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http://dx.doi.org/10.5392/JKCA.2012.12.10.082

Color Expression in Produce Design applying PCCS Color System -Focusing on Male Bike Helmet Products-  

Kim, Young-Seok (안산대학교 멀티미디어과)
Publication Information
The Journal of the Korea Contents Association / v.12, no.10, 2012 , pp. 82-92 More about this Journal
Abstract
This study is on the color expression of 100 male bike helmet products examining color image scale with high preference, PCCS color system applied color analysis and influence of color in decision making. The targets are all domestically distributed male bike helmets. The image scale was divided into 4 sections (Soft, Hard, Dynamic and Static) by color, and color image scale was analyzed to top 10 priority products. And analysis according to PCCS color system was made. Finally, questionnaire survey was carried out to analyze the influence of color on purchase decision making. The questionnaire survey was carried out to male in 20s~50s who were the member of 18 bike clubs in S agent in Seoul. 414 out of 422 sheets except for 8 insufficient ones were used. The results can be divided into 3.
Keywords
Helmet; Color Expression; PCCS Color System;
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