• Journal of the Korea Society of Computer and Information
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• v.12 no.3
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• pp.1-8
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• 2007

In recent, the issues of sensitivity and psychology of human have received much attention from researchers and practitioners. In this paper. we analyze the information of color and location in order to detect the sensitivity and psychology by means of human vision on color space organization in a presented picture. After this process, we propose a method to determine psychology states through the space organization by using a fuzzy membership function which can be used to analyze direction information for the sensitivity. The proposed method is applied to the psychology states based on the space organization of Alschuler and Hattcick's method and to the space organization of Gunnwald's method. As a result, we present that the proposed method is very similar to a pattern classification of Alschuler and Grunwald.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.132-134
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• 2010

중국홍[紅]은 중국 색채문화 중에서 중요한 자리매김을 하고 있고 또한 중국인의 마음속에 행복한 생활을 갈망하는 상징적 표현의 색채이다. 본 논문에서는 중국 전통 색채인 중국홍[紅]이 지니는 개성과 특징 및 패키지 디자인응용사례를 분석함으로써 중국홍[紅]이 기호품 패키지 디자인에서 중국인에게 보다 더 감성적으로 정보를 전달하고 매료시킬 수 있게 하는 매개체임을 시사하고자 한다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.64-65
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• 1999

현대 생활에서 색채는 점점 더 중요한 환경의 구성 요인으로 고려되고 있다. 또한 색채와 관련되는 정보의 특성은 분야에 따라 다르므로 사용된 분야의 색채와 관련된 요인들을 분석하고, 이룰 토대로 한 활용색체계를 갖추어야 할 필요성이 있다. (중략)

• Journal of the KSME
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• v.55 no.8
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• pp.45-48
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• 2015

이 글에서는 조명 및 디스플레이 산업의 성장으로 인해 종래의 '색채'와 구분되는 '디지털 컬러'라는 새로운 개념이 대두됨에 따라, 빛을 매개로 디스플레이 되는 컬러와 이에 대한 사용자의 감성정보 및 색온도, 휘도, 전력소모량 등 특성적 정보의 정량화, 표준화 기반에 대한 필요성과 방향에 대해 소개하고자 한다.

• Journal of the Korea Computer Graphics Society
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• v.2 no.1
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• pp.39-47
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• 1996

Consumer's needs, pursuing diverse lifestyles, can be identified systematically by the development of design research method with computer technologies. Color, which is the most important factor in industrial design, has been regarded as possessing difficulties in collecting and analyzing reliable data, because it has multi-dimensional features. The purpose of this paper is to develop a new research method for design and color preference investigation, and to provide the possibilities of applying this method into the traditional color research which has many limitations in time, space, and money. This paper emphasizes that the new method using visual and concrete 3D modeling of a product can enhance the reliability of collecting and analyzing data comparing with traditional linguistic and abstract one.

• Archives of design research
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• v.17 no.2
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• pp.55-66
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• 2004

Full-length Animation has been producing very actively with a large of U.S.A and growing rapidly as a pare of entertainment industry since the middle of the 1990's. However, in actual fact, Korea Animation doesn't have any characteristics as compared with Japan Animation & U.S.A Animation's growth. It is owing to in financial difficulty and that there's no conversion about consciousness that Animation is only for children. This study is constructed with color information as the central figure from a gradation of information delivery and analyzed ‘Image Color’ of full-length animation which is produced by large studio in U.S.A. This study predicts about past, present and future of animation centering around a color that visual sensitivity factor which recognize enormous information very quickly among sensitivity stimulus of human being. With this study analysis a color of U.S.A animation, looking for sensitivity color factor that react to elaborate and delicate stimulus, and then expressed color from developed animation skill apply to sensitivity industry.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.1
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• pp.27-45
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• 2024

The purpose of this study is to analyze the colors in the school libraries and identify the images of adjectives derived from the colors. This study investigated the hue (basic color), value (brightness) and chroma (color intensity) in the school libraries through KSCA program. It analyzed 15 school libraries from elementary schools to high schools. Furthermore, with the aids of I.R.I Adjective Image Scale, the adjective images of the colors could be identified. The results are as follows: In the elementary school libraries, the hue was used in the order of YR (yellow red), N (neutral), and Y (yellow), while in the order of YR (yellow red), N (neutral), and R (red) in the middle school libraries. All the school libraries had medium brightness on average, whereas the colors had a low chroma. As for the adjective images of the colors, the adjective 'gentle' has appeared the most in every school library. The school libraries have similar colors and adjective images for all levels, not presenting any particular differences in the colors of every interior space arrangement.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.289-290
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• 2018

The purpose of this study is to analyze the emotions of color in Chinese historical film 'Hero'. This study was carried out by questionnaire survey on students and ordinary person of 20 ~ 45 years old Korean-Chinese image content students through sensitive scientific research method. It was evaluated on the color in the background, the lighting of the Chinese historical movie 'Hero'. The results of this study suggest that the color of the film may have an emotional impact on the audience.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.751-752
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• 2016

사람들의 다양한 심리적인 질병으로서 분노나 스트레스, 불안, 초조, 긴장, 우울 등이 있다. 이런 심리적인 문제를 안정시키기 위해서 다양한 치료방법이 존재한다. 사람의 마음은 뇌의 영향을 받는데 마음은 의식과 무의식으로 나뉜다. 성격의 대부분을 형성하는 무의식이 마음의 대부분을 차지하지만 이는 아주 어렸을 때 형성되기 때문에 인지가 어렵다. 색채 치료에서 색채는 주관적인 심리가 강하기 때문에 개개인에 맞춰 좋아하는 색이나 안정이 되는 색을 봄으로서 심리를 안정시킬 수 있다. 본 연구에서는 색채를 통하여 마음이 안정할 수 있도록 하는 시스템을 개발하는 것을 목적으로 한다.