• Proceedings of the Korean Operations and Management Science Society Conference
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• 1993.10a
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• pp.63-65
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• 1993

전통적 의사결정 이론에 입각한 기존의 다기준 의사결정 모형은 명확하게 정의된 문제에 대해서 실함수로 표현된 사전의 선호정보에 의하여 모호함이 없이 확실한 선호의 판별을 산출하는 true-criterion 모형이다. 그러나 현실적인 의사결정 환경하에서 선호정보가 사전에 명확하게 하나의 실함수로 얻어지기는 매우 어렵다. 이는 곧 선호의 불확실성(fuzziness)이나 선호판별을 할 수 없는 비교불가능성(incomparability)등이 있을 수 있음을 의미한다. 1980년대 이후의 다기준의사결정 이론에 대한 연구는 불명확한 문제의 정형화나 선호의 불확실성을 인정하고, 이를 fuzzy 이론을 이용하여 모형의 설정에 반영하고 있다. 심지어는 선호관계의 비추이성(intransitivity)이나 비교불가능성까지도 인정하는 등 모형의 강건성(robustness)을 고려하는 연구가 활발하게 이루어지고 있다.

• Environmental and Resource Economics Review
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• v.14 no.1
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• pp.75-100
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• 2005

This study attempts to empirically investigate the respondents' preference uncertainty involved in stating their willingness to pay (WTP). In the contingent valuation (CV) survey, we employed two approaches using two split samples. The respondents of one sample were given the opportunity to express intensity of preference through polychotomous choice (PC) WTP question. Those of the other sample were given a follow-up question of confidence measure (0~100%). By incorporating the two elicited degrees of preference uncertainty into examining the WTP responses, we take a comparison of the two approaches in terms of the goodness-of-fit of the examination and the efficiency of the mean WTP estimates. In comparing the DC model with the PC models, the DC model provides more efficient estimates. Moreover, the conventional DC model give some gains in terms of the goodness-of-fit and efficiency in comparing with the PC model most similar to this model. In this specific study, incorporating the preference uncertainty in DC model results greater estimates than conventional DC model without loss of goodness-of-fit and efficiency. This implies that the consideration of preference uncertainty on DC model could correct underestimating. We conclude that DC model provides a better estimate of WTP and preference uncertainty could be a critical information on the DC-CV estimation.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.16-22
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• 2002

STEP Method(STEM)는 의사결정자와 최적화 모형간의 상호작용을 통하여 문제를 해결하는 다목적 최적화 기법이다 STEM은 최적화 모형을 계산하는 계산 단계와 계산 단계에서 도출된 결과에 대하여 의사결절자의 선호도 정보를 모형에 반영하는 의사결정 단계로 구성되어 있다. STEM의 두 단계에서는 의사결정자의 선호도 정보가 불확실성을 포함한 경우를 적절히 고려하지 못하고 있다. 본 연구에서는 퍼지모델링 기법을 사용하여 STEM의 문제점을 보완한 기법을 제안하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.149-157
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• 2009

This study aims to empirically examine the factors influencing mobile channel loyalty. This study has been reviewed various theoretical research relating to mobile channel loyalty and transaction cost theory. The model was tested Structural Equation Modeling(SEM) using AMOS 7.0 analysis on the sample collected from 240 respondents. The result of hypothesis testing is as follows. First, asset specificity, uncertainty and transaction frequency were influenced by chanel satisfaction. Second, asset specificity was influenced negatively by chanel preference. Third, chanel satisfaction was influenced positively by chanel preference. Finally, chanel satisfaction and chanel preference were influenced positively by chanel loyalty.

• Environmental and Resource Economics Review
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• v.15 no.5
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• pp.921-937
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• 2006

In this paper, we apply fuzzy theory in a discrete choice Contingent Valuation Method(CVM) in order for dealing preference uncertainty problem. Fuzzy membership function is used in an empirical analysis to estimate the willingness-to-pay(WTP) for the preservation of the endangered Asiatic Black Bear in Korea. The estimated WTP was about 9,090 Korea Won per household with 78 percent of confidence level. The advantage of applying fuzzy theory in the valuation method could be found in its ability to measure the confidence level of the estimated WTP.

• Journal of Korea Water Resources Association
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• v.51 no.6
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• pp.523-533
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• 2018

The objective of this study is to analyze uncertainties of ensemble-based streamflow prediction method for model parameters and input data. ESP (Ensemble Streamflow Prediction) and BAYES-ESP (Bayesian-ESP) based on ABCD rainfall-runoff model were selected as streamflow prediction method. GLUE (Generalized Likelihood Uncertainty Estimation) was applied for the analysis of parameter uncertainty. The analysis of input uncertainty was performed according to the duration of meteorological scenarios for ESP. The result showed that parameter uncertainty was much more significant than input uncertainty for the ensemble-based streamflow prediction. It also indicated that the duration of observed meteorological data was appropriate to using more than 20 years. And the BAYES-ESP was effective to reduce uncertainty of ESP method. It is concluded that this analysis is meaningful for elaborating characteristics of ESP method and error factors of ensemble-based streamflow prediction method.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.142-145
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• 2012

모바일 환경에서의 상황인지는 사용자 현재의 상황, 의도 등을 고려하여 사용자 중심의 적합한 정보를 추천하는 것이다. 이러한 정보는 불확실성을 내포하기 때문에 단순한 규칙기반 모델로는 정확한 추론이 어렵다. 본 논문에서는 사용자의 상황에 따른 선호도를 추론하고 사용자에게 적합한 정보를 제공해 줄 수 있는 모바일 소셜 네트워크 기반의 선호도 추천 시스템을 제안한다. 이 때 사용자의 선호정보를 추론하기 위해 기존의 나이브 베이지안에서 개선된 가중치가 부여된 나이브 베이지안을 새롭게 제안한다.

• Journal of Labour Economics
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• v.31 no.1
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• pp.1-27
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• 2008

This study analyzes the causes of increase in temporary workers observed in the recent Korean labor market. In the analysis of sectors with relatively high ratio of temporary workers, the manufacturing sector tends to hire temporary workers in order to raise profitability, while wholesale & retails and construction sectors tend to employ temporary workers due to the fluctuation of product demand. Another possibility is that with the expansion of college graduates, it is likely that temporary jobs are used as a screening device to reduce the uncertainty of workers quality.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3775-3781
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• 2009

This aims of this study is to examine the factors influencing on the channel satisfaction and preference of the mobile commerce. This model tests various theoretical research relating to technology acceptance model(TAM), transaction cost theory and service quality. The model is tested Structural Equation Modeling(SEM) using AMOS 7.0 analysis on the sample collected from 320 respondents. The result of hypothesis testing is as follows. First, usefulness, asset specificity, uncertainty, trust and responsiveness were influenced by channel satisfaction. Second, channel satisfaction was influenced positively by channel preference.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.