• Title/Summary/Keyword: 선한 영향력

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The Effect of Consumption Value and Consumers' Need for Cognition on Satisfaction through the Mediating Role of Trust in Online Shopping Websites (소비가치와 소비자의 인지욕구가 온라인 쇼핑 웹사이트에 대한 신뢰성을 매개로 만족도에 미치는 영향)

  • Lee, Yun-sun
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.99-111
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    • 2023
  • This study aims to confirm that consumers' satisfaction with online shopping websites has changed to a phenomenon different from the past. In other words, in a situation where the use of e-commerce is expanding worldwide after the pandemic and various types of commerce such as mobile commerce and social commerce are formed, the consumer's information processing and decision-making process are meaningful in examining the behavior that has been changed based on the perceived motivation level of consumers by the new environment according to the consumption value and personal characteristics perceived by the consumer. In other words, the purpose of this study was to investigate the effect of consumption value and need for cognition on the satisfaction toward online websites as a mediating role in the trust of the website. As a result of testing Hypothesis 1, not only the hedonic value of the consumer for the website but also the utilitarian value had a positive influence on the satisfaction toward the website, and in particular, the utilitarian value showed a relatively greater influence than the hedonic value. However, the negative relationship between the need for cognition and satisfaction was found to be at a significant level under one-sided verification. In Hypothesis 2, only the utilitarian value among the consumption values of 2-1 showed a positive effect on satisfaction through a mediating role of trust. It was confirmed that the utilitarian value among the consumption values was an important factor in the satisfaction toward the website. The significance of this study is that, unlike previous research results, not only consumption value based on senses and emotions but also utilitarian value has a greater influence. Therefore, utilitarian value and need for cognition have a stronger influence on satisfaction if they play a mediating role based on the trust of the website used by consumers. These findings reflect the current market trend of online consumption, and they are helpful in the management and strategy of online websites based on consumer behavior understanding and major factors.

Preparation of Acrylic Acid Grafted Polypropylene by Electron Beam Irradiation and Heavy Metal Ion Adsorption Property (전자선 조사를 이용한 아크릴산이 그라프트된 폴리프로필렌의 제조 및 중금속 이온 흡착 특성)

  • Cheon, Ja young;Jeun, Joon-pyo
    • Composites Research
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    • v.32 no.6
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    • pp.335-341
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    • 2019
  • In this study, an acrylic acid (AAc) was grafted on a polypropylene (PP) nonwoven fabric using electron beam irradiation. Electron beam grafting was carried out under various conditions to produce AAc grafted PP (PP-g-AAc) nonwoven fabric having a grafting yield of about 50% at radiation dose of 100 kGy and a monomer concentration of 60%. The physical and chemical properties of PP-g-AAc nonwoven fabric were evaluated by SEM, ATR-FTIR, thermal analysis and tensile strength. The morphology of PP and PP-g-AAc nonwoven fabric confirmed by SEM showed no significant change, and it was judged that AAc was introduced into PP nonwoven fabric from ATR-FTIR. PP-g-AAc nonwoven fabric showed an increase in tensile strength and a decrease in tensile strain compared to PP nonwoven fabric. However, since change of value is not significant, it is considered that there is no significant influence on the physical characterization. Adsorption experiments of PP-g-AAc nonwoven fabric on various ions showed selective adsorption behavior for lead ion. In conclusion, the electron beam radiation-induced PP-g-AAc nonwoven fabric is expected to be applied as an effective adsorbent for the adsorption of lead ions.

Safety Evaluation Method of Transmission Tower Subjected to Special Load Case According to Broken Wires (전력선 단선으로 인한 이상시 송전철탑의 안전성 평가방법)

  • Jin, Seok Won;Kim, Jong Min;Park, Jong Sup;Kang, Young Jong
    • Journal of Korean Society of Steel Construction
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    • v.20 no.1
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    • pp.131-149
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    • 2008
  • A transmission tower was designed according to general and special load cases based on KEPCO Design Specifications. The special load case such as unbalanced load a cording to some broken wires has not been considered significantly. Therefore, this paper presents investigations on the stability and safety of main post members subjected to unbalanced load and design wind load. In this study, all cases totally considered. From the finite element analyses using LUSAS program, the stresses on the tower subjected to unbalanced load and design wind load were very high in comparison to the allowable stresses of the steel post member that was used. Some of the post member had higher stresses than the yield stress of the steel member. This paper also shows an example to improve the capacity of the post members using increased cross-section members. Based on the analyses results, when investigating the safety of the transmission tower, one must consider thenew design philosophy including ultimate strength of the member and reliability of the special loading cases.

