• Journal of Digital Convergence
• /
• v.20 no.2
• /
• pp.91-105
• /
• 2022

Most of the preceding studies related to Internet Primary banks are studies on laws, regulations, and expected effects of introduction, and studies on financial consumers' intention to switch to financial services are insufficient. Apply to the PPM(Push-Pull-Mooring)theory to find out the factors that influence financial consumers' intention to switch services from commercial banks to Internet Primary banks. A survey was conducted service users, 1st-order and 2nd-order factor analysis were performed using Smart PLS 3.0. As a result, it was confirmed that the Pull, Push and Mooring had a positive (+) effect on the Intention to Switch, and the Mooring, which is a moderating variable, did not have a moderating effect on the Intention to Switch of the Push and the Pull. The scope of application of the PPM theory, which was used in the service conversion research, was extended to Fintech services, and it can provide various practical useful implications, such as the strategy and spread of Internet Primary banks, and it will be used in various studies to study consumer attitudes.

• Journal of Service Research and Studies
• /
• v.9 no.4
• /
• pp.63-80
• /
• 2019

This study presents strategic implications for enhancing the competitiveness of the comprehensive health examination center through the study of its impact on the switching barrier with medical service value and medical service satisfaction as parameters. In order to achieve the purpose of this study, a total of 324 questionnaires were analyzed for customers who received health examinations at the general examination center. Covariance structure analysis was performed to test hypotheses and causal relationships. The results showed that the physical environment had a significant effect on the medical service value and medical service satisfaction. The value of medical service also had a significant effect on medical service satisfaction. The value of medical service was found to affect the transition barrier, but the satisfaction of medical service did not affect the transition barrier. The implications of this study are that physical environment has a significant effect on medical service value and medical service satisfaction. Therefore, modern medical equipment should be equipped with the latest medical equipment to minimize accurate examination and misdiagnosis through modernization of medical examination center. In addition, since the value of medical service has a significant effect on the switching barrier, it is necessary to establish a plan to enhance the value of medical service. We need to promote sustainable customer retention and creation of new customers through differentiated screening items and cost advantages over competitors. In addition to check-up services, efforts should be made to enhance the value of services such as strengthening medical communication and medical complex cultural spaces, and at the same time, establish an organizational culture of customer-first examination centers through the placement of excellent personnel and continuous education.

• Journal of Internet Computing and Services
• /
• v.18 no.5
• /
• pp.95-102
• /
• 2017

With the development and popularization of Internet, the competition of SNS market is now getting fiercer and fiercer. SNS service providers need to keep updating their service to sustain their customers' continuance use. However, due to the homogenization of functions and services from different applications provided by different developers, there comes a new phenomenon that users shift from one SNS to another SNS. In line with this, the current study aims to explore factors affecting switching intention among SNS users by applying migration theory which explains people's migration behavior from one place to another. Findings from surveys of Korean and Chinese college students suggest that there was a difference of factors influencing switching intention among the two countries. For Korean college students, alternative attraction was the strongest factor leading to SNS switching intention. On the other hand, peer pressure was the strongest factor leading to SNS switching intention among Chinese college students.

• Information Systems Review
• /
• v.7 no.1
• /
• pp.115-136
• /
• 2005

Recently Internet portals contend with each other to expand their customer base by providing customers with a much amount of e-mail storage. But This strategy may not be successful because of customers' switching cost following site moving. Therefore, in order to reveal whether their strategy makes sense, this study investigates the direct and contingency factors affecting customer switching intension of e-mail services in portal sites. The research results show that attractiveness of alternatives, switching cost, and customer satisfaction have a significantly direct impact on customer switching intension of e-mail services. Also, attractiveness of alternatives alone has an moderated effect on customer switching intension but switching cost does not. Thus, Internet portals may reap the harvest from their recent aggressive action.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2008.11a
• /
• pp.1199-1202
• /
• 2008

인터넷 이용의 폭발적인 성장에 힘입어 IPv4 주소가 고갈됨에 따라 향후 IPv6 주소로의 전환이 필요하다. 하지만 현재 IPv6 장비 도입 비용 및 보안시스템 등의 기술적인 문제와 IPv4 서비스와의 상호연계 문제 등으로 IPv6로의 전환에 어려움을 겪고 있다. 이에 공공부문 특히 우리나라 IT의 메카인 대덕연구개발특구에 IPv6 네트워크를 구축하고 특화서비스를 개발하여 성공적인 IPv6 전환 촉진 및 IPv6 이용을 활성화 하고자 한다. 이를 위해 본 논문에서는 IPv6 네트워크 전환 구축방안을 제시하고 이에 따른 특화서비스에 대하여 알아보고자 한다.

