• Korean journal of communication and information
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• v.55
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• pp.74-99
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• 2011

This article tries to find out some regulatory facts to improve and vitalize roles of social media such as facebook, twitter, etc in the election campaign. For this goal, a theoretical approach is based on the agnostic and open aspects of the regulation system of election. Case study and in-depth interview were used as research methods in this article. The results are as follows. First, some differences are in the election regulatory system regarding the roles of social media in UK, US, Japan and Korea. The election public sphere systems of these countries categorized to the types of legal factors to control political communications in election public sphere; free-speech oriented system(UK. US), limited free-speech oriented system(Korea), normative-oriented system(Japan). Second, most respondents answered they agreed with some improvement ideas to reflect needs of netizen and academic who suggest to minimize regulatory burdens on social media in the political communication during the election campaign.

• 프린팅코리아
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• v.11 no.5
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• pp.74-75
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• 2012

2012년은 4월 국회의원 총선거와 12월 대통령선거 등 굵직한 선거가 두 번이나 치러진다. 각종 선거에서 정당의 정책이나 후보자의 공약을 알릴 수 있는 유력한 매체가 홍보인쇄물이다. 홍보인쇄물(선거공보물) 제작과 배포가 법률로 정해져 있기도 하지만, 무엇보다도 정해진 시간과 한정된 형식을 통해 지역사람들, 때로는 전 국민을 상대로 하는 홍보에 인쇄물이 영향력을 발휘해왔기 때문이다. 물론 TV나 라디오와 같은 전파 미디어, SNS와 같은 통신 미디어를 통한 선거운동이 활성화되면서 인쇄물을 통한 홍보는 그 영향력이 점차 약화되는 추세다.

• It's Smart Media
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• v.1 no.2
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• pp.30-36
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• 2012

• Korean journal of communication and information
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• v.36
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• pp.198-230
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• 2006

The aim of the this study is to observer paradoxal phenomenon in media election. The media, especially Television, was traditionally a journalistic operation representing political events on the outside of political camp. But recently, it intervenes to 'the political camp' as the most important method for election campaign. A centripetal of electronic medias making the dominant political space offer an alternative plan which get over the modern crisis of representative democracy. Even though, to the production of the political symbol and the operation of symbol which constitute substantial system of political action, the human being subject is excluded and the technical system of communication make up a govern structure. So it makes the contradictory situation. TV broadcast for election campaigning show well this paradoxal situation. The institutionalization of electoral broadcasting oriented by the State strengthens an immensification, an economical and political efficiency and a transparency of electoral campaign. But the means which controls the mind of public is also strengthened. It relates the production and circulation of the political symbol and the symbolic image restricted by dominator. In conclusion, this study argues that the media election is institutionalized by the instrumental reason(procedural rationality of politics and technological rationality of broadcasting), therefore the candidate take a fragment roles for the production of transcendental political symbol and the voters accommodate to the symbolic images which are foreseen and they judge.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2016.06a
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• pp.95-98
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• 2016

민주주의의 꽃, 제 20 대 국회의원 선거가 막을 내렸다. 지난 선거에서는 방송사뿐만 아니라 정당들도 엄청난 비용 지출과 노력이 소요되었다. 한 예로, 지난 4. 13 총선거 (제 20 대 국회의원)에서 방송 3 사 출구조사 비용으로 약 66 억원 이상이 지출됐다. 그리고 정당에서는 여론조사 비용으로 약 70 억원 이상을 지출했다. 이러한 큰 비용 지출과, 담당자들의 노력을 줄이기 위해 본 논문에서는 텍스트 마이닝과 감정분석을 적용한 후보 당선자 예측 어플리케이션을 제안한다. 첫째, 소셜 그래프 모델을 소개하여 지역 구조를 발견한다. 둘째, 텍스트 마이닝 기법을 이용하여, 후보자 관련 데이터를 가공한다. 셋째, 텍스트 감정 분석을 통해 후보자의 정보를 수치화 한다. 본 논문의 성능과 효율성을 평가하기 위해, 제 20 대 국회의원 선거에 사례연구를 진행하였다. 제안한 방법이 정확도와 수학적 통계 검증을 통해 가치 있는 효율성을 보였다. 선거방송을 위한 후보자 예측 도구의 도입으로 향후 선거(방송)에서의 큰 비용과 노력을 줄이는데 도움을 줄 것이라 기대한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2015.11a
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• pp.18-20
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• 2015