The Inter-correlation Analysis between Oil Prices and Dry Bulk Freight Rates (유가와 벌크선 운임의 상관관계 분석에 관한 연구)

  • Ahn, Byoung-Churl;Lee, Kee-Hwan;Kim, Myoung-Hee
    • Journal of Navigation and Port Research
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    • v.46 no.3
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    • pp.289-296
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    • 2022
  • The purpose of this study was to investigate the inter-correlation between crude oil prices and Dry Bulk Freight rates. Eco-friendly shipping fuels has being actively developed to reduce carbon emission. However, carbon neutrality will take longer than anticipated in terms of the present development process. Because of OVID-19 and the Russian invasion of Ukraine, crude oil price fluctuation has been exacerbated. So we must examine the impact on Dry Bulk Freight rates the oil prices have had, because oil prices play a major role in shipping fuels. By using the VAR (Vector Autoregressive) model with monthly data of crude oil prices (Brent, Dubai and WTI) and Dry Bulk Freight rates (BDI, BCI and (BP I) 2008.10~2022.02, the empirical analysis documents that the oil prices have an impact on Dry bulk Freight rates. From the analysis of the forecast error variance decomposition, WTI has the largest explanatory relationship with the BDI and Dubai ranks seoond, Brent ranks third. In conclusion, WTI and Dubai have the largest impact on the BDI, while there are some differences according to the ship-type.

The Effect of Benevolence and Communication on Commitment and Switching Intentions : The Automobile Parts Buyer's Perspective (자동차 부품 제조업체와 공급업체 간의 선의와 의사소통이 몰입과 교체의도에 미치는 영향: 구매자의 관점을 중심으로)

  • Kim, Hong-Keun;Lee, Phil-Soo;Kim, Min-Seong;Lee, Yong-Ki
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.6
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    • pp.129-144
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    • 2014
  • This study is to examine the effect of mutualistic benevolence, altruistic benevolence, and communication on affective commitment, calculative commitment, and switching intentions and investigate how two commitment dimensions play mediating roles between two benevolence constructs and communication, and switching intentions. For these purposes the author developed a structural model which consists of several constructs. In this model, benevolence factor that consists of mutualistic benevolence and altruistic benevolence, and communication were proposed to affect two commitment constructs and result in, increase switching intentions. Thus, two commitment constructs(e.g., affective and calculative commitment) were proposed as core mediating variables between mutualistic benevolence, altruistic benevolence, and communication, and switching intentions. The data were collected from 210 automobile parts buyers and were analyzed using frequency, reliability, and confirmatory factor analysis and SEM (structural equation model) with SPSS/WIN 20.0 and AMOS 20.0. The data were analyzed with structural equation modeling with AMOS 20.0 and SPSS Win/PC 20.0. The result of the overall model analysis appeared as follows: ${\chi}2=224.885$, d.f=123(${\chi}2/df=1.828$), p=0.000, GFI=.898, AGFI=.859, IFI=.967, NFI=.930, TLI=.958, RMSEA=.063, CFI=.966. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The findings can be summarized as follows: According to structural equation modeling analysis, firstly, mutualistic benevolence has direct effects on calculate commitment and affective commitment. Secondly, altruistic benevolence has a positively direct effect on calculate commitment. Thirdly, communication has a statistically direct effect on affective commitment. Fourthly, calculative commitment has direct effects on affective commitment and switching intentions. Lastly, affective commitment has a direct effect on switching intentions.

