• Title/Summary/Keyword: 서베이 연구

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Effect of Sports Human Brand's Goods Product Value on Emotional Response(PAD) and Consumption Behavior (스포츠 휴먼브랜드의 굿즈상품(Goods) 가치가 감정반응(PAD) 및 소비 행동에 미치는 영향)

  • Kim, Woo-Sik;Shin, Jin-Ho
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.1
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    • pp.84-95
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    • 2022
  • This study conducted a online survey (URL), DM, , E-mail, etc. were used to sample 371 people using the standard convenience sampling method, and 320 valid samples excluding 51 unfaithful respondents were analyzed by applying causality (SEM). First, the hypothesis was adopted with the influence of positive (+) on the emotional response of the human brand's goods value. Second, the hypothesis was adopted that emotional response has a positive (+) effect on consumption behavior. Third, the human brand's goods value has a positive (+) effect on consumption behavior, and the hypothesis was partially adopted. Finally, the indirect effect of emotional response in the relationship between goods value and consumption behavior was found to be statistically significant.

The effect of human brand of golf advertising model on suitability and purchasing behavior (골프 광고 모델의 휴먼브랜드가 적합성 및 구매행동에 미치는 영향)

  • Shin, Jin-Ho;Kim, Woo-Sik
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.6
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    • pp.1502-1511
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    • 2021
  • In order to analyze the phenomenon that occurs as the human brand domain of the golf advertising model expands, this study conducted a causal relationship (SEM) of 521 people using a mobile survey (URL) according to a sampling plan from July 1 to November 15, 2021. was applied and analyzed. First, the hypothesis was adopted with a statistically significant positive (+) effect on the fit of the human brand of the golf advertising model. Second, the hypothesis of suitability was adopted with a statistically significant positive (+) effect on purchasing behavior. Third, the human brand of the golf advertising model was hypothesized to have a statistically significant positive (+) effect on purchasing behavior. Finally, as a result of calculating the indirect effect through bootstrapping, it can be seen that the indirect effect of suitability in the relationship between human brand and purchasing behavior is statistically significant.

Analysis of Vehicle Demand by Fuel Types including Hydrogen Vehicles (수소차를 포함한 연료유형에 따른 자동차 수요 분석)

  • Yuhyeon Bak;Jee Young Kim;Yoon Lee
    • Environmental and Resource Economics Review
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    • v.32 no.3
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    • pp.167-190
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    • 2023
  • This study analyzes the potential demand for automobiles based on fuel type using survey data in Korea. The dependent variable of the model is the future desired fuel type, including gasoline, diesel, hybrid, electricity, and hydrogen. The main explanatory variables are the respondent demographic characteristics, key reasons for choosing vehicle fuel type and environmental awareness extracted via principal component analysis (PCA). Using a multinomial logit (MNL) model, we find that respondents who consider fuel economy and infrastructure increase the demand for a hybrid car but decrease the demand for electric and hydrogen vehicles. The denial-types increase the demand for gasoline (petrol) and diesel (light oil), and decrease the demand for electric vehicles. The anxiety-types increase the demand of hybrid vehicles, and decrease the demand for electric vehicles. In contrast, in the case of pro-types, the demand for diesel (light oil) hydrogen vehicles decreased.

Two Approaches to Public Understanding of Science: How Survey Analyses and Constructivist PUS Might Benefit Each Other (공중의 과학이해 연구의 두 흐름 - 조사연구와 구성주의 PUS의 상보적 발전을 향하여)

  • Bak Hee-Je
    • Journal of Science and Technology Studies
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    • v.2 no.2 s.4
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    • pp.25-54
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    • 2002
  • Without much communication, large-scale surveys of public knowledge of, and attitudes to, science (quantitative PUS) and case-study analyses of the public's understandings of science in particular (constructivist PUS) have dominated in the public understanding of science (PUS) area. Not only methodological preference but also a strong antipathy against value-orientations that each approach presumed to have and support has been barriers for quantitative PUS and constructivist PUS to benefit each other. In order to overcome such barriers, this paper demonstrates that value orientations guiding quantitative PUS have been much more diverse than what constructivist PUS researchers might think, and that quantitative PUS has indeed yielded the results consistent with and complementary to constructivist PUS. Finally this paper proposes that (1)quantitative PUS should test propositions provided by constructivist PUS, so that it can contribute much to the construction of more generalizable PUS theories and policies, and (2)constructivist PUS uses the outcome of quantitative PUS to develop more complex case studies which consider heterogeneous publics, trends of public evaluations of science, and how public attitudes to science in the abstract and public attitudes to science in particular in a specific context have effect on each other.

