• Korean Journal of Social Welfare
• /
• v.56 no.4
• /
• pp.239-268
• /
• 2004

This study examined the role of self-construals in marital satisfaction among men and women, and explored how independent and interdependent self-construals contribute to or undermine marital satisfaction. Data were drawn from a self-administered questionnaire study in which 489 married people(aged 25-75) residing in Seoul participated. Path analyses were conducted using Structural Equation Modeling Program, and a goodness of fit of the proposed path model was evaluated. As expected, the positive impact of independent self-construal on marital satisfaction was mediated by self-esteem and clarity of communication, and that of interdependent self-construal on marital satisfaction was mediated by psychological stability and a sense of relational well-being. The direct effects of these two types of self-construal on marital satisfaction were opposite. As predicted, independent self-construal decreased marital satisfaction, whereas interdependent self-construal increased it. All of the direct and indirect effects of independent and interdependent self-construals on marital satisfaction were statistically significant, except the indirect effect of interdependent self-construal as mediated by psychological stability. The goodness of fit indexes of the path model indicated that the model was acceptable. However, the results of separate path analyses for men and women showed that some of the effects of self-construals on marital satisfaction differed by gender. Based on these results, implications for clinical social work practice were discussed.

• International Commerce and Information Review
• /
• v.14 no.4
• /
• pp.177-201
• /
• 2012

This paper explored consumers' LoHAS purchasing behavior and factors influencing the behavior, including' self-construal, and LoHAS values, attitudes and behavior. First, this study investigated how self-construal affected LoHAS values, and then analyzed how LoHAS values influenced LoHAS attitude and behavior. Last, this study is to examine how the relationships among LoHAS values, LoHAS attitude and behavior are moderated by consumers' gender. We administerd a survey with undergraduates attending a university located in the metropolitan area. The analysis results indicate that interdependent self-construal affects LoHAS values. According to the analysis, both environmentalism and sustainability of LoHAS values also affect LoHAS attitude, and then the attitude influences LoHAS behavior. In addition, the results show that the relationships among LoHAS values, LoHAS attitude and behavior are not moderated by consumers' gender. This study shows the casual relationship between variables including self-construal, LoHAS values, attitude and behavior. In particular, this finding confirms that self-construal as one of psychological factors affects LoHAS consumers' values and behavior. Finally, based in the findings of this study, theoretical contribution and managerial implications are discussed.

• Asia Marketing Journal
• /
• v.11 no.2
• /
• pp.149-172
• /
• 2009

Prior research has investigated different effects of brand performance information such as premium price information and market share information on brand equity components - quality perception and brand preference. It was shown that the differential effects of brand performance information could depend on product-related variables like product category concept and quality variation in the product category. In this study, we conducted an experiment to find out how personal characteristics such as self-construal, price perception and brand commitment could influence the effects of different types of brand performance information. The results show that individuals who have independent self-construal, favorable price perception and emotional commitment with the brand develop more favorable evaluation of the premium price performance information resulting in more positive evaluations of the brand. However, individuals who have interdependent self-construal, unfavorable price perception and cognitive commitment with the brand develop more favorable evaluation of the market share performance information resulting in more positive evaluations of the brand. We discuss the theoretical and practical implications of this study and its limitations, along with future research interests.

• Journal of Global Scholars of Marketing Science
• /
• v.3
• /
• pp.79-97
• /
• 1999

지방자치제도의 본격적인 실시로 인하여 성숙되어 가고 있는 지방화시대에 있어서 지방자치단체가 가장 필요로 하는 것은 지역의 경제성장을 통하여 지역주민의 복지를 향상시키는 것이라고 할 수 있다. 지역주민의 복지향상은 광범위한 부문에서 다양하게 나타날 수 있지만, 가장 기본적으로는 지역내의 고용을 안정케 하며, 지역내의 소득수준을 향상시켜 주민들이 높은 삶의 질을 경험하게 하는 것이라고 할 수 있다. 그러나, 지금의 우리현실은 자기 지역의 경제발전만을 맹목적으로 추구할 것이 아니라 이웃과 더불어 힘을 합쳐도 어려운 난관을 헤쳐나가기 어려운 처지에 직면해 있다. 따라서, 서로가 자기의 몫을 주장하면서 다툴 것이 아니라 힘을 합쳐야 할 시점에 도달하였다. 이러한 관점에서 본 연구는 지리적으로는 인접하고 있지만 정서적으로는 가깝고도 먼 전라남도와 경상남도가 고부가가치를 창출할 수 있는 특화산업의 적절한 배치를 통하여 높은 수준의 경제번영을 이룩하면서, 동시에 기존의 쌓여있는 지역감정의 벽을 뛰어넘어 동서경제협력을 이루고 궁극적으로는 동서화합을 도출할 수 있는 방안을 모색하려고 한다. 각 지자체에 적합한 특화산업의 육성은 인접한 지자체들이 상호의존적이라는 측면에서 여러 가지의 지역문제를 동시에 하결할 수 있을 뿐만아니라 한정된 자원의 합리적인 이용과 더불어 국토의 균형있는 개발을 가능하게 할 수 있다는 측면에서 많은 긍정적인 요소를 내포하고 있다. 전라남도와 경상남도가 지역에 적합한 특화산업의 육성을 통하여 동서경제협력을 유도하기 위한 방안으로는 우선적으로 역내의 산업구조를 고도화시키고, 산 학 연 관의 협조체계를 구성하며, 지자체간의 협조적인 게임을 유도하여 가시적인 빠른성과의 도출을 위한 방안을 모색하고 타 지자체에 입지한 경쟁력있는 특화산업에의 지역민의 투자를 유도하고, 공동브랜드의 사용 및 시장의 공동개척등을 고려할 수 있을 것이다.