• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.341-359
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• 2023

The metaverse applies various technological means such as digital twin modeling, 3D rendering, and holographic imaging, which can provide an immersive tourism service experience. However, since the development of the metaverse is still in its infancy, there is relatively little research on digital tourism from the perspective of the metaverse. This research empirically studies the factors that promote the participation behavior of users on the metaverse platform for digital cultural tourism. Our results show that users' internal motivations for learning and entertainment and the functions provided by metaverse, which are sensory stimulation and social interaction lead to the intention to participate in cultural tourism on metaverse with the mediating effects of immersion experience and perceived pleasure.

• 한국벤처창업학회:학술대회논문집
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• 2021.04a
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• pp.49-53
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• 2021

'양손잡이 조직(Organizational Ambidexterity)'은 새로운 기회를 찾고 위험을 감수하며, 신제품이나 신사업을 개발해 가는 탐색(Exploration) 역량과, 최소한의 리스크와 보유한 자원을 토대로 기존 제품이나 서비스를 중심으로 효율성을 높이는 활용(Exploitation)적 혁신을 동시에 추구하는 조직의 능력으로 경영자들이 비즈니스 환경의 난기류와 다차원성에 대처하도록 권고하는 개념들 중 하나이다. 본 연구는 스타트업의 양손잡이 역량 균형이 기업 성과에 미치는 영향에 대한 연구를 기반으로 양손잡이 역량이 실제 스타트업에 긍정적으로 영향을 미치는 지를 조사하는데 목적으로 하고 있다. 따라서 탐색(Exploration)과 활용(Exploitation)의 적절한 균형(Balance)을 중심으로 기업성과에 미치는 영향과 더불어 환경적 동태성(Environmental Dynamics)의 조절효과에 대하여 알아보고 분석하였다. 실제로 선행 연구를 통해 탐색(Exploration)과 활용(Exploitation)에 모두 관여하는 양손잡이 기업들이 하나에 집중하는 기업보다 우수한 성과를 달성할 가능성이 높은 것으로 나타났으며, 탐색(Exploration)과 활용(Exploitation)의 적절한 균형(Balance)을 유지하는 것이 생존과 번영을 위해 중요한 것으로 나타났다. 특히, 자원이 부족한 스타트업의 경우 부족한 자원을 효과적으로 활용하고 양방향으로 행동할 수 있는 능력은 경영 능력과 역량에 달려 있기 때문에 지속적인 생존을 위해 탐색과 활용의 균형을 맞추고 효과적인 조직을 구축해 양손잡이 조직으로 거듭나야만 한다. 양손잡이 조직에 대한 연구 이론은 보통 여유 자원이 높은 대기업을 기준으로 정의되고 있으며, 상대적으로 여유 자원의 수준이 낮은 중소기업이나 스타트업을 위한 양손잡이 조직의 의미와 이러한 기업들이 추구할 수 있는 현실적인 실행방안에 대해서는 연구가 부족한 실정이다. 따라서, 본 연구는 실제 스타트업 기업의 성장을 위한 전략적 방향 설정을 제시할 수 있으며, 급격하게 변화하는 시장에서 스타트업의 양손잡이 역량과 기업성과 영향 관계를 분석하여 학술적인 기여를 할 수 있을 것으로 기대한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.71-85
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• 2021

Representative domestic start-up support organizations include the Business Incubator(BI), Korea Institute of Startup & Entrepreneurship Development(KISED), Techno Park(TP), and Center of Creative Economy Innovation(CCEI), and there are about 260 Business incubator nationwide. The Business incubator is operated by universities, research institutes, and private foundations or associations. The organization consists of the center director and the incubating professionals (hereinafter referred to as "manager"), etc., and performs tasks such as center operation management and incubation support services for tenant companies. Until now, research on the operation of Business Incubator has been mainly focused on the performance of tenant companies. Studies on whether the manager's competency characteristics directly or indirectly affect the performance of the tenant companies through psychological mediators such as self-efficacy and organizational commitment were very scarce. The purpose of this study is to explore various factors influencing organizational commitment and job performance by the competence characteristics of Business incubator managers, and to explain the causal relationship among those factors. In particular, the difference in perception was investigated by a manager's survey that influences organizational commitment and work performance at the Business incubator. Through this, we intend to present practical implications for the role of managers in the operation of Business incubators. This study is an exploratory study, and the subject of the study was a survey of about 600 managers working at Business incubator nationwide, of which 116 responses were analyzed. Data analysis included descriptive statistics, exploratory factor analysis, and reliability. Structural equation model analysis was performed for hypothesis tests. As a result of the analysis, it was found that the cognitive characteristics of the Business incubator manager, communication, and situational response as the behavioral characteristics had a positive effect on the manager's self-efficacy, and the behavioral characteristics had a greater effect on the self-efficacy. It was also found that the manager's cognitive and behavioral characteristics, and self-efficacy had a positive effect on organizational commitment and work performance. In particular, a manager's self-efficacy has a positive effect on organizational commitment and work performance. This result showed that the manager's competency characteristics increase the manager's self-efficacy as a mediating factor rather than directly affecting organizational commitment and work performance. This study explains that the manager's competency characteristics are transferred to organizational commitment and work performance. The results of the study are expected to reflect the job standard of the National Competency Standards (NCS) and basic vocational competency to the job competency of managers, and it also provides a guideline for the effective business incubator operation in terms of human resource management. In practice, it is expected that the results of the study can reflect the vocational basic skills of the Business Incubator manager's job competency in the National Competency Standards(NCS) section, and suggest directions for the operation of the Business Incubator and the manager's education and training.

