• The Journal of Korean Philosophical History
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• no.39
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• pp.221-235
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• 2013

Through the comparative analysisand inductive research on main creation styles of Chinese, American and Japanese animation films, a conclusion can be given out, which means that the animation film style of each country can hardly be formed without their own traditional painting art, aesthetics habits and ways of thinking. It is these characteristics that form their unique animation film style. America emphasizes realism art, development and utilization of new technology, Japan pays sepcial attention totraditional painting art and comic stories. In business aspect, they bring about different business models relying on the experience of satisfying the diverse needs of domestic and global entertainment markets. When it comes to the content field, they carry forward universal values and meet the individualistic heroismso that a variety of business animation films and art animation films find their ways into the global market and acquire great popularity among audiences from all over the world. Through the comparasion of American and Japanese animation films, a new view to analyze the animation films of China is created. Animation creation is largely based on the need of socialist ideology from 50s to 80s. Even though the purposes of animation film creations returned to satisfying the diverse requirements of commercial markets and audiences, the consequences, such as the break gap of creations and talents, the lack of diverse creative styles and commercial market operation mechanism, sitll affect China's animation films today. Japan found thier position from the American model and became successful. Nowadays, China need find our own creative style and position from American model and Japanese model. And the systematic reformings that are detailed in the government managements, industry standards, internationalized talents cultivation and accumulation are the essential point.

• Korea Science and Art Forum
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• v.24
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• pp.143-157
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• 2016

Focusing on the Gwangheemun that have a history of spatial specificity. Gwangheemun increase the value of space in the surrounding area, focused to derive a plan that can be activated. Research method was to analyze the characteristics and advantages and disadvantages of the surrounding space and the associated cultural content through SWOT analysis around the base of Gwangheemun. After considering the potential of the current location of physical characteristics and spatial resources, the possibility Gwangheemun development were mainly fashion and art content for the Space Vitalization in the surrounding area. Fashion and art space of Gwangheemun activated based on the possibility of Gwangheemun cultural meaning and value in the history of the past and the present time presented the main directions and strategic approach. The results of this research suggested Fashion art Hotel in applying urban regeneration methodologies, Cheongguro-16 plan for content development, arts and culture fashion street planning. Through this research, we want to establish the strategic control strategy between the policy decision making structures for the successful development of the fashion arts content.

• Journal of the Korean Geographical Society
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• v.39 no.6 s.105
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• pp.888-906
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• 2004

With industrial restructuring and growing competition among places throughout the world, many countries including Korea are getting highly dependent on place marketing as their development strategy. Previous discussions on place marketing strategy maintain that the strategy should be performed on the basis of the unique placeness of each place. Not all places, however, have placeness that can be used for the place marketing strategy. Also, there are some cases of success in place marketing by introducing elements irrelevant to the places. In this context, this study aims to analyze previous debates on place and place marketing, and to investigate the possibility of creating placeness. In addition, it selected as case places the city of Ashland and the city of Jacksonville in the state of Oregon, USA and Tongyeong-si in Korea and examined how the art festivals, one of major means of place marketing, can be used in creating placeness.

• Asia Marketing Journal
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• v.6 no.3
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• pp.99-121
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• 2004

Using Keller's customer-based brand equity framework, we attempt to understand and analyze marketing efforts that Pigeon has made to build the most valuable brand in the fabric softner marketing over the last 25 years. Our analysis revealed that first, Pigeon has developed and executed its brand system, brand elements, and marketing programs in a consistent and complementary way. Second, Pigeon's dedication to R&D as well as to customer needs has enabled it to offer a series of successful products with high quality and great value. Third, Pigeon has made good use of both scientific and intuitive approaches in the strategic management process. Lastly, the power leadership of the top management and its emphasis on personnel made a significant contribution to the success of Pigeon.

