• Management & Information Systems Review
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• v.34 no.4
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• pp.121-139
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• 2015

This study examine the overlapping concepts among the brand performance variables such as brand trust, consumer-brand relationship, and brand loyalty in study one after divided consumer-brand relationship into 4 different variables, brand congruity, interdependence, brand nostalgia, brand love. Contrary to expectation, conclusion of factor analysis shows that there exist 4 factors based on eigenvalue. The variables such as brand experience, consumer-relationship, and brand love are divided into several variables and verified the validity of these concepts. We can easily witness this kind of situation because researchers use different scales on same variables Second study suggest brand love is concept that harder to accomplish than brand loyalty. Because the several fit indices of first model that indicate the simple relationships among brand trust, consumer-brand relationship, and brand loyalty are very low to accept, this study propose 4 different models. Conclusion shows that model 3b(love is placed last) is most acceptable thing. And this means love brands like people might be hardest thing to achieve.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.36 no.3
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• pp.105-115
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• 2024

In coastal structure design incorporating revetments, the assessment of wave overtopping discharge relies on hydraulic model experiments. Numerous empirical formulas have been developed to predict overtopping discharge based on quantitative data from these experiments. Typically, for revetment structures aimed at mitigating wave overtopping, crest height is determined by considering the maximum amplitude of the design wave, resulting in a relatively high freeboard compared to wave heights. However, achieving complete prevention of all wave overtopping would require the crown wall to have substantial crest heights, rendering it economically impractical. Therefore, the concept of limiting discharge has been introduced in the design of revetment structures, aiming to restrict wave overtopping discharge to an acceptable level. Consequently, many coastal structures in real-world settings feature relatively lower freeboard heights than incident wave heights. This study investigated wave overtopping discharge on rubble-mound breakwaters with relatively low freeboard heights through hydraulic model experiments. Furthermore, it conducted a comparative analysis of the predictive capabilities of existing empirical formulas for estimating overtopping discharge using experimental data.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.6
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• pp.171-179
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• 2017

The purpose of this study was to examine the effect of the actor and partner effects of the parental sex-role attitude on the parent-child relationship by using the Actor-Partner Interdependence Model (APIM). Specifically, this study focused on the examination of the actor and partner effects of the parental sex-role attitude in married couples with immigrant women who have children under 5 years old. For the analyses, a total of 5,531 couples who participated in the National Survey on Multi-cultural Families were included and the major findings are as follows. First, the couple's sex-role attitude had a statistically significant actor effect on the parent-child relationship. Parents who were more conscious of gender equality displayed a better parent-child relationship and this effect was greater in the case of the father's attitude than the mother's. Second, the father's sex-role attitude had a statistically significant partner effect on the mother-child relationship, whereas the mother's attitude did not. Third, the couple's actor effects were greater than their partner effects and this means that the personal sex-role attitude has a greater impact on the parent-child relationship than the partners' attitude. The implication and limitations derived from these empirical-scientific database results and related studies in educational program of gender equality attitude for multi-cultural families.

• The Korean Journal of Financial Management
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• v.9 no.1
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• pp.223-262
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• 1992

This paper develops a theory of the demand for insurance. The present model incorporates insurance demand time value of insurance premium, and demand for listless and risky assets simultaneously within the expected utility framework. For a special case of CARA, an insurance decision can be made separately from other portfolio decisions. However, in general, the interactions of both decisions cannot be ignored even when insurable and speculative risks are stochastically independent. In particular, the role of risky investment in hedging insurable risk is demonstrated and it is shown that this role cannot be duplicated by an insurance contract. When the investment decision is made simultaneously with the insurance decision, some of the classic theory on insurance should be modified. As an example, the authors characterize the sufficient conditions, under which the Bernoulli criteria (without and with premium loadings) hold or are violated in terms of the net gain of risky investment, the net cost of insurance, and the stochastic relationship between insurable and speculative risks. The authors interpret the results using the Rothschild and Stiglitz's (1970) notion of 'increase in riskiness'.

• Journal of the Korean Applied Science and Technology
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• v.35 no.4
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• pp.1120-1133
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• 2018

The purpose of this study is to validate the failure attribution factors affecting emotional changes after a failed service by local restaurant users, and the relapse effects of the perceived failure of a customer's brand relationship. In this study, the implications of this study can be divided into the null theory and the homogenous theory, in which the study of the relationship between individual belief that influences the null theory and the post-gender emotional response is minimal. The independence of the crash response (angerous VS compassion) has been equally validated as building a belief-gathering-emotion three-step model. First, emotional BRQ (intimate and love) has a reduction effect on controllable geeks, and behavioral BRQ (relative existence) has an extended effect on controllable geeks. From a management perspective, restaurant managers should be less aware of the repeatability of a customer's service failure and call for customer sympathy. Integratedly, restaurant managers must control the customer's perception of service failure and restore the impact of the customer's BRQ on emotional reactions. A variety of service recovery measures should be established and the cerumen should be controlled. In addition, since BRQs have different effects on anger and sympathy (extended VS), different service failure recovery plans should be presented depending on the characteristics of the customer BRQ. For example, measures such as monetary compensation or fair dealing, emotional distribution to close and loving customers, and persuasion of reciprocal benefits to interdependent customers should be developed according to circumstances. This study explored the effectiveness of the geeks after a service failure and has limitations that do not take into account the various regulatory factors in the BRQ-return-Empression process. Thus, in further studies, the effects of adjusting service failure strength should be considered and a more complete model should be built.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.231-238
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• 2018

