• Title/Summary/Keyword: 성공 및 제약요인

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모바일 기술 특성을 고려한 CRM 성공요인이 CRM 성과에 미치는 영향;금융기관을 중심으로

  • Lee, Sang-Hui;Lee, Dong-Man;Kim, Sang-Hyeon
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.147-153
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    • 2007
  • 모바일 정보통신 사용자들에게 있어서 모바일 상거래는 기존에 존재하던 정보에 대한 통신 및 네트워크 접속 등 이용상의 제약을 뛰어넘어 정보이용의 활성화에 있어 주요한 전환점을 가져오고 있다. 모바일과 같은 정보통신기술의 발달로 금융정보화 투자가 촉진되어 금융중개기관의 경영전략 사무합리화 업무효율화 및 고객과의 관계 등과 같은 부분에서 여러 가지 변화가 일어나게 되었다. 금융산업계에서는 고객들의 금융 서비스 욕구가 다양해지고, 고객 중심의 금융시장으로의 전이로 인해 고객을 최우선으로 하고 고객과의 관계를 효과적으로 구축하기 위한 경쟁이 치열하다. 그 노력의 일환으로 IT기술을 활용한 CRM(Customer Relationship Management)을 금융산업의 중요한 전략 중 하나로 추진하고 있다. 하지만, 모바일 환경을 고려한 CRM 성공요소들이 CRM 성과에 미치는 영향에 대한 연구는 여전히 부족한 편이다. 따라서 본 연구의 주목적은 모바일 기술의 대표적 특성인 이동성과 편재성이 CRM 성공요소(최고경영자지원, 고객지향 조직문화, 부서간 상호작용, 고객정보 통합성)와 CRM 성과 사이에서 어떤 영향을 미치는지에 대해 실증적으로 규명하고자 하는데 그 목적이 있다.

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A Study on Business Process Re-engineering of Construction Company Based on ERP Implementation (ERP 구축을 통한 건설회사의 프로세스 개선사례 연구)

  • Min, Kyung-Seok
    • Proceedings of the Korean Information Science Society Conference
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    • 2006.10c
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    • pp.443-447
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    • 2006
  • 경영환경의 변화에 대한 기업의 대처능력이 곧 생존에 직결되고 있는 시점에서 이에 대한 해결책으로 통합업무 프로세스를 지향하는 ERP(Enterprise Resource Planning)을 통하여 경쟁력을 강화하려는 노력이 진행되고 있다. 그러나 ERP는 적용상의 어려움과 실제 업무와의 차이점으로 인하여 막대한 노력을 들이고도 성공적으로 업무에 활용되지 못하는 사례가 많은 실정이다. 특히 건설업의 경우는 주문생산 방식의 프로젝트 특성 및 영세한 외주업체와 협업해야 하는 환경요인으로 인해 전산환경과 정보화에 많은 제약사항들을 가지고 있다. 본 연구에서는 건설업체 D사의 예를 들어 건설업 ERP 패키지를 도입하여 업무 개선에 적용한 사례를 소개하였다. 건설사 고유 업무인 공사관리 업무 및 일반관리 업무를 대상으로 현행 프로세스를 진단하고 문제점을 도출하였으며 ERP의 Best Practice를 바탕으로 프로세스 개선방안을 제시하였다. 회사는 ERP와 유기적으로 연결된 개선안의 추진을 통해 지속적인 경영혁신 활동의 토대를 구축하였으며 이에 따른 정성적, 정량적인 성공요인을 분석하였다.

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A Case Study on Smart Work through the Lens of Time-Geography Theory (시간지리학 관점에서 본 스마트워크 사례 연구)

  • Kim, Yong-Young
    • Information Systems Review
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    • v.13 no.3
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    • pp.99-121
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    • 2011
  • With the advancement of mobile information technology, the era of smart work emerges as a means for enabling us to overcome temporal and spatial constraints. Thanks to smart mobile devices with seamless access, organizations can assign tasks to employees and provide services to the appropriate customers in mobile environments. In addition, smart work facilitates the improvement of coordination and collaboration among individuals and groups performing organizational tasks. The dramatic performance improvement is manifest by utilization of smart work in organizations. Therefore, the interest in the introduction of smart work is growing. With the lens of time-geography, this study investigates what makes smart work successful. This research, especially, concentrates on the processes for overcoming the temporal and spatial constraints in the field. A case study of the Seoul Metropolitan Rapid Transit Talk and Flash (SMRT T&F) is developed and analyzed through the framework of time-geography and the implementation processes and success factors of SMRT T&F are investigated.

A Study on Current Issues for the Realization of u-City (u-City 구현을 위한 현안과제 조사분석)

  • Kim, Jung-Hoon;Yi, Mi-Sook
    • Spatial Information Research
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    • v.15 no.1
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    • pp.1-14
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    • 2007
  • u-City is a new concept and phenomena of applying Information & Communications Technology(ICT) into real cities in Korea. In order to effectively integrate a city with high-tech ICT infrastructure, cutting-edge ICT is being integrated into physical urban environments from the planning and construction stage of a city. There are positive expectations regarding its effect on urban planning and citizens' lives. However, construction of u-city has technical limitations as well as institutional obstacles. This paper aims at identifying problems of current u-city practices and suggesting appropriate solutions for those problems. To do so, it first collects opinions from diverse experts. Then, it draws problems and suggests solutions in terms of u-infrastructure, u-service, policy and implementation process.

