• Journal of Venture Innovation
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• v.7 no.3
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• pp.159-182
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• 2024

The study aimed to analyze the factors influencing customer experience and satisfaction in home meal replacement (HMR) subscription services through the lens of the Value-based Adoption Model (VAM). Specifically, the study examined the mediating role of customer value co-creation. A survey was conducted among users of HMR subscription services within the last three months, yielding 200 valid responses for analysis using AMOS 24.0. The findings revealed that the factors of usefulness, entertainment, convenience, and curation positively impacted customer value co-creation, while perceived anxiety had a negative effect. Interestingly, the influence of perceived costs on customer value co-creation was not significant, potentially indicating that cost concerns may be overshadowed by other factors in this service context. Among the variables, curation emerged as the most influential factor, followed by convenience, usefulness, and entertainment. Customer value co-creation was found to significantly enhance both customer experience and satisfaction, with customer experience also directly contributing to increased customer satisfaction. The study underscored the importance of customer value co-creation as a mediating factor, bridging the gap between service features and customer outcomes. This mediation highlights how effectively managed interactions between the service provider and customers can transform perceived value into tangible satisfaction. From a practical standpoint, the results emphasize the critical role of curation services in driving customer value and satisfaction in HMR subscription services. Companies should focus on refining curation and enhancing convenience to maximize customer engagement and satisfaction. The study provides valuable academic insights into the dynamics of customer value co-creation and its implications for service management, contributing to the broader understanding of how modern subscription services can optimize customer relationships.

• Journal of Internet of Things and Convergence
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• v.7 no.1
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• pp.79-89
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• 2021

This study attempted to identify the information gap about Internet of Things (IoT) devices and services in the era of digital transformation. To this end, we analyzed differences in perception of predicting future issues about IoT devices and services, and analyzed differences in the need for digital technology and help in life according to perceptions and experience of using IoT devices and services. Also, the level of education and demand for education were analyzed. A survey was conducted from February 15th to March 7th, 2021 for residents in Gwangju Metropolitan City and Jeollanam-do, and 232 respondents responded. Analysis was performed using SPSS 21.0, and all statistical values were presented as average values. The results of the study are as follows. First, the future issues of the intelligent information society according to the recognition of the intelligent information society, the help of life provided by artificial intelligence devices and services, and the need for intelligent information technology were presented. Second, the difference in Life help provided by artificial intelligence according to the recognition and use experience of artificial intelligence devices was presented. Third, the difference in life help provided by artificial intelligence according to the recognition and use experience of artificial intelligence service was presented. Fourth, the difference in necessity according to artificial intelligence technology recognition and use experience was presented. Fifth, the educational level and educational demand of the intelligent information society were investigated and presented. Through the results of this study, a suggestion for resolving the information gap in the era of digital transformation was suggested.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.439-445
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• 2020

This is a user experience study of factors that should be considered in designing home appliances experience service. Untact services are emerging, but the development of home appliances sector is in early stage. Based on the six factors of Stephen P. Anderson's Creating Pleasurable Interface Model, this study conducted surveys, 1:1 in-depth interviews, and participation observations to measure and analyze user experience. In this study, I compared 4060s and 2030s's user experience in that the untact services raise the digital alienation among middle-senior-aged. As a result, there were significant differences between the two, including the opposite satisfaction in terms of reliable, usable and pleasurable factors. I hope that this study will be of strategic help in designing future home appliance experience services.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.4
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• pp.47-66
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• 2021

The goal of this study is to find ways to improve the open access publication support service platform through the usability evaluation of the publishing manager interface among the AccessON journal repository interfaces, which is an open access publication support service platform. Various documents and cases related to open access publishing and usability evaluation in order to answer three research questions: collection of user experience responses of interface, extraction of issues and improvement points, and analysis and derivation of suggestions for other open access publication support service platforms. Responses to the experience of using the publishing manager interface were collected through surveys and focus group interviews. Combining this, it was possible to present the results of the usability evaluation of the AccessON journal repository interface through various numerical information. The results of the usability evaluation made it possible to propose issues and improvements to the AccessON journal repository manager interface, and finally, it was possible to derive suggestions for the open access academic publishing support service platform to be developed later.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.472-477
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• 2007

사용자 중심의 디자인 패러다임이 도래하면서 점차 사용성 진단이 제품 혹은 서비스의 전체 개발 프로세스 상에서 필수적인 절차이며 이를 통해 사용자의 경험 품질 향상을 모색할 수 있다는 인식이 확산되고 있다. 실제로도 제품 개발 과정의 한 꼭지로서 사용자 리서치를 수행하는 기업이 점차 증가되고 있지만, 리서치를 통해 도출된 결과가 실제 제품 개발에 얼마나 효과적으로 반영되는지에 대해서는 의문을 가지게 된다. 이러한 의문을 품게 된 이유는 사용자 리서치 결과가 실제 제품이나 서비스에 적용된 정도가 크지 않은 경우를 종종 목격하였기 때문이다. 이러한 주요 원인 중 하나로서 리서치 결과가 실무 담당자들에게 전달되는 과정에서 발생될 수 있는 해석 상의 차이 때문일 것이라는 가설을 가지고 사용성 진단 리서치 프로세스의 변화를 시도해 보았다. 다시 말하면, 실제 현장에서 단기간 동안 진행되는 사용자 리서치를 통해 보다 효과적으로 그 결과를 활용할 수 있는 방안으로 리서치 진행자와 실무 담당자간 협업 프로세스 작업 단계인 협업 디자인 워크샵(co-designing workshop)을 제안하였다. 본 연구는 협업 디자인 워크샵 프로세스의 소개를 목적으로 하였으며, 본 연구의 결과가 사용성 진단 리서치 결과의 활용도 및 가치를 향상시키고, 사용자의 입장을 대변하는 리서처의 책임과 역할을 충실히 수행하는데 도움이 될 수 있기를 기대한다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.459-466
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• 2023

This study aims to provide implications by exploring the experiences of elderly customers using smart wearable devices. The proportion of the elderly among all customers is increasing day by day, and they are gradually trying to use smart devices more actively and improve the quality of life. It is known that the elderly have difficulty using smart devices compared to the younger generation, but this study aims to identify psychological mechanisms in the use process to help the elderly users use related devices more conveniently and joyfully and to actively apply them to service and product development. In particular, theoretical and practical implications were provided by investigating the causal relationship between variables that play a major role in the process of using smart devices, such as convenience, fun, and challenge.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.85-90
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• 2007

세계 이동 통신 시장은 점차 3G(세대)~3.5G(세대)로 전환되면서 세대 교체하고 있다. 3G 이동 통신의 대표 서비스인 화상전화는 음성통화와는 다른 새로운 커뮤니케이션이나 여러 가지 원인으로 일반화되지 않고 있는데, 그 원인 중 하나가 새로운 사용 경험과 사용 환경이 충분히 고려되지 않은 UI 라고 생각된다. 따라서, 본 조사에서는 한국, 일본, 영국, 이탈리아 등 4 개국을 대상으로 현재 출시된 화상전화 제품에 대하여 실사용자 FGI 와 설문, In-depth interview 등을 통해 사용자들의 화상전화 사용 경험을 조사하고, 조사를 통한 발견점을 통해 UI 설계 전문가 관점에서 향후 UI 에 대한 제안점을 찾아 보다 나은 화상전화 경험을 제공하기 위한 바탕으로 삼고자 한다.

• Industry Promotion Research
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• v.9 no.4
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• pp.255-267
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• 2024

The purpose of this study is to investigate the relationship between the main variables of the metaverse platform service's entertainment value, educational value, hedonic value, aesthetic value, economic value, functional value, experiential value, social value, satisfaction, and continuous use intention in Virtual Worlds. In addition, we analyzed the relationship of influence on satisfaction and intention to continue using the various values that customers feel while using the Metaverse platform service. In order to empirically analyze the influence of each value on the intention to continue using, frequency analysis, reliability analysis, feasibility analysis, and path analysis were conducted using the 'plspm' package of R Programming 4.3.2 Ver. The results of the study showed that entertainment value, educational value, hedonic value, aesthetic value, functional value, empirical value, and social value had a positive effect on satisfaction. In addition, educational value, aesthetic value, empirical value, and social value were found to have a positive effect on continuous use intention, and satisfaction had a positive effect on continuous use intention. The study of various metaverse platform services in detail can be said to be a differentiated research as a way to contribute to the industry and academia.

• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.755-761
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• 2023

As digital transformation accelerates, the proportion of non-face-to-face services in financial services is also increasing. Recently, user experience has emerged to secure competitiveness in mobile services, and analysis techniques to improve user experience have emerged. User review data, one of the data used for quantitative evaluation, contains a lot of unnecessary information, which is time-consuming to derive improvement directions. Therefore, this study aims to develop a UX analysis system based on the hierarchy of UX needs by using a cosine similarity algorithm and analyze user review data of Kookmin Bank, Woori Bank, Kakao Bank, and Toss for verification. This study proved that the developed UX analysis system is a system that can effectively analyze UX through the analysis of user review data. The system of this study is expected to be easily used to identify improvement plans for the hierarchy of UX needs in an agile organization that needs to quickly reflect customer feedback.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.445-455
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• 2022

Financial service chatbots are hindering user experience with conversational errors and machine-like responses. This study aims to examine the effect of self-disclosure and emotional expression of an anthropomorphic chatbot on user experience before conversation errors occur in financial services. In financial inquiries, scenarios were designed based on self-disclosure type (positive vs. negative) and emotional expression level(high confident vs. low confident), and online experiments were conducted. The result revealed that when anthropomorphic chatbot provided self-disclosure and emotional expression, the main effect has been shown on trust, annoyance, service recovery, and intention to continuous use. In addition, interaction effects were significant in trust and annoyance. In conclusion, this paper demonstrated that anthropomorphic chatbot's positive self-disclosure and confident emotional expression influenced trust and annoyance.