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A Study on the Effect of Automobile Port's Service Quality on Customer Satisfaction and Loyalty: Focusing on the Pyeong-taek Automobile Port (자동차 항만의 서비스 품질요인이 고객만족 및 충성도에 미치는 영향에 관한 실증연구: 평택항 자동차부두를 중심으로)

  • Kim, Hark-Soo;Sun, Il-Suck;Ahn, Seung-Bum
    • Journal of Korea Port Economic Association
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    • v.31 no.4
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    • pp.91-106
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    • 2015
  • This study aims to analyze the effects of service quality offered by automotive Ro-Ro terminal operators on customer satisfaction and loyalty. The results of the research can be used to understand how to enhance the service level in order to manage competitiveness of the terminal operators, finally resulting in global competitiveness of the automobile industry of Korea in both exports and imports. We carried out a survey on two groups: shippers (customers) and providers (related terminal operators and stakeholders). To identify and classify the factors into groups, we conducted Exploratory Factors Analysis (EFA) and Confirmatory Factor Analysis (CFA), which showed construct validity and convergent validity. We also calculated Cronbach's alpha for reliability. Five factor groups were identified: tangibles, reliability, responsiveness, assurance, and empathy. We found that empathy is the most influential factor group among the five groups, and that the other groups too exhibited similar effects. Based on the results of the survey and analyses, we can conclude that empathy is most important in automotive Ro-Ro terminals. In particular, specialties, training, experiences, and loyalty of employees are crucial factors because automotive Ro-Ro terminals significantly rely on work forces, differently from other bulk terminals and container terminals. Flexible working hours and fringe benefits for work forces can increase empathy, finally resulting in productivity and efficiency. Next, well-designed work schedules are followed, based on visibility through logistics and SCM activities in automobile export and import processes with information and communication networks.

Impacts Analysis of the operation of DVR(Driving Video Recorder) on Driver's Behavior Change and Reduction of Traffic Accident (교통사고 영상기록장치(DVR : Driving Video Recorder)의 설치가 운전자의 운전태도 변화와 교통사고 저감에 미치는 효과 분석)

  • Jang, Seok-Yong;Jeong, Heon-Yeong;Baek, Sang-Geun;Go, Sang-Seon
    • Journal of Korean Society of Transportation
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    • v.27 no.3
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    • pp.119-130
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    • 2009
  • The aim of this study is to analyze the effects of DVR(Driving Video Recorder) operation on decreasing the number of traffic accidents, the cost of traffic accident claim, and the behavioral change in drivers' driving. The data for this research are obtained from taxi drivers in Busan. For this, Structural Equation Model and two-way ANOVA are employed for empirical analysis. Overall results of this study show that the number of traffic accidents of 4 taxi corporations in Busan has decreased by average 32.7 percent after using DVRs. In addition, as to the cost of taxi accident claims, it is expected that the DVR operation has a considerable effect on economic benefits of taxi corporations. Moreover, this study could make clear the difference in behaviors between DVR users and non-users, and discriminate the positive and negative impacts of the DVR operation on the drivers' driving behavior. The study quantitatively examined the indirect impact of 'attitude', 'subject norm' and 'behavioral control' factors on planned 'behavior', and the direct impact of 'behavioral control' factor on the planned 'behavior'. This study suggests that they should add the video recoding function of DVRs when operation recorder(blackbox for the car) is obligatorily set up on cars for business by traffic security law.

The Influence of gender or culture on determining esthetic facial profile (심미적 측모 판단에 미치는 성별과 문화의 영향력)

  • Ko, Su-Jin;Kim, Hyun-Soon;Kim, Young-Jin
    • The korean journal of orthodontics
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    • v.31 no.3 s.86
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    • pp.301-309
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    • 2001
  • Because many of patients seeking orthodontic treatment worry about the facial appearance and their chief motivation for orthodontic treatment is facial esthetics, it is critical to understand the influence of gender or culture on the evaluation of profile esthetics. The purpose of this study was to find out any influence of gender or culture on judging good facial profile. 4 different groups were asked to evaluate 133 facial profiles to test the influence of gender or culture on judging good facial profiles. Those 4 groups consisted of 10 Korean males, 10 Korean females, 10 Korean American males, and 10 Korean American females. 2 evaluation systems were introduced, absolute and relative. Soft tissues of selected good profile group were analyzed and statistic analysis was performed. Conclusions were as follows 1. Inter-evaluator difference for judging good facial profile was statistically significant, even if there was general agreement for the best profile among 40 raters. 2. Gender difference under the same cultural environment was not significant statistically. 3. The same ethnic groups with different cultural background showed statistically different preference on judging good Profile. 4. Good facial profile group had their own characteristics compared to remaining group in several soft tissue measurements which were vertical facial ratio, soft tissue facial convexity, and antero-posterior relative lip position.

