceived Stress Scale, Satisfaction with Life Scale, Emotion Frequency Test, Gratitude Questionnaire-6, and Subjective Happiness Scale were used for this study. To analyse a sequential double mediating effect, PROCESS Macro 3.5 Model 6 was used. Results revealed that stress was negatively correlated with subjective well-being, gratitude disposition, and feeling of happiness among high school students. And, subjective well-being was positively correlated with gratitude disposition and feeling of happiness, while gratitude disposition was positively correlated with feeling of happiness. It was found that subjective well-being and gratitude disposition were sequentially mediating stress and feeling of happiness among high school students. Because these findings suggest that subjective well-being and gratitude disposition play important roles in adolescents' happiness, it is necessary to promote their subjective well-being and gratitude disposition.

• International Area Studies Review
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• v.15 no.3
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• pp.493-511
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• 2011

This study investigate the impacts of Chinese consumers' cultural dispositions on the WOM behaviors in SNS. Specifically, cultural dispositions in the individual-level, collectivism and uncertainty avoidance, were examined as potential predictors of eWOM behaviors in SNSs. Hypotheses are tested with a sample of 164 university students in Shanghai, China. The results of the structural equation analysis reveal that chinese consumers' collectivism in the individual-level positively affects the opinion seeking behavior. And chinese consumers' uncertainty avoidance in the individual-level positively affects the opinion seeking behavior and negatively affects the opinion giving behavior. Lastly, the opinion giving behavior positively affects the pass along behavior. Theoretical and managerial implications for Internet marketers in China were presented and discussed.

• Journal of The Korean Association For Science Education
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• v.37 no.3
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• pp.395-405
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• 2017

This study aims to investigate the effects of socioscientific issues (SSI) instruction on promoting college students' character and values as citizens, and to compare the effects based on the psychological factor - idiocentrism and allocentrism. Thirty-one college students who enrolled in the SSI course participated in this study. The SSI course provided the students with opportunities to explore various aspects of five topics, to express and share their own opinions, and to identify reasonable alternatives. The students with distinct tendencies were classified into two groups (i.e. idiocentric and allocentric groups) based on the personal value orientation scores before the instruction, and they responded to the questionnaire to examine their character and values as citizens before and after the instruction. The results showed that the students' social and moral compassion and socioscientific accountability improved significantly after the SSI course. The overall effects of the SSI program on students' character and values were not significantly different between two groups. However, the post-mean score of the allocentric group in socioscientific accountability was higher than the one of the idiocentric group. This study shows that SSI instruction could positively affect character development regardless of psychological tendencies, and could be implemented in the science classroom as a good instructional approach to integrating science education and character education.