• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.235-241
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• 2020

Many studies have tried to explain the privacy paradox but reported conflicting results; Some of them found connection between privacy concerns and information disclosure, while others did not. This study examines the role of interaction privacy controls (mainly friend lists and privacy settings) as a moderating variable that has the potential to affect the relationship in the SNS context. The reason for this is that most users use interactive privacy controls to create their own social environment before conducting SNS activities, so the relationship between privacy concerns and information disclosure may vary depending on the degree of use of interactive privacy controls. The study collected data using survey method, analyzed the moderating effect of use of interaction privacy controls using hierarchical multiple regression analysis, and as a result, found that effect. Therefore, the degree of use of interactive privacy controls may be an important contingent variable that needs to be considered in a study examining the privacy paradox in SNS context.

• Journal of the Korea Society of Computer and Information
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• v.28 no.1
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• pp.171-178
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• 2023

As the risk of privacy invasion due to self-disclosure increases in SNS environment, many studies have tried to discover the influencing factors of self-disclosure. This study is an extension of this research stream and pays attention to the role of interaction privacy controls(friend list and privacy settings) as a new influencing factor. Specifically, the study theorizes and test the logic that the ability to effectively control interactions between individuals using IPC(called IPC usefulness) satisfies the three psychological needs(autonomy, relationship, and competency needs) suggested by the Self-Determination Theory, and in turn increase the amount of self-disclosure. As a result of data analysis, it was found that IPC usefulness has a very strong influence on the satisfaction of psychological needs and is a major factor in increasing the degree of self-disclosure by users. Based on these findings, the study discusses the theoretical and practical implications as well as future research directions.