• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.5
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• pp.165-174
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• 2016

Recently, global economic recession has a significant influence on promoting launch of start-ups around the world. As is often the case, powerful and bright entrepreneurship is required so that the start-ups may be successful in their target markets. Despite the fact that numerous studies about impact of the entrepreneurship on start-ups exist in literature, there is no study attempting to recognize importance of social learning about entrepreneurship on individual creativity of those who have intentions to become entrepreneurs of start-ups. In this sense, this study proposes a new research model in which social learning about entrepreneurship is assumed to have an influence on individual creativity of start-ups candidates. For the sake of proving the proposed research model more rigorously, we include those constructs such as para-social interaction, imitation of role model, and internal motivation. We garnered 89 valid questionnaires from college students who were invited to the experiments designed for this study. Results proved that para-social interaction and imitation of role model affect internal motivation significantly, which in turn affects individual creativity positively. These results also provide theoretical directions revealing the embedding process of entrepreneurial capital among society.

• 한국벤처창업학회:학술대회논문집
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• 2018.04a
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• pp.177-180
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• 2018

최근 4차 산업혁명 시대라 하여 새로운 기술들이 등장하고 기술들이 융합되면서 새롭고 혁신적인 산업과 서비스가 창출되고 있다. 이러한 시대에 청소년들의 새로운 아이디어와 기술은 4차 산업혁명에 맞는 새로운 성장 동력을 확보할 수 있을 것이라고 여겨진다. 4차 산업의 혁명이 요청되는 이 시기에 산업을 견인할 수 있는 길은 창업의 길이다. 따라서 창업을 통해 4차 산업혁명을 이끌어갈 수 있는 인재가 무엇보다도 필요하다. 청소년들은 학교 프로그램을 통해 다양한 창업교육을 접하고 있으며, 공공기관의 대표적인 창업교육은 중소벤처기업부(구 중소기업청)가 주관하고 있는 BizCool이 있다. 교육부에서 중학생들에게 자유학기제를 2016년 1월 1일부터 실시하고 있으며 BizCool 교육을 통한 창업, 진학, 취업의 우수 사례들이 등장하면서 2017년 현재 대한민국 약 500여개의 학교에서 중소벤처기업부의 지원을 받아 BizCool 교육이 진행 되고 있다. BizCool은 청소년들의 기업가정신 함양 및 모의 창업 교육을 통해 확고한 경제관념을 형성하고 꿈 끼 도전정신 진취성을 갖춘 '융합형 창의인재' 양성을 목적으로 한다. 본 논문은 중학교 자유학기제를 통한 창업교육이 학생들에게 긍정적 사고와 학습성취도에 미치는 관계에 대해 연구하는데 목적을 두었다. 이 목적을 달성하기 위하여 대전광역시교육청에서 자유학기제 BizCool 교육을 받는 3개 학교를 선정하였고 갑천중, 도안중, 문정중 3개 학교의 창업교육 담당교사의 도움을 받아 창업교육 참가 학생을 대상으로 설문조사를 실시하여 연구결과를 분석하였다. 실증분석결과, 첫째, 창업교육은 학생들의 긍정적 사고에 양의 영향을 미친다는 것을 확인하였다. 둘째, 창업교육은 학생들의 학습성취도에 양의 영향을 미친다는 것을 제시하였다. 셋째, 창업교육은 학생들의 학습성취도에 긍정적 사고가 매개효과를 미친다는 것을 분석하였다. 본 연구에서 시사하는 바는 다음과 같다. 첫째, 연구결과 자유학기제 창업교육은 학생들에게 학습성취도를 높여 주었다. 따라서 학생들에게 도움이 되는 BizCool 교육을 전국 초, 중, 고등학교 11,733개교에 확산시켜 체계적으로 습득 할 수 있는 환경이 조성되어야 할 것이다. 둘째, 연구결과 창업교육은 긍정적 사고에 영향을 미쳤다. 전기숙(2016)에 따르면 청소년의 행복에 있어서 긍정적인 대인관계가 가장 중요한 요인이 된다고 하였다. BizCool 교육을 통해 사람과 팀의 소중함을 깨달으며 소통하는 법을 노력한다면 바른 인성을 갖춘 창의성 높은 학생들로 성장할 것이다. 셋째, 연구결과 창업교육의 학습성취도는 긍정적 사고를 가지고 있는 학생들에게 더욱 높게 나타났다. 긍정적 사고를 가지고 자신감 있게 매사 행동해 나간다면 학생들은 성취로 인한 만족감을 느끼며 행복한 학교생활을 해나갈 수 있고 BizCool 교육과 함께 멋진 미래를 만들어 갈 것이다. 본 연구에서 한계점은 다음과 같다. 첫째, 특정 지역, 특정 학교를 대상으로 실시하였기 때문에 표본의 수가 제한적이므로 전체를 대표하기에는 제약이 있다. 둘째, 긍정적 사고는 학생들의 환경과 상황에 따라 달라질 수 있으므로 연구 대상자의 조건 면에서 한계가 있다. 셋째, 중학교 자유학기제 창업교육의 체계화가 미비하다. 학교에서 창업교육을 하는 담당 교사는 창업 경험이 풍부하지 않기 때문에 창업교육 전문가가 필요하며 국가기관과 기업 등이 연계한 학습 형태를 구축하여 더 활발하고 현장감 있는 창업교육이 실시되기를 바란다.

