• Title/Summary/Keyword: 서비스 경쟁력

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Marketing service activation strategies for the floral market products in the cyber shopping mall environment (사이버 쇼핑몰 환경에서 꽃시장 상품의 마케팅 활성화를 위한 서비스 전략)

  • Shin, Seong-Yoon;Lee, Hyun-Chang
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.8
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    • pp.149-156
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    • 2013
  • TAmong various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that our marketing target be settled the flower marketing by analyzing. In case of the flower market, the movement of the market from offline market to online market has been occurred and processed concurrently. Market entry and competitiveness of small companies is becoming very difficult because larger companies have been formed national market networks. Therefore, in this research, we suggest ways to enhance flower delivery service to the market from the top ranked site analysis, market situation analysis and service strategy plan for the activation of the online flower market. Also, we describe how to realize the above mentioned strategies through a site building. We can expect to strengthen flower market activation and competitiveness through the flower delivery service enhancement.

개방화시대 우리의 과제와 각오

  • 황민영
    • Agrochemical news magazine
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    • v.15 no.1 s.118
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    • pp.22-25
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    • 1994
  • UR이후 농업의 최대과제는 경쟁력 향상이다. 가격과 품질, 서비스까지 포함한 농업구조의 개편이 시급하다. 무엇보다 필수적인 것은 농민들의 세계적인 안목, 의식의 변화와 적극성이다.

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