• Title/Summary/Keyword: 서비스디자인 품질

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A Study on the Quality of Academic Information Service of Internet Portal (인터넷 포털 학술정보서비스 품질에 관한 연구)

  • Kim, Seonghee;Park, Hyejin
    • Journal of the Korean Society for information Management
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    • v.31 no.2
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    • pp.79-97
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    • 2014
  • This study was to evaluate the quality of academic information services provided by Naver Academic Information Service, Google Scholar, and MS Academic Search. This academic information services were evaluated in terms of the contents, service, and effectiveness. 135 four year college students were recruited for the survey. The results showed that the Google Scholar in contents section had higher score than Naver and MS Academic Search. In regard to service, Google Scholar had higher score in retrieval section while Naver had higher score in design section respectively. Finally, both Google Scholar and Naver in the access section had higher score than MS Academic Search.

e-Service Quality and Behavioral Intention in the App Shopping Mall (앱(app) 쇼핑몰의 서비스품질과 구매의도에 관한 연구)

  • Chun, Joo-Hyung;Lim, Yeon-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.4
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    • pp.1609-1618
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    • 2012
  • We can easily acknowledge the facts that the e-market is increasingly and quickly changed by the smart phone user's. This research focuses the e-service quality and relationship between the e-service quality, customer satisfaction and behavioral intention in the AppShopping Mall. Based on the documentary research, the empirical study was followed by the questionnaire. The 313 usable questionnaires were collected by a self-administered survey. The results reveal that the e-service quality determinants are factors including customer service, app design, security, connectivity and user's convenience, and that the e-service quality is directly or indirectly related to customer satisfaction and behavioral intention. The AppShopping mall managers have to try on their best to find out the customer's needs, manage the lists of the e-service quality and develop the app.

Efficient Video Streaming Mechanism through a New Rate Adaptation Scheme (새로운 전송률 적응기법을 통한 효율적인 비디오 스트림 전송 메커니즘)

  • Lee, Sun-Hun;Chung, Kwang-Sue
    • Journal of Broadcast Engineering
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    • v.14 no.1
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    • pp.44-58
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    • 2009
  • To provide efficient video streaming service over a wireless networks, the rate adaptation scheme should be applied at the low layer and the quality adaptation scheme should be considered at the high layer. In this paper, we propose a new cross-layer design which includes rate adaptation scheme at the MAC/PHY layers and quality control at the application layer. Proposed rate adaptation scheme improves the wireless channel utilization by transmitting the consecutive frames and selects optimal transmission mode by calculating the goodputs for each transmission mode. Based on selected transmission mode, the rate adaptation scheme calculates the rate limits and informs that to the application layer. Then the video streaming application utilizes this rate limits to adjust the quality of the video stream. Through performance evaluations, we prove that our cross-layer design improves the quality of the wireless video streaming service by means of the proposed rate adaptation scheme.

웹 저장공간 임대서비스의 사용자 만족 결정요인 연구

  • 전동진;김준우
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2004.11a
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    • pp.465-475
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    • 2004
  • 인터넷과 정보기술의 발전은 디지털 자료에 대한 저장방식에 변화를 가져왔으며 이것은 인터넷 웹 저장공간 임대서비스라는 새로운 비즈니스 유형을 창출시켰다. 사이버 저장 공간 및 자료를 상호 공유 할 수 있는 점과 고가의 저장 매체를 소유할 필요가 없다는 장점으로 웹 저장공간 임대서비스 서비스의 수요가 급증하고 있으며, 이러한 서비스에 대한 체계적인 연구가 필요한 시점이다. 본 연구에서는 인터넷 웹 저장공간 임대서비스가 사용자에게 정보 저장 공간을 대여해주는 서비스라는 개념하에, 사용자 만족을 이끌 수 있는 웹 저장공간 임대서비스 특성에 대해 실증연구를 수행하였다. 연구의 결과는 사용자의 만족에 영향을 미치는 웹 저장공간 임대서비스의 서비스 품질은 유형성과 신뢰성, 대응성 요인으로 나타났다. 따라서 웹 저장공간 임대서비스를 제공하는 기업은 서비스에 대한 시각적인 디자인과 사이트의 기술수준을 높이고, 사이트 구조에 대해 사용자 측면에서 편리하게 이용할 수 있도록 구성하여야 할 필요가 있다. 또한 사용자가 신뢰할 수 있도록 개인 정보 및 공유 자료의 보안성 및 보유정보의 체계화에 비중을 두어야 한다. 마지막으로 사용자들의 요구사항에 즉각 대응할 수 있도록 정보전달 채널을 강화할 필요가 있음을 지적하였다.