• ETRI Journal
• /
• v.9 no.4
• /
• pp.109-122
• /
• 1987

본고에서는 전기통신 서비스와 통신망 구조측면에서 ISDN 전환요소를 분석하고, 이에따라 ISDN의 도입전후를 구분하여 국내 실정에 적합한 ISDN 전환계획의 주요 요구사항과 추진내용을 살펴보았다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2007.10a
• /
• pp.600-603
• /
• 2007

미래 지식정보사회는 컴퓨터, 통신, 방송 등 모든 정보통신 기기가 하나의 네트워크에 연결되는 BcN 기반의 네트워크사회(Broadband Network Society)로 빠르게 진화할 전망이다. BeN은 엑세스망, IP전달망, 제어/서비스망(교환망 IP전환)의 3개 계층을 모두 포함하는 개념이나 엑세스망, IP전달망은 기존과 통일한 IP방식으로 추진 중이어서 IP기반의 제어/서비스망 신규 구축 및 교환망의 IP로의 전환을 협의의 BcN이라 정의 한다. PSTN에서 BcN망으로 전환 시 BeN망의 구성 요소는 소프트스위치, TGW, AGW, SGW, 응용서버, 미디어서버 등이 있다. PSTN망이 BcN망으로 전환시 크게 3단계의 과정을 거친다. 1단계로 2007년 상반기에 전남 목포지역의 지능망 서비스가 불가한 시외교환기가 BcN으로 전환되었다. 전환 후의 IP망을 경유하는 음성호의 트래픽을 측정한 결과는 발생호는 증가하였으며 완료율은0.06% 감소하였지만 관리 기준내의 양호한 수준이었다. 향후 음성호의 통화 품질을 높이기 위해서 품질 측정을 통한 기준 미달 항목을 조치하고 트래픽 측정을 통한 소통율, 완료율 불량 구간에 대한 지속적인 개선 활동을 해야 한다.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.1
• /
• pp.1-20
• /
• 2005

The object of this study is to explore factors affecting customer satisfaction and customer loyalty of instant messenger service. We propose that service qualities (tangibility, assurance, responsiveness, empathy, reliability) affect customer satisfaction of instant messenger service, customer satisfactions do customer loyalty. As moderating factors of the relationship between customer satisfaction and customer loyalty, switching costs are suggested. To accomplish the object of this study data are collected from instant messenger user by survey research. We analyse the research model using structural equation model and moderated multiple regression. The result are as follows: (1) tangibility and responsiveness affect customer satisfaction. (2) customer satisfaction affects customer loyalty. (3) switching costs moderated the relationship between customer satisfaction and customer loyalty.

• Journal of Korea Society of Industrial Information Systems
• /
• v.27 no.1
• /
• pp.93-109
• /
• 2022

Today, digital transformation in providing service value to companies that combine service and technology is becoming a necessity. In the transition period of digital transformation, various factors such as data, artificial intelligence technology, and partnerships can become competitive factors. In particular, digital transformation, which combines information and services with customers, creates a new business model that changes the entire industry and is presented as core competitiveness that creates customer value. From these aspects, the purpose of this case study is to derive competitive advantages on digital transformation using the case of company S. First, the study analyzes the same type of industry based on the case of app service. Second, this study presents preference factors in the operational process to enhance competitiveness by expanding user participation in accommodation reservation services. In addition, the customer service value model provides through the analysis of the five competitive factors in the operational process. This study elaborates the implications of the customer service value creation model in terms of new opportunities and challenges in digital transformation as a new customer service strategy.

• Journal of Digital Convergence
• /
• v.15 no.3
• /
• pp.87-98
• /
• 2017

As the market for coffee chains becomes fierce, it is important for coffee chains to establish an enduring relationship with customers and encourage them to revisit their stores. Thus, it becomes important to understand consumers' repurchase decision-making mechanisms in the context of coffee chains. Customer satisfaction, perceived switching costs, and regret were considered as the main factors of customers' repurchase intentions. Especially, the effect of regret experience of coffee chains on consumers' repurchase decision was examined. In addition, coffee quality, physical environment quality, service encounters performance, and brand trust were considered as attributes of coffee shop selection, and their effects on customer satisfaction and perceived switching cost were investigated. The results of the study showed that customer satisfaction and perceived switching costs had a positive effect on repurchase intention, while regret had a negative effect on repurchase intention. Coffee quality and physical environmental quality had no significant effect on customer satisfaction and perceived conversion cost. Service encounter performance had a significant impact on perceived switching costs alone. Brand trust had a significant impact on both customer satisfaction and perceived switching cost.