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Study in the development of High Speed Rail(HSR) and its influence (고속철도의 발전과 영향력)

  • Lee, Yong-Sang;Mun, Dae-Seop
    • Journal of the Korean Society for Railway
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    • v.10 no.1 s.34
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    • pp.23-37
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    • 2007
  • Since 1964, HSR, which was opened in Japan, has had a hoge impact on the world. Historically, HSR has similar characteristics to the Roman Road, which promoted rapid movement and hada great influence on international society as transport infrastructure. Recently the development of HSR has become more rapid because of economic, environmental and external cost concern, emphasizing Environmentally Sustainable Transport(EST). In particular, the external cost has become more important factor for justifying HSR. The successful factors of HSR are high demand and cost minimal construction costs. There are two successful HSR models, the Japanese and the French. The former operates based on high demand oriented and the latter focuses on its minimizing costs. The demand orientated model means HSR carries over 100,000 passengers per day as in Japan and Far East Asian countries. The cost minimized model focuses on lower operation and construction costs as in France. In particular, Germany carries both passengers and freight on HSR. The construction costs in Germany are in between those of Japan and France. In future, Korea, Taiwan and China HSR will follow Japan's successful model because of high population density and concentration of economic activity along railway lines. This paper supports Vickerman's argument that HSR is justified where there is a demand of between 12 million and 15 million railway passenger a year(about 40thousand persons/day) between two urban center. This will be shown in the future in Korea, in Taiwan and China. Finally, this paper reviews that HSR activates at 250km/h for dedicated new lines and 200km/h for upgraded lines. In particular, it is successful in area of high population density and cost minimizing technology.

Shipping Industry Support Plan based on Research of Factors Affecting on the Freight Rate of Bulk Carriers by Sizes (부정기선 운임변동성 영향 요인 분석에 따른 우리나라 해운정책 지원 방안)

  • Cheon, Min-Soo;Mun, Ae-ri;Kim, Seog-Soo
    • Journal of Korea Port Economic Association
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    • v.36 no.4
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    • pp.17-30
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    • 2020
  • In the shipping industry, it is essential to engage in the preemptive prediction of freight rate volatility through market monitoring. Considering that freight rates have already started to fall, the loss of shipping companies will soon be uncontrollable. Therefore, in this study, factors affecting the freight rates of bulk carriers, which have relatively large freight rate volatility as compared to container freight rates, were quantified and analyzed. In doing so, we intended to contribute to future shipping market monitoring. We performed an analysis using a vector error correction model and estimated the influence of six independent variables on the charter rates of bulk carriers by Handy Size, Supramax, Panamax, and Cape Size. The six independent variables included the bulk carrier fleet volume, iron ore traffic volume, ribo interest rate, bunker oil price, and Euro-Dollar exchange rate. The dependent variables were handy size (32,000 DWT) spot charter rates, Supramax 6 T/C average charter rates, Pana Max (75,000 DWT) spot charter, and Cape Size (170,000 DWT) spot charter. The study examined charter rates by size of bulk carriers, which was different from studies on existing specific types of ships or fares in oil tankers and chemical carriers other than bulk carriers. Findings revealed that influencing factors differed for each ship size. The Libo interest rate had a significant effect on all four ship types, and the iron ore traffic volume had a significant effect on three ship types. The Ribo rate showed a negative (-) relationship with Handy Size, Supramax, Panamax, and Cape Size. Iron ore traffic influenced three types of linearity, except for Panamax. The size of shipping companies differed depending on their characteristics. These findings are expected to contribute to the establishment of a management strategy for shipping companies by analyzing the factors influencing changes in the freight rates of charterers, which have a profound effect on the management performance of shipping companies.