• Title/Summary/Keyword: 선물동기

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An Empirical Study on the Validity of Strategic Trading Models with Concurrent Broker and Informed Trader (정보거래자와 브로커가 동시에 거래하는 전략적 모형의 타당성에 관한 실증적 연구)

  • Kim, Sung-Tak
    • Korean Business Review
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    • v.18 no.1
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    • pp.43-57
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    • 2005
  • This paper investigate to test the validity of the basic assumptions of strategic trading models with the broker and informed trader using daily closing data of KOSPI 200 stock index futures for the year 2001-2003. Major results are summarized as follows: (i) For these years, while foreign investors and brokerage companies traded for the directions consistent with the model, brokerage companies and individual investors traded for inconsistent directions. (ii) Cross correlation function (CCF) analysis shows no systematic dependency in the trading between all three participants(foreign investor, brokerage companies and individual investors) for these years. (iii) Chi-square validity test for the 30 days of the largest unexpected trading volume shows some systematic dependency in the trading between three participants for these years. Finally, some limitations of this paper and direction for further research were suggested.

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The Qualitative Analysis on Experiences of Caregiving Middle-aged Woman's Biological Parents (중년기 여성의 친부모 부양경험에 관한 질적 연구)

  • Park, Jong-Hwan;Shin, Seung-Ok
    • The Journal of the Korea Contents Association
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    • v.18 no.12
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    • pp.611-623
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    • 2018
  • Ten middle-aged women who support their biological parents have been interviewed to investigate their experiences of caregiving their parents. As a qualitative research method, data were collected through in-depth interviews and analyzed by Colaizzi's phenomenological method. Consequently 244 meaningful sentences were selected from the collected interview data and then were sorted into 67 meaningful sentences and, consequently into 9 sub-themes. Finally four high-level themes are wrapped through the summarizing process. The first theme is motivation of caregiving. Inevitable cases are most common for caregiving their biological parents. And, general responsibilities to their parents are also deduced as a motivation of caregiving. The second theme is a psychological phenomenon of middle-aged women while they provide consistent caregiving their biological parents even though they have some troubles with their parents. The third theme is meaning of caregiving. For some women, caregiving their biological parents is their own happiness and gratitude such as lifelong gifts. The final theme is influence of caregiving. Further understanding their parents, and more distinct prospecting their future lives are unexpected fruits from the caregiving their biological parents.

Consumer Acceptance of Mobile Gift Certificates - Focused on UTAUT2 - (밀레니얼 세대의 모바일 상품권 수용태도에 관한 연구 - 확장된 통합기술수용모형을 중심으로 -)

  • Choi, Byung-Cheon;Kim, Hye-Jin;Chung, Ji-Bok
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.97-104
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    • 2019
  • With the development and spread of smart devices, the proportion of mobile shopping is gradually increasing, and the market for mobile gift certificates is also increasing. This study examines the usage status and acceptance attitude of mobile gift certificates for university students who are major customers of mobile gift certificates. Also, based on the extended integrated technology acceptance model (UTAUT2), the results of the analysis of the mediating effect of the intention of the user on the relationship between acceptance of mobile vouchers and recommendation intention were presented. As a result of the analysis, it was shown that the effort expectation, hedonic motivation, price utility, and habit had significant influence on the intention to use the mobile gift certificates. Also, the intention to use mobile gift certificates has mediating effects between effort expectation, hedonic motivation, price utility and recommendation intention. The results of this study can be applied to strategic marketing such as recruitment of new customers through mobile gift certificates while explaining customers' acceptance of technology to mobile gift vouchers or future prospective customers.

A Study on Development Direction of Public Interest Contents through Gamification Case Analyses in Domestic and Foreign Environmental Fields (국내·외 환경분야 게이미피케이션 사례분석을 통한 공익 콘텐츠 개발 방향 연구)

  • Kim, Joo Woo;Jeong, Eui Jun
    • Journal of Korea Game Society
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    • v.14 no.5
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    • pp.161-182
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    • 2014
  • As environmental problems such as global warming, and ecocide have a great influence on society, the attention to environmental pollution is being expanded. To solve the environmental problems, the awareness and practice of members of society in question is required. However, it has been found that few people are participating in practising environmental protection in real life. Our main goals are to show that Gamification has great potential in delivering messages for public interest and to suggest guidelines for researchers and public contents developers who engage in designing in relation to Gamification. Based on the domestic and foreign theoretical investigations, we found that Gamification mechanism made based on psychological mechanism of users aims at public interests' value by maximizing motivations of users and spreading social relationships among people. As shown in the case study, if contents are developed by reflecting the elements which stimulate challenging of users, the elements which can express their opinions, and the elements of altruism which form the sympathy in the development of public interest contents in the future, practical participation of people to solve social problems can be expected.

Consumption and Preference for Bokbunja (Rubus coreanus Miquel) Products (복분자 제품에 대한 기호도 및 이용실태 조사)

  • Lee, Jeong-Ae;Park, Geum-Soon
    • Korean journal of food and cookery science
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    • v.27 no.3
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    • pp.11-20
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    • 2011
  • The purpose of this study was to investigate the use and perception of adults concerning bokbunja (Rubus coreanus Miquel) products. Self-administered questionnaires were collected from 502 residents in the Daegu and Gyeongbuk area. According to the survey more females in their 20s responded than males (45.2 and 54.8%, respectively). In total, 82.6% of respondents had an income of under 4,000,000 won per month and most were living in the city. The results regarding knowledge about bokbunja products showed that the bokbunja wine score was highest (3.66), and intake frequency showed that over half of the respondents had never eaten bokbunja products. The preference for bokbunja wine by males was higher than that for females, whereas the others products showed higher scores for females than for males. When asked about how they knew about bokbunja products, 37.0% of males and 46.9% of females responded a family member or neighbor. When purchasing bokbunja products, males and females answered that they considered taste, country of origin, and manufacturer, and price. Approximately 48% of the respondents answered that they purchased bokbunja products in the grocery and department store. As a result, popularization of bokbunja products was based on product development and sales promotion, and the product development factor significantly influenced preference for bokbunja products.