• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.97-109
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• 2014

Social media is a general term for online services by which users share opinions, perspectives, and experiences. It supports interactions between users in sharing contents on it and weak ties among them play an important role in the process. This exploratory study attempts to identify crucial factors of establishing weak ties between social media users in the perspective of social network theory and uncertainty reduction theory. We collected data through diary study and in-depth interview and analyzed it following grounded theory approach. As a result, social media users more actively interacted each other or shared contents based on weak ties, compared to strong ties. In addition, similarity, self-disclosure, and relevance appeared to facilitate establishment of weak ties, by reducing psychological distance between social media users and perceived uncertainty of them.

• KLA journal
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• v.15 no.6
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• pp.13-14
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• 1974

• 전기의세계
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• v.39 no.4
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• pp.32-33
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• 1990

• Journal of Digital Convergence
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• v.12 no.5
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• pp.69-78
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• 2014

This study deals with the digital policy proposal through the path modeling study on the effect of the strength of weak ties & emotional perception leading to the user's satisfaction, WOM between game users, and the verification on the effect of the emotional real name SNS on the social network game's diffusion. Researcher confirmed that the effect of the strength of weak ties & emotional perception led to the user's satisfaction, WOM of SNG. Even though weak tie, researchers estimate that the users emotionally interact with the real name relation effect of SNS. And effective factors for WOM are not a tie relationship or emotional interactivity of weak tie antecedently but user's satisfaction. As a result, though antecedent factors (weak tie & interactivity) had a positive effect as real name SNS, eventually powerful factor of making buzz was the SNG user's satisfaction. Thus researchers expect the practical policy proposition for government & corporation, which means SNG service providers more carefully manage the service satisfaction for WOM with SNG user's experience.

• The Science & Technology
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• v.1 no.2 s.2
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• pp.99-106
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• 1968

산하 90여개의 학회 및 협회의 상호유대를 위하여 각학협회의 소개를 싣기로 하였읍니다. 그러나 지면관계상 일시에 전부를 게재할 수 없는 실정이므로 차호계속하여 소개할 계획입니다.

• Korean Journal of Environment and Ecology
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• v.25 no.2
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• pp.235-246
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• 2011

This study explored the relationship between connectedness to nature (CN) and belief on consequences (social, economic, and ecological) of establishing cable car and supportiveness to its establishment in a natural park. It also examined the relationship between socio-demographic and visiting characteristics and CN. Data were collected from 134 visitors in Mudeungsan Provincial Park (MPP) in September, 2010 through field questionnaire survey. CN was measured by using a connectedness to nature scale (CNS) revised from the Mayer and Frantz's (2004) original CNS. CN consisted of two factors: interdependence and independence. CN increased as respondents' age, education level, number of visits to MPP and number of visits to Jungbong area of MPP increase. Respondents with higher CN ratings showed stronger beliefs on negative consequences of the cable car establishment. CN, however, was not related with beliefs on positive consequences of establishing cable cars. Respondents with higher CN showed lower support about establishing cable cars.

• Journal of Distribution Research
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• v.13 no.2
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• pp.29-57
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• 2008

Empirical model was developed to test the building mechanism of trust dimensions and loyalty with the suppliers' bonding tactics to service firms. And interactive effects between suppliers' bonding tactics and service firms' store age was hypothesized in the trust-loyalty building processes. The model was tested in the context of animal clinics which belong to Korean Animal Hospital Association (KAHA). The data was analysed using structural equation model (SEM). The findings are as follows. First, two different relational bonding tactics play different roles in their effects on building trust dimensions toward suppliers. While supplier's social bonding tactic significantly influences on both the affective and cognitive trust of service firms, suppliers' structural bonding tactic only influences significantly on affective trust of service firms. Second, while suppliers' social bonding tactic influences on building service firms' loyalty significantly, suppliers' structural bonding tactic doesn't influence on building their loyalty. Suppliers' structural bonding tactic influences on building their loyalty indirectly through affective trust. Third, while service firms' affective trust influences on building loyalty significantly, cognitive trust doesn't. Their cognitive trust influences on building loyalty indirectly through affective trust. Fourth, the higher the firms' store age is, the more suppliers use social bonding tactics to build trust and loyalty directly. While the shorter the firms' store age is, the more suppliers partially use both the social and structural bonding tactics to build trust and loyalty. In conclusion, in the context of animal clinics' distribution channels, suppliers' relational bonding tactics with service firms differently influence to build trust sub-dimensions and loyalty. And, suppliers should take note of the interactive role of service firms' store age in the utilization of the different bonding tactics to build service firms' trust and loyalty toward suppliers. At the end of the paper, managerial implications, limitations, and future research directions are suggested.

• The Korean Nurse
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• v.7 no.3 s.35
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• pp.13-13
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• 1968

• The Science & Technology
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• v.1 no.1 s.1
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• pp.72-82
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• 1968

산하 90여개의 학회 및 협회의 상호유대를 위하여 각학협회의 소개를 싣기로 하였읍니다. 그러나 지면관계상 일지에 전부를 게재할 수 없는 실정이므로 우선 명부작성순위대로 각부문별 세개 학회씩만 소개하고 차호 계속하여 소개할 계획입니다.

• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.108-118
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• 2017

This study focuses on an effectiveness of socially recommended advertising on social network sites (SNSs) and investigates the impact of three critical factors on SNS advertising effectiveness - reward type for advertising recommenders' intention, product type on advertisements, and tie strength. A $2{\times}2$ factorial design was used to test the interaction effects between the two variables, reward type and product type on advertisements, moderated by tie strength. The results indicate that when participants observe socially recommended advertising, hedonic product ads with non-monetary reward shows the most effectiveness, and reward type and product type are also effective. In the combination of reward type and product type, we have confirmed the regulating factor influencing the effectiveness of social advertising according to the tie strength between the recommenders and the consumers. Strong-tie recommenders have more influence on the effectiveness of the social advertising than weak-tie recommenders. Based on these results, theoretical and practical implications were provided to refine marketing environments on SNSs.