• Journal of Korean Academy of Rural Health Nursing
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• v.18 no.2
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• pp.80-91
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• 2023

Purpose: The purpose of the study quantitatively investigates the experience of unmet healthcare service utilization by rural populations in vulnerable areas during the COVID-19 pandemic based on Andersen's behavior model. At the same time, this study attempts to describe the experiences of unmet healthcare service utilization among participants in vulnerable rural areas by analyzing qualitative contents through open-ended question. Methods: Data were collected from October to November 2022 using Qualtrix, a web-based survey platform. A total of 863 participants completed an online survey. Quantitative data were analyzed using 𝑥² test and logistic regression analysis. Qualitative data were analyzed using content analysis. Results: The factors affecting participants' unmet healthcare service utilization were type of residential area and underlying disease. The qualitative analysis identified; four categories and nine sub-categories. Conclusion: Based on these findings, it is necessary to develop a disaster nursing response model according to the type of residential areas and the number of people.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1832-1843
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• 2015

Recently, since the "Capital Market Consolidation Act" has been effective in 2009, the competition among the securities companies in Korean security market has been fierce. Thus, securities business lately are needed by the market environmental requirements rapidly changed for various strategies. The purpose of this study was to identify the effect of corporate attribute, employee attribute, financial product attribute securities on customer satisfaction, trust with the firm, and usage intention. As the subjects I selected the customer of securities in Seoul in 2014 and conducted survey with questionnaires. Among total 400, I chose 378 as the valid sample by convenience sampling. For the data process, I used SPSS 20.0 I verified the perspective hypotheses after testing reliability and validity of fit by the data process. The results are as following. First, it was shown that the sub-factors of corporate attribute, employee attribute, financial product attribute in securities as ethics, innovation, size, kind, professionalism, ethics, profitability and diversity had significant effect on usage intention. Second, the study confirms that reliability and satisfaction influences customer loyalty as moderate variable. The industrial and academic significance of this study is that it may serve as a useful base date to understand customer behavior and draw new strategies in a financial management environment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.165-174
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• 2016

Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.177-180
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• 2018

