• Korea Science and Art Forum
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• v.23
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• pp.347-358
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• 2016

The design of children's hospitals is highly dependent on color schemes. As a space shared together by both adults and children, the design of children's hospitals require color coordination that takes account of the users' characteristics. However, because the majority of prior research on color perception has focused overly on the emotional aspects, there is a necessity for more rational and scientific analyses to identify the characteristics of the visual perception of colors. Adopting this perspective in analyzing the characteristics of the visual perception of colors, this study aims to move beyond the abstract to focus on more objective methods, such as eye-tracking experiments, to examine the characteristics of hospital visitors' visual attention with respect to colors. Visual perception tracking experiment was conducted on the 2 chosen experimental images with a target group made up of adults and children, the following results were found. Firstly, spaces created with the preference colors of the different groups were found to develop a characteristic of developing higher attention. Secondly, observing the common tendencies for attention for adults and children, the highest region for visual concentration was formed towards the middle, as attention progresses to lower stages visually focused area changes in the order of upper-middle, left and right, and lower regions and edge regions show characteristics of not triggering attention Thirdly, it is understood that children's level of attention drops a lot faster than adults when identifying space therefore it is suspected that children need more elaborate color coordination than adults.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.11a
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• pp.69-72
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• 2000

색채 자극은 인간의 감성에 영향을 주며 또한 색채의 생리적인 작용을 응용하는 연구들이 보고되고 있다. 본 연구의 목적은 색채 자극이 정상인의 생리신호에 어떠한 영향을 미치는가를 정량적으로 측정해 보고자 하였다. 피검자는 정상인 성인 남,여 각 50명을 실시하였다. 색채 환경의 제시는 암실에서 백색광원에 채색 필터를 사용하여 제시하였다. EEG는 푸른색과 녹색에서 알파파가 상승하였으며, 베타파는 상대적으로 감소하였다. 심전도의 HRV분석에서는 남자는 녹색에서 부교감 신경계가 가장 활성화 되었으며, 여자는 파랑색에서 부교감신경계가 활성화 된 걸 볼 수 있었다. COP 측정에서는 녹색에서 누적거리가 가장 적은 것으로 나타났으나 통계적 유의성은 나타나지 않았다. 본 실험을 통해 색채 환경이 생리적 신호에 영향을 미치는 것을 알 수 있었으며, 임상적 응용을 위해서는 더 많은 피검자와 인지기능에 장애가 있는 환자를 대상으로 계속적인 연구가 필요한 것으로 사료된다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.11a
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• pp.454-459
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• 1999

본 연구는 메이크업, 자동차, 패션, 건축내장, 건축외장의 색채에 대한 소비자들의 감성 평가구조를 제시하는데 그 목적이 있다. 본 연구에서는 5개 제품별 색채감성 평가구조모델을 레퍼토리 그리드 발전수법을 사용하여 추출한 다음, 제품별 평가구조를 비교ㆍ분석하였다. 이렇게 추출된 5개의 구조모델은 다음과 같은 특성을 가지고 있다. 1) 소비자들의 전반적인 제품별 평가어휘를 추출하였으며, 이러한 평가어휘와색채특성간의 상관관계를 정성적으로 분석할 수 있다. 2) 제품별 고유 평가구조 및 제품들이 공통적으로 가지고 있는 기본적인 구조 특성을 파악할 수 있다.

• Science of Emotion and Sensibility
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• v.13 no.2
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• pp.337-346
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• 2010

The purposes of this research were to evaluate the color sensibility and preferences, and to analyze the effect of the tactile preferences and purchasing preference on structural properties, color characteristics and color sensibility for the black color fabrics. Male and female university students were asked to evaluate the color sensibility, tactile preference and purchasing preference to the nine different black fabrics which were selected on the basis of the previous research results. Data were analyzed by using frequency analysis, mean, factor analysis, t-test, Kruskal-Wallis test, correlation and regression analysis. The color sensibility for black color fabrics was classified into four factors: simplicity/classic, elegance, modernity and dignity. This color sensibility factors showed a significant correlative relationship to the structural properties and color characteristics of black color fabrics. On the other hand, fabrics which were evaluated with good tactile preference among the black color fabrics tended to show higher purchasing preference. Also, among the color sensibility, the structural properties and color characteristics of black color fabrics, major variable factor of influencing on the tactile preference and the purchasing preference was turned out to be the color sensibility.

• Archives of design research
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• v.20 no.1 s.69
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• pp.79-88
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• 2007

A company's plan to reform its products' image cannot obtain expected results unless a color plan is included in the reformation plan. A color plan is essential since color conveys to customers much information on function, shape, and material quality of the product. In other words, color is the essential dimension or criteria that customers use when evaluating the quality of goods. Despite the importance of a color plan, companies in Korea are still behind in researching and receiving 'color information' compared to those in more advanced countries. Recognizing the importance of products color, many international companies constantly make their efforts to predict trendy colors and preferred styles of customers before they develop products. It is suggested that domestic companies invest more in color infrastructure to be more successful in making products which can catch the customers' eyes and emotion. Different life styles by age, income level, and gender would be only a few of many factors to be investigated to build color plans for a product. In this study, it is attempted to see the color tendency of young generation by gender, and also to analyze empirically the influence of product's color on its image and customers' behavior. The results are analyzed with frequency analysis, cross tabulation analysis, T-test, one-way ANOVA using SPSS Win 12. The results of this study show that color preference, product image and product attitude are influenced by product's color, and color is an important factor for forming additional emotional value together with the product's original functional value. Judging from the findings, it is recommended that a company undertake careful research before developing a product to find out how customers respond differently to products in different colors especially when the product belongs to the product category where color is considered to be a determinant factor in terms of choosing a brand.

