• Journal of Global Scholars of Marketing Science
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• v.3
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• pp.173-193
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• 1999

본 연구는 소비자의 제품성과 평가에 대한 선행요인을 규명하기 위한 것이다. 기존의 연구 결과에서는 제품성과에 대한 소비자의 사전 기대 신념 수준이 제품 성과 평가에 주요한 원인임을 밝히고 있다. 1980년대부터 소비자행동 및 심리학 분야에서 감정의 역할 및 기타 심리요소와의 관계에 대한 관심이 증대되면서 제품 평가 과정에 있어서 감정이 중요한 요인이 될 수 있음이 밝혀 졌다. 즉, 제품성과 평가에 있어서 소비자의 일시적 측면과 감정적 측면에 모두 영향을 받을 수 있다는 것이다. 그러나 감정에 관련된 인구에 있어서 항상 문제가 되어왔던 부분이 감정의 개념 규정과 특성이다. 현재까지도 이 문제는 여전히 해결해야 할 것이 많지만 이에 대한 새로운 연구 결과가 많이 제시되었다. 본 연구에서는 우선 이론적 고찰을 통하여 소비자 감정 반응의 유형을 구분하고 제품 평가 과정에서 발견되는 감정 반응은 주로 기분 상태의 성질을 띠고 있음을 설명한다. 한편 본 연구와 관련하여 주목할 만한 이론이 감정의 인지적 평가 이론이다. 이 이론의 필자는 개인의 복지에 영향을 미치는 사건에 대한 인지적 평가가 감정에 선행한다는 것이다. 본 연구에서는 감정의 인지적 점포 내 기분 상태의 인지적 평가 요소로 사전적 기대와 점포 평가를 제시하고, 점포 내 기분 상태의 결과로 제품 성과 평가를 제시하는 연구 모형을 수립하였다. 이 연구 모형에 대해 공분산 구조 분석을 실시한 결과 점포 평가가 점포 내 기분 상태의 중요한 인지적 평가 요인이 되었으며, 점포 내 기분 상태의 유쾌 차원이 소비자의 제품 성과 평가에 유의적인 영향을 미치는 것으로 나타났다.

• Asia Marketing Journal
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• v.1 no.1
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• pp.2.1-2.38
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• 1998

본 연구에서는 소비자 만족 형성 과정에서 발현되는 소비자의 감정 반응의 역할에 대해 이론적 및 실증적으로 고찰하였다. 소비자 감정 반응에 관한 선행 연구의 고찰을 통해 소비자 만족 형성 과정에서 발현되는 소비자 감정 반응은 구매라는 사건을 중심으로 기분 상태와 소비 정서라는 주요한 범주로 구분할 수 있음을 발견하였다. 다음으로 감정과 인지의 관계를 설명하는 이론, 특히 정서의 인지적 평가 이론을 기초로 기존의 기대-불일치 모형에 의한 인지적 과정과 기분 상태→소비 정서의 감정적 과정을 결합하는 연구 모형을 수립하고 확인적 요인 분석과 구조 방정식 모형으로 실증 분석하였다. 실증 연구 결과 점포 내 기분 상태는 유쾌와 각성, 소비 정서는 긍정적 소비 정서와 부정적 소비 정서의 차원으로 구분되며, 기대가 소비자의 점포 내 기분 상태의 인지적 평가로, 불일치가 소비 정서의 인지적 평가로 간주될 수 있으며, 점포 내 기분 상태가 제품의 성과 판단과 소비 정서에 직접적으로 영향을 미친다는 사실이 밝혀졌다.

• Korean Journal of Psychosomatic Medicine
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• v.22 no.2
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• pp.63-70
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• 2014

The prevalence of obesity and overweight is increasing in mood disorder, and it is connected to an increased cardiovascular mortality. Because of them, treatment for obesity may be an essential part of mood disorder treatment. Similar to the general population, non-pharmacological treatment such as correction of life habits should be considered first of all. If this approaches are fail, pharmacological treatment for obesity would be required as next step. Any drug for obesity is not approved officially in mood disorder. So approved drugs in general population, and drugs supported by several studies are prescribed in clinical settings. Several treatment guidelines for mood disorder and studies support that orlistat, metformin, topiramate and bupropion is effective and safe.

