• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.344-356
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• 2009

The purpose of this paper is to identify the causal role both emotionally based satisfaction and service reputation by examining the relationships among each dimensions of service quality, cognitive satisfaction, emotionally based satisfaction, service reputation and service loyalty in mobile telecommunication company. The results of the study are as follows: First, conviction quality had not influence on both cognitive satisfaction and emotionally based satisfaction, but tangibles quality had more influence on cognitive satisfaction than emotionally based satisfaction and responsiveness quality had more influence on emotionally based satisfaction than cognitive satisfaction. It found that there was a significant positive relationship between dimensions of the service quality, cognitive satisfaction and emotionally based satisfaction, and dimensions of the service quality affect satisfaction either directly or indirectly through emotion. Second, consumer satisfaction had more effect on service loyalty through service reputation than direct effect. Therefore, service loyalty can be build by increasing emotionally based satisfaction and service reputation to customer who is perceived as good service.

• Journal of Service Research and Studies
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• v.9 no.3
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• pp.17-38
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• 2019

With recent dispersion of sharing economy, consumption culture of sharing, instead of ownership, gets wide spread in the age groups of 20-30. Even though the market of car sharing expands rapidly, little research has been done in the area of service quality and consumer behavior regarding car sharing services. Given that future market potential gets larger, it seems highly meaningful to conduct research on customer satisfaction and their usage behavior regarding car sharing services. This paper intends to analyze main factors affecting overall customer satisfaction on car sharing services; satisfaction on service quality, satisfaction on service product, and satisfaction on service experience. Each dimension of the three factors is also analyzed to see if there is any differences between major three brands. Further analysis has been done for checking any effects of gender and usage purpose of customers on the overall customer satisfaction. Key results of the analysis show all the three main factors have significant effect on overall customer satisfaction. Each dimension of service quality has significant effect on satisfaction on service quality. Dimensions of parking lot accessability and vehicle maintenance in service product evaluation, have greater effect on satisfaction on service product. In service experience, positive affect have greater effect than negative affect on satisfaction on service experience. Women users perceive larger overall customer satisfaction on car sharing services than men users. On the types of usage purpose, Users with purpose of tour and dating/meeing friends perceive larger overall customer satisfaction on car sharing services than user without it. Further managerial implications of car sharing services are also provided.

• Asia Marketing Journal
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• v.1 no.4
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• pp.24-46
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• 1999

서비스는 기본적으로 고객과 서비스공급자간의 상호작용을 필요로 한다. 이때 서비스 공급자 구체적으로 종업원들이 자신의 직무에서 느낀 것들이 서비스 조우시 그대로 고객에게 전달되게 된다. 즉, 기업의 최종 지향점인 고객만족을 위해 내부 고객인 종업원의 만족이 필수적이라 할 수 있는데, 본 연구에서는 내부고객을 대상으로 한 내부마케팅 구체적으로 내부고객에게 제공되는 서비스품질의 내용을 알아보기 위해 선행연구에 대한 포괄적인 검토를 통해 이를 파악하고, 종업원만족이나 고객만족 등의 후행변수에 어떠한 영향을 미치는지를 알아보고자 하였다. 이를 위해 병원에 근무하는 간호사들을 대상으로 실증분석을 실시하였고, 연구결과 내부고객에게 제공되는 내부서비스품질이 높을수록 종업원만족이 상승함을 발견하였다.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.151-177
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• 2011

With the expansion of Voucher program, academic and practical concerns of performance evaluation of voucher service has been more emphasized. Accordingly, client satisfaction survey are expanding these days, but the study of client satisfaction as a performance indicator aimed at service client has not been yet conducted systematically. The purpose of this study is to develop Satisfaction Index, targeting at client of community-development voucher program in Community Service Investment Project conducted by the Ministry of Health and Welfare. Data were collected from 1800 client of community-development voucher program. This study summarized theoretically many kinds of satisfaction measurement and composed the Satisfaction Index reflecting characteristics of Voucher. By the item analysis and reliability analysis, the element satisfaction was identified as homogeneous items. General satisfaction were obtained using element satisfaction and overall satisfaction, it was found to be valid through the evaluation of convergent and discriminant validity as a tool for satisfaction. This study suggest using the '1step weighted approach' than '2step weighted approach' having weakness of complex overlapping manner.

• Convergence Security Journal
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• v.14 no.3_2
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• pp.71-81
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• 2014

The purpose of this research is to find out the relationship among the quality of service, the satisfaction of service and the satisfaction of life in public security of Police. This research made by Final Judgment based on Seoul Citizens living in Seoul as a focus group, total number of citizens for final analysis is 491. The research consists of 60 questionnaires shows frequency analysis, factor analysis, reliability analysis, multiple regression, path analysis by SPSSWIN 18.0 and reaches the following. The reliability of the survey showed a Cronbach's ${\alpha}$ value of over 0.607. results; First, the quality of service in public security of Police in fluences the satisfaction of service. Second, the quality of service in public security of Police in fluences the satisfaction of life. Third, the satisfaction of service in public security in fluences the satisfaction of life. Fourth, the quality of service in public security of Police in fluences the satisfaction of service in public security and the satisfaction of life directly and indirectly.