• Science of Emotion and Sensibility
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• v.9 no.1
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• pp.63-75
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• 2006

This is a basic research aimed at enhancing a brand image by unifying color images of a brand at both online and offline stores. h survey was conducted on color images of online and offline stores to measure the level of consistency between consumers' perception of the color image and the brand's color strategy. A brand preference survey was also performed to shed light on the relationship between the brand preference and the consistency of color images at online and offline stores. This study is committed to building an effective color strategy, based on the brand strategy, through web color planning that is consistent with the offline color image. This paper started with a specific purpose of devising solutions in regard to the prior study, entitled 'Study on Color Strategies in Brand Coffee', which recognizes the need for consistent color images, or integrated color strategies, in online and offline stores. I specifically took the approach of looking at color planning in the stage of designing a website. Two standards were used to analyze emotional and functional aspects of color images: color grading by I.R.I and five communicators of color information by Rouge. Direct visits were made to the offline stores for surveys to address the shortcomings of the prior study, in which offline stimuli were limited to printed materials. The direct visits enabled a study of an overall color image of the offline stores, while providing a set of substantial and specific guidelines for designing colors for a website. I hope this study goes a long way toward enhancing the level of consistency between online and offline color images based on the brand's unique color strategy, and thereby improving the overall level of brand image.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.82-92
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• 2012

This study is on the color expression of 100 male bike helmet products examining color image scale with high preference, PCCS color system applied color analysis and influence of color in decision making. The targets are all domestically distributed male bike helmets. The image scale was divided into 4 sections (Soft, Hard, Dynamic and Static) by color, and color image scale was analyzed to top 10 priority products. And analysis according to PCCS color system was made. Finally, questionnaire survey was carried out to analyze the influence of color on purchase decision making. The questionnaire survey was carried out to male in 20s~50s who were the member of 18 bike clubs in S agent in Seoul. 414 out of 422 sheets except for 8 insufficient ones were used. The results can be divided into 3.

• Archives of design research
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• v.16 no.4
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• pp.255-266
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• 2003

The Purpose of this study is to develop color palettes for the campus environment to find an identity of various Universities in Korea. This research is focused on the Shin-chon campus of Yonsei University because it has a long history and a mixture of old and new modern buildings in the campus. It takes three steps to proceed this study. Firstly, it is needed to find the images and history of Yonsei University from the documents. In the second place, the colors should be collected from the building materials, four seasons in campus, buildings in campus. At this point, color measurement devices, NCS color system, digital camera and other appropriate devices were used for the study. The third step shows the results of the analysis and development of color palettes based on the analyzed materials from second step. This research suggests three major color groups. The typical main colors of the campus building are YR/anchromatic with middle level of value and chroma from the analysis. The sub-colors are similar to the main colors with pale/light grayish/dull/deep tone. The color palettes out of the results could be used as a standard for campus color scheme in the future to build an identity of Yonsei University.

• Journal of the Korean Institute of Landscape Architecture
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• v.52 no.2
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• pp.39-50
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• 2024

Color is an essential visual element that has a significant impact on the formation of a city's image and people's perceptions. Quantitative analysis of color in urban environments is a complex process that has been difficult to implement in the past. However, with recent rapid advances in Machine Learning, it has become possible to analyze city colors using photos shared by tourists. This study selected Dali City, a popular tourist destination in China, as a case study. Photos of Dali City shared by tourists were collected, and a method to measure large-scale city colors was explored by combining machine learning techniques. Specifically, the DeepLabv3+ model was first applied to perform a semantic segmentation of tourist sharing photos based on the ADE20k dataset, thereby separating artificial elements in the photos. Next, the K-means clustering algorithm was used to extract colors from the artificial elements in Dali City, and an adjacency matrix was constructed to analyze the correlations between the dominant colors. The research results indicate that the main color of the artificial elements in Dali City has the highest percentage of orange-grey. Furthermore, gray tones are often used in combination with other colors. The results indicated that local ethnic and Buddhist cultures influence the color characteristics of artificial elements in Dali City. This research provides a new method of color analysis, and the results not only help Dali City to shape an urban color image that meets the expectations of tourists but also provide reference materials for future urban color planning in Dali City.

• Science of Emotion and Sensibility
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• v.2 no.2
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• pp.67-74
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• 1999

본 연구는 실제 현장에서 적용할 수 있는 보다 구체적인 감성 데이터를 제공하기 위한 시도로서, 메이크업의 주요한 색채특성을 평가변인으로 하여 칼라 시뮬레이션 실험 및 분석을 실시하여, 최종적으로 색채감성 분석기법에 의한 이미지 유형별 예측모델을 작성하였다. 그 결과, $\ulcorner$품위있는.귀족적인$\lrcorner$, $\ulcorner$깔끔한.여성스러운$\lrcorner$, $\ulcorner$강렬한.도발적인$\lrcorner$, $\ulcorner$캐주얼한.경쾌한$\lrcorner$, $\ulcorner$수수한.부드러운$\lrcorner$의 5가지 이미지유형이 추출되었고, 이미지유형별로 이미지와 색채특성간의 정량적 예측모델을 작성한 후, 그 결과를 토대로 이미지유형별 색채팔레트를 제시하였다.