• Proceedings of the Korean Association for Survey Research Conference
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• 2006.06a
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• pp.251-271
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• 2006

동아시아연구원은 중앙일보, SBS, 한국리서치와 컨소시엄을 구성하여 5 31 지방선거에 패널조사 기법을 활용하여 민심의 변화를 추적하였다. 패널여론조사는 개별 투표 결정요인의 역동성은 물론 요인 간 인과관계에 대한 분석에서 일반여론조사의 한계를 극복하는 대안으로 간주된다. 지역 패널의 경우 서울, 부산, 광주, 충남의 4개 지역 광역단체장 선거를 중심으로 1차 패널 각 800명으로 출발하여 4차 조사 패널 유지율 70% 상회하는 결과를 바탕으로 결정요인 간의 인과관계, 선거 운동의 영향력, 부동층 등 선거 연구의 핵심 쟁점에 대한 분석을 가능케 하는 자료를 구축하였다. 그럼에도 불구하고 패널의 대표성 문제, 지역감정의 지수 계발 등 문제점도 노정되었다. 논문은 선거 연구의 핵심적 쟁점에 대한 논의와 이와 관련하여 일반여론조사의 대안으로 부상한 패널조사 기법의 장 단점을 논의하고 이의 구체적인 사례로 5 31 지방선거 패널조사의 기획과정과 결과를 보고한다.

• Korean journal of communication and information
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• v.55
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• pp.74-99
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• 2011

This article tries to find out some regulatory facts to improve and vitalize roles of social media such as facebook, twitter, etc in the election campaign. For this goal, a theoretical approach is based on the agnostic and open aspects of the regulation system of election. Case study and in-depth interview were used as research methods in this article. The results are as follows. First, some differences are in the election regulatory system regarding the roles of social media in UK, US, Japan and Korea. The election public sphere systems of these countries categorized to the types of legal factors to control political communications in election public sphere; free-speech oriented system(UK. US), limited free-speech oriented system(Korea), normative-oriented system(Japan). Second, most respondents answered they agreed with some improvement ideas to reflect needs of netizen and academic who suggest to minimize regulatory burdens on social media in the political communication during the election campaign.

• Korean journal of communication and information
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• v.36
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• pp.198-230
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• 2006

The aim of the this study is to observer paradoxal phenomenon in media election. The media, especially Television, was traditionally a journalistic operation representing political events on the outside of political camp. But recently, it intervenes to 'the political camp' as the most important method for election campaign. A centripetal of electronic medias making the dominant political space offer an alternative plan which get over the modern crisis of representative democracy. Even though, to the production of the political symbol and the operation of symbol which constitute substantial system of political action, the human being subject is excluded and the technical system of communication make up a govern structure. So it makes the contradictory situation. TV broadcast for election campaigning show well this paradoxal situation. The institutionalization of electoral broadcasting oriented by the State strengthens an immensification, an economical and political efficiency and a transparency of electoral campaign. But the means which controls the mind of public is also strengthened. It relates the production and circulation of the political symbol and the symbolic image restricted by dominator. In conclusion, this study argues that the media election is institutionalized by the instrumental reason(procedural rationality of politics and technological rationality of broadcasting), therefore the candidate take a fragment roles for the production of transcendental political symbol and the voters accommodate to the symbolic images which are foreseen and they judge.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.113-120
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• 2013

The victory of Barack Obama in the presidential reelection, in which he got closer to voters by scientific election strategy based on data, is making a new paradigm of this scientific election mechanism. But it is within bounds to say that Korean election has developed based on emotional confrontation, rather than on the confrontation of policy or personal qualification. This study suggests a Big data-based election campaign strategy in an effort to reduce the harmful consequences of Korean election and to settle down a desirable campaign culture. To do so, this study examines the actual status and problems of Korean politics and election campaign. And then it designs a Korean election strategy model using Big data as an alternative to break through the problems. Last, it discusses the plan to utilize Big data.

• The Transactions of the Korea Information Processing Society
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• v.4 no.2
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• pp.543-551
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• 1997

Many areas of human activities are computerized with the wide spread use of computers and communication networks.Electrinic voting is an important social activity in democtatic society.The realization of electronic democracy is based on the sectrity of edectronic voting scheme.Therefore, it is necessary to use the cryto-graphic technique for secure electronic voting scheme.Therefore, it is necessary to use the cryto-graghic technique for secure election.In this stusy, an dedctronic voting scheme sutiable for large election is proposed.In order to make practi-cal volting scheme, we assume that the voting authorization center is trustful and the chaum's anonymous com-munication channel[6] prepared before the election day.The center authorizes the ballot of eligible voter by using the ID based digital signature scheme in the registeation stage.During the voting stage, undeniable chal-lenge/ response prorocol is performed between the center and the boters to ensure that the intemediate voting results should not affect the entire.The proprsed scheme fully conforms to the requirments of large scale election such as privacy of the voters, fairness, unresuability, unforgeability and eligbility.

• Journal of Korean Library and Information Science Society
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• v.48 no.3
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• pp.113-130
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• 2017

The goal of this study is to propose the approaches to improve the voters' awareness by analyzing the voters' awareness on the fake news related to the elections and identifying the problems with the focus on the 19th Presidential Election. In accordance with the analysis on the data from 128 respondents (53 male and 75 female respondents), the 99.2% (127 respondents) of respondents had informations on elections mainly through broadcasting(77.2%), smart phone(70.9%), Internet(63.8%) and newspapers 32.3% which accounts for 41 respondents) in that sequence. Next, the 87.4% of respondents thought that the informations on elections had more impact on their voting than the generally expected degree. Meanwhile, the voters' awareness on the facts was analyzed by collecting and presenting the information on elections which stated by candidates in the 19th Presidential Election. In accordance with the analysis, there were the significant differences per age groups. The Scheffe test indicated that the respondents in 30s to 40s had significantly higher average awareness than those in 20s. According to the analysis results, it was proposed that the National Election Commission install the election information investigation and analysis committee in the election organization, investigate and analyze the election informations each election for providing real facts to the public, the voters.

• Korean Journal of Legislative Studies
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• v.27 no.2
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• pp.5-40
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• 2021

In the 4.7 by-election in 2021, the ruling Democratic Party suffered a record devastating defeat, breaking the trend of a post-intermediate evaluation confirmed in the recent election. Why did the Democratic Party lose by a large margin unlike the recent election trend? In order to find answers to these questions, this study analyzes the voting behavior of individual voters based on the voter consciousness survey data conducted after the 4.7 by-election, while examining the background and causes of such voter choices. As a result of the study, in the 4.7 by-election, as confirmed in previous studies, public opinion against the ruling government was strong, and negative elections were held. However, if we look at the process and results of this by-election in more detail, we can see that it is different from the general by-election. In the past by-elections, the government judgement was due to the passive participation of the ruling party-oriented voters in elections with low political weight, or the active judgement psychology that was maximized in situations where the political burden was less. However, in this by-election, on the contrary, in an election with a high political weight, the active judgement psychology of the Democratic Party and non-partisan voters had an effect on strengthening the midterm evaluation character of the election. In addition, it can be seen that the gathering of conservative voters who support the opposition also had a strong influence on the reinforcement of the midterm evaluation character of the election.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.65-73
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• 2013

Outcome of election depends on which candidate of politics uses more original and creative idea for Ads and PR of election in election campaign strategy of political campaign. Especially, since political Ads and PR are the ways of capturing voters' sensitivities with one line of copy(slogan) and one image, Ads and PR are very important. This research analyzes unique and creative trend of political campaigns which are used in each unit election which is held four times(2010. 6 2 local election, 2011. 10 26 by-election, 2012. 4 11 general election, 2012. 12 19 presidential election) during 2010~2012. For analysis, search analysis of text and image used in video, internet, booklet type of Ads and PR material for election, and election campaign. Video is used in election campaign during election period. Unique and creative political campaign is customized micro-marketing election strategy trend which tries to fit for tendency of backing including gender, age group, social atmosphere, etc. This research excludes the degree of success of this election strategy from subject of analysis.

• Korean Journal of Legislative Studies
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• v.17 no.3
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• pp.29-62
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• 2011

이 글은 2010년 이후 복지가 정치의 중요한 쟁점이 된 사회경제의 구조와 정치과정에 관한 연구이다. 2010년 이후 갑자기 활발해진 복지정치를 선거와 정당을 중심으로 살펴보고자 하며, 그 내용은 다음과 같다. 첫째, 복지에 대한 국민의 관심이 다른 경제정책이나 안보문제를 능가할 정도로 커진 원인을 1998년 외환위기 이후 사회경제의 거시구조적 변화를 통해 살펴보았다. 둘째, 2010년 중반이후 정당들의 복지확대 경쟁을 선거승리를 위한 정치적 동학의 측면에서 정리하였다. 셋째, 만약 선거와 정당을 중심으로 하는 복지정치가 복지정책과 정당체계의 수렴을 수반한다면 한국의 복지모형에 어떤 변화가 있을 수 있는지를 짚어 보았다.

• 프린팅코리아
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• v.14 no.7
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• pp.88-90
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• 2014

제6회 동시지방선거가 얼마 전 끝났다. 전국에서 8901명의 후보가 뛰어든 가운데 선거구당 7명(제주특별자치시 5명, 세종특별자치시 4명)을 선출하는 대규모 선거였음에도 불구하고 선거특수라는 말이 무색할 정도로 조용하게 치러졌으며, 6명의 인쇄인 당선자를 배출했다.