• Journal of Intelligence and Information Systems
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• v.26 no.3
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• pp.1-36
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• 2020

This study is to reveal the acceptance factors of the Market Sentiment Index (MSI) created by reflecting the investor sentiment extracted by processing unstructured big data. The research model was established by exploring exogenous variables based on the rational behavior theory and applying the Technology Acceptance Model (TAM). The acceptance of MSI provided to investors in the stock market was found to be influenced by the exogenous variables presented in this study. The results of causal analysis are as follows. First, self-efficacy, investment opportunities, Innovativeness, and perceived cost significantly affect perceived ease of use. Second, Diversity of services and perceived benefits have a statistically significant impact on perceived usefulness. Third, Perceived ease of use and perceived usefulness have a statistically significant effect on attitude to use. Fourth, Attitude to use statistically significantly influences the intention to use, and the investment opportunities as an independent variable affects the intention to use. Fifth, the intention to use statistically significantly affects the final dependent variable, the intention to use continuously. The mediating effect between the independent and dependent variables of the research model is as follows. First, The indirect effect on the causal route from diversity of services to continuous use intention was 0.1491, which was statistically significant at the significance level of 1%. Second, The indirect effect on the causal route from perceived benefit to continuous use intention was 0.1281, which was statistically significant at the significance level of 1%. The results of the multi-group analysis are as follows. First, for groups with and without stock investment experience, multi-group analysis was not possible because the measurement uniformity between the two groups was not secured. Second, the analysis result of the difference in the effect of independent variables of male and female groups on the intention to use continuously, where measurement uniformity was secured between the two groups, In the causal route from usage attitude to usage intention, women are higher than men. And in the causal route from use intention to continuous use intention, males were very high and showed statistically significant difference at significance level 5%.

• Asia Marketing Journal
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• v.13 no.4
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• pp.105-137
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• 2012

After relationship marketing emerged as a new approach in the marketing field in the 1980s, it has been widely studied in the United States, Europe and Asia. Rapid environmental changes and global competition has made it inevitable for companies to consider their relationships with the environment more closely. Under these circumstances, relationship marketing has held a position as a pivotal paradigm in the field of strategy as well as in marketing. In addition, relationship marketing has overcome the limitations of a traditional marketing research while providing richer implications in company's marketing activities. The paradigm shift to relationship marketing has brought fundamental changes in a marketing point of view. First, in philosophical aspects, unlike past research which focused solely on customer satisfaction, organizational relationship parameters which focuses on trust and commitment has become key elements of successful relationship marketing while shifts in thoughts naturally take place from adaptive marketing to strategic marketing. Second, in structural aspects, the relational mechanism of governance such as network structure with a variety of relational partners has emerged as a new marketing organization from the previous simple structure focusing on the micro-economic, marketbased trading between seller and customer. Third, in behavioral aspects, it proposed the strategic course of the action of gaining an advantage over the competition on the individual firm level by focusing on building long-term relationships and considering partnership with the components in the entire marketing system, rather than with one-time transaction-centric action between a seller and a customer. Fourth, in the aspects of marketing performance, marketing performance was sought through the long-term and cooperative relationship with various stakeholders, including customers in the marketing system, focusing on the overall competitive advantage based on relationship rather than individual performance of individual companies' marketing activities, such as market share and customer satisfaction. However, studies of relationship marketing were mostly centered in interorganizational relationships focusing on the relational structure and properties of commercial sector in the marketing system. Paradoxically, the circumstance of the consumer's side that must be considered is evolving again in relationship marketing. In structural aspects, a community, as the new relationship governance structure in the digital environment, and in behavioral aspects, the changing role of consumer participation demanding big changes in the digital environment engaged in the marketing system. The possibility of building a relationship marketing community for common value creation is presented in terms of organization of consumers with the focus on changing marketing environment and marketing system according to the new realities of the 21st century- the popularity of digital environments and the diffusion of customer participation. Therefore, future research of relationship marketing must seek for a truly integrated model including all of the existing structure and properties of the research oriented relationship from both the commercial and consumer sector.