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The effect of Dealing Activities against Techno-Stress on Smart-Works Performance in Smart Works Environments. (스마트워크 환경에서 테크노스트레스에 대한 대처행위가 스마트워크 성과에 미치는 영향에 관한 연구)

  • Kim, Do-Goan;Lee, Yun-Hee;Hong, Seung-June
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.161-164
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    • 2014
  • Todays, many public institutes and corporations are constructing smart-works centers with high tech remote task system. In spite of the strong points on the smart works system, these can cause techno-stress on users. In this point, this paper is to understand the effect of dealing activities against techno-stress on smart-works performance in smart works environments. While many studies on ICT and information system have been focusing on performance, it is considering personal factors to impede system success and performance.

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New Firm of Korean Movie Industry, Next Entertainment World's Strategy (한국 영화 산업의 신생 기업, N.E.W.의 성장 전략)

  • Han, Jae Hoon;Chung, Jee Yong
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.62-72
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    • 2015
  • The purpose of this study is to discuss new entrants' role in a business ecosystem and to analyze growth strategies of a new entrant in the movie industry. When participants of a business ecosystem complement one another with their own unique capabilities, they can coevolve and develop the business ecosystem. Especially, new entrants armed with competitive advantages are the key success factor for improving robustness of business ecosystem. Korean movie industry is dominated by a few large enterprises and thereby threatening fair trade. In an effort to encourage new entrants in the industry, this study analyzed success factors of a film distributor, Next Entertainment World(NEW). The success factors include unique criteria in selecting scenarios, quality management, rapid decision making process, and competent management team. Implications for the results and the future study are discussed.

The Core Elements and Implementation Strategy for Adopting Smart Work (효과적 스마트워크 도입을 위한 핵심요소 및 구현 전략)

  • Lee, Un-Kon;Choi, Jeawon
    • Information Systems Review
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    • v.14 no.2
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    • pp.65-92
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    • 2012
  • Smart work, which is defined as work performed at home, satellite offices or with the smart devices to continually collaborate with the co-workers in anytime, anywhere using IT, is attracting much attention as an alternative work way to cope with the demographical changes of the low fertility and aging. Whereas some implementation cases of smart work have been considered as the success, the other cases have been reported as the failure to implement smart work practices. Nevertheless, there are few researches to identify the reasons of successful ways to adopting smart work. This study integrated the IT-based changes with the smart work practices to identify the critical success factors of smart work in individual, organization and industry levels. As the results, we found out the expected values of introduction, core elements of implementation, and industry characteristics to efficient adoption for smart work. Also, this study compared these evidences with the incumbent smart work policies. The contributions of this study is to develop the guideline to adopting smart work, the smart work implementation strategy and the improvement on the business process.

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Catching-up to the Market Leader: Role of Entry Time-lag, Alliance, and Capability in the Catch-up Success (기술 사업화에 있어 후발자의 시장 추격 전략: 진입시간차, 기업의 역량 및 제휴 관점에서)

  • Kim, Hye-Jun;Chang, Sung-Yong;Song, Jae-Yong
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.141-167
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    • 2012
  • Along with technological innovation, successful market entry of a new product is important for sustainable innovation of a firm. In this paper, we examined factors that affect successful introduction of new branded drugs in pharmaceutical industry. Under competing theories of the first mover's advantage and the late mover's advantage, this research focuses on how latecomers can overcome the disadvantages of late entry and catch up to the market leader. First, late movers can absorb the knowledge leaked from pioneering product during the time lag between early entrants and late entrants. Therefore, the time lag provides late entrants an opportunity to catch-up to market leader by differentiating and improving the quality of new product. Second, superior marketing capability of late entrants can enhance the possibility of catching-up, by overcoming the consumer base of early entrants.

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An Empirical Study on Users' Resistance against the Smart work: Based on the Organization's Innovative Characteristics and the User Characteristics (조직의 혁신성과 사용자 특성이 스마트워크 사용자 저항에 미치는 영향)

  • Oh, Seung Hun;Chae, Myungsin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.4
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    • pp.191-200
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    • 2017
  • Smart work is an alternative form to enable seamless business collaboration without time and space limitations using ICT. However, smart work implementation has not produced tangible achievements and sometimes has resulted in failure. This study examined users' resistance against smart work, which is regarded as one of the most important elements for the successful implementation of smart work. The study classified elements which cause users' resistance into the work's innovative characteristics and the user characteristics based on the model of innovation resistance. It also set the degree of freedom in spatial and temporal dimension as moderating factors. This empirical research results showed that low work efficiency, unfavorable evaluation methods, and high degree of satisfaction in the way of working affected smart work users' resistance. In addition, temporal freedom had a moderating effect on the relationship between users' characteristics and their resistance. On the contrary, spatial freedom affected the relationship between their works' innovative characteristics and their resistance. The study results suggest that organizations need to set up business processes and evaluation methods first to adopt Smart work successfully.