This study was conducted to provide basic data to understand the interaction patterns of dual-income parents' happiness by confirming the effect of work-family reconciliation recognized by dual-income parents on parental happiness. The subjects of the study were 630 pairs of dual-income parents out of 1462 pairs of parents who participated in both the main questionnaire and in the mother and father questionnaires in the 8th Panel Study on Korean Children (2015), and they were analyzed based on the Actor and Partner Interdependence Model (APIM). The results of this study show that the gain and strain of parents' work-family reconciliation had an actor effect on parents' happiness, and the gain and strain of father work-family reconciliation had a partner effect on mother's happiness. This study was meaningful in that it provides basic data on intervention and program development that could increase the happiness of dual-income parents. In order to increase the happiness of dual-income parents, it is necessary to provide intervention and education. In the future, we propose a study to confirm changes in influencing factors of parents' happiness according to time.

• Proceedings of the Korean DIstribution Association Conference
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• 2003.02a
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• pp.169-200
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• 2003

소비자의 욕구변화와 정보기술의 발전으로 정보경제시대, 신경제시대가 도래함에 따라 가치사슬이 변화하고, 새로운 가치를 창출하는 신산업이 등장하고 있다. 인터넷의 확산과 더불어 선으로부터의 자유, 개인성, 즉시성이 가능한 모바일 비즈니스가 우리나라에서도 태동하고 있다. 모바일 비즈니스는 금융업체, 정보제공업체, 통신망 운용업체, 최종이용자간의 새로운 가치의 결합이 특징이며, 막 흐름이 만들어지고 발전되고 있는 상황이다. 이와 같이 다양한 이해관계자가개입하고 있어 협력이 특히 강조되고 또 요구되고 있다. 이러한 중요성에도 불구하고 이들간의 관계에 대한 연구가 미흡한 편이다. 따라서 본 연구는 모바일 비즈니스를 주도하고 있는 통신망 제공업체와 모바일 컨텐츠 공급 파트너간의 조직간 협력관계에 대한 실증 연구를 수행하였다. 관계마케팅, 거래비용, 자원기반관점, 네트워크 이론 등 기업간 관계를 기술, 설명, 예측하는 주요이론에서 논의되고 있는 개념을 바탕으로 본 연구는 컨텐츠 공급파트너의 전략적 성과에 영향을 주는 연구 모형을 제시한다. 최근 중요성이 더 강조되고 있는 항목은 신뢰와 결속임을 감안하여, 매개변수로써 전략적 성과에 영향을 주는 주요한 요소로 신뢰와 결속을 제시하고 있다. 컨텐츠 제공업체의 전략적 성과는 서비스제공업체에 대한 신뢰와 결속에 큰 영향을 받고있다는 점을 반영하고 있다. 한편 신뢰에 영향을 주는 독립변수로는 서비스 제공업체에 대한 평판, 서비스제공업체와 컨텐츠 제공 파트너간의 상호의사소통, 그리고 업무처리의 절차에 대한 공정성을 제시하고 있다 결속에 영향을 미치는 독립변수로는 동의된 목표, 업무정보교류, 거래특유자산의 3개의 변수를 선정하였다. 독립, 매개, 종속변수간의 9개의 연구 가설을 수립하였다. 국내의 주도적인 이동통신망소유업체에 모바일 컨텐츠를 공급하고 있는 170여개의 파트너를 대상으로 실증연구를 수행했다. 공변량 구조분석을 위주로 분석한 연구의 결과에 의하면 본 연구의 모델은 충분한 적합성을 보여주고 있는 것으로 나타났다. 또한 가설의 상당수가 채택이 되었다. 그러나 모바일 비즈니스의 기업간관계의 실제측면을 나타내는 업무정보교류와 결속자의 관계의 유의하지 않게 나와 기각되었다. 기각에 대한 여러 가지의 해석이 가능하지만 측정의 신뢰성을 확보해야 하고 개념의 타당성을 더 엄격하게 준수할 필요성이 제기되었다. 본 연구는 조직이론에 근거한 변수를 채택하고 있으나 모바일 비즈니스의 생명주기특성상 태동기이기 때문에 기업간 관계를 연구하는 측면에서는 탐험적 연구성격이 강하다. 더 나아가 본 산업의 주된 연구가 질적이고 기업내부만을 연구했던 것에 비교하면 시초적이라고 할 수 있다. 또한 관계마케팅, CRM 등의 이론적 배경이 되고 있는 신뢰와 결속의 중요성이 재확인하는 결과도 의의라고 할 수 있다. 그리고 신뢰는 양사 간의 상호관계에서 조성될 수 있는 특성을 가진 반면, 결속은 계약관계 초기단계에서 성문화하고 규정화 할 수 있는 변수의 성격이 강하다고 할 수가 있다. 본 연구는 복잡한 기업간 관계를 지나치게 협력적 측면에서만 규명했기 때문에 많은 측면을 간과할 가능성이 있다. 또한 방법론적으로 일방향의 시각만을 고려했고, 횡단적 조사를 통하고 국내의 한 서비스제공업체와 관련이 있는 컨텐츠 공급파트너만의 시각을 검증했기 때문에 해석에서 유의할 필요가 있다. 또한 타당성확보 노력을 기하였지만 측정도구 면에서 엄격한 개발과정을 준수하지는 못했다. 향후에는 모바일 컨텐츠 파트너의 기업의 특성을 조사하여 관계성 변수와의 상호관련연구를 진행할 필요가 있다. 관계기간, 의존성, 거래처의 단/복수여부, 서비스 범주 등의 제반 변수를 고려하여 이러한 변수가 양사와의 관계성 변수에 어떤 영향이 있는가를 검증할 필요가 있다. 또한 신뢰, 결속 등 다차원의 개념에 대한 심도 깊은 연구와 최근 제기되고 있는 이론의 확대도 필요하다. 마지막으로 신뢰와 결속에 영향을 미치는 요소간의 개념적 분류, 차이의 검증, 영향력 등을 광범위하게 진행시킬 필요가 있다.