본 논문은 마그네틱 센서 기반의 오브젝트 추적 기술을 이용한 혼합현실 선거 방송 시스템을 제안한다. 마커 기반의 증강현실 기술은 방송환경에서는 강한 조명으로 인하여 마커의 특징점 추출의 간섭 및 소실로 추적이 끊기는 문제가 있다. 특히, 선거방송와 같은 생방송 중에 그래픽이 튀거나 사라지는 것은 방송 사고와 다름없다. 따라서, 우리는 조명이나 가림의 영향 없이 추적 성능을 강인하게 하기 위해서, 무선의 마그네틱 센서를 내장한 별도로 제작한 투표함 모형을 추적하도록 하였다. 본 논문에서는 마그네틱 센서를 내장한 실물 투표함을 실시간으로 추적하게 하고, 그 정보를 증강현실 방송 시스템과 통합한 시스템 구성 및 그것을 이용한 증강현실 선거 방송 어플리케이션을 보여준다. 그 결과, 연기자가 선거정보그래픽과 연동하는 투표함을 자유롭고 직관적으로 움직일 수 있었으며, 자연스러운 증강현실 합성 결과를 얻을 수 있었다.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.13-24
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• 2014

This study is the first model to apply the concept of media engagement to a political campaign by which the voters' mind toward the supporting political candidates, are read. Thus it provides the theoretical and practical implications to the political campaign, and eventually contributes to the development of democracy. For these objectives, the total of 729 people who have the right to vote were telephone surveyed using the peoplemeter, CATI program in the 18th Presidential Election (12 areas including Seoul) of Dec. 19th 2012, and Re and By-election of April 24th 2013. Research question is to examine how the 5 attributes of the media engagement (interest, immersion, relevance, satisfaction and participation), play a role as the moderating variables in cross-correlation, socio-economic status and media properties. The result shows that of the five properties of media engagement, the relevant factor is the important parameter of mediating variable to the causal relationship. The media usage (TV, SNS, print media), socio-economic status (gender, age, income, marriage and area), involvement and the Presidential Election, and Re and By-election are also effective in the five attributes of media engagement. These results suggest that the a study model can measure the campaign effectiveness. This study will contribute significantly to the development of politics, election, media, advertising, and public relations area as well as to promote interdisciplinary research.

• Informatization Policy
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• v.26 no.1
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• pp.3-24
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• 2019

This study examined the trends and issues of social media campaign studies from three aspects-campaign strategy, institutional environment regulating the social media, and political effect. Then, this study performed an empirical analysis on the case of the 20th general election in order to discuss the political effect, which has been analyzed the least. Specifically, this study empirically examined the trends of candidates' participation in the twitter campaign, the partial mobilization and voter response, and the platform effect on the election results. The study examined all of the candidates' twitter accounts and traffic and found the following results.-first, the number of participants in the twitter campaign increased significantly compared to the 19th general election, and the campaign was dominated by only two political parties that had more power to mobilize resources; second, it was clearly identified that twitter is a partisan media. where specifically, those in the mainstream of the Democratic Party mobilized much more supporters; and lastly, the twitter campaign has a positive impact on the increase in the rate of votes and chances of winning the election. Particularly, the number of followers and the duration of activities were found statistically meaningful, proving that promotion of networking and social capital is more important in election campaigns.

• Broadcasting and Media Magazine
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• v.21 no.4
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• pp.12-20
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• 2016

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.9
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• pp.454-463
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• 2017

Advancement of science and technology have led to development of the media, which has evolved election campaign strategies. Nowadays, media development has made communication more important, and it is a growing trend where smart-device applications are widely used to facilitate communication with electors. Based on Google's Fire base Cloud Messaging (FCM) push service, which keeps up with the fast-changing election trends and supports election campaigns systematically, this research aims to help accomplish the goals of an election campaign by developing an information system and performing empirical analysis of the variables that the information system affects. The system consists of an elector's application and a management system. The management system includes browsing and management of received-and sent-message history, and direct management of the application. By managing the push system in more progressive ways, this system will help to improve the effectiveness of election campaigns and accomplish election goals.