• Korean Association of Arts Management
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• no.58
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• pp.121-152
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• 2021

This study attempted to analyze the effect of the color series of artworks installed as environmental stimuli in commercial spaces on the satisfaction of visitors and the moderating effect of the relationship. To this end, based on the SOR model of Stimulate-Organism-Response applied to burial environment research in the field of environmental psychology, and the preceding research using the SOR model, artwork color series(S)-mood and spaace amenity(O)-A research framework for satisfaction(R) was developed. In the experiment, an online questionnaire was conducted for domestic college students and graduate students by producing images with two conditions depending on the case where warm colors and cold colors were installed for the color series of artworks. As a result of verifying the difference in satisfaction of respondents corresponding to the two conditions through regression analysis, it was found that the warm color(vs. cold color) of the artwork color series induces higher visitor satisfaction. In addition, as a result of verifying the controlling factors of mood and space amenity variables in this relationship of influence, a significant moderating effect was found when the positive mood of warm colors(vs. cold colors) in the artwork color series was felt higher than the average. And, of the four types of space amenity, it was found that a significant moderating effect appeared when only comfort and aesthetics were measured as moderating variables. The result of this study proves that the warm color series of artworks that stimulate the physical environment of commercial spaces has a more positive effect on the satisfaction of visitors than the cold color series, and this is reinforced by positive mood, comfort, and aesthetics. It adds understanding and provides useful implications for marketing strategies for building an effective spatial image.

• Sleep Medicine and Psychophysiology
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• v.9 no.2
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• pp.115-121
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• 2002

Objectives: Although sleep paralysis (SP) has been known as one of the symptoms of narcolepsy, recently it has become recognized as occurring frequently in the general population. However, the prevalence of SP and its associated factors in patients with major psychiatric disorders remain unknown. This study investigated the prevalence of SP and a variety of associated experiences in those patients. Methods: The subjects were 160 psychiatric patients and 143 age- and sex-matched controls. The Korean version SP questionnaire as well as the Sleep-Wake Schedule, Epworth Sleepiness Scale and Insomnia Severity Index were administered to all the subjects. The patients were referred from Dong-A University Hospital and consisted of 74 diagnosed as schizophrenia (47.7%), 26 as bipolar disorder (16.8%) and 55 as major depression (35.5%). Results: Nearly 42% of the patient group and 39% of the control group had experienced at least one episode of SP in their lifetime, with no significant difference between the groups. However, the patient group had experienced SP more frequently than the control group. Among all subjects, no gender difference in SP incidence was found. The peak age of onset was in the range of 16-25 years for both groups. Over eight tenths of both groups reported hallucinations and over seven tenths of both groups experienced fear accompanying SP. Conclusion: This study shows that there is no difference in the lifetime prevalence of SP between psychiatric patients and the general population, whereas frequency of SP experience is higher in psychiatric patients. Terrifying hallucinations and fearful feelings frequently accompany SP in both groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.361-372
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• 2000

The purposes of this study were to investigate consumer's antecedent mood, cognitive factors, and experienced affection, to find out the relationships among antecedent mood, cognitive factors, experienced affection, and consumer's characteristics, and to examine the discriminant variables of apparel buying behaviors. We developed an questionaire based on the previous studies and pretests. We collected data from 443 housewives living in Pusan and analyzed by Factor analysis, t-test, and Discriminant analysis. The results showed as following: 1. Antecedent mood consists of four factors and cognitive factors in store were composed of four factors. Experienced affection in store includes Pleasure, Dominant and Stimulating feeling. 2. We discovered that consumer characteristics related to the antecedent mood, the experienced affection and cognitive factors in store. 3. Purchasers didn't relate to the consumer characteristics, and related to the antecedent mood, the cognitive factors, the experienced affection in store. Experienced affection and antecedent moods appeared to be important factors in determining apparel buying behavior of consumers. Especially, Pleasure and Dominance of the experienced affection and Depression, Excitation/expectation. Worry and Self-encouraging of the antecedent moods were more important variables in determining apparel buying behavior than any other variables.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.8 no.1
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• pp.3-21
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• 1997

