• Journal of Intelligence and Information Systems
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• v.22 no.1
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• pp.119-138
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• 2016

Since the Industrial Revolution, which made the mass production and mass distribution of standardized goods possible, machine-made (manufactured) products have accounted for the majority of the market. However, in recent years, the phenomenon of purchasing even more expensive handmade products has become a noticeable trend as consumers have started to acknowledge the value of handmade products, such as the craftsman's commitment, belief in their quality and scarcity, and the sense of self-esteem from having them,. Consumer interest in these handmade products has shown explosive growth and has been coupled with the recent development of three-dimensional (3D) printing technologies. Etsy.com is the world's largest online handmade platform. It is no different from any other online platform; it provides an online market where buyers and sellers virtually meet to share information and transact business. However, Etsy.com is different in that shops within this platform only deal with handmade products in a variety of categories, ranging from jewelry to toys. Since its establishment in 2005, despite being limited to handmade products, Etsy.com has enjoyed rapid growth in membership, transaction volume, and revenue. Most recently in April 2015, it raised funds through an initial public offering (IPO) of more than 1.8 billion USD, which demonstrates the huge potential of online handmade platforms. After the success of Etsy.com, various types of online handmade platforms such as Handmade at Amazon, ArtFire, DaWanda, and Craft is ART have emerged and are now competing with each other, at the same time, which has increased the size of the market. According to Deloitte's 2015 holiday survey on which types of gifts the respondents plan to buy during the holiday season, about 16% of U.S. consumers chose "homemade or craft items (e.g., Etsy purchase)," which was the same rate as those for the computer game and shoes categories. This indicates that consumer interests in online handmade platforms will continue to rise in the future. However, this high interest in the market for handmade products and their platforms has not yet led to academic research. Most extant studies have only focused on machine-made products and intelligent services for them. This indicates a lack of studies on handmade products and their intelligent services on virtual platforms. Therefore, this study used signaling theory and prior research on the effects of sellers' characteristics on their performance (e.g., total sales and price premiums) in the buyer-seller relationship to identify the key influencing e-Image factors (e.g., reputation, size, information sharing, and length of relationship). Then, their impacts on the performance of shops within the online handmade platform were empirically examined; the dataset was collected from Etsy.com through the application of web harvesting technology. The results from the structural equation modeling revealed that the reputation, size, and information sharing have significant effects on the total sales, while the reputation and length of relationship influence price premiums. This study extended the online platform research into online handmade platform research by identifying key influencing e-Image factors on within-platform shop's total sales and price premiums based on signaling theory and then performed a statistical investigation. These findings are expected to be a stepping stone for future studies on intelligent online handmade services as well as handmade products themselves. Furthermore, the findings of the study provide online handmade platform operators with practical guidelines on how to implement intelligent online handmade services. They should also help shop managers build their marketing strategies in a more specific and effective manner by suggesting key influencing e-Image factors. The results of this study should contribute to the vitalization of intelligent online handmade services by providing clues on how to maximize within-platform shops' total sales and price premiums.

• Asia pacific journal of information systems
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• v.13 no.3
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• pp.85-106
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• 2003

Recently, firms which have offered a "free Internet service" to their customers, are considering a "charged Internet service" for increasing a company's profit. But they have doubts about the results, because consumers may fly away from their web-site easily and may discontinue using their services. The purpose of this study is to investigate which factors make consumers use the charged Internet services. To do this, the factors, which are ease of using the service, usefulness of the service, the reputation of the service provider, service cost, and the intention to use the service as a mediator, are analyzed. To achieve this research objective, a structural equation model was constructed and a field study method was used. The findings are summarized as follows: First, ease of using the service, usefulness of the service, and service cost have significant impacts on the charged Internet service usage through the intention to use. Especially, although service cost influences on the service usage largely, the usefulness of the service has a bigger impact on the charged Internet service usage than service cost. Second, the reputation of the service provider does not have any impact on the service usage. Third, consumers using only the free Internet service tend to hesitate about using the "charged Internet service" because they doubt its ease of use and usefulness in spite of the service cost.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.281-296
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• 2000

인터넷쇼핑몰은 전통적 유통경로에 비해 많은 장점을 지니고 있음에도 많은 네티즌 (Netizen)들올 만족시키지 못하고 있는데 그 이유중 하나는 머천다이징 전략의 실패에 기인 한다 인터넷쇼핑올 운영자률은 어떤 종류의 제품 서비스들이 인터넷쇼핑몰 판매에 적합 한가에 대한 많은 관심을 가지고 있지만 여기에 대한 기존의 연구가 부족한 실정이다. 본 연구에서는 인터넷쇼핑몰의 만족 결정요인 가운데 하나인 머천다이징 만족에 영향을 미치는 요인들에 대하여 알아보았다. 실종연구 결과는 다음과 같다. 먼저, 제품믹스의 깊이는 머천다이징에 대한 만족에 영향을 주지만, 폭은 영향이 없는 것으 로 나타났으며, 머천다이징에서 '비트-기초 제품'의 비중이 높을수록 그리고 제품의 탐색성이 높올수록 머천다이징에 대한 만족이 높은 것으로 나타났다. 또한 제품이미지나 명성이 높을수 록 그러고 정보가 풍부한 제품일수록 머천다이징 만족이 높은 것으로 나타났다.

• Journal of Intelligence and Information Systems
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• v.6 no.2
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• pp.49-62
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• 2000

본 논문은 향후 인터넷 사용의 많은 두 부분이 현재의 인간 사용자에서 지능형 에이전트로 옮겨져 갈 때 현 인터넷 사업 모형에 영향(Impact)으로 작용할 수 있는 요소들을 분석하고, 이로 야기되는 새로운 사업 모형의 출현 및 현 사업 모형에 예상되는 변화에 대하여 살펴보고자 한다. 지능형 에이전트로 인하여 인터넷 사업에 있어서 예상 가능한 주요 변화를 사업 모형 관점에서 제품, 서비스, 정보 흐름(Flow)의 변화, 참여자의 역할(Role)의 변화, 수익원천(Revenue)의 변화, 참여자간의 혜택 (Benefit)의 변화, 비용분담(Cost Distribution)구조 변화라는 다섯 가지 측면에서 현재의 인터넷 사업에 있어서 배너광고 모델, 가격책정 모델, 중개자 모델, 브랜드 및 명성 효과, 디지털 카르텔 등의 주요 현상과 결부시켜 살펴본다. 이를 통하여 향후 지능형 에이전트 기반의 사업 모형에 대비한 전략적 시사점(Imp1ications)을 제공하고자 한다.

• The Inventors News
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• no.57
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• pp.1-16
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• 2007

매니페스토 물결운동 동참/발행인 칼럼/일본 특허출원 "더 편리하고, 빨라진다"/지식재산 전문인력육성 추진기획단 발족/한반도 평화지도 여성이 그리자/꿈의 사업 시제품제작/구체적 이념 정책에 반영되도록 압력.감시/"한국형 매니페스토 정착시킬 것"/전국 5개도시 각 60시간 과정, 11월경 자격시험 거쳐 배출/"영재교육 붐 일고 있듯 발명창의교육도 붐 일 것"/"발명창의성 교육 중점 강의"/"자격증 따서 아이들 가르칠 거예요"/특허청 30주년 기념 엠블럼/특허청 대학 특허교육 지원 강화/특허서식, 민원인이 작성하기 쉽도록 개편/'미특허소송판례' 9월부터 온라인 무료서비스/서울대 등 주요대학 특허교육 확산/'2007 상표-디자인전' 8월2일 개최/역사 속의 발명품/하루 10분 발명교실/특허Q&A/국회 산자위 소속 김태년 의원/대학 중점 연구분야 특허지도 그린다/차세대 'IPTV' 특허출원 대폭 증가/아이디어 착상 및 발명기법/"지금은 여성발명가 시대" 정부의 관심이 필요하다/도마크의 크론토질/화폐 위조방지 기술 특허출원 동향/여성발명기업 육성 방안 등 논의/협회 대구지역 모임 활발/특허청, 기술사업화 중매 선다/지역명성 상표권으로 재탄생/한국여성발명협회 회원사 발명품 가이드

• The Optical Journal
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• s.139
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• pp.32-33
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• 2012

광학 측정 장비와 측정서비스를 제공하고 있는 독일 옵시라는 OSRAM의 파트너로 2년마다 개최되는 세계 최대규모의 국제조명전시회인 "light+building 2012"에 2012년 4월 15일부터 4월 20일 동안 참가하였다. 독일 프랑크푸르트에서 개최된 이번 전시회는 세계최대규모라는 명성에 걸맞게 전 세계 50개국에서 약 2,200여개 회사가 참여하여, 유럽의 선진조명 및 다양한 조명기술이 어떻게 건물의 실내외 디자인에 접목되어 쾌적한 주거환경과 생활환경을 제공하는지를 확인 할 수 있었다. 특히, 녹색성장이라는 세계적인 흐름에 편승하여 유명세를 타고 있는 LED와 새로운 광원으로 주목받고 있는 OLED까지, 조명산업과 관련이 있는 모든 제품에 대한 현재와 미래 트랜드를 한 눈에 볼 수 있는 자리여서 국내 조명산업에 종사자들도 이번 전시회를 많이 방문하였다.

• The Korean Journal of Health Service Management
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• v.13 no.4
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• pp.95-107
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• 2019

Objectives: The purpose of this study was to examine the quality and reputation of medical services in hospitals run by Gangwon-do 1,3, and 10 dentists, to investigate the mitigation effects of trust and quality on patient satisfaction and loyalty. Methods: Of the 600 surveys collected, 578 were used. Results: Although there were differences in dental services by type of institution, fame influenced patient satisfaction in all three institutions, and patient satisfaction also affected loyalty in all three institutions. The moderating effect of trust was shown to one dentist, and physician trust was shown to have a moderating effect. Conclusions: The establishment of reputation trust and the practice of dental medical services are important for attracting patients.

• Journal of Service Research and Studies
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• v.8 no.1
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• pp.13-26
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• 2018

Most product consists of various national components, and brand strategy using nationality images is prevalent in marketing field. Country of origin is meaningful consideration for decision making. The purpose is that how consumer evaluate the global brand depending on two-sided dimension of country of origin. This research aims to examine the interaction effect of two-sided country of origin and moderating effect of global identity. In study 1, two-way interaction effect of origin of brand and origin of production was significant with social prestige. In study 2, there-way ANOVA provided marginally significant main effect of origin of brand and global identity. Two-way interaction effect of origin of brand and production was significant with social prestige. Also two-way interaction effect origin of brand and global identity was significant with innovation and social responsibility. Three-way interaction of origin of brand, origin of production, and global identity was significant with social responsibility, this approved moderating effect of global identity. Results contribute to understanding global brands strategy using country of origin effect, and to adding new knowledge to the country of origin literature. Academic and practical implications, limitations, and future research directions were discussed.

• Korean Business Review
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• v.12
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• pp.239-254
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• 1999

There has been a lot of researches on the major motivation of consumer's choice for airlines. Due to the competition in airline industries, most of airlines offer a various level of benefits to customers such as a frequent traveller bonus, a schedule, services in flight including a meal and an entertainment program, a discounted fare and an intangible part of personal service. However, it is very difficult to measure the performance of the customers' benefit and to identify the weight of each factor being considered on the airline choice. In this paper, we focus on the airline choice process for the business travellers. The AHP is applied to evaluate the factors reflecting the business travellers' choice for airlines. This study will be useful to build a marketing plan for the business traveller's market.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.48-58
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• 2008

This study intends to figure out the image evaluation properties of internet shopping malls and suggest a strategic direction for positioning through establishing a perceptual map on how the actual customers remember them and which image expression would make the most effective marketing. According to the result of analysis, the images of internet shopping malls were drawn as elements such as product information service, customer service after purchase, atmosphere, convenience, safety, and fame. And according to the result of making a perceptual map, it showed that there was a meaningful difference in the customers' perception on competitive shopping malls. The most discriminative property among the images of shopping malls was product information service, and the least discriminative property was convenience. In addition, there showed a meaningful difference in the customers' preference and ideal point on internet shopping malls between the subdivided groups of customers. It was verified that in this internet shopping mall market where competition is getting severe, the result of this study can be a useful foundational data in establishing a marketing strategy of market segmentation.