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Literacture Review of Dental Infection Control in Korea(1988~2009) (치과 감염 관리에 관한 국내 문헌고찰(1988~2009년))

  • Choi, Ha-Na;Bae, Hyun-Sook;Cho, Young-Sik
    • Journal of dental hygiene science
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    • v.10 no.4
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    • pp.199-209
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    • 2010
  • The purpose of this paper is to suggest fundamental data for finding problems and ways to improve Korean dental infection control studies through the classification of literature on dental infection control which have been conducted in Korea. The collection of literature was done via seven online database programs only for domestic literature. The date of first search was September 16-17th, 2009, and the final search was completed on December 20th, 2009. (1) From the examination of the frequency of research according to the publishing form by year, it is revealed that after 2006, dental infection control is being performed most vigorously, compared with 1980's when the studied on this area started. (2) According to the classification of research method by research design of original article among the literature, original articles were 45 studies, and the others were 20 studies. It was also found that in 45 studies of original article, there were 37 studies of survey research, and there were 8 studies which include microbiology examination. (3) On the analysis of the subject of each study, glob and mask using rate have gradually increased, and the frequency of pierced with sharp implement or needle have gradually decreased. Through this research, it can be observed roughly how the results depended on subject of each studies change. However, it may be restricted to generalize the results of this research, because there are lack of clear standard and literature evidence to assess the interrelationship between each study. Also, since there are shortage of research and studies in dental infection control, the research to examine the effects should be tried actively after the standards and precaution of dental infection control developed.

Informetric Analysis of Research Trends in The Journal of Korean Biblio Society for Library and Information Science (계량정보학적 분석을 통한 「한국비블리아학회지」 최근 연구동향 분석 - 한국문헌정보학회지·정보관리학회지와 비교하여 -)

  • Seo, Eun-Gyoung;Lee, Won-Kyung;Park, Eun-Kyung;Lee, Ock-Seong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.3
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    • pp.315-343
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    • 2015
  • This study reviews articles in published in the The Journal of Korean Biblio Society for Library and Information Science (JKBSLIS) over 5 years from 2010 to 2014 for identifying the academic characteristics and the recent research trends of the JKBSLIS. 300 articles of JKBSLIS are analyzed in terms of bibliometric factors, research theme, methodology, author keywords, and intellectual structure comparing with 344 articles of the Journal of Korean Society for Library and Information Science (JKSLIS) and 283 articles of the Journal of Korean Society for Information Management (JKOSIM). In results, there is no differences between JKBSLIS and the other two journals, JKSLIS and JKOSIM regards on bibliometric factors. The domain research areas in the JKBSLIS are 'Information Services', 'Library Management' and 'Reading Education'. It is also found that the most popular methods are 'survey' and 'case study' and that the main research areas in the shown intellectual structure are 'public library & reading', 'academic library & collection management', and 'school library & information literacy education'.

The Effectiveness of Fiscal Policies for R&D Investment (R&D 투자 촉진을 위한 재정지원정책의 효과분석)

  • Song, Jong-Guk;Kim, Hyuk-Joon
    • Journal of Technology Innovation
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    • v.17 no.1
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    • pp.1-48
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    • 2009
  • Recently we have found some symptoms that R&D fiscal incentives might not work well what it has intended through the analysis of current statistics of firm's R&D data. Firstly, we found that the growth rate of R&D investment in private sector during the recent decade has been slowdown. The average of growth rate (real value) of R&D investment is 7.1% from 1998 to 2005, while it was 13.9% from 1980 to 1997. Secondly, the relative share of R&D investment of SME has been decreased to 21%('05) from 29%('01), even though the tax credit for SME has been more beneficial than large size firm, Thirdly, The R&D expenditure of large size firms (besides 3 leading firms) has not been increased since late of 1990s. We need to find some evidence whether fiscal incentives are effective in increasing firm's R&D investment. To analyse econometric model we use firm level unbalanced panel data for 4 years (from 2002 to 2005) derived from MOST database compiled from the annual survey, "Report on the Survey of Research and Development in Science and Technology". Also we use fixed effect model (Hausman test results accept fixed effect model with 1% of significant level) and estimate the model for all firms, large firms and SME respectively. We have following results from the analysis of econometric model. For large firm: i ) R&D investment responds elastically (1.20) to sales volume. ii) government R&D subsidy induces R&D investment (0.03) not so effectively. iii) Tax price elasticity is almost unity (-0.99). iv) For large firm tax incentive is more effective than R&D subsidy For SME: i ) Sales volume increase R&D investment of SME (0.043) not so effectively. ii ) government R&D subsidy is crowding out R&D investment of SME not seriously (-0.0079) iii) Tax price elasticity is very inelastic (-0.054) To compare with other studies, Koga(2003) has a similar result of tax price elasticity for Japanese firm (-1.0036), Hall((l992) has a unit tax price elasticity, Bloom et al. (2002) has $-0.354{\sim}-0.124$ in the short run. From the results of our analysis we recommend that government R&D subsidy has to focus on such an areas like basic research and public sector (defense, energy, health etc.) not overlapped private R&D sector. For SME government has to focus on establishing R&D infrastructure. To promote tax incentive policy, we need to strengthen the tax incentive scheme for large size firm's R&D investment. We recommend tax credit for large size film be extended to total volume of R&D investment.

