• Journal of Convergence for Information Technology
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• v.9 no.4
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• pp.152-159
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• 2019

The purpose of this study is to investigate the effect of transaction characteristics on transaction cost and choice intention by applying transaction cost theory to experiential product. Experience-specificity, transaction uncertainty, and personal uncertainty are proposed to reflect the characteristics of experiential products, and the effects of these variables on transaction costs and transaction costs are assumed to have an influence on the choice intention. The results of this study are summarized as follows. First, experience-specificity(site, physical equipment, knowledge skill, temporal), transactional uncertainty(product-, process-), personal uncertainty (preference-, and situation-) have a significant positive effect on transaction cost. Second, transaction costs (search, comparison, examination, negotiation, payment, delivery) have a significant negative effect on the choice intention of the experiential product. The results of this study show that the increase of transaction costs can reduce the choice of experiential products and the strategic consideration of experience specificity, transaction uncertainty and individual uncertainty are required to reduce transaction costs. In addition, experiential products lacked access from a transactional and cost-based point of view, and this study contributes theoretically by compensating for the lack.

• Journal of Environmental Policy
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• v.9 no.1
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• pp.109-135
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• 2010

This study estimated the social benefits of establishment 01 the Taehwa Field Ecology Park in Ulsan Metropolitan City, using CVM(Contingent Valuation Method) with multiple choices in consideration of respondent's uncertainty. The estimation results 01 lour logit models show that the probability of willingness-to-pay increases significantly with higher income, higher evaluation on the relevancy of establishment of the Park, and male gender, and decreases significantly with the bidding price. Truncated mean household WTP is estimated as 2,409.4 KRW in the MBYES model with the most efficient estimates of WTP among four models. On the basis of the WTP estimates, the present values of total social benefits in Ulsan Metropolitan City are estimated as 236.5 bill ion KRW when applying the 5% discount rate. This result shows that the present values of total social benefits are greater than the total costs in all models, and thus may prove the economic relevancy of the investment for the ecology park establishment.

• Proceedings of the Technology Innovation Conference
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• 2005.02a
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• pp.200-219
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• 2005

현재 홈네트워킹의 솔루션으로 제기되고 있는 것은 이더넷(Ethernet), 전화선(Phone line), 전력선(PLC), 무선랜(Wireless LAN), 블루투스(Blue tooth) 등 다양하다. 그러나 국내 홈네트워킹 시장과 기술의 진행 방향 및 잠재 시장 전망에 대한연구가 부족한 현실에서 시장 참여자들의 불 확실성은 높을 수 밖에 없다. 이에 어떤 기술이 홈네트워킹 시장을 주도할 지를 전망하는 것이 무엇보다 시급한 과제가 되고 있다. 따라서 본 연구에서는 홈네트워킹 유선 전송 기술분야에서 유력한 규격으로 예상되는 PLC를 중심으로 홈네트워킹의 수요를 예측하고자 한다. 홈네트워킹 시장은 홈네트워킹 장치들이 Built-in 형태로 보급되는 신규주택과 소비자의 선택에 의해 홈네트워킹 장치들이 설치되는 기존 주택 시장으로 나누어 질 수 있다. 본 연구에서는 기존 주택 시장을 대상으로 컨조인트 방법을 통한 소비자의 선호 구조를 홈네트워킹을 구현시키는 각 기술에 대한 (기술)로드맵과 결합하여 동적인 소비자의 선택을 관찰함으로써 각 기술이 확산되는 과정을 살펴볼 것이다. 추가적으로 PLC의 기술적 특징들을 가상적으로 변화시켜가면서 다른 기술과의 경쟁관계를 살펴봄으로써 PLC의 기술개발 전략에 시사점을 도출할 것이다. 본 연구를 통해 홈네트워킹의 관련 실무자에게는 향후 홈네트워킹 시장 진입이나 제품 개발, 기술 협력 제휴시 유용한 자료가 될 것으로 보인다. 또한 정부의 정책담당자들에게는 홈네트워킹 확산의 장애요인 해소를 위한 정책 가이드라인을 제공할 수 있을 것으로 기대하고 있다.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.407-426
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• 2014

This study analyzed the effects of situational factors and perceived uncertainty on purchase delay behaviors of internet consumers. The survey was conducted from internet consumers in the Seoul Metropolitan areas, and 394 responses were used in the data analysis. The results of this study were as follows. First, the negative experience and avoid regrets of the situational factors had a positive impact on overall purchase delay. The time pressure, changeability about purchase, negative experience and avoid regrets had a positive impact on payment stage delay. Also, the time pressure, negative experience and avoid regrets had a positive impact on shopping cart abandonment. Second, all factors of perceived uncertainty had a positive impact on overall purchase delay and payment stage delay. In addition, the information uncertainty and psychological uncertainty had a positive impact on shopping cart abandonment. Therefore, this study is contributing to the diversification of internet study, and it is provide useful information on the customer management and marketing strategy of internet shopping malls.