최근 4차 산업혁명 시대라 하여 새로운 기술들이 등장하고 기술들이 융합되면서 새롭고 혁신적인 산업과 서비스가 창출되고 있다. 이러한 시대에 청소년들의 새로운 아이디어와 기술은 4차 산업혁명에 맞는 새로운 성장 동력을 확보할 수 있을 것이라고 여겨진다. 4차 산업의 혁명이 요청되는 이 시기에 산업을 견인할 수 있는 길은 창업의 길이다. 따라서 창업을 통해 4차 산업혁명을 이끌어갈 수 있는 인재가 무엇보다도 필요하다. 청소년들은 학교 프로그램을 통해 다양한 창업교육을 접하고 있으며, 공공기관의 대표적인 창업교육은 중소벤처기업부(구 중소기업청)가 주관하고 있는 BizCool이 있다. 교육부에서 중학생들에게 자유학기제를 2016년 1월 1일부터 실시하고 있으며 BizCool 교육을 통한 창업, 진학, 취업의 우수 사례들이 등장하면서 2017년 현재 대한민국 약 500여개의 학교에서 중소벤처기업부의 지원을 받아 BizCool 교육이 진행 되고 있다. BizCool은 청소년들의 기업가정신 함양 및 모의 창업 교육을 통해 확고한 경제관념을 형성하고 꿈 끼 도전정신 진취성을 갖춘 '융합형 창의인재' 양성을 목적으로 한다. 본 논문은 중학교 자유학기제를 통한 창업교육이 학생들에게 긍정적 사고와 학습성취도에 미치는 관계에 대해 연구하는데 목적을 두었다. 이 목적을 달성하기 위하여 대전광역시교육청에서 자유학기제 BizCool 교육을 받는 3개 학교를 선정하였고 갑천중, 도안중, 문정중 3개 학교의 창업교육 담당교사의 도움을 받아 창업교육 참가 학생을 대상으로 설문조사를 실시하여 연구결과를 분석하였다. 실증분석결과, 첫째, 창업교육은 학생들의 긍정적 사고에 양의 영향을 미친다는 것을 확인하였다. 둘째, 창업교육은 학생들의 학습성취도에 양의 영향을 미친다는 것을 제시하였다. 셋째, 창업교육은 학생들의 학습성취도에 긍정적 사고가 매개효과를 미친다는 것을 분석하였다. 본 연구에서 시사하는 바는 다음과 같다. 첫째, 연구결과 자유학기제 창업교육은 학생들에게 학습성취도를 높여 주었다. 따라서 학생들에게 도움이 되는 BizCool 교육을 전국 초, 중, 고등학교 11,733개교에 확산시켜 체계적으로 습득 할 수 있는 환경이 조성되어야 할 것이다. 둘째, 연구결과 창업교육은 긍정적 사고에 영향을 미쳤다. 전기숙(2016)에 따르면 청소년의 행복에 있어서 긍정적인 대인관계가 가장 중요한 요인이 된다고 하였다. BizCool 교육을 통해 사람과 팀의 소중함을 깨달으며 소통하는 법을 노력한다면 바른 인성을 갖춘 창의성 높은 학생들로 성장할 것이다. 셋째, 연구결과 창업교육의 학습성취도는 긍정적 사고를 가지고 있는 학생들에게 더욱 높게 나타났다. 긍정적 사고를 가지고 자신감 있게 매사 행동해 나간다면 학생들은 성취로 인한 만족감을 느끼며 행복한 학교생활을 해나갈 수 있고 BizCool 교육과 함께 멋진 미래를 만들어 갈 것이다. 본 연구에서 한계점은 다음과 같다. 첫째, 특정 지역, 특정 학교를 대상으로 실시하였기 때문에 표본의 수가 제한적이므로 전체를 대표하기에는 제약이 있다. 둘째, 긍정적 사고는 학생들의 환경과 상황에 따라 달라질 수 있으므로 연구 대상자의 조건 면에서 한계가 있다. 셋째, 중학교 자유학기제 창업교육의 체계화가 미비하다. 학교에서 창업교육을 하는 담당 교사는 창업 경험이 풍부하지 않기 때문에 창업교육 전문가가 필요하며 국가기관과 기업 등이 연계한 학습 형태를 구축하여 더 활발하고 현장감 있는 창업교육이 실시되기를 바란다.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.1-36
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• 2020

This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.

• Asia Marketing Journal
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• v.13 no.4
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• pp.105-137
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• 2012

After relationship marketing emerged as a new approach in the marketing field in the 1980s, it has been widely studied in the United States, Europe and Asia. Rapid environmental changes and global competition has made it inevitable for companies to consider their relationships with the environment more closely. Under these circumstances, relationship marketing has held a position as a pivotal paradigm in the field of strategy as well as in marketing. In addition, relationship marketing has overcome the limitations of a traditional marketing research while providing richer implications in company's marketing activities. The paradigm shift to relationship marketing has brought fundamental changes in a marketing point of view. First, in philosophical aspects, unlike past research which focused solely on customer satisfaction, organizational relationship parameters which focuses on trust and commitment has become key elements of successful relationship marketing while shifts in thoughts naturally take place from adaptive marketing to strategic marketing. Second, in structural aspects, the relational mechanism of governance such as network structure with a variety of relational partners has emerged as a new marketing organization from the previous simple structure focusing on the micro-economic, marketbased trading between seller and customer. Third, in behavioral aspects, it proposed the strategic course of the action of gaining an advantage over the competition on the individual firm level by focusing on building long-term relationships and considering partnership with the components in the entire marketing system, rather than with one-time transaction-centric action between a seller and a customer. Fourth, in the aspects of marketing performance, marketing performance was sought through the long-term and cooperative relationship with various stakeholders, including customers in the marketing system, focusing on the overall competitive advantage based on relationship rather than individual performance of individual companies' marketing activities, such as market share and customer satisfaction. However, studies of relationship marketing were mostly centered in interorganizational relationships focusing on the relational structure and properties of commercial sector in the marketing system. Paradoxically, the circumstance of the consumer's side that must be considered is evolving again in relationship marketing. In structural aspects, a community, as the new relationship governance structure in the digital environment, and in behavioral aspects, the changing role of consumer participation demanding big changes in the digital environment engaged in the marketing system. The possibility of building a relationship marketing community for common value creation is presented in terms of organization of consumers with the focus on changing marketing environment and marketing system according to the new realities of the 21st century- the popularity of digital environments and the diffusion of customer participation. Therefore, future research of relationship marketing must seek for a truly integrated model including all of the existing structure and properties of the research oriented relationship from both the commercial and consumer sector.