• Management & Information Systems Review
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• v.30 no.4
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• pp.385-414
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• 2011

Fans' role and influence is becoming more extensive in these days' complex and competitive sports market. This research considers fans as internal members of sports team, employee and confirms active and voluntary fan citizenship behavior's effects on team, community, and social exchange among community residents, so that an enterprise can increase accessibility from many-sided perspectives when establishing sports marketing strategy in the future. The concept of fan citizenship behavior is set up considering characteristic of sports industry based on employee's organizational citizenship behavior discussed from the internal marketing and organization theory and preliminary studies about client citizenship behavior mentioned from service industry area. Although the sixteen research hypothesis are not fully supported. The results are summarized as follows. These findings give theoretical and marketing implication to future researcher and marketer. First, fan's positive aspect is confirmed which is different from general consumer by examining fan citizenship behavior's effect on teal value in the sports industry. Second, it was confirmed that the team needs marketing strategies about not only relationship between each individual fan, but also interaction between fans in the future. Third, it was confirmed that direct fan's behavior as well as individual fan's cognitive area have effects on team's and social value.

• Journal of Korean Society of Coastal and Ocean Engineers
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• v.20 no.5
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• pp.452-460
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• 2008

Anti-foaming agents and foam fences have been used to remove the foam at the outfall of power plants, but there are some problems as consumption of maintenance costs and insufficiency of effect. Therefore, development of the methods how to remove the foam by stable coastal structure has been required. In this study, numerical simulation of air entrainment was carried out to design the submerged outlet structure for reducing foam using curtain walls. The air entrainment rate and the discharge of entrained air change according to the shape of weir and curtain wall. Hence, it is necessary to design the optimum section through comparison of each case. The optimum section which has the maximum rate of foam reduction was determined by the simulation results. In addition, it was found that the flow velocity at the submerged outlet is to be smaller than 1 m/s and the submerged depth of curtain wall is to be taller than height of the submerged outlet section.

• Journal of Christian Education in Korea
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• v.63
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• pp.377-406
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• 2020

The purpose of this study is to present a model for Christian peace education requested in the era of globalization. Globalization increases interdependence and unifies the global economy due to the development of innovative communication and transportation systems. The world is currently experiencing a period of unlimited competition without borders. Globalization has promoted growth and development, but has also caused problems. In the face of this absence of peace, this study was conducted to determine whether a Christian understanding of peace and peace education can serve as a way to overcome the challenges facing modern society and to meet people's desire for peace. It examines the concept of globalization and the situation of the absence of peace due to problems in the era of globalization, and examines the concept of peace and peace education from a Christian perspective. After that, the concept of Christian peace required in the era of globalization and the peace capability to be strengthened in peace education will be presented, and how to proceed. The christian peace education model strengthens students' peace capabilities which can be used to build a peaceful future world. The purpose of christian peace education in the face of globalization is to develop a peaceful relationship with oneself, others, the world, and the environment. The goal of christian peace education is to cultivate peaceful human beings by strengthening their peace capabilities, namely peace sensitivity, nonviolent communication, and peace imagination. This study's significance is that it presented an christian peace christian education model that strengthens learners' peace capabilities through a biblical and theological approach in the face of non-peaceful situations arising as a result of globalization.