• Korea Science and Art Forum
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• v.29
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• pp.279-292
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• 2017

This study was started by recognizing that visual storytelling(VST) is an important factor that determines the success of the work. The goal of this study is to analyze the VST study approaching from the narrative and visual dimension by analyzing the conflict intensity and VST factor. Therefore, in this paper, we analyzed the conflicts of the theater animation(4) that succeeded in the worldwide success and attempted the VST interpretation by approaching it technically. The results and contents of the study are as follows. Firstly, based on the narrative theory of Sung bong-Sun and Robert McKee, we classified the conflict scenes and found the kinds of conflicts. In addition, based on the 5B model, a total of 108 conflict shots were extracted. Secondly, through expert experiment, we found the conflict intensity of conflict shots. Thirdly, the visual elements of fifteen significant conflicts were extracted from internal and super individual conflicts. Fourth, as a result of the experiment, it was confirmed that the reliability of the visual elements in the inner and super personal conflicts was in the range of 100-83.33%, and the frequency of usage was found to be widely distributed in 5.88-70.59% and 5-70%. This means that the VST expression, which relied on the sense of the artist, can be engineered. Finally, I expect that it will be the basis of the development of the VST Tool which can predict the conflict expression of the work in the animation pre - production stage successfully.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.81-91
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• 2013

Social Media has been vitalized according to development of technology, it make the crowd-funding which have a form of new donation culture. The crowd-funding has been known as form that is supported for getting investments of ongoing or new project by much public in area of cultural art. Nowadays it receive attention from the movie content production. There are so many successful case such as , in abroad while it is hard to find distinct case in Korea' the movie content production market. Since the movie <26 years> informed public of 'the crowd-funding', recently was successfully complete first and second fund-raising and third fund-raising is in progress. It is upraised as a representative successful case.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.510-519
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• 2017

Our world is communicating by digital network that transcends time and space. In such world of rich technology, people are longing for humanity and analog esthetic. 'Art' stimulates analog esthetic and 'design' is a good and easy tool to show personal esthetic preferences. This study is about the convergence of digital and analog art focusing on the researcher's artwork series. The series is derived from series. They are made by cut and deconstructed pieces from the original series. I assembled these pieces into another creation by using graphic editing programs. I looked into the succession cases of art and design collaborations and developed various design products with the assembled artwork images. Through this, I want to communicate more familiarly with the world widely connected to network viewers. There are already many fine artists making their artworks into design products. Collaboration with cultural art and commercial product provides win-win effect to artist, company, and consumer. It also creates innovative products and values. In this study, I try to design products from various fields using my artwork images, and research about how to promote the artist and art products effectively to the world.

• Korea Science and Art Forum
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• v.35
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• pp.303-313
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• 2018

Cooperation and participation in Local Expo by local residents as a Mega event is critically important to maximize the effectiveness of event. By studying on residents' expectation and on whether the expectation affects to their making decision for their attitude, we tried to draw the basis for successful operation of local expo. In conclusion, the result of analysis shows that local residents' expectation on Expo affects positively and meaningfully to their intention and attitude to cooperation and participation.

• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.59-67
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• 2019

This article examines how Brecht's Gestus is borrowed and transformed into the film. I examined the critical debates on the film's use of Brecht and the style of Brecht's acting adopted in radical experimental films and Hollywood films. In addition, through the case of Korean film actor/ress, I sought to apply the Brechtian theory. First, despite the criticism that the film's acceptance of Brecht is overly formal and mechanical, film theory and practice reflect Brecht's ideas. In particular, regardless of the socio-political situation of Brecht's day, his Gestus is suitable and useful for film acting. Brecht's thought was realized by technological innovations such as montage and computer special effects, and above all, the social attitude of the actor was popularized through the education of the audience. Second, his strategy on performance is no longer unfamiliar, and goes beyond the boundaries of contradictory daily life and art, and becomes the pleasure of popular film. Although the intentions of naturalism and anti-naturalism in acting arts are different, the process and effects look at the same point. Third, through the case of Korean film actor/ress as an attempt of popular understanding about Brecht strategy, I could confirm the possibility of searching identity of Korean film actor/ress.

• Archives of design research
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• v.20
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• pp.161-171
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• 1997

Aesthetic Movement is an artistic movement which intended to bring up the quality by implanting beauty in everyday life. Aesthetic movement made the beauty itself come alive within each person and thus made it possible to improve the quality of life. Aesthetic Movement emphasized the total artistic concept and this brought new wave to the textile design movement. This paper is the study on the Aesthetisism and the effect that had on the textile design. This study draws the conclusion that there are four areas the textile designs of that era was influcenced by : Firstly , through the influence of the Japanese art, the textile designs came to have 2 dimensional quality. Secondly, through the influence of the pre Raphaelite, colors in the textile designs changed to have pale tones. Thirdly, with the influence of William Morris, the creativity in textile design came to be alive. Forthly, to better the quality of life and design, the cooperative spirits of Arthur Liberty, Morris, Godwin, Lewis Days and other designers, architects including artists contributed a great deal to make the English textile designs to be creative contemproary art works.