We examined the developmental characteristics of dream, daydream, and hope of elementary school students in their 1st, 3rd, and 5th grades, and studied the correlation between three variables. We summarized the results of this study as follows. 1) The contents of dream developed with the cognitive development and socialization process. In detail, appearance of animals, family members, and known persons gradually decreased, and appearance of self, same-sex peers, and strangers gradually increased. These results are comparable with the previous studies of dream. 2) Daydream, hope, and current state also developed with age. In detail, frequency of daydream increased, and the contents of daydream and hope changed toward more self-centered and more realistic. The changes of current state are thought to reflect the specific situation of Korea. 3) There are some correlation among dream, daydream, and hope. Especially happy mood and fearful mood had positive correlation with the relevant contents of dream, daydream, and hope. Also the contents of dream showed positive correlation with the same contents of daydream. This study is the first trial which investigate the developmental characteristics of dream, daydream, and hope of normal children in Korea. We verified that dream and daydream are on the continuous line of ‘reality-imitation-play-daydream-dream’ Finally, considering the facts that dream developed with age；responded to meaningful emotional experiences；and had the correlation with daydream, hope, and current state, the results of this study support the psychological meaning of dream.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.16 no.1
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• pp.124-131
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• 2005

Childhood and adolescent onset-bipolar disorders have higher rate of comorbidity with anxiety disorders as well as attention deficit hyperactivity disorder and conduct disorder. Obsessive compulsive disorder, social phobia, panic disorder, and separational anxiety disorder are common comorbid anxiety disorders with bipolar disorders in child and adolescent. Prospective and reliable data on temporal and causal relationship between the onset of bipolar disorders and the onset of comorbid anxiety disorders are still in debate. The authors report 2 adolescent cases with antidepressant induced-manic episodes with preceding anxiety symptoms. The authors suggest careful prescription of antidepressants for anxiety disorders, even for those who do not have definite past history or family history of bipolar disorders. Further comprehensive and prospective studies are requested for the temporal relationship and pharmacological guideline for comorbid bipolar disorders and anxiety disorder in child and adolescent.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.381-389
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• 2016

I conducted this study, trying to improve the methods of Sung-Nam city local tax bills, which was based on my previous study where I suggested methods into developing redesign of tax bills. Local tax bills are labeled to be very intricate and puzzling experience to tax payers. To resolve this issue, several local governments have redesigned their tax bills for citizens; however, it was not effective. Therefore I apply the methods to protect their privacy on tax bills and provide checks on their pay bills. Also I design to distinguish between different taxes and change into a better layout for their legibility and better understanding on tax bills. From my previous study, I utilized suggestions into Sung-Nam local tax bills which changed flaws into improvements and easier understanding of the tax payers. I believe the improvements in Sung Nam local tax bills will pursue the public interest of the community through public service design innovations.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.53-66
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• 2012

The purpose of the study was to examine the relationships among gender, shopping motivations, flow experience, and purchases using structural equation modeling. Shopping motives were included in the study: self-refreshment, idea seeking, social interaction, product acquisition, and value seeking. Data from 452 male and female respondents were employed to test the model. Empirical findings supported that the proposed model was a good fit to data. Gender played an influential role in shopping motives. All motives except for product acquisition motive significantly influenced flow experience. Flow experiences enhance the purchasing. This study contributed the literature by providing a conceptual foundation of how gender and shopping motivation influence flow experience.