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An Exploration on Individual Giving and Volunteering : Focus on the Relationship with Trust (기부 및 자원봉사와 신뢰의 관계에 관한 연구 : Simultaneous Equation Model을 이용한 분석)

  • Kang, Chul-Hee
    • Korean Journal of Social Welfare
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    • v.59 no.3
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    • pp.5-32
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    • 2007
  • Using a national survey data conducted by the Beautiful Foundation, this study attempts to examine the bilateral relationships between philanthropic effort and social trust and between volunteering effort and social trust by using simultaneous equation model. This study also attempts to examine the socialization effect and intergenerational effect of philanthropy and volunteering in family, school, and community. This study found that both philanthropic effort and volunteering effort have a bilateral relationship with social trust. The bilateral relationship between giving and volunteering and social trust suggests that not only can social trust affect the increase of giving and volunteering but giving and volunteering can also influence social trust. Thus, by strengthening trust and facilitating giving and volunteering, we can construct and promote culture of sharing in our society. On the other hand, in the analysis on individual's educational experience in giving and volunteering during school years and individual's family experience (parental practice) in giving and volunteering during school years, it was found that family experience was statistically significant on philanthropic effort and volunteering effort. The result suggests that considering the validity of intergenerational effect in giving and volunteering, it is strategically vital for our society to facilitate and promote family practice in giving and volunteering throughout diverse programs and social marketing. Although this study has a limitation due to the limitedness of the original data, it made a significant contribution to advancing knowledge on the relationship between giving and volunteering and social trust by using elaborate analysis methods. This study emphasizes the necessity of continuous research; more advanced and systematic study based on a more elaborate model and solid data such panel data should be continued for a better understanding of philanthropic and volunteering behavior that can be an important soil for the development of nonprofit human service organizations. Finally, based on the results of the study, this study discusses research directions and practical implications to deepen and broaden the culture of sharing in Korea.

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A Research on the Use of Information Resources of the Humanities Scholars in Korea (인문학자의 정보자원 이용에 관한 연구)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for information Management
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    • v.26 no.1
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    • pp.7-34
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    • 2009
  • The purpose of this study is to investigate the use of information resources of the humanities scholars in Korea and suggest the strategic planning of academic library and information services to serve their needs. To collect data, a mail survey was conducted during the period of November 2007 through January 2008. Out of 799 humanities scholars sampled from 25 universities, 132 responded with the completion rate of 16%. Major findings in this study are as follows: First, the majority of the humanities scholars distribute their time equally to research and education, and conduct independent research. Second, they still largely depend on print resources, including scholarly journals, books, and manuscripts for getting information, while using some online information resource mostly in text such as electronic documents and journals. They expect that the frequency of using such print resources would not decline much, but the use of online resources could definitely increase in the next five years. Some variances in the behavior were observed among the groups of scholars according to their research experiences. It is suggested that academic libraries (1) conduct more active outreach, (2) prioritize between traditional and electronic resources, (3) plan information literacy education for traditional resources.

An Empirical Study on Influencing Factors of Using Information Security Technology (정보보안기술 사용의 영향요인에 관한 실증적 연구)

  • Kim, Sang-Hoon;Lee, Gab-Su
    • The Journal of Society for e-Business Studies
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    • v.20 no.4
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    • pp.151-175
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    • 2015
  • Although three types of the information security measures (technical, physical and managerial ones) are all together critical to maintaining information security in the organizations and should be implemented at the same time, this study aims at providing theoretical basis of establishing and implementing effective managerial security measures. The rationale behind this research objective is that it is very important to effectively perform the managerial security measures to achieve the target performance level of the technical and the physical security measures because main agents of practicing the information security measures in the organizations are staff members even though the technical and the physical ones are well constructed and implemented. In particular, this study intends to develop and propose the theoretical model applicable to providing the way of improving organizational members' intention to use information security technologies since the very intention to use them is essential to effectively establishing and promoting managerial security measures. In order to achieve the objective of this study, the factors critical to influencing upon the intention to use information security technologies are derived through systematically reviewing related theories and previous studies, and then the research model and hypotheses are proposed by logically reasoning the casual relationship among the these factors. Also, the empirical analyses are performed by conducting the survey of the organization members of domestic large companies and analyzing the structural equation model by PLS (Partial Least Squares) method. The significant results of this study can contribute to expanding the research area of managerial information security and can be applied to suggesting the practical guidelines for effectively establishing and implementing the managerial security measures in various organizations.