• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.67-75
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• 2020

Metonymy can be said to be the only language's meaning shifting technique that exists in the domain of a single human thought in order to obtain a transparent cognitive effect. The purpose of this study was to analyze the 'descriptive metonymy' of the advertising content language constructed by the cognitive principle and to find a way to use it in media language education for social and cultural interests and reflection of college students. The metonymy used in advertising media contrasts with the difficulty of the metaphorical interpretation of "opaque and distant" reasoning. Storyboards, mostly focused on human emotions and behaviors, used metonymy's 'transparent and easy meaning shifting technique'. I have found that I can expect the efficiency of media language education that contains the interest and sociocultural interest, self-reflection, and future imagination of college students. Now, there is less need to perform cognitive reasoning for advertisements with ambiguous metaphor techniques. Lastly, in order to produce successful advertising content, we expect to use the language technique of 'narrative metonymy' with warm feelings of humans, and acknowledge the lack of quantitative research and leave it as a task for the next research.

• Journal of Korean Medical classics
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• v.13 no.2 s.17
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• pp.70-84
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• 2000

한국유일체의서규(韓國有一體醫書叫) 신수비전격염진선결(神授秘傳隔簾診線訣). 대개시자종고대전하래적(大槪是自從古代傳下來的). 차서지내용시파환자여대부격개우실내여실외(此暑之內容是把患者與大夫隔開于室內與室外). 야부진행문진화문진(也不進行聞診和問診). 지완상계적선중래적감각래판단병증(只腕上係的線中來的感覺來判斷病症). 우안차병증제시치료법적비결(又按此病症提示治療法的秘訣). 아문상상가문도(我們常常可聞到) '고대적대부부근왕후('古代的大夫不僅王后). 이차장상적처첩(而且將相的妻妾), 也只고사선래진호맥(也只고絲線來診好脈), 가현재즘마야조불도나종유명적대부'아상차화기원우선결(可現在즘마也조不到那種有名的大夫'我想此話起源于線訣). 단종실제내간(但從實際來看). 불득부회의(不得不懷疑) ‘즘마능용일사선내정확판단환자적맥상('즘마能用一絲線來正確判斷患者的脈象), 우기시이차판단내소정하래적진단여치법우능신도심마정도니(尤其是以此判斷來所定下來的診斷與治法又能信到甚마程道尼).' 결과득지료(結果得知了) 격염진선결(隔簾診線訣) 상소서술적이론시기우'주역'적이론지사(上所敍述的理論是基于'周易'的理論之事), 요결형식내서술적(要訣形式來敍述的). 소이일반인흔난이해(所以一般人흔難理解). 인차아요대차이개소(因此我要對此而介紹). 수선통과선결적제요체예(首先通過線訣的提要體例), 작괘법급원문일례(作卦法及原文一例), 재의역학적립장상(在醫易學的立場上), 위료육효(爲了六爻), 생리(生理), 병리(病理), 진단(診斷), 예후(豫候), 방제화침구방면적응용(方劑和針灸方面的應用). 환유고찰료괘상적납갑(還有考察了卦象的納甲), 납지(納支), 세응(世應), 비신(飛神), 복신(伏神), 종류적작용여이용괘상적유관의역서적작용(種類的作用與利用卦象的有關醫易書的作用).

• Archives of design research
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• v.16 no.1
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• pp.297-304
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• 2003

The purpose of this study is to explore and understand correlation between an appearance of the web-graphics and rhetorical analysis. This paper was adopted semiotic approaches and four rhetorical tropes as follows metaphor, metonymy, synecdoche, irony. The web-graphics are parts of the web-contents that are increased continuously in the web-space these days. To investigate cgaracteristic of individual web-graphic this study selected semiotic framework and analysis meaning of the rhetorical tropes. The results of this study can be founded as follows: · Rhetorical graphics we produced linguistic features between human and signs for the fundamental characteristic of the signification. · Rhetorical graphics offer to the users the due of the decoding precesses through the narrative structures to symbolic schema. besides, these are operated limited framework of condensation and displacement. · The web-graphics participate human's recognition processes and rhetorical codes in order to investigate the sign-vehicle of the deep-structures.