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A Study on Relationship among Restaurant Brand Image, Service Quality, Price Acceptability, and Revisit Intention (레스토랑의 브랜드 이미지와 서비스품질ㆍ가격수용성ㆍ재 방문의도와의 관계)

  • 김형순;유경민
    • Culinary science and hospitality research
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    • v.9 no.4
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    • pp.163-178
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    • 2003
  • The purpose of this study is to find the effect of restaurant brand image upon service quality, price acceptability, and revisit intention, and to propose the importance of brand image to operators and managers who manage restaurants. To accomplish the purpose of this study, sampling was taken among customers who visit six deluxe hotels and six family restaurants in Seoul. Six hundreds questionnaires were distributed to each hotel and restaurant and 487 valid samples were selected for statistical analysis. The questionnaire consists of 77 items about demographical characteristics, brand image, service quality, revisit intention, price acceptability, and spending patterns. SPSS WIN 10.0 was used for statistical analysis. A research model was built up and three null hypotheses were established. Based on theses research model and three null hypotheses, the test was conducted, and the results are as follows. Brand image has an effect upon service quality, and furthermore this can be preceding variable of service quality. Also Service quality has an effect upon price acceptability and revisit intention.

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게임이론과 그 응용

  • Kim, Seung-Uk
    • Information and Communications Magazine
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    • v.30 no.12
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    • pp.66-75
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    • 2013
  • 수학을 기반으로 경제학에서 널리 사용되던 게임이론이 최근 네트워크 디자인 분야에서 중요한 수단으로 활용되고 있다. 통신 네트워크에서 게임이론의 응용 분야로는 혼잡 제어, 네트워크 라우팅, 네트워크 부하균형, 통신보안, 대역폭 가격선정, 무선 협력통신, 트래픽 컨트롤, 전력제어, 자원 할당과 서비스 품질 보장 등 다양한 분야가 존재한다. 본 고에서는 최근 주목받고 있는 게임이론의 기본개념과 발전해온 역사, 그리고 대표적인 게임모델들에 대하여 간단히 소개하고자 한다.

Relationship among e-Service Quality, Relationship Quality, and e-Loyalty of Small Medical Clinic (소형병원의 e-서비스품질, 관계의 질, e-충성도의 영향관계)

  • Kim, JI-Young
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.3
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    • pp.689-699
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    • 2021
  • The spread of the COVID-19 pandemic has been increasing non-face-to-face activities; as a result, this has resulted in the number of individuals obtaining medical information from the websites and mobile contents of medical institutions increasing. The study conducted the structural equation modeling to test hypotheses; as a result, all sub-factors of e-service quality of small medical clinic websites and mobile contents, usability, security, responsiveness, design, and information, had a significant positive effect on relationship quality, and relationship quality had a significant positive effect on e-Loyalty. Moreover, the structural equation model showed a good model fit, χ2/df of 2.021, NFI of .954, TLI of .969, CFI of .976, RMSEA of .046. Future research is suggested to study relationship quality by developing a system able to quickly and accurately respond to websites and mobile contents users; furthermore, improving e-service quality and relationship quality is likely to strengthen e-loyalty.

Customer Purchase Behavior Modeling using Association Rule Mining (연관 규칙을 활용한 고객구매 제품 분석)

  • Cho Byong Sok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2008.11a
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    • pp.322-324
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    • 2008
  • 패션 시장은 항상 경쟁이 치열하고 고객의 변화 및 이탈이 심한 시장이다. 경쟁의 요소가 품질 등의 가격적인 요소에서 디자인 및 서비스 등 비 가격 적인 요소의 중요성이 부각되고 있다. 이에 따라 고객 정보에 대한 분석을 기반으로 한 마케팅 및 판매 전략이 중요한 것은 두말할 필요가 없다. 정보 기술과 다양한 분석 기법은 다양한 방법으로 고객의 행동을 분석하여 고객의 구매 형태를 분석 및 예측하여 고객별로 차별화된 마케팅과 서비스를 제공할 수 있도록 한다.

A Study of Effects of Characteristics of Cosmetics Manufacturers' Uniform Design on Perception of Service Quality and Customer Satisfaction: Focusing on Women in Their 20s (화장품업체 유니폼디자인 특성이 서비스품질 지각과 고객만족도에 미치는 영향: 20대 여성고객을 중심으로)

  • Kim, Bogyun;Jung, Yeonja
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.125-137
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    • 2014
  • This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.

Effect of Store Personality and Service Quality on Department Store Revisiting Intention and Recommendation Intention (백화점의 점포 개성과 서비스 품질이 재방문의도와 추천의도에 미치는 영향)

  • Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.4
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    • pp.43-61
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    • 2012
  • This research aims to examine the impact of store personality and service quality on the customers' intention of revisiting the department store and their intention of recommendation to others. The participants were women in their 20s to 50s with experiences of purchasing apparel from major department stores. A total of 324 survey responses were used for the final analysis. The data were analyzed using factors analysis, reliability analysis, and multiple regression analysis with PASW 18.0. The results were as follows. First, the department store personality was composed of 3 factors; prestige, passion, sincerity. Service quality factors were defined as tangibility, responsiveness, and empathy. Second, the three dimensions of brand personality-prestige, passion and sincerity turned out to be influential factors affecting the customers' revisiting intention and recommendation intention. Also, tangibility and responsiveness of service quality factors had a significant influence on their revisiting intention, whereas tangibility, responsiveness and empathy factors had a significant influence on their recommendation intention. Third, the sub-dimensions of store personality and service quality had a different influence on the customers' revisiting intention and recommendation intention according to the department store brand.

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