• Korea journal of population studies
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• v.32 no.3
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• pp.21-41
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• 2009

본 연구는 소비자의 의료서비스 만족도에 영향을 미치는 중요한 요인들을 규명해 보고 그 관계를 살펴보고자 하였다. 특히 의료소비자가 인지하는 의료서비스의 만족도에 영향을 미치는 구성요소 가운데 의사, 간호사 등 의료인력 요소와 시설, 대기시간, 행정절차 등 비의료적 구성요소를 중심으로 만족도에 영향을 미치는 관련요인을 규명해 보았다. 본 연구에서 사용된 실증적 자료는 서울에 거주하는 사람으로 조사시점인 2007년 10월을 기점으로 지난 3개월 내에 의료서비스를 이용한 경험이 있는 사람을 대상으로 설문조사에 의해 수집되었고, 최종 543사례가 분석에 활용되었다. 의료서비스에 대한 만족도와 요인들간의 관련성을 파악하기 위해 상관관계 분석과 다중회귀분석을 실시하였고 특히 의료서비스의 질과 만족도에 직접적인 영향을 미치는 의료 인력의 자질과 태도와의 연관성에 초점을 두어 분석하였다. 분석결과, 소비자의 의료서비스 만족도에 영향을 미치는 핵심적인 관련 요인으로는 의료인력 구성요소로서 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 특히 "의사실력", "의사의 자상한 설명과 친절", "의사의 믿음직함", 그리고 "의사가 환자의 얘기를 귀담아 들어줌"이라는 의사의 자질과 태도가 가장 중요한 요인이라고 할 수 있다. 이와 같은 의료서비스의 질과 만족도연구는 소비자의 의료서비스 만족도 정보로 활용하므로 의료서비스 공급자와 의료기관 종사자들의 책임의식 고취와 고객중심적 의료서비스 문화 정착에 도움이 되고 소비자들에게 좀 더 나은 의료서비스를 제공할 수 있도록 의료공급자들에게 동기를 부여해 준다는 점에서도 의의가 있을 것이다.

• 한국노년학
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• v.31 no.4
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• pp.1247-1263
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• 2011

The rapidly aging society entails the increases of medical service utilizations among the elderly. Medical services utilized by the elderly influence their life satisfaction. However, little is known about the effects of medical service utilizations on life satisfaction. Much less is known about whether the effects of medical service utilizations on life satisfaction tend to vary by the presence of chronic health conditions. Including 3,944 individuals aged 65 and over who participated in the 3rd wave of Korean Welfare Panel Study, the current study aims to examine (1) the relationships between medical service utilizations and life satisfaction and (2) whether the effects of medical service utilizations on life satisfaction vary by the presence of chronic health conditions. Data were processed through structural equation modeling(SEM) and multi-group SEM. Results indicate that (1) levels of both outpatient and inpatient service utilizations are related to life satisfaction, whereas levels of health monitoring service utilizations are not and (2) the effects of medical service utilizations varied by the chronic health condition status of the elderly. These results indicate that, in order to enhance levels of life satisfaction, medical services should be strategically utilized by the elderly depending on their chronic health condition status. Based on the findings, we discussed implications for practice and policy, suggesting future research directions based on the limitations of the current study.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.428-437
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• 2009

This study was to analyze the effect of service encounter and service quality, customer satisfaction in the golf range. This subject who answered to giver questionaire was 291 persons. The result of reliability check up was here below; Chronbach' ${\alpha}=.817{\sim}.914$. To analyze materials, reliability analysis, factor analysis, correlation analysis, multiple regressions were used as statistic analysis techniques.On the basis of the results, the conclusions were as follows; Firstly, there was a significant influence between service encounter and service quality. Secondly, there was a significant influence between service encounter and customer satisfaction. Lastly, there was a significant influence between service quality and customer satisfaction.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.1
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• pp.97-119
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• 2017

This research investigated user satisfaction and importance of OPAC2.0 services in university libraries for book search result. This research analyzed OPAC2.0 services in university libraries focusing on book search result, user satisfaction with and importance in services, difference in satisfaction and importance, and grade and satisfaction. As a result of the investigation and analysis, OPAC2.0 services given the most was the service of 'portal site linkage'. Generally, the satisfaction with OPAC2.0 services was 2.07 in average, 'very dissatisfactory'. The service considered to be the most important was 'service item'. The difference between satisfaction and importance showed dissatisfactory result, compared with importance in general. The grade and the general difference in satisfaction didn't appear. On the basis of the analysis result mentioned above, with the purpose of the improvement in OPAC2.0 services focusing on book search result, it is necessary to manage users continuously by publicizing libraries concerning respective services, introducing use guide, offering a variety of services, improving quality, and offering information.

• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.57-62
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• 2019

공간서비스 그룹을 구성하는 업체들이 공간이라는 서비스를 제공하면서 사용자의 이용목적과 생애주기에 맞춘 용도로 그 사업모델을 구축하고 있다. 이와 같이 공간대여 서비스는 효율적이고 생산적인 학습효과를 제공하며, 스터디 센터와 스마트 워크에 초점을 많은 업체들이 등장하고 있는 실정이다. 하지만 공간대여 서비스와 소비자의 일치성에 관한 연구가 부족한 실정이다. 따라서 본 연구는 공간대여 서비스에 대한 개념을 분석하여 공간에 대한 접근성, 내부환경요인, 서비스 내의 시설이 시설 만족도에 미치는 영향과 소비자의 자아이미지 일치성, 기능적 일치성, 가치 일치성이 고객만족에 미치는 영향을 분석하였으며, 마지막으로 시설만족도와 고객만족이 이용공간에 대한 애호도에 미치는 영향을 살펴보았다. 공간대여 서비스의 구성요소인 접근성, 내부환경요인, 서비스내의 시설과 시설 만족도와의 인과관계에 대한 실증 연구결과를 요약하면 접근성과 서비스내의 시설은 시설만족도에 유의적인 영향을 미치는 것으로 나타났지만 내부환경요인은 시설만족도에 유의적인 영향을 미